illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Trends 98

Trends Advertising Agencies Privacy Forecasting 98

Oktopost

JULY 8, 2024

Source Demand Generation in 2024: What’s changed? Marketers must navigate regulations like GDPR and CCPA while ensuring their demand-generation efforts comply with privacy laws and industry standards. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

FEBRUARY 20, 2025

Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Two trends are causing both advertisers and publishers to explore new ways to protect privacy while continuing to effectively monetize audiences. A dashboard from Adobe Real-Time CDP Collaboration.

Advertising Agencies 90

Advertising Agencies Privacy Advertisements Advertising 90

Convince & Convert

JUNE 26, 2025

Since my book, Data-Driven Personalization , was released in spring 2024, I’ve had the chance to share the frameworks and ideas within it at conferences across the United States. We found that 88% of them said it was somewhat to extremely important that brands engage with them based on past interactions and shared history.

Privacy 81

Privacy Personalization Loyalty Customer Surveys 81

illumin

JANUARY 14, 2025

The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The IAB points to a significant shift in liability that came with the California Privacy Protection Act (CPPA). Why we care. Comprehensive compliance.

Advertising Agencies 116

Advertising Agencies Marketing Management Privacy Protection Paid Search Agency 116

Martech

OCTOBER 16, 2024

The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). “ADMaP is a game-changer, enabling advertisers and publishers to collaborate safely and accurately determine measurement and attribution, while fully protecting their audience’s privacy.

Conversion 119

Conversion Privacy Advertisements Advertising 119

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. Ethical data practices demand accountability The rise of privacy regulations and the shift to zero-party data require brands to prioritize transparency and ethical data usage. With that, 2023 became the year of humans understanding genAIs capabilities.

Ethics 122

Ethics Marketing & Strategy Touchpoints Marketing Automation Services 122

SEMrush

JULY 9, 2025

Statista, 2024 ) 6. Surfer, 2024 ) 10. And stands to make search experiences more seamless. ( Google, 2024 ) 11. But AI- and privacy-focused search engines actually saw increases. Semrush, 2024 ) Google’s Search Engine Dominance Statistics 12. But AI- and privacy-focused search engines actually saw increases.

Statistics 136

Statistics Google AIO Paid Search Agency 136

Marketing Insider Group

JUNE 25, 2025

In this day and age, most people are acutely aware of data privacy and security concerns, especially when it comes to things like health data. Unfortunately, in February 2024, a major healthcare company disclosed a cyberattack that had disrupted operations.

Service 159

Service Privacy Marketing & Strategy Trust Marketing 159

Martech

AUGUST 5, 2024

This glitch raises serious privacy concerns, as advertisers can potentially identify direct competitors by searching exposed product titles. How quickly Google resolves the outage and addresses the data exposure and potential fallout from the privacy breach. Between the lines. What they’re saying. Bottom line.

Paid Search Agency 108

Paid Search Agency Google Ads Advertising Agencies 108

Martech

JULY 16, 2024

In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Measurement problems persist Measurement issues remain an overall problem but vary significantly by channel — particularly with online video and CTV. million in 2022.

Paid Search Agency 115

Paid Search Agency Spending Video Marketing Ads 115

Martech

AUGUST 6, 2024

“As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

Advertising Agencies 134

Advertising Agencies Rules Advertisements Advertising 134

Martech

APRIL 8, 2025

Dig deeper: Why ignoring consumers’ AI concerns is a costly mistake Personalization in a privacy-conscious world Personalization remains important, but reliance on direct data sharing is decreasing, the report found. 21, 2024 and Nov. 27, 2024, and quotas were set for gender, age and region at a country level.

Business 114

Business Touchpoints Marketing Report Privacy 114

Zoominfo

DECEMBER 11, 2024

privacy laws. Armed with this knowledge, enterprise sellers can craft timely, personalized outreach, transforming passive website traffic into active leads that drive real pipeline growth all while maintaining compliance with U.S.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

Martech

DECEMBER 2, 2024

A 2024 survey of U.S. respondents were more likely to trust AI-powered search tools if the content was confirmed to be verified by a human and if there were an increase in data privacy regulations,” according to the report. Australia and India found that over 60% didn’t think AI was secure or trustworthy. Sizeable shares of U.S.

Trust Marketing 139

Trust Marketing Search Marketing Marketing AI Privacy 139

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Using voice assistants for consumer profiling can also raise legitimate concerns about data privacy.

Relevance 127

Relevance Advertising Agencies Ad Frequency Gartner 127

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. To ensure privacy, clean rooms will be used more widely. This is likely to continue.

ROAS 119

ROAS Media Funnel Advertising Advertising Funnels 119

Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. 22, 2024 Time: 10 a.m. PT / 1 p.m.

Privacy 114

Privacy Marketing & Strategy Advertisements Advertising 114

Martech

NOVEMBER 8, 2024

Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. 19:20: How to navigate Apple’s iOS privacy rules. 15:30: Is AI-powered cold email diluting the email channel?

Advertising Channels 126

Advertising Channels Email Marketing Deliverability Privacy 126

Webbiquity

MARCH 11, 2025

Now: No new tweets since September 2024, only two tweets in all of last year. ’ Now: Inactive since May 2024. Now: Inactive since February 2024 (only two tweets in all of 2024). Now: Inactive since September 2024. ” ) to Z (“Zero in on strategies that will help you attain your marketing goal/s.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Google removed cookies for 1% of Chrome users at the start of 2024 , part one of its initial plan to eliminate third-party cookies from its browser. But while Google yoyoed through 2024, marketers kept course. It’s just a matter of time.

API 96

API Privacy Protection Paid Search Agency Advertising Agencies 96

Choozle

JULY 29, 2024

This decision marks a significant departure from its previous plan to phase out cookies by 2024, offering a new direction for advertisers who rely on these tools for tracking and targeting. Initially, Google had planned to eliminate third-party cookies by the second half of 2024, a move that had the industry bracing for significant changes.

Advertising Agencies 89

Advertising Agencies Adsense Advertisements Advertising 89

Circle Studio

APRIL 4, 2024

Google has announced that Google Consent Mode v2 is mandatory as of March 2024 to continue using targeting and tracking solutions in their ecosystem.

Google 78

Google Privacy Marketing Websites Practices 78

Martech

SEPTEMBER 10, 2024

The consumers in the company’s model have control of the collected data for privacy protection. of total retail sales in February 2024 — down only 1.01% from the previous year. Dig deeper: Salesforce sees a shorter, more competitive holiday season in 2024 Email: Business email address Sign me up! Why we care. Processing.

Features 111

Features Marketing Attribution Privacy Protection Mobile Marketing 111

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Privacy and Data Protection in B2B Marketing: A Critical Priority Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-evolving digital landscape, B2B marketing has undergone a transformative shift. “B2B organizations need to view privacy as a core aspect of their brand integrity.

Privacy 52

Privacy Work Management Marketing Management Privacy Policies 52

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Panel participants also highlighted the effectiveness of leveraging local online communities, forums and social media groups to engage with customers, gather feedback and create a sense of belonging among users. Data privacy and security are also paramount.

Startups 113

Startups Marketing Automation Services Allocation Marketing Management 113

Act-On

AUGUST 2, 2024

How teams collect, manage, and use data is one of the hottest topics in marketing right now — because data management is the foundation for basically everything that matters in 2024. It’s crucial for protecting consumer privacy and enabling strategic decision-making.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Martech

FEBRUARY 5, 2025

Consumers are increasingly wary of how it impacts their privacy and data security. However, privacy breaches, misuse of data or perceived dishonesty can quickly destroy it. Globally, trust fell from 62% in 2019 to 54% in 2024 , according to a recent study by Edelman. Growing privacy concerns. dropping from 50% to 35%.

Marketing AI 91

Marketing AI Ad Building Ethics Privacy 91

Martech

JULY 26, 2024

Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. Many see it as good news for advertisers, while some have mixed feelings.

Google 129

Google Ads Privacy Mobile Advertising 129

illumin

AUGUST 22, 2024

2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. With so much on the line in 2024, how can advertisers properly measure data for their next political campaign? Additionally, privacy is especially important in political advertising. How many potential voters is your ad reaching?

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Allocation 98

Martech

AUGUST 1, 2024

Data-rich Experian is a valuable partner in providing identity resolution in a privacy-compliant way to advertisers and RMNs. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! RMNs saw 16.3% growth in the U.S. Are you getting the most from your stack? Processing.

Advertising Agencies 115

Advertising Agencies Media Privacy Network Marketing 115

Choozle

AUGUST 5, 2024

As we navigate the complexities of the 2024 election cycle, understanding the nuances of digital advertising is more crucial than ever. Annie: What’s your take on Connected TV (CTV) advertising for political campaigns in 2024? Annie: What are some other challenges campaign managers are facing in 2024?

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Television marketing 97

Choozle

JULY 29, 2024

This decision marks a significant departure from its previous plan to phase out cookies by 2024, offering a new direction for advertisers who rely on these tools for tracking and targeting. Initially, Google had planned to eliminate third-party cookies by the second half of 2024, a move that had the industry bracing for significant changes.

Adsense 98

Adsense CPM Cost Per Thousand Privacy 98

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. Consumers appreciate the privacy and immediacy of DMs, which allow for personalized, efficient resolutions to their issues. The survey was conducted online from September 27 to October 1, 2024.

Social Media 120

Social Media Media Social Networks Urgency Marketing 120

Martech

JULY 23, 2024

It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. ICO statement The announcement, by Google’s Anthony Chavez, VP, Privacy Sandbox can be found here. Why we care. Processing.

Cost per Acquisition 127

Cost per Acquisition Privacy Mobile Advertising CMO 127

Martech

MAY 13, 2025

In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. Issues like data privacy, bias in outputs and transparency in creating content are front and center. Generative AI adoption has surged across industries.

Budget Programs 120

Budget Programs Tools Planning Paid Search Agency 120