How To Use Microsites For Crisis Management

Boingnet

Microsites are small scale websites that are typically deployed to provide deeper content on a particular topic than would be appropriate on a brand's primary website. Read the original post: How To Use Microsites For Crisis Management. Best Practices crisis management microsites

3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites.

Want Personalized Content that Converts? Here’s Why You Might Need a Microsite

Marketing Insider Group

Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems.

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

How do I add content to my microsite and then have that appear on my company website?

ContentMX

Content is set to appear on your microsite when it is posted to one of your networks (Facebook, LinkedIn, etc.). Edit one of your network connections and locate the option labeled “ Display on Microsite” Set this option to “Yes, show items in this network on the microsite” To publish information to your website, you have a few options: Publish to Your Blog. Another way to integrate your Microsite to your website is to embed it as an iframe.

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

Microsites and SEO: Why B2B Link Building Matters

Kapost

When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value. Creating Microsites for Industry Leader Reports. Everyone loves being called out for doing great work.

Microsites, Blogging and Business Blogshit

Anything Goes Marketing

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Web 2.0 - Microsites on Crack In terms of web 2.0,

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.

6 Ingenious Microsites You Could Play With All Day

Hubspot

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. The microsite was built to support their "Bank Human, Again" campaign.

101 Fascinating Facts About Domain Names [Infographic]

Webbiquity

Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. Marketing Infographics Search Engine Optimization (SEO) Web Presence Optimization Josh Wardini microsites online presence search presence Webmasters Jury

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Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. As Emily wrote in a 2014 article about the microsite: “As we began building Mode…analysts often mentioned workshops they’ve created to teach peers—and repeated a common frustration with the lack of SQL resources focused on analysis. Emily and the marketing team went to work optimizing the microsite for SEO.

The 20 Best SEO Rank Tracker Tools

Webbiquity

2) Microsite Masters. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements.

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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event.

Microsites: The next big thing in B2B

delicious b2bmarketing

3 Rules for Content Marketing in the Fake News Era

Contently

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all.

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Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. As Emily wrote in a 2014 article about the microsite: “As we began building Mode…analysts often mentioned workshops they’ve created to teach peers—and repeated a common frustration with the lack of SQL resources focused on analysis. Emily and the marketing team went to work optimizing the microsite for SEO.

Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. As Emily wrote in a 2014 article about the microsite: “As we began building Mode…analysts often mentioned workshops they’ve created to teach peers—and repeated a common frustration with the lack of SQL resources focused on analysis. Emily and the marketing team went to work optimizing the microsite for SEO.

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized.

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HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

The ROI Guy

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

What does SEO success look like?

Biznology

The traffic and engagement on the above microsite hit its plateau fairly quickly. Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

3 keys to mobile-izing the email experience

EMagine B2B Blog

B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Because so many B2Bs depend on email for much of their prospect-nurturing effort, we try to bring you relevant tips about email whenever we come across them. Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

The use of event-specific microsites, tablet PCs, touchscreens, augmented reality, digital signage, and streaming video has also increased.”. As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research.

Need a New Web Domain? Read this First

Content Marketing Institute

Microsite? Even if you already have your primary website, your domain days aren’t done. A new content hub? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain?

How to Create Email Campaigns That Generate Word of Mouth

SendX

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Let’s be clear.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.).

More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away.

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How to Create a Focused Content Strategy for Paid Search

Fathom

With the use of a landing page or microsite, you can tailor your content strategy specifically to the medium of paid search. A microsite is a small collection of pages that is meant to exist on its own from a larger site. On a landing page or microsite, potential students are given smaller, more digestible amounts of targeted information. Additionally, the design of your landing pages/microsite needs to be conducive to lead generation.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The response microsite continues the theme seamlessly, adding a textured background (one that would be awkward in the email) and a video of Juan himself.

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35 Days to Great First Sales Meetings

Avitage

11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy

Webbiquity

You could even use the power of a microsite to call web users to action. A microsite is a place to publish content from your brand online, similar to a blog, that has its own unique domain name separate from that of your primary website. Guest post by Sarah Saker. When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers.

Client Spotlight: Launch Provides Channel Marketing Support & Strategy Advisement for Akamai

Launch Marketing

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. The Project.

New Content Marketing Lessons from Netflix House of Cards

Avitage

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. All of it! Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories.

12 Demand Management Competencies for Success

Avitage

Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing.

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Welcoming Pride: An Inclusive Approach to Travel Marketing

Eric Mower + Associates

For destinations and CVBs: Have a landing page or microsite for LGBTQ+ travelers with a welcoming statement and links to local Pride events, LGBTQ+-friendly attractions, hotel packages and community resources.

7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

Which pages, microsites, or areas of your site do they visit most? Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them?

2013 B2B Content Marketing Awards

The Effective Marketer

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

Or do marketers need to build microsites to support demand generation effectively? The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture?