B2BMarketing.net

DECEMBER 9, 2024

Think long-form in a short-form world Long-form content continues to prove its worth in B2B marketing, with nearly 80% of award submissions featuring substantial pieces like research reports, whitepapers, interactive microsites and documentary films. million views and drove a 42% increase in platform adoption.

B2B Marketing 94

B2B Marketing Advertising Channels Microsite B2B 94

Webbiquity

OCTOBER 3, 2017

You could even use the power of a microsite to call web users to action. A microsite is a place to publish content from your brand online, similar to a blog, that has its own unique domain name separate from that of your primary website. Use your content to inform, deliver value, and to get something for your business in return.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

Marketing Insider Group

JANUARY 12, 2021

Event microsite. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications. Splash page on your event website. Social media mentions and hashtags. Logo inclusion in pre- & post-event communication. Branded breakout rooms. Branded polling/poll result pages.

Tips 357

Tips Co-Registration Microsite Pricing 357

Webbiquity

SEPTEMBER 28, 2017

Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. Guest post by Josh Wardini. Are you looking to expand your online presence to reach a wider range of customers? Then hurry up to pick a targeted domain name!

Domain 212

Domain Microsite Network Marketing Search Marketing 212

Search Engine Journal

JUNE 16, 2022

Are there issues specific to microsites we should consider when traffic drops? The post Let’s Talk About Microsites & Dips In Traffic: Ask An SEO appeared first on Search Engine Journal. Ryan Jones answers for a reader in this edition of Ask An SEO.

Microsite 84

Microsite Traffic SEO 84

The Point

MAY 19, 2020

Consistent, rigorous A/B testing of subject line, “from” field, call to action (CTA), design elements and other key success factors in order to optimize email performance over time.

Lead Nurturing 293

Lead Nurturing Class Budget Programs Lead Scoring 293

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Contently

MARCH 31, 2017

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all. So how does that impact the way content marketers operate?

Rules 160

Rules Microsite Advertising Agencies Content Marketing 160

PathFactory

MAY 30, 2022

Microsites for Priority Accounts. Build a scalable microsite that delivers sales person contact info, specific marketing content, case studies and use cases that are targeted towards a specific priority account. What Is It? Value Proposition.

Microsite 52

Microsite ABM Account Based Marketing Case Studies 52

Oktopost

JULY 8, 2024

Developing dedicated content hubs or microsites for each target account filled with curated, tailored content like fresh demos demonstrates a deep understanding of their specific challenges. Bespoke Content Hubs Along with personalized websites, delivering hyper-relevant content can significantly impact your ABM efforts in 2024.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Convince & Convert

JULY 29, 2015

Interactive content is any user experience (commonly a web-based tool or microsite ) that has an interactive element and allows the user to participate in the content and find out some useful answers or results. It is just a category of content marketing that is currently taking shape, and brands are just beginning to experiment with it.

Interactive Marketing 164

Interactive Marketing Content Marketing Microsite Paid Search Agency 164

Webbiquity

AUGUST 18, 2020

Features include support for free or paid events, an event registration microsite, confirmation and reminder emails, customizable exhibitor booths, quizzes and polls, downloadable materials, virtual conference rooms, simultaneous tracks, gamification, and reporting. Pricing: contact vendor. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 158

Microsite Word of Mouth Case Study Case Studies 158

Content Marketing Institute

DECEMBER 7, 2021

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.

Microsite 141

Microsite Content Content Marketing Paid Search Agency 141

Alejandro Rioja

DECEMBER 13, 2021

This is where microsites can come in. In short, microsites are mini-websites created for specific… While a well-organized site architecture should make it easy for users to traverse your site, it’s occasionally preferable to keep things even simpler.

Microsite 52

Microsite Landing Pages Video Marketing Marketing Websites 52

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Image via BMW Snowchat. Fair warning—this process is slightly addicting with the numerous options available.

Microsite 135

Microsite Campaigns Case Study Case Studies 135

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Branding 100

Convince & Convert

SEPTEMBER 18, 2014

The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community.

Social Media 138

Social Media Communities Microsite Case Study 138

Tomorrow People

MAY 26, 2021

Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. From physical to digital – forced online due to the pandemic. Fast Forward is the annual event hosted by Silverfin , the cloud platform for connected accountants.

Microsite 156

Microsite Digital Transformation Advertising Agencies Planning 156

KoMarketing Associates

APRIL 11, 2019

The use of event-specific microsites, tablet PCs, touchscreens, augmented reality, digital signage, and streaming video has also increased.”. In addition, 41 percent said that MarTech is helping them improve their relationships with customers. .

Event Marketing 150

Event Marketing Customer Surveys Microsite Gartner 150

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Biznology

JULY 10, 2017

The traffic and engagement on the above microsite hit its plateau fairly quickly. Once they have maximized their content footprint for their target audiences, growth flatlines. That’s when they want to redesign. A typical SEO success curve. All the content was fixed and updated live in April.

SEO 104

SEO Microsite Keywords Traffic 104

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Meanwhile, the in-house team tackled anything that required an intimate and technical knowledge of the brand.

Advertising Agencies 210

Advertising Agencies Paid Search Agency Top of Funnel Work Management 210

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. These relationships lend credibility and can take content to the next level. Keep the Relationship Going.

Microsite 123

Microsite User-Generated Content Custom Publishing Planning 123

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil.

Social Media 157

Social Media Campaigns Advertising Agencies Paid Search Agency 157

Martech

MAY 2, 2022

They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. ” “I can’t create microsites without IT intervention.” In either case, publishing’s a snap in this simpler environment than their enterprisey WCM system.

Enterprise Management 117

Enterprise Management CMS Development Microsite Marketing Management 117

Convince & Convert

JULY 31, 2015

The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save. Live moderation was also put in place so people couldn’t “game” the program with inappropriate photos, as the experience was also being live-streamed.

Campaigns 151

Campaigns Microsite Display Social Networks 151

Convince & Convert

NOVEMBER 4, 2018

Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. Then determine where to go next. .

Social Media 167

Social Media Work Management Marketing Management Media 167

Biznology

MAY 16, 2018

For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. Here I described three hacks that have worked for me, especially on teams that create microsites. But creative work is often difficult to size.

Design 163

Design Work Management Marketing Management Microsite 163

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing.

Microsite 133

Microsite Case Study Case Studies Social Media 133

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Content Marketing Institute

MARCH 20, 2019

Even if you already have your primary website, your domain days aren’t done. A new content hub? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute.

Domain 103

Domain Microsite Campaigns Marketing Websites 103

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Avitage

FEBRUARY 15, 2014

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. They had been a regular viewer of webinars, blogs and other content.

Microsite 120

Microsite Content Marketing Content Distribution 120

Convince & Convert

MARCH 12, 2015

The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com. I’ve stepped outside of my yurt, put down the kale chips, and am taking ten deep cleansing breaths to envision meaningful change. With your help, we can continue to Save the Bros, one bro at a time.”.

Organization 131

Organization Planning Microsite Case Study 131

Convince & Convert

JANUARY 22, 2015

Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. In the video, Aubrey quips, “Why do big brands have all the fun?

Paid Search Agency 133

Paid Search Agency Ads Advertising Agencies Microsite 133