Microsite Related Topics 
PathFactory
MAY 30, 2022
Microsites for Priority Accounts. Build a scalable microsite that delivers sales person contact info, specific marketing content, case studies and use cases that are targeted towards a specific priority account. What Is It? Value Proposition.
ClearVoice
FEBRUARY 17, 2021
What is a microsite? A microsite is a branded web page or small set of pages that is a standalone (i.e., Microsites are often created for large campaigns that have a specific goal, different from general company awareness. When might a business want to create a microsite? When might a business want to create a microsite?
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PathFactory
MAY 30, 2022
Microsite Landing Pages. Microsites are highly customizable and can be used across campaigns to present multiple content tracks withing a single page or multipage experience. Microsites require a developer/designer familiar with HTML and java script coding. Use the Microsite Builder. Use the Microsite landing page Editor.
Alejandro Rioja
DECEMBER 13, 2021
This is where microsites can come in. In short, microsites are mini-websites created for specific… While a well-organized site architecture should make it easy for users to traverse your site, it’s occasionally preferable to keep things even simpler.
Search Engine Journal
JUNE 16, 2022
Are there issues specific to microsites we should consider when traffic drops? The post Let’s Talk About Microsites & Dips In Traffic: Ask An SEO appeared first on Search Engine Journal. Ryan Jones answers for a reader in this edition of Ask An SEO.
Digital B2B Marketing
MAY 28, 2013
One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites. Do people visit both your microsite and your core site?
Marketing Insider Group
JUNE 15, 2016
Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems. Got a great campaign idea?
SnapApp
JUNE 14, 2017
That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.
Fathom
MARCH 30, 2015
Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. Establish your Audience. This needs to come first.
Boingnet
JULY 26, 2018
Microsites are small scale websites that are typically deployed to provide deeper content on a particular topic than would be appropriate on a brand's primary website. When a crisis occurs at a company, microsites are commonly used to address public concerns and to clearly communicate the company's position. By Boingnet.
Content4Demand
JANUARY 17, 2023
Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content. The Topic Matrix Model.
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Content Marketing Institute
DECEMBER 7, 2021
A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.
The Point
AUGUST 16, 2016
Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We
Circle Studio
MAY 26, 2015
The post 5 Strategic Benefits to Developing a Microsite For Your Marketing Program appeared first on circle S studio.
Tomorrow People
MAY 26, 2021
Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. From physical to digital – forced online due to the pandemic. Fast Forward is the annual event hosted by Silverfin , the cloud platform for connected accountants.
Anything Goes Marketing
OCTOBER 12, 2006
It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have.
Content Standard
AUGUST 20, 2015
Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. The post Should I Host My Content on a Microsite, Subdomain, or Subfolder?
Walker Sands
DECEMBER 5, 2022
Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.
MindFire
MARCH 7, 2023
We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services (..)
Customer Experience Matrix
MAY 12, 2015
MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.
The Point
DECEMBER 16, 2013
Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.
PathFactory
MAY 29, 2022
Using PathFactory content tracks, Explore pages, or Microsites to ensure new and existing team members have everything they need to be successful in their role at their fingertips. Internal Employee Enablement. What Is It? Value Proposition.
Contently
MARCH 31, 2017
I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all. So how does that impact the way content marketers operate?
Content Marketing Institute
MARCH 20, 2019
Even if you already have your primary website, your domain days aren’t done. A new content hub? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute.
The Point
MAY 19, 2020
Consistent, rigorous A/B testing of subject line, “from” field, call to action (CTA), design elements and other key success factors in order to optimize email performance over time.
MindFire
JULY 13, 2021
We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.
PathFactory
MAY 29, 2022
Instead of linking to single asset, Marketing ops would include a link to a track, Explore page, or Microsite. Certain MAPs can pull the code directly from PF and insert into the email template. Technical Lift: Light. Weekly, monthly (time based). Opt in / promo for newsletter. Product releases. Company news.
Webbiquity
SEPTEMBER 28, 2017
Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. Guest post by Josh Wardini. Are you looking to expand your online presence to reach a wider range of customers? Then hurry up to pick a targeted domain name!
Outreach
AUGUST 9, 2021
Suppose your marketing team creates a microsite to promote a new product. The microsite includes a set of landing pages and a free download, each with their own link to call for a free demo. Call analytics will identify not only which landing page or download generated the lead, but how that lead found the microsite to begin with.
Fathom
SEPTEMBER 15, 2015
With the use of a landing page or microsite, you can tailor your content strategy specifically to the medium of paid search. A microsite is a small collection of pages that is meant to exist on its own from a larger site. Additionally, the design of your landing pages/microsite needs to be conducive to lead generation.
ClearVoice
MARCH 19, 2021
Landing page vs. microsite. A microsite is a mini website that is separate from the company’s main website. Like landing pages, a microsite is meant to serve a specific need — a campaign or a product or service. Unlike landing pages, a microsite always lives away from the website and contains a different URL.
Industrial Marketing Today
APRIL 23, 2012
Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite.
MindFire
OCTOBER 21, 2020
Highly personalized Landing Pages and Microsites. Watch now to learn how they’ve profitably created direct mail solutions that heavily incorporate digital channels, including: Personalized URLs (“PURLs”). Ringless Voicemail.
Marketing Insider Group
JUNE 19, 2014
Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.
Martech Advisor
NOVEMBER 15, 2019
Companies roll out microsites that revolve around a single subject or long form content for SEO purposes. Each new social channel, microsite or SEO page introduces a new element to the mix. You may see impressive performance out of a microsite, but does it come at the cost of performance of your main website?
MindFire
FEBRUARY 3, 2021
If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.
Salesforce Marketing Cloud
AUGUST 27, 2021
Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B. Engage with your customers.
Blue Flame Thinking
AUGUST 5, 2021
Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. The extent of what many providers do varies dramatically. As marketers, we’re seeing more interest in ESG. The first answer is easy, as there are many great experiences to reference and learn from.
xiQ
MAY 14, 2020
The post xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing appeared first on xiQ inc.
Contently
JUNE 6, 2022
But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite. A microsite offers a low-risk venue to do that without confusing customers and other visitors.
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