ABM – Microsites for Priority Accounts

PathFactory

Microsites for Priority Accounts. Build a scalable microsite that delivers sales person contact info, specific marketing content, case studies and use cases that are targeted towards a specific priority account. What Is It?

What Is a Microsite?

ClearVoice

What is a microsite? A microsite is a branded web page or small set of pages that is a standalone (i.e., Microsites are often created for large campaigns that have a specific goal, different from general company awareness. When might a business want to create a microsite?

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Website Conversions – Microsite Landing Pages

PathFactory

Microsite Landing Pages. Microsites are highly customizable and can be used across campaigns to present multiple content tracks withing a single page or multipage experience. Microsites require a developer/designer familiar with HTML and java script coding. Use the Microsite Builder. Use the Microsite landing page Editor. Share a Microsite. What Is It?

What Are Microsites, And How To Use Them?

Alejandro Rioja

This is where microsites can come in. In short, microsites are mini-websites created for specific… MarketingHundreds of landing pages may be crammed with products, e-books, blog articles, and videos on your website.

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

Let’s Talk About Microsites & Dips In Traffic: Ask An SEO via @sejournal, @RyanJones

Search Engine Journal

Are there issues specific to microsites we should consider when traffic drops? The post Let’s Talk About Microsites & Dips In Traffic: Ask An SEO appeared first on Search Engine Journal. Ryan Jones answers for a reader in this edition of Ask An SEO.

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

Landing Page, Microsite, Pillar Page, or Content Hub: How to Choose the Right Page Type for Your Content Marketing Needs

Contently

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite.

How To Use Microsites For Crisis Management

Boingnet

Microsites are small scale websites that are typically deployed to provide deeper content on a particular topic than would be appropriate on a brand's primary website. When a crisis occurs at a company, microsites are commonly used to address public concerns and to clearly communicate the company's position. Read the original post: How To Use Microsites For Crisis Management. Best Practices crisis management micrositesBy Boingnet.

Want Personalized Content that Converts? Here’s Why You Might Need a Microsite

Marketing Insider Group

Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems. Here’s Why You Might Need a Microsite appeared first on Marketing Insider Group. Got a great campaign idea?

17 Great Microsite Examples for Driving Buyer Interest

SnapApp

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. You can’t translate any content into the visual, exploratory medium of a microsite without a big helping of creativity. . 17 Examples of Masterful Microsites. . You get one epic microsite.

How do I add content to my microsite and then have that appear on my company website?

ContentMX

Content is set to appear on your microsite when it is posted to one of your networks (Facebook, LinkedIn, etc.). Edit one of your network connections and locate the option labeled “ Display on Microsite” Set this option to “Yes, show items in this network on the microsite” To publish information to your website, you have a few options: Publish to Your Blog. Another way to integrate your Microsite to your website is to embed it as an iframe.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns.

Microsites, Blogging and Business Blogshit

Anything Goes Marketing

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. One of the main advantages of microsites that I see (we call them hyperistes) is the ability to personalize the experience using dynamic content substitution.

5 Strategic Benefits to Developing a Microsite For Your Marketing Program

Circle Studio

The post 5 Strategic Benefits to Developing a Microsite For Your Marketing Program appeared first on circle S studio. Marketing Strategy Websites Strategy

Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). This blog introduced the concept of web presence optimization (WPO) back in 2010.

Microsites: The next big thing in B2B

delicious b2bmarketing

Tags: b2bmarketing longtailseo.

3 Rules for Content Marketing in the Fake News Era

Contently

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all. Media algorithms buzzfeed content marketing facebook fake news Google micrositesI spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing.

Rules 113

Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. Trusted resource: Having a non-branded microsite is also a great way for brands to establish themselves as trusted resources on a particular topic. The post Should I Host My Content on a Microsite, Subdomain, or Subfolder?

What does SEO success look like?

Biznology

The traffic and engagement on the above microsite hit its plateau fairly quickly. Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. Sure, there are legitimate reasons to redesign a site—most notably, to clean up and scale down. But changing the design without changing the underlying content strategy is a pointless exercise.

Microsites and SEO: Why B2B Link Building Matters

Kapost

When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value. Valuable and relevant content is at the heart of SEO and adding an industry leader list or report component can amplify a microsite’s organic search value through natural backlinks from other trust-worthy sites and social media accounts. Creating Microsites for Industry Leader Reports.

The 20 Best SEO Rank Tracker Tools

Webbiquity

2) Microsite Masters. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a.

Tools 168

HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

The ROI Guy

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized.

Rules 55

How’d You Make That Flipping Awesome Content for Monster

Content Marketing Institute

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.

6 Ingenious Microsites You Could Play With All Day

Hubspot

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. Microsites can have more viral potential than regular websites because they tend not to take much time to look at or understand. Here are some examples of companies and individuals that created awesome microsites -- and what it was that made them so good.

3 keys to mobile-izing the email experience

EMagine B2B Blog

B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Because so many B2Bs depend on email for much of their prospect-nurturing effort, we try to bring you relevant tips about email whenever we come across them. Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.

101 Fascinating Facts About Domain Names [Infographic]

Webbiquity

Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. Marketing Infographics Search Engine Optimization (SEO) Web Presence Optimization Josh Wardini microsites online presence search presence Webmasters JuryGuest post by Josh Wardini. Are you looking to expand your online presence to reach a wider range of customers? Then hurry up to pick a targeted domain name!

Domain 159

Displaying Content on Your Weebly Website

ContentMX

To publish content for display on your Weebly website, you must first add the Microsite network to your account. Then, you will post some HTML code to your Weebly site that will display the items you post to this Microsite network. Start by opening the Gear menu and choose “Manage Networks”: On the “Manage Your Network Connections” page, click to create a new Microsite network. Paste the HTML code from the Microsite network into this element.

Need a New Web Domain? Read this First

Content Marketing Institute

Microsite? Even if you already have your primary website, your domain days aren’t done. A new content hub? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute. Company News

Displaying Content on Your Wix Website

ContentMX

To publish content for display on your Wix website, you must first add the Microsite network to your account. Then, you will post some HTML code to your Wix site that will display the items you post to this Microsite network. Start by opening the Gear menu and choose “Manage Networks”: On the “Manage Your Network Connections” page, click to create a new Microsite network. The content you post to the Microsite network will now appear in this element.

The show must go on: Silverfin Fast Forward Studio

Tomorrow People

Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. From physical to digital – forced online due to the pandemic. Fast Forward is the annual event hosted by Silverfin , the cloud platform for connected accountants.

Enablement – Internal Employee Enablement

PathFactory

Using PathFactory content tracks, Explore pages, or Microsites to ensure new and existing team members have everything they need to be successful in their role at their fingertips. Internal Employee Enablement. What Is It?

Nurture – Newsletters

PathFactory

Instead of linking to single asset, Marketing ops would include a link to a track, Explore page, or Microsite. Newsletters. What Is It? Emailed letter sent on a recurring basis (weekly, monthly, quarterly) to potential and existing customers, sharing informational and product-focused content. Typically these newsletters contain multiple links/CTAs. Value Proposition.

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

MindFire

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.).

How to Create a Focused Content Strategy for Paid Search

Fathom

With the use of a landing page or microsite, you can tailor your content strategy specifically to the medium of paid search. A microsite is a small collection of pages that is meant to exist on its own from a larger site. On a landing page or microsite, potential students are given smaller, more digestible amounts of targeted information. Additionally, the design of your landing pages/microsite needs to be conducive to lead generation.

ESG Investing and Financial Institutions

Blue Flame Thinking

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. Define. Deliver. Discuss. In recent years, interest in environmental, social, and governance (ESG) investing has increased.

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.