3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites.

Want Personalized Content that Converts? Here’s Why You Might Need a Microsite

Marketing Insider Group

Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems.

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

17 Great Microsite Examples for Driving Buyer Interest

SnapApp

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. BONUS MICROSITE!

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.

101 Fascinating Facts About Domain Names [Infographic]

Webbiquity

Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. Marketing Infographics Search Engine Optimization (SEO) Web Presence Optimization Josh Wardini microsites online presence search presence Webmasters Jury

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The 20 Best SEO Rank Tracker Tools

Webbiquity

2) Microsite Masters. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements.

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6 Ingenious Microsites You Could Play With All Day

Hubspot

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. The microsite was built to support their "Bank Human, Again" campaign.

Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event.

3 Rules for Content Marketing in the Fake News Era

Contently

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all.

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Microsites: The next big thing in B2B

delicious b2bmarketing

What does SEO success look like?

Biznology

The traffic and engagement on the above microsite hit its plateau fairly quickly. Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns.

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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized.

Rules 72

HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

The ROI Guy

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

3 keys to mobile-izing the email experience

EMagine B2B Blog

B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Because so many B2Bs depend on email for much of their prospect-nurturing effort, we try to bring you relevant tips about email whenever we come across them. Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.

Client Spotlight: Launch Provides Channel Marketing Support & Strategy Advisement for Akamai

Launch Marketing

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. The Project.

7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

Which pages, microsites, or areas of your site do they visit most? Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them?

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts.

11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy

Webbiquity

You could even use the power of a microsite to call web users to action. A microsite is a place to publish content from your brand online, similar to a blog, that has its own unique domain name separate from that of your primary website. Guest post by Sarah Saker. When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.).

How to Create Great Gated Content From Existing Content

Content Marketing Institute

We built a microsite, an area on our website devoted to influencer marketing. Mention created a microsite to serve as one-stop content shop for #influencermarketing, says @mrwhatman. We built the microsite. In fact, we built the microsite with Product Hunt in mind.

How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama.

How to Create a Focused Content Strategy for Paid Search

Fathom

With the use of a landing page or microsite, you can tailor your content strategy specifically to the medium of paid search. A microsite is a small collection of pages that is meant to exist on its own from a larger site. On a landing page or microsite, potential students are given smaller, more digestible amounts of targeted information. Additionally, the design of your landing pages/microsite needs to be conducive to lead generation.

More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away.

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3 hacks of agile scrum for content design

Biznology

For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. Here I described three hacks that have worked for me, especially on teams that create microsites.

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3 Marketing Campaign Opportunities Financial Service Brands Missed

Content Standard

M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. Oftentimes microsites are static, missing the obvious benefits of consistent publishing around subjects that the brand would like to build online authority around.

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

ScribbleLive

One way to achieve this is through sending emails to fans with an exciting call to action that will drive more traffic back to your website or fan microsite.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The response microsite continues the theme seamlessly, adding a textured background (one that would be awkward in the email) and a video of Juan himself.

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5 Powerful Lessons from Steven Spielberg on Content Marketing

Act-On

They launched a new interactive microsite called Anatomy of a Breach. When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. This filmmaker is the creative powerhouse behind these stories, but he didn’t start out that way. He was first a 10-year-old boy playing with trains on the living room floor.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

Additionally, they leveraged a microsite for that model and increased awareness across social media channels , including the #clatakethewheel campaign that targeted those in their early 20s to early 40s.

2013 B2B Content Marketing Awards

The Effective Marketer

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

Or do marketers need to build microsites to support demand generation effectively? The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture?

35 Days to Great First Sales Meetings

Avitage

Murphy's Laws of High Tech Copywriting

WriteSpark

Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. Although April Fool''s Day was last week, its mischievous spirit is active year-round in technology marketing projects.

How to Craft Your Content to Support Your Account-Based Marketing Efforts

Modern Marketing

Consider creating a microsite that serves as a content hub for content, research, and testing insights. A central component of your Account-Based Marketing (ABM) strategy is content.

Agile Marketing in B2B

Buzz Marketing for Technology

Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords. Agile marketing increasingly is being recognized as a powerful key to content effectiveness.

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16 Creative Email Design Trends to Watch in 2017 [Infographic]

Hubspot

With email's metamorphosis into mailable microsite, subscribers will be able to "search" for what they want in the email itself, without having to visit the sender's website first. Change is the only constant. And email marketing is no exception to that.

SnapApp of the Week: Ariba's Pre-Event Survey

SnapApp

Ariba’s straight-forward survey is an effective way to gain pre-event insights and feedback from users who have found the event’s microsite organically or have been directed to the microsite via weekly emails.