Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Ninety-five percent of ad and data decision-makers expect continued signal loss and/or privacy legislation in 2024 and beyond.

Privacy 121

Privacy Paid Search Agency Ads Privacy Protection 121

Martech

APRIL 30, 2024

Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. MarTech contributors Natalie Jackson and Brian McKenna lead this thought-provoking conversation, which was recorded live as a Coffee Talk at the Spring 2024 MarTech Conference.

Privacy 124

Privacy Email Marketing B2B Thought Leadership Thought Leadership 124

Martech

APRIL 29, 2024

And this new environment exists for a reason — consumers value their privacy. Findings about consumer behaviors and preferences The 2024 Global Consumer Trends Index surveyed over 10,000 consumers globally. Seventy-seven percent of consumers said data privacy is important in maintaining brand loyalty.

Privacy 124

Privacy Ad Building Branding Brand Identity 124

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Last but not least: Oracle’s big bets in the new year.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Oktopost

JULY 8, 2024

Source Demand Generation in 2024: What’s changed? Marketers must navigate regulations like GDPR and CCPA while ensuring their demand-generation efforts comply with privacy laws and industry standards. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This is one big reason why more B2B marketers are using email, according to Marin.

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Data Safeguard Inc An Artificially Intelligent, humanly impossible, previously unsolvable, hyper-accurate approach to comply with data privacy regulations and prevent synthetic fraud losses.

Marketing AI 139

Marketing AI Lead Ranking Lead Scoring Enterprise Management 139

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. com The post Top 50 Global Thought Leaders and Influencers on Finance 2024 first appeared on Thinkers360. Congratulations to all our Finance influencers who participated!

B2B Thought Leadership 107

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 107

Martech

JANUARY 16, 2024

You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. First-party data integration with AI : Learn how leveraging your data with AI will be crucial for staying ahead in the new privacy-focused era.

Webinar Metrics 104

Webinar Metrics Lead Gen Privacy Marketing & Strategy 104

Act-On

APRIL 26, 2024

Navigate ever-changing email privacy regulations. The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. One of the trends we’ll see going through 2024 is that marketing teams are going to figure out how to make more use of AI, and get comfortable with it.”

Lead Ranking 202

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 202

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Consent puts the power of privacy in the user’s hands.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

33Across

JULY 10, 2024

AdMonsters' references 33Across's Q1 2024 cookieless trends report, showing that the food and drink, and travel industry are the most reliant on cookies for US programmatic ad buys. The post Cookie Cravings: Industries Still Nibbling on Third-Party Data As Privacy Sandbox Looms appeared first on 33Across.

Privacy 62

Privacy Trends Buy Ads 62

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 141

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 141

Top Rank Marketing

JUNE 10, 2024

Between lingering impacts of COVID-19, the rise of AI, data challenges, controversial interpretations of HIPAA compliance laws, and aggressive mergers and acquisitions by major companies, healthcare marketing’s evolution in 2024 will continue apace. In 2024, however, there is reason to believe that AI may help solve this challenge.

Account Based Marketing 95

Account Based Marketing Marketing Analytics Tools High Quality Lead Paid Search Agency 95

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Thinkers360

JULY 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Creativity for 2024. com The post Top 50 Global Thought Leaders and Influencers on Creativity 2024 first appeared on Thinkers360. Congratulations to all our Creativity influencers who participated!

B2B Thought Leadership 107

B2B Thought Leadership Creativity Thought Leadership Lead Scoring 107

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year.

Marketing Budget 92

Marketing Budget Marketing Strategy Marketing & Strategy Planning 92

Thinkers360

JULY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Generative AI for 2024. com ### The post Top 50 Global Thought Leaders and Influencers on Generative AI 2024 first appeared on Thinkers360. Congratulations to all our Generative AI influencers who participated!

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Marketing AI 135

Marketing AI Email Marketing Planning Work Management 135

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. In your inbox.

Privacy 110

Privacy Ad Building Work Management Marketing Management 110

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) first appeared on Thinkers360.

B2B Thought Leadership 137

B2B Thought Leadership Work Management Thought Leadership B2B 137

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. How has it been for you? ” Google responds.

Privacy 115

Privacy Google Advertising Agencies Paid Search Agency 115

Valasys

JULY 25, 2024

Demand Side Platforms in 2024 In the ever-evolving world of digital marketing, Demand Side Platforms (DSPs) are essential tools for managing programmatic ad campaigns. As we look ahead to 2024, here are the top 10 DSPs that stand out for their capabilities, technology, and performance.

Demand 40

Demand Advertising Agencies Mobile Advertising Ad Exchange 40

Thinkers360

MAY 25, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Emerging Technology for 2024. com The post Top 50 Global Thought Leaders and Influencers on Emerging Technology 2024 first appeared on Thinkers360. Congratulations to all our Emerging Technology influencers who participated!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big! Want to learn more?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Top 50 Global Thought Leaders and Influencers on Future of Work 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Jonathan H. 6 Jason Cochran humanworks8 Contact Jason Cochran Score: 46.00

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 124

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts. Opinions expressed by SmartBrief contributors are their own.

Marketing AI 85

Marketing AI Allocation Mobile Advertising Paid Search Agency 85

Thinkers360

JUNE 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Healthcare for 2024. com The post Top 50 Global Thought Leaders and Influencers on Healthcare 2024 first appeared on Thinkers360. Congratulations to all our Healthcare influencers who participated!

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 100

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. com The post Top 50 Global Thought Leaders and Influencers on Retail 2024 first appeared on Thinkers360. Congratulations to all our Retail influencers who participated!

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 111

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. com The post Top 50 Global Thought Leaders and Influencers on Education 2024 first appeared on Thinkers360. Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Contently

MAY 13, 2024

But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Their goal is to hit 100% by the end of 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. In 2024, there’s an unprecedented opportunity to get ahead by understanding and embracing content-led innovation while others wait and see.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

CMSWire

DECEMBER 11, 2023

Contact center trends to watch in 2024 and how these technologies will be used to create a seamless, customer-centric service model in the coming year. Continue reading.

Contacts 128

Contacts Trends Service Privacy 128

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59