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2024 Future Forecast

Bluetext

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

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The Power of PR Campaigns: Forecasting the Future of PR in 2024

Champion Communications

As we approach 2024, anticipating the trends that will shape our industry is key. 2024 will witness a significant shift towards micro-influencers and nano-influencers. The ability to interpret and act upon data will be a critical skill for PR in 2024 and beyond. Looking for more PR insights?

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Key Trends in Content Marketing 2024: 67 Predictions

Content Marketing Institute

What’s ahead in content and marketing for 2024? Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. AI gets a lot of attention in these predictions, but in surprising ways.

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2024 Predictions: Retail media networks

Martech

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.” But RMNs need to mature.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience.

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Future Forecast: Cybersecurity Trends in 2024

Bluetext

Careful market analysis and years of industry expertise amongst Bluetext marketing specialists reveal AI technology, increased investment from SMBs, and enterprise risk quantification are expected to impact cybersecurity provider marketing strategies in 2024. Read our blog on the 2024 Future Forecast from Bluetext.

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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Get MarTech!