Digital B2B Marketing

MAY 28, 2013

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites. Do people visit both your microsite and your core site?

Microsite 100

Microsite B2B Marketing B2B Paid Search Agency 100

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Interactive Marketing Mobile Marketing 59

Boingnet

JULY 26, 2018

Microsites are small scale websites that are typically deployed to provide deeper content on a particular topic than would be appropriate on a brand's primary website. When a crisis occurs at a company, microsites are commonly used to address public concerns and to clearly communicate the company's position. By Boingnet.

Microsite 40

Microsite Paid Search Agency SMB Advertising Agencies 40

Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox.

Microsite 157

Microsite Email Marketing Marketing Attribution Mobile Marketing 157

Circle Studio

MAY 26, 2015

The post 5 Strategic Benefits to Developing a Microsite For Your Marketing Program appeared first on circle S studio.

Microsite 60

Microsite Marketing & Strategy Marketing Marketing Strategy 60

Content Marketing Institute

DECEMBER 7, 2021

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.

Microsite 127

Microsite Content Content Marketing Paid Search Agency 127

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have.

Microsite 100

Microsite Web 2.0 Paid Search Agency Business 100

Content Standard

AUGUST 20, 2015

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. The post Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Microsite 40

Microsite Content Domain Planning 40

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content. The Topic Matrix Model.

Top of Funnel 92

Top of Funnel Content Microsite Lead Ranking 92

Tomorrow People

MAY 26, 2021

Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. From physical to digital – forced online due to the pandemic. Fast Forward is the annual event hosted by Silverfin , the cloud platform for connected accountants.

Microsite 156

Microsite Digital Transformation Planning Advertising Agencies 156

The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Campaigns 100

Campaigns Microsite Brand Identity Branding 100

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite Interactive Marketing 52

Martech

MAY 2, 2022

They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. ” “I can’t create microsites without IT intervention.” In either case, publishing’s a snap in this simpler environment than their enterprisey WCM system.

Enterprise Management 89

Enterprise Management Marketing Management CMS Development Microsite 89

Webbiquity

SEPTEMBER 28, 2017

Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. Guest post by Josh Wardini. Are you looking to expand your online presence to reach a wider range of customers? Then hurry up to pick a targeted domain name!

Domain 189

Domain Microsite Search Marketing Network Marketing 189

Outreach

AUGUST 9, 2021

Suppose your marketing team creates a microsite to promote a new product. The microsite includes a set of landing pages and a free download, each with their own link to call for a free demo. Call analytics will identify not only which landing page or download generated the lead, but how that lead found the microsite to begin with.

Sales Management 98

Sales Management Top of Funnel Marketing AI Marketing Budget 98

ClearVoice

MARCH 19, 2021

Landing page vs. microsite. A microsite is a mini website that is separate from the company’s main website. Like landing pages, a microsite is meant to serve a specific need — a campaign or a product or service. Unlike landing pages, a microsite always lives away from the website and contains a different URL.

Landing Pages 52

Landing Pages Microsite Marketing Websites Ad Exchange 52

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages B2B Sales 98

PathFactory

MAY 29, 2022

Using PathFactory content tracks, Explore pages, or Microsites to ensure new and existing team members have everything they need to be successful in their role at their fingertips. Internal Employee Enablement. What Is It? Value Proposition.

Microsite 52

Microsite Curation Lead Scoring Lead Ranking 52

Contently

MARCH 31, 2017

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all. So how does that impact the way content marketers operate?

Content Marketing 138

Content Marketing Advertising Agencies Rules Content 138

Content Marketing Institute

MARCH 20, 2019

Even if you already have your primary website, your domain days aren’t done. A new content hub? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute.

Domain 85

Domain Microsite Content Marketing Campaigns 85

The Point

MAY 19, 2020

Consistent, rigorous A/B testing of subject line, “from” field, call to action (CTA), design elements and other key success factors in order to optimize email performance over time.

Lead Nurturing 300

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 300

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Paid Search Agency Service Microsite 98

Kevin Indig

JULY 31, 2023

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer.

SEO 98

SEO PageRank Microsite Optimization 98

The ROI Guy

MARCH 13, 2010

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

Microsite 40

Microsite ROI Features Tools 40

Salesforce Marketing Cloud

JUNE 21, 2023

6 Strategic Design Tips for Converting Your Pitch into a Microsite Keith March Mistler An Experience Cloud microsite can keep essential info accessible and help your teams build better relationships with your customers.

Lead Ranking 52

Lead Ranking Generation Lead Scoring Design 52

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Top of Funnel 120

Marketing Insider Group

JANUARY 12, 2021

Event microsite. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications. Splash page on your event website. Social media mentions and hashtags. Logo inclusion in pre- & post-event communication. Branded breakout rooms. Branded polling/poll result pages.

Tips 299

Tips Planning Mobile Marketing Event Marketing 299

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Image via BMW Snowchat. Fair warning—this process is slightly addicting with the numerous options available.

Campaigns 131

Campaigns Microsite Social Media Case Study 131

PathFactory

MAY 29, 2022

Instead of linking to single asset, Marketing ops would include a link to a track, Explore page, or Microsite. Certain MAPs can pull the code directly from PF and insert into the email template. Technical Lift: Light. Weekly, monthly (time based). Opt in / promo for newsletter. Product releases. Company news.

Newsletter 40

Newsletter Microsite Email Marketing Opt-in 40

Convince & Convert

SEPTEMBER 18, 2014

The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community.

Social Media 134

Social Media Communities Media Microsite 134

MindFire

MARCH 7, 2023

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services (..)

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Service Advertising Agencies 52

MindFire

OCTOBER 21, 2020

Highly personalized Landing Pages and Microsites. Watch now to learn how they’ve profitably created direct mail solutions that heavily incorporate digital channels, including: Personalized URLs (“PURLs”). Ringless Voicemail.

Paid Search Agency 90

Paid Search Agency Advertising Agencies Marketing & Strategy Microsite 90

Martech Advisor

NOVEMBER 15, 2019

Companies roll out microsites that revolve around a single subject or long form content for SEO purposes. Each new social channel, microsite or SEO page introduces a new element to the mix. You may see impressive performance out of a microsite, but does it come at the cost of performance of your main website?

Marketing Websites 65

Marketing Websites Top of Funnel Microsite Digital Marketing Funnels 65

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. .

Planning 131

Planning Trends Paid Search Agency Campaigns 131

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Sales Qualified Leads Ad Agencies 98

Blue Flame Thinking

AUGUST 5, 2021

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. The extent of what many providers do varies dramatically. As marketers, we’re seeing more interest in ESG. The first answer is easy, as there are many great experiences to reference and learn from.

Microsite 93

Microsite Landing Pages Search Marketing Paid Search Agency 93

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Lead Scoring 100