3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites.

6 Ingenious Microsites You Could Play With All Day

Hubspot

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. The microsite was built to support their "Bank Human, Again" campaign.

Trending Sources

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.

17 Great Microsite Examples for Driving Buyer Interest

SnapApp

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. BONUS MICROSITE!

3 Rules for Content Marketing in the Fake News Era

Contently

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all.

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What does SEO success look like?

Biznology

The traffic and engagement on the above microsite hit its plateau fairly quickly. Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns.

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The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

Microsites, Blogging and Business Blogshit

Anything Goes Marketing

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Web 2.0 - Microsites on Crack In terms of web 2.0,

Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event.

16 Creative Email Design Trends to Watch in 2017 [Infographic]

Hubspot

With email's metamorphosis into mailable microsite, subscribers will be able to "search" for what they want in the email itself, without having to visit the sender's website first. Change is the only constant. And email marketing is no exception to that.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts.

Microsites: The next big thing in B2B

delicious b2bmarketing

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.).

3 keys to mobile-izing the email experience

EMagine B2B Blog

B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Because so many B2Bs depend on email for much of their prospect-nurturing effort, we try to bring you relevant tips about email whenever we come across them. Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.

3 Marketing Campaign Opportunities Financial Service Brands Missed

Content Standard

M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. Oftentimes microsites are static, missing the obvious benefits of consistent publishing around subjects that the brand would like to build online authority around.

Making SEO a Priority During Website Launch Planning

Act-On

Don’t forget microsites or old domains too. Ensure you’ve updated all links on controlled assets (such as social profiles, local citations, microsites, blog, etc.). Launching a new website is a large undertaking and an extremely huge challenge.

How Major Brands Are Winning Through Episodic Content

Act-On

The show is split into six episodes, distributed across multiple channels – a microsite, Facebook, and a custom YouTube channel. Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are.

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7 Killer Tips to Boost Your Infographic Performance

Act-On

They’ve also created a microsite for this content that allows them to optimize for SEO and makes the infographic simple to share. B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners.

More Than A Thousand Words: The Power of Visual Storytelling

B2B Marketing Insider

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away.

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7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

Which pages, microsites, or areas of your site do they visit most? Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them?

HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

The ROI Guy

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

Using the power of emotion: B2B Marketing Awards campaign case study

Earnest about B2B

The PURL on each box led the contacts to a personalised microsite where they could learn more about UOB, download content and request a meeting. From the design and messaging on the direct mailer right down to the microsite user journey, we kept it simple.

How to Create a Focused Content Strategy for Paid Search

Fathom

With the use of a landing page or microsite, you can tailor your content strategy specifically to the medium of paid search. A microsite is a small collection of pages that is meant to exist on its own from a larger site. On a landing page or microsite, potential students are given smaller, more digestible amounts of targeted information. Additionally, the design of your landing pages/microsite needs to be conducive to lead generation.

Agile Marketing in B2B

Buzz Marketing for Technology

Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords. Agile marketing increasingly is being recognized as a powerful key to content effectiveness.

Taking Your Content the Extra Mile By Marketing to Marketers, Earning Trust, and Mastering the.

Modern Marketing

How a Microsite Can Take Your Content to the Next Level Pop-ups are often thought of as necessary but also as cumbersome, annoying, and sometimes destructive when it comes to moving a prospect along the funnel. How creating a microsite can lead to keyword dominance.

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2013 B2B Content Marketing Awards

The Effective Marketer

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas. Microsites are great ways to highlight a specific campaign or target a specific buyer persona. Check out a few more ingenious microsites in this blog post.)

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

Or do marketers need to build microsites to support demand generation effectively? The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture?

[Infographic] The Marketo(er’s) Guide to SXSW

Modern B2B Marketing

And to learn more about what Marketo has in store for SXSW check out our microsite. Author: Dayna Rothman We can’t wait for SXSW! The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big.

Ink and Bytes: Using Print in Your Digital Marketing Strategy

Content Standard

Here are some ways easy ways to accomplish this: Microsites and Landing Pages. This is far from foolproof (as even the least tech-savvy internet user may still just go to your homepage and ignore the landing page), so microsites with unique URLs can be helpful here.

The Best Content Marketing of 2016

Contently

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks.

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Content Marketing for Engineers

Industrial Marketing Today

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. I’ll go out on a limb and state that content marketing for engineers is different.

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Why Marketing Should Have a Quota

Crimson Marketing

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

70% of targeted companies interacted with the microsite, readership increased 300-400% over previous email campaigns, added 20,000 new contacts, generated 1,000+ scheduled appointments, and get this: yielded $1.3

15 B2B case studies show how content marketing drives ROI

Biznology

70% of targeted companies interacted with the microsite, readership increased 300-400% over previous email campaigns, added 20,000 new contacts, generated 1,000+ scheduled appointments, and get this: yielded $1.3

Today’s CMO Needs a Few CTO Chops

Act-On

If you’re getting positive word-of-mouth, you can harness these stories through social campaigns, re-purpose the content on microsites and email campaigns and other marketing initiatives to expand the reach of this serendipitous viral content.

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Content Not Getting Enough Love? Try These 5 Easy Fixes

Modern Marketing

What’s more, adding company names to landing pages and microsites can also be a boon for account-based marketers looking to break the ice with an entire organization rather than an individual. It’s no secret that marketers are attention seekers, at least when it comes to content.