illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Webbiquity

JANUARY 18, 2024

Refine Through Testing Again, in case of failure, don’t lose hope or enthusiasm, but fail better the next time until you succeed. Image credit: Kindel Media on Pexels A/B testing is a great approach to the path of improvement. Moreover, if the recipient asks for it, you’re obliged to share all of their data you possess.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Consistently test various aspects of your marketing strategies, analyzing their effectiveness.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Martech

APRIL 11, 2024

So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. “What marketing technologies should a (fill in the industry) company have in their martech stack?” Fuel for your marketing strategy.

Marketing Automation Services 129

Marketing Automation Services Bundling Marketing Management Public Relations 129

Envy

MARCH 20, 2024

If your brand messaging process is taking you ~6 months from ideation to rollout across all your marketing and sales assets, stop right now. Your market will have changed by the time you get out of the door. There’s a much quicker and more effective way to do this. Read on.

Creativity 71

Creativity Process Effectiveness Brand Identity 71

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Neil Patel and Eric Siu offer daily bite-sized digital marketing insights and actionable tactics, battle-tested by their own hands. The post 10 top marketing podcasts for 2024 appeared first on MarTech. Get MarTech!

Marketing AI 120

Marketing AI Ethics Planning Paid Search Agency 120

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. The post The Modern Logo Design Trends of 2024 appeared first on Stevens & Tate Marketing. A well-crafted logo isn’t just a passing marketing trend.

Design 91

Design Trends Loyalty Impressions 91

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

SocialPilot

JANUARY 4, 2024

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort.

Social Media 98

Social Media Media Planning Social Marketing 98

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. A/B Test Subject Lines Crafting compelling subject lines is essential for email campaign success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Convince & Convert

DECEMBER 15, 2023

Here’s a list of top tips to make the most of your content creation efforts: 7 tried-and-tested tips to leverage social media SEO You need to take basic and advanced actions to secure the top position on social media search results. The post 7 Proven Strategies to Boost Social Media SEO in 2024 appeared first on Convince & Convert.

Social Media 157

Social Media SEO Cost Per Click Media 157

SmartBug Media

JANUARY 25, 2024

January 2024 Use AI To Find The Best Display Time For Sign-Up Forms Learn More > Klaviyo Update Details Klaviyo is excited to announce forms display optimization – a new AI testing tool for faster, more efficient list growth. AI tests multiple versions of your form to find the highest-converting display time.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Sprout Social

JANUARY 24, 2024

Experiment with different hashtags Growing on LinkedIn means you need to continuously test and improve. The benefit of testing different hashtags is you often stumble upon keywords that resonate highly with specific target audiences. sales and CRM) and more focused (e.g. AI) conversations on the platform.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. A/B Test Subject Lines Crafting compelling subject lines is essential for email campaign success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

SocialPilot

FEBRUARY 26, 2024

Testing: Sending Your Content for Testing If your content passes the harsh quality control stage, it will be moved to the testing stage. This is a time when humans test your content for authenticity. The post Beating the LinkedIn Algorithm in 2024: Expert Tips & Tricks appeared first on SocialPilot.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) of emails fail basic accessibility testing. TL;DR Don’t buy an email list

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Optinmonster

MARCH 7, 2024

To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce. While testing, I examined different factors like key features and use cases. The following are the eCommerce personalization software available in 2024: 1.

Enterprise Management 62

Enterprise Management Marketing Automation Services eCommerce Marketing Management 62

Sprout Social

FEBRUARY 7, 2024

Plus, its low minimum spend means it’s easy to test out on multiple videos and see which one performs best. The post TikTok Promotion: Boost your visibility in 2024 appeared first on Sprout Social.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. A/B testing at all phases helps optimize page elements to improve conversion rates continuously. With multiple pages and stages, A/B testing can get overwhelming.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SalesIntel

APRIL 17, 2024

It also enables you to test different versions of emails, and improve their call-to-action buttons. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. content, timing, or number of emails.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Digilant

JANUARY 3, 2024

In our discussion, Greg emphasizes the importance of building a plan, testing outcomes, and working in tandem with partners to build strong cookieless solutions moving forward. Google announced the commencement of cookie deprecation for Q1 2024, starting at 1% of traffic until eventually reaching 100% by late 2024.

Advertising Agencies 40

Advertising Agencies Allocation Privacy Ad Agencies 40

Engagio

FEBRUARY 14, 2024

Don’t be fooled by the exaggerated claims other vendors might make regarding target account match tests. Second, there needs to be an accuracy measurement with match tests. Tip: If you go forward with a match test, have a couple of colleagues from other companies visit your website and verify their traffic with the vendor.

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. To decide which tools are suitable for your company, assess your needs; compare the features, functionalities, and cost of each one; and test them where possible.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lead Liaison

JANUARY 19, 2024

This significant milestone not only underscores the company’s unwavering commitment to maintaining the highest standards of data security but also paves the way for the upcoming ISO 27001 certification, anticipated in the first half of 2024.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

B2B Marketing Directions

DECEMBER 31, 2023

I've selected posts that I believe will have continuing relevance for marketers in 2024. The best way to determine the strength of your value propositions is to test them with real customers and/or prospects, but that approach isn't always practical for some B2B companies. The list I'm providing here is very subjective.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

As designers test what’s possible, it’s important to keep accessibility top of mind from the start. If these design trends are any indication, 2024 is full of promise. ChatGPT can even help create persona stories and quick-start user journeys. There’s a way to adopt AI for many team processes and styles.

Design 72

Design Trends Guidelines Class 72

Valasys

JANUARY 4, 2024

After years of testing, they’re finally dipping 1% of Chrome users into the Privacy Sandbox pool in Q1 2024, waving goodbye to third-party cookies for good. The overarching goal is to completely phase out third-party cookies by the second half of 2024. Buckle up, web world, it’s gonna be a wild ride!

Google 45

Google API Privacy Press 45

Sprout Social

MARCH 15, 2024

Testing viral hacks and bizarre routines provides serious entertainment value while also showing off her skill as a makeup artist. The post 24 Top YouTube influencers to check out in 2024 appeared first on Sprout Social. subscribers don’t lie!

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Optinmonster

APRIL 4, 2024

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. And it’s even better if you can test your sender names and email content. If you plan to do more advanced testing, make sure you choose a platform with multivariate testing capabilities.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Back to You There you have it: seven sales tips to carry with you into 2024. Let's dive in.

Tips 69

Tips High Quality Lead Thought Leadership Lead Scoring 69

B2B Marketing Exchange

NOVEMBER 21, 2023

coming this February 26-28, 2024). The timing of the event is perfect for this reason—you’ll have a full 10 months to implement and test everything you’ve learned, with the hope of achieving the same success as your peers. The post Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak!

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Lead Forensics

MARCH 21, 2024

Personality tests: Build camaraderie and understanding within your sales team by organizing personality tests. These tests provide insights into individual preferences, communication styles, and strengths, fostering better collaboration and empathy among team members.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52