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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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Fospha as TikTok’s New Measurement Partner

ClickZ

According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners.

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The most important role on your social marketing team probably doesn’t exist yet

Sprout Social

In May 2024, it was reported that paid social overtook paid search as having the highest allocation of overall marketing budgets. Paid media professionals are absolutely critical to ensuring that ROAS and CAC are optimized. If you are spending $10M on paid media in 2024, your media agency will likely be charging a $500K to $1.5M

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

LinkedIn generates a ROAS (Return on Ad Spend) that was 2-5 times higher compared to other social media platforms. The global average CTR for sponsored content on Linkedin is between 0.44% – 0.65% Higher resolution images generate 38% higher CTR. Adding a Lead Generation form to your messaging ads will result in 4 times more leads.

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

ClickZ

Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023.

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Programmatic Ad Campaigns that actually converts!

Valasys

Top 10 Demand Side Platforms in 2024 Create Compelling Ad Creatives: Your ad creatives should be visually appealing and convey a clear message. Track Key Performance Indicators (KPIs) Monitor KPIs such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).

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How to build a hyper-precise audience-first ad campaign

Martech

Dig deeper: Thee state of data in 2024: How the ad industry is adapting to privacy regulations Who should invest in hyper-precision targeting? Hyper-precise campaigns have advantages, including higher conversion rates and ROAS, particularly for D2C brands with a well-defined demographic (age, region, household income).