article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024


But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

article thumbnail

Fospha as TikTok’s New Measurement Partner


According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

100+ LinkedIn Statistics You Need to Know in 2024


LinkedIn generates a ROAS (Return on Ad Spend) that was 2-5 times higher compared to other social media platforms. The global average CTR for sponsored content on Linkedin is between 0.44% – 0.65% Higher resolution images generate 38% higher CTR. Adding a Lead Generation form to your messaging ads will result in 4 times more leads.

article thumbnail

Snap Selects Fospha as Measurement Partner for Retail eCommerce


Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023.

article thumbnail

Innovations in Search and Social [August 2023]


For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. All other Discovery campaigns will be eligible for the upgrade upon wide release in October, with automatic upgrades expected from January to March 2024.

article thumbnail

The power of customer data across the journey: Acquisition


Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Cost per acquisition (CPA) and return on ad spend (ROAS) reports To make data-driven decisions about resource allocation, closely analyze CPA and ROAS reports.

article thumbnail

Powering On-Page SEO and PPC to Boost SaaS Website Traffic


SaaS SEO and PPC Best Practices in 2024 On-page SEO and PPC can increase website traffic, but each has different strengths. Here are the best practices to use as a PPC and SaaS SEO guide in 2024. Focusing on targeting and personalization is critical if your goal is to maximize ROI with targeted PPC campaigns. Funnel Envy can help.