3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites.

Want Personalized Content that Converts? Here’s Why You Might Need a Microsite

Marketing Insider Group

Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems.

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

17 Great Microsite Examples for Driving Buyer Interest

SnapApp

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. BONUS MICROSITE!

Microsites, Blogging and Business Blogshit

Anything Goes Marketing

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Web 2.0 - Microsites on Crack In terms of web 2.0,

Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. As Emily wrote in a 2014 article about the microsite: “As we began building Mode…analysts often mentioned workshops they’ve created to teach peers—and repeated a common frustration with the lack of SQL resources focused on analysis. Emily and the marketing team went to work optimizing the microsite for SEO.

Microsites and SEO: Why B2B Link Building Matters

Kapost

When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value. Creating Microsites for Industry Leader Reports. Everyone loves being called out for doing great work.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.

101 Fascinating Facts About Domain Names [Infographic]

Webbiquity

Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. Marketing Infographics Search Engine Optimization (SEO) Web Presence Optimization Josh Wardini microsites online presence search presence Webmasters Jury

Domain 217

The 20 Best SEO Rank Tracker Tools

Webbiquity

2) Microsite Masters. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements.

Tools 262

Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event.

3 Rules for Content Marketing in the Fake News Era

Contently

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all.

Rules 136

Microsites: The next big thing in B2B

delicious b2bmarketing

What does SEO success look like?

Biznology

The traffic and engagement on the above microsite hit its plateau fairly quickly. Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns.

SEO 112

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized.

Rules 72

HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

The ROI Guy

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

3 keys to mobile-izing the email experience

EMagine B2B Blog

B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Because so many B2Bs depend on email for much of their prospect-nurturing effort, we try to bring you relevant tips about email whenever we come across them. Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.).

More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away.

Words 272

7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

Which pages, microsites, or areas of your site do they visit most? Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them?

Client Spotlight: Launch Provides Channel Marketing Support & Strategy Advisement for Akamai

Launch Marketing

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. The Project.

How to Create a Focused Content Strategy for Paid Search

Fathom

With the use of a landing page or microsite, you can tailor your content strategy specifically to the medium of paid search. A microsite is a small collection of pages that is meant to exist on its own from a larger site. On a landing page or microsite, potential students are given smaller, more digestible amounts of targeted information. Additionally, the design of your landing pages/microsite needs to be conducive to lead generation.

11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy

Webbiquity

You could even use the power of a microsite to call web users to action. A microsite is a place to publish content from your brand online, similar to a blog, that has its own unique domain name separate from that of your primary website. Guest post by Sarah Saker. When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The response microsite continues the theme seamlessly, adding a textured background (one that would be awkward in the email) and a video of Juan himself.

Eloqua 156

The Top Four Reasons We Can’t Wait to Attend Content Marketing World 2018

ScribbleLive

Visit our event microsite to sign up for a demo! A stroll through the West Side Market, a picnic in one of the Metroparks, a morning coffee on Lake Erie. It’s nearly fall in Cleveland—a time for Indians games, weekend trips to the zoo, and… content? That’s right—content.

How to Create Great Gated Content From Existing Content

Content Marketing Institute

We built a microsite, an area on our website devoted to influencer marketing. Mention created a microsite to serve as one-stop content shop for #influencermarketing, says @mrwhatman. We built the microsite. In fact, we built the microsite with Product Hunt in mind.

How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama.

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

Microsites. At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so.

2013 B2B Content Marketing Awards

The Effective Marketer

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

16 Creative Email Design Trends to Watch in 2017 [Infographic]

Hubspot

With email's metamorphosis into mailable microsite, subscribers will be able to "search" for what they want in the email itself, without having to visit the sender's website first. Change is the only constant. And email marketing is no exception to that.

3 Marketing Campaign Opportunities Financial Service Brands Missed

Content Standard

M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. Oftentimes microsites are static, missing the obvious benefits of consistent publishing around subjects that the brand would like to build online authority around.

35 Days to Great First Sales Meetings

Avitage

3 hacks of agile scrum for content design

Biznology

For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. Here I described three hacks that have worked for me, especially on teams that create microsites.

Design 165

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

ScribbleLive

One way to achieve this is through sending emails to fans with an exciting call to action that will drive more traffic back to your website or fan microsite.

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

Or do marketers need to build microsites to support demand generation effectively? The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture?

Content Marketing for Engineers

Industrial Marketing Today

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. I’ll go out on a limb and state that content marketing for engineers is different.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

Additionally, they leveraged a microsite for that model and increased awareness across social media channels , including the #clatakethewheel campaign that targeted those in their early 20s to early 40s.

5 Powerful Lessons from Steven Spielberg on Content Marketing

Act-On

They launched a new interactive microsite called Anatomy of a Breach. When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. This filmmaker is the creative powerhouse behind these stories, but he didn’t start out that way. He was first a 10-year-old boy playing with trains on the living room floor.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. The microsite allows you to create a tightly-focused message and user experience, which engages customers and keeps them coming back. I asked Laura Carlson to share with you here some important perspectives on content marketing.

Paper 148

Are You Guilty Of Drive-By Marketing?

Marketing Insider Group

It’s the microsite with no human engagement. I recently attended a meeting with Siegel+Gale , where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” The concept immediately resonated with me. It’s something we’re all guilty of from time to time.