illumin

NOVEMBER 19, 2024

So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? In its first holiday forecast of 2024, Deloitte predicts that holiday retail sales will increase between 2.3% But in 2024 Gen Z is a difficult advertising target. from 2023’s numbers.

Ethics 105

Ethics Budget Programs Loyalty Demographics 105

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Trends 98

Trends Privacy Advertising Agencies Forecasting 98

Sword and the Script | B2B

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Marketing Budget 129

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 129

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7%

Paid Search Agency 116

Paid Search Agency Advertising Agencies Ads Google 116

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. “Forty percent are buying less but spending the same,” Rob Garf said of consumers at a press briefing to unveil the forecasts. Processing.

Forecasting 67

Forecasting Press Aggregators Price 67

Martech

JANUARY 24, 2025

Questions like these also arose in 2024. The six-month period I discussed earlier merely forecasts what I see happening in the next 12 months. C-level executives are among them as they develop business policies, strategies and forecasting over the next 12 months and beyond. *Although my list targets U.S.

Marketing Budget 126

Marketing Budget Spending Planning Work Management 126

Martech

JANUARY 16, 2025

increase over last years spend, according to the latest IAB forecast. 2024 projection. The study indicated that 2024 accelerated on ad-heavy events like the Paris Olympics and national and state elections. Brand advertising came in third at 45%, down from 57% in a previous study conducted in summer 2024. Why we care.

Advertisements 112

Advertisements Advertising Funnel Advertising Digital Marketing Funnels 112

Zoominfo

DECEMBER 11, 2024

Instead, they get more accurate forecasting and strategic decision-making. No two sales teams are alike, and with Account AI, admins can refine account summaries to align with the specific methodologies used at your company. This personalization means your sellers wont have to dig through heaps of irrelevant details.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

Martech

APRIL 3, 2025

This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42 The 2025 sales forecast compares with a 3.6% trillion in 2024. The NRF says this year’s forecast aligns with the 10-year pre-pandemic average yearly sales growth of 3.6%.

Paid Search Agency 114

Paid Search Agency Spending Ads Forecasting 114

Convince & Convert

SEPTEMBER 14, 2024

This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more. Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive.

Trends 137

Trends Tips Paid Search Agency Planning 137

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? And the predictive analytics market is thriving; it’s forecasted to grow into a $64 billion market by 2025. This AI can also analyze consumer behavior.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Forecasting 59

Sword and the Script | B2B

DECEMBER 17, 2024

Marketers expect their budget to grow between ~2% and 5% After a full year of trying to, like 2Pac once said, make a dollar out of 15 cents marketing leaders are optimistic that their budgets will grow, according to multiple surveys: 260 B2B and B2C marketing leads forecast budgets grow to 12.7% B2B marketing managed an average of 10.2

Statistics 60

Statistics Work Management B2B Thought Leadership Marketing AI 60

Salesforce Marketing Cloud

OCTOBER 1, 2024

While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. That would break down to $4.1 Back to top.

POS 105

POS Merchandising Forecasting Display 105

Martech

AUGUST 1, 2024

Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1 billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year.

Paid Search Agency 114

Paid Search Agency Ads Ad brokers Forecasting 114

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually. Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

API 96

API Privacy Protection Paid Search Agency Advertising Agencies 96

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. AI gets a lot of attention in these predictions, but in surprising ways.

Trends 141

Trends Forecasting Content Marketing Content 141

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools and service enhancements. Superpowered sales forecasting with AI.

Forecasting 107

Forecasting Enterprise Management Marketing Management Hubspot 107

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad.

ROMI 105

ROMI Marketing Analytics Tools Paid Search Agency Work Management 105

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift.

Enterprise Management 328

Enterprise Management Generation Lead Ranking User-Generated Content 328

Salesforce Marketing Cloud

OCTOBER 3, 2024

This demand-driven strategy hinges on accurate forecasting and seamless collaboration with suppliers, ensuring that the right products reach the right place at the right time. JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes.

Work Management 111

Work Management Marketing Management Allocation Customer Satisfaction 111

illumin

AUGUST 22, 2024

2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. With so much on the line in 2024, how can advertisers properly measure data for their next political campaign? This includes a whopping $9 billion spent on down-ballot races alone. How many potential voters is your ad reaching?

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Allocation 98

Martech

SEPTEMBER 4, 2024

Brands are forecasting growth and consumers anticipate increased spending. Dig deeper: Salesforce sees a shorter, more competitive holiday season in 2024 Email: Business email address Sign me up! That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce 105

eCommerce Positioning Spending Trends 105

Martech

AUGUST 12, 2024

Take our brief 2024 MarTech Replacement Survey Reports to help support the sales team Whether marketing and sales forecast together or not, effective growth requires clean data easily accessible between departments. Are you getting the most from your stack? Bear in mind, in many cases, sales will manage these reports.).

CRM 118

CRM Top of Funnel Account Based Marketing Paid Search Agency 118

Contently

OCTOBER 24, 2024

According to Forbes , the number of businesses incorporating interactive content into their marketing strategies doubled from 2023 to 2024. It can help your brand forecast trends and offer clues on what kinds of content, services, and products resonate with your audience. So, what makes interactive content so compelling?

Interactive Marketing 131

Interactive Marketing Content Marketing Brand Identity Branding 131

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad.

Marketing Analytics Tools 96

Marketing Analytics Tools ROMI ROI Paid Search Agency 96

Zoominfo

FEBRUARY 28, 2025

As a result, most CRM systems are plagued with duplicate records and inaccurate data, throwing sand into the gears of every GTM motion youre running leading to inaccurate forecasts, missed opportunities, and lost revenue. At ZoomInfo, weve been working for nearly 20 years to solve this persistent problem.

Marketing Analytics Tools 130

Marketing Analytics Tools CRM Enterprise Management Zoominfo 130

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. Read the full Salesforce Winter 2024 release notes here. We’re also seeing improvements with Einstein AI Solutions. Get MarTech!

Industry CMS 120

Industry CMS Work Management Forecasting Marketing Management 120

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.” But RMNs need to mature.

Media 120

Media Advertising Agencies Forrester Paid Search Agency 120

Martech

NOVEMBER 14, 2023

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience.

Planning 132

Planning Marketing AI Enterprise Management Work Management 132

MarketJoy

DECEMBER 28, 2024

Discover the real cost of cash flow problems in 2024. Here are three major areas where companies feel the strain: Decreased Revenue Predictability When consumer spending tightens, forecasting revenue becomes unreliable. In todays volatile economy, uncertainty looms larger than ever.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Allocation High Quality Lead 52

Martech

AUGUST 14, 2024

Annual Strategic Alignment : At the start of each fiscal year: a) Align your martech capabilities with business, marketing, customer experience, and technology goals; b) Forecast technology needs based on growth projections; and c) Plan major upgrades, migrations or eliminations 7. Whatever you do, don’t be a hyper-consumer.

ROMI 111

ROMI Webinar Metrics Marketing Management Budget Programs 111

Marketing Interactions

JULY 15, 2024

Forrester’s 2024 B2B Marketing Predictions forecast that “thinly customized generative AI content will degrade the purchase experience for 70% of B2B buyers.” The State of Marketing to Marketers 2024 survey found that only 13% of marketers opened an email due to personalization. And it’s about to get worse.

B2B Marketing 80

B2B Marketing Personalization Work Management Marketing Management 80

Hubspot

DECEMBER 10, 2024

Thats how I started using AI for financial forecasting. Join me as I explore the basics of AI financial forecasting and how you can test and adopt it yourself. Table of Contents Why Use AI for Financial Forecasting? According to Gartner , 58% of finance functions are using AI in 2024, up 21% since 2023.

Forecasting 36

Forecasting Marketing AI Enterprise Management Budget Programs 36

Salesforce Marketing Cloud

MAY 20, 2024

Find out now Key takeaways from our new State of Marketing report Successful AI implementation leads 2024 marketing trends Trustworthy data powers genuine customer connection Marketers are all in on personalization To some, the words “new era” mean big ideas and fresh innovations. Let’s take a look at highlights from the report.

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

ClickZ

JANUARY 2, 2021

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. Digital titans. SSPs (Supply-side platforms).

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Sprout Social

MARCH 27, 2025

As of January 2024, Australia has 25 million internet users and 20 million social media users. In The State of the Influencer in 2024 report, 92% of brands surveyed said measuring influencer performance is essential for understanding ROI. The State of the Influencer in 2024 report shows 81% of brands have worked with influencers.

Statistics 82

Statistics Advertising Agencies Stats Marketing & Strategy 82

Heinz Marketing

SEPTEMBER 26, 2024

Forecast for trends and external influences. Wrapping Up We’re not yet done with 2024, but don’t push budget planning to the back burner. Events & Experiential Marketing: In-person and virtual events, conferences, trade shows. Talent & Outsourcing: In-house team salaries, agency support, or freelancers.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Planning Budget Programs 98