The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites. Do people visit both your microsite and your core site? Hopefully they do, otherwise why do you have a microsite?). Marketing Technology cookies microsite privacy profiling registration

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The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

Want Personalized Content that Converts? Here’s Why You Might Need a Microsite

Marketing Insider Group

Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems. Here’s Why You Might Need a Microsite appeared first on Marketing Insider Group. Got a great campaign idea?

How To Use Microsites For Crisis Management

Boingnet

Microsites are small scale websites that are typically deployed to provide deeper content on a particular topic than would be appropriate on a brand's primary website. When a crisis occurs at a company, microsites are commonly used to address public concerns and to clearly communicate the company's position. Read the original post: How To Use Microsites For Crisis Management. Best Practices crisis management micrositesBy Boingnet.

17 Great Microsite Examples for Driving Buyer Interest

SnapApp

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. You can’t translate any content into the visual, exploratory medium of a microsite without a big helping of creativity. . 17 Examples of Masterful Microsites. . You get one epic microsite.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns.

Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. As Emily wrote in a 2014 article about the microsite: “As we began building Mode…analysts often mentioned workshops they’ve created to teach peers—and repeated a common frustration with the lack of SQL resources focused on analysis. Emily and the marketing team went to work optimizing the microsite for SEO.

Microsites, Blogging and Business Blogshit

Anything Goes Marketing

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. One of the main advantages of microsites that I see (we call them hyperistes) is the ability to personalize the experience using dynamic content substitution.

Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. Trusted resource: Having a non-branded microsite is also a great way for brands to establish themselves as trusted resources on a particular topic. The post Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Microsites: The next big thing in B2B

delicious b2bmarketing

Tags: b2bmarketing longtailseo.

Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. As Emily wrote in a 2014 article about the microsite: “As we began building Mode…analysts often mentioned workshops they’ve created to teach peers—and repeated a common frustration with the lack of SQL resources focused on analysis. Emily and the marketing team went to work optimizing the microsite for SEO.

Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. As Emily wrote in a 2014 article about the microsite: “As we began building Mode…analysts often mentioned workshops they’ve created to teach peers—and repeated a common frustration with the lack of SQL resources focused on analysis. Emily and the marketing team went to work optimizing the microsite for SEO.

3 Rules for Content Marketing in the Fake News Era

Contently

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all. Media algorithms buzzfeed content marketing facebook fake news Google micrositesI spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

2) Microsite Masters. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a.

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What does SEO success look like?

Biznology

The traffic and engagement on the above microsite hit its plateau fairly quickly. Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. Sure, there are legitimate reasons to redesign a site—most notably, to clean up and scale down. But changing the design without changing the underlying content strategy is a pointless exercise.

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Microsites and SEO: Why B2B Link Building Matters

Kapost

When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value. Valuable and relevant content is at the heart of SEO and adding an industry leader list or report component can amplify a microsite’s organic search value through natural backlinks from other trust-worthy sites and social media accounts. Creating Microsites for Industry Leader Reports.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

The ROI Guy

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

6 Ingenious Microsites You Could Play With All Day

Hubspot

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. Microsites can have more viral potential than regular websites because they tend not to take much time to look at or understand. Here are some examples of companies and individuals that created awesome microsites -- and what it was that made them so good.

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized.

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101 Fascinating Facts About Domain Names [Infographic]

Webbiquity

Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. Marketing Infographics Search Engine Optimization (SEO) Web Presence Optimization Josh Wardini microsites online presence search presence Webmasters JuryGuest post by Josh Wardini. Are you looking to expand your online presence to reach a wider range of customers? Then hurry up to pick a targeted domain name!

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3 keys to mobile-izing the email experience

EMagine B2B Blog

B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Because so many B2Bs depend on email for much of their prospect-nurturing effort, we try to bring you relevant tips about email whenever we come across them. Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.

Displaying Content on Your Weebly Website

ContentMX

To publish content for display on your Weebly website, you must first add the Microsite network to your account. Then, you will post some HTML code to your Weebly site that will display the items you post to this Microsite network. Start by opening the Gear menu and choose “Manage Networks”: On the “Manage Your Network Connections” page, click to create a new Microsite network. Paste the HTML code from the Microsite network into this element.

Need a New Web Domain? Read this First

Content Marketing Institute

Microsite? Even if you already have your primary website, your domain days aren’t done. A new content hub? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute. Company News

Displaying Content on Your Wix Website

ContentMX

To publish content for display on your Wix website, you must first add the Microsite network to your account. Then, you will post some HTML code to your Wix site that will display the items you post to this Microsite network. Start by opening the Gear menu and choose “Manage Networks”: On the “Manage Your Network Connections” page, click to create a new Microsite network. The content you post to the Microsite network will now appear in this element.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.).

How to Create a Focused Content Strategy for Paid Search

Fathom

With the use of a landing page or microsite, you can tailor your content strategy specifically to the medium of paid search. A microsite is a small collection of pages that is meant to exist on its own from a larger site. On a landing page or microsite, potential students are given smaller, more digestible amounts of targeted information. Additionally, the design of your landing pages/microsite needs to be conducive to lead generation.

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

The use of event-specific microsites, tablet PCs, touchscreens, augmented reality, digital signage, and streaming video has also increased.”. As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

35 Days to Great First Sales Meetings

Avitage

More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. Additionally, we built the entire microsite on Ceros, which was fun because it became an opportunity to learn a new platform.

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MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts.

How to Create Email Campaigns That Generate Word of Mouth

SendX

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. You can even download the codes for this microsite from a link they provided on Tim Ferriss’s site, here. Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth.

Is It Time to Rethink Corporate Websites — Again? 

Martech Advisor

Companies roll out microsites that revolve around a single subject or long form content for SEO purposes. Each new social channel, microsite or SEO page introduces a new element to the mix. You may see impressive performance out of a microsite, but does it come at the cost of performance of your main website? It’s time to consider to what degree the website as we know it is giving way for tools like microsites and smaller, more-consumable types of landing pages.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The response microsite continues the theme seamlessly, adding a textured background (one that would be awkward in the email) and a video of Juan himself. On the microsite, note the gray squares at lower left: Eloqua intends to roll out a sequence of campaign offers over time, but each offer is only available upon being launched.

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New Content Marketing Lessons from Netflix House of Cards

Avitage

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. All of it! Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories.

Engage Your Readers With Interactive Storytelling

RockContent

Microsites. In 2011, Forbes called the Elf Yourself campaign “the greatest holiday digital execution of all time” The microsite, created by Office Max, took advantage of a community feeling, to engage people in a shared experience.