Trending Sources

Lead Capture: How undermining value impacts conversion

B2B Lead Generation Blog

Tweet Less is not always necessarily more when it comes to a lead capture process. Goal: To increase the total number of leads captured. Lead Nurturing: Why good call scripts are built on storytelling [More from the blogs].

Lead Capture Optimized: 201% increase in captured leads with clearer value proposition

B2B Lead Generation Blog

In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The goal of the page was to capture a lead.

7 Reasons Calculators Are Your Next B2B Lead Capture Tool

SnapApp

Marketing teams face a perpetual challenge: create content that captures new leads within a manageable budget. The interactive structure offers a palatable experience for leads, without requiring that they wade through long-form copy.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation Blog

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. To limit the amount of leads entering the pipeline, so that there are more qualified prospects, the team changed the copy to “Contact Sales for a Quote.”.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

How to Optimize Marketing Forms for Lead Capture

Sales Intelligence View

Our marketing forms need to be streamlined enough to capture this momentum without missing a step. For example, in our initial sign up form the amount of information collected must be just enough to contact and qualify the lead.

The 5 Critical Components of Fantastic Lead-Capture Forms

Hubspot

On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Here are the five most critical components of fantastic lead-capture forms. This is a tricky question, because the length of your form inevitably leads to a tradeoff between the quantity and quality of the leads you generate. Before you do that, though, you’ll want to be able to qualify the lead.

B2B Selling: 4 steps to gain customer intelligence before your sales call

B2B Lead Generation Blog

They’re actively engaged with your content, and their lead score is consistently climbing. Shonka relates the story of a sales rep for a leading printing company. Lead Nurturing: Market to personality and behavior, not job title. Books lead capture Lead Nurturing research teleprospectingTweet They’ve downloaded your whitepapers, attended your webinars, read your blogs.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Kwanzoo says this versatility addresses some critical pain-points for marketers, including needs to create content and capture data across multiple channels and to create more personalized interactions. It’s easy to imagine Kwanzoo-captured data making its way back to multiple systems (marketing automation, CRM, Web site, mobile, etc.),

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

Twitter Lead Generation Cards: A Look Under the Hood [VIDEO]

Vertical Response

Twitter released Lead Generation Cards to a limited number of advertisers back in May 2013. Now, Twitter Lead Generation Cards are open to everyone, including small and medium sized businesses who advertise on Twitter.

How to Generate Leads Using Quizzes

Marketing Action

It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. You can create quizzes that are both entertaining and interactive, and yes, they have made a large impact as a method of lead generation.

Optimize your conversion pages to improve lead capture, lower costs

EMagine B2B Blog

orders, leads, sign-ups) by optimizing and testing website design, content, and user experience. Conversion rate optimization (CRO) is the process of incrementally increasing online conversions (e.g., It can significantly reduce customer acquisition costs while providing measurable business results, saving you time, money and headaches. Recent expansion of the toolset makes CRO easier than ever; and [.]. B2B Web Strategy Converting

How are the leads captured in Alinean's demand-gen ROI / TCO Calculators?

The ROI Guy

The ROI / TCO Calculators are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

How are the leads captured for online demand-gen diagnostic assessments?

The ROI Guy

The Diagnostic Assessment Tool is built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to the most popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

5 of the Best Ways to Generate Leads with Video [SlideShare]

Vidyard

You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative).

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. Now let’s take a look at the metrics that can help you measure the progress of your lead capturing efforts. Capture Metrics.

The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

Hubspot

But then there's the science side: Using SlideShare’s lead capture and analytics tools to enhance and analyze your presentations, so that you’re always learning and improving. Lead Generation Content Marketing Daily

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Google Adwords Cost Per lead or sale (with agency mark-up).

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

Modern Marketing

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue?

Getting started with Content Marketing

Direct Response Coach

It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. Content marketing can be very intimidating.

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

Can corporate websites support demand generation and lead capture? Demand generation is too focused on lead capture and not focused enough on meeting the needs of their audience. Demand Generation #B2Bchat B2B marketing lead generation storify

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Lead scoring gets more important.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods?

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation Blog

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. As I mentioned at the start of this post, automation can help you manage lead nurturing, but you can’t automate trust.

6 Success Factors for Adopting Marketing Automation

Act-On

on your site, and lead capture forms , including a Contact Us form so people have an easy, direct way to get in contact with you. #2: This means you should have an ongoing program of lead generation to build your list. 4: Prepare your lead generation strategy.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. I’m going to share 10 levers you can use to improve your lead conversion right now: 1. The more you can humanize your lead follow-up the better. Create content geared toward lead progression, not lead capture.

Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

Generally when we say content marketing piece, we are thinking of it as a means to generate leads – so there’s a regwall to get that asset. Certainly you can have native ads that do not require registration – but then there’s no direct lead capture.

Lead Generation: The power of copy

B2B Lead Generation Blog

In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results. Objective: To increase leads from quote requests. Tweet Words matter. Words inspire.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. Personalize your website and ask for a lead in return.

Oracle Marketing Cloud Launches New Account Based Marketing Capabilities

Modern Marketing

buyers involved in every B2B purchase decision (CEB), marketers need to capture enough data to identify who these contacts are and how to best engage them.

The Eight Best Social CRM Tools

Webbiquity

Both capture prospect and customer contact data, organizational structure, and interaction history. According to Data2CRM , “the dynamic engagement with the leads and prospects, instead of uninvolved messages, is the striking difference of social CRM” compared to traditional CRM.

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Why Conversion Is More Important Than Traffic for Generating Sales

bizible

More conversions almost always lead to more sales, while more traffic doesn’t necessarily increase sales. Profitworks provides SEO and conversion optimization services and they see time and time again with their clients that increases in conversion lead to an immediate increase in sales.

SnapApp Under Fire From Animal Rights Groups For Building A Better Mouse Trap

SnapApp

The degree of efficiency with which SnapApp enables B2B marketers to capture leads is simply horrifying,” said Doug McHaverness, leader of the animal rights coalition.

5 Ways to Humanize Your Online Communications

Modern Marketing

by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.

LinkedIn: Do New Offerings Make It the King of B2B?

Digital B2B Marketing

You can even include, in typical SlideShare fashion, lead capture within your content. If you are in B2B advertising, you cannot ignore LinkedIn.

B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen

B2B Lead Generation Blog

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it?