Navigate the Channel
FEBRUARY 5, 2024
Using social media platforms as a job recruitment tool is one option. Here is what you need to know about social recruiting in 2024. Job platforms are a great way to get in front of those actively searching for jobs but not really looking for a specific position within their chosen field. Social media is a little bit different.
Oktopost
JULY 8, 2024
67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Source Demand Generation in 2024: What’s changed? Marketers can now access richer data and insights and powerful demand generation tools to leverage them.
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Martech
APRIL 19, 2024
Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.
Convince & Convert
DECEMBER 15, 2023
User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?
Top Rank Marketing
DECEMBER 20, 2023
These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Go update them with new visuals and post text content.
Sword and the Script | B2B
JULY 16, 2024
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.
Martech
JULY 22, 2024
Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., Netflix added eight million global subscribers in Q2, with its ad-supported plan gaining significant traction. The company is also testing pause ads, which appear when viewers pause content. with plans to do the same in the U.S. and France.
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