Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 110

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 110

SmartBug Media

APRIL 12, 2024

March 2024 AI Assistant for Engagement, Website Visits, and Lead Generation Ads *available to all Hubs and Tiers HubSpot Update Details HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024? 35% of companies have an email design specialist!

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 122

Enterprise Management Work Management Marketing Management SMB 122

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Here in 2024, content marketers should feel confident. Overall, marketers seem to be taking a more conservative wait-and-see approach to their channels of choice in 2024.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Blending AI efficiency with authentic human interaction is crucial. What’s on your resolution list?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This increases ad campaign efficiency by eliminating wasted impressions. It also leads to higher engagement and conversion rates.

Marketing AI 105

Marketing AI Advertisements Advertising Trends 105

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 109

Enterprise Management Sales Qualified Leads API Hubspot 109

Martech

FEBRUARY 7, 2024

It actively moves deals forward based on AI interpretations of call outcomes, making your sales process more efficient and data-driven. Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives.

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 103

Social Media Work Management Marketing Management Media 103

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Our technical experts and architects develop solutions with efficiency and measurable value at the forefront. The post How to automate and personalize your content in 2024 appeared first on Seismic.

Automation 105

Automation Personalization Allocation Marketing Management 105

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. These three developments stood out for me this year.

Planning 132

Planning Marketing AI Enterprise Management Work Management 132

LeanData

APRIL 10, 2024

Lead assignment tools optimize sales processes by building efficiency into lead distribution. The post 10 Best Lead Assignment Tools for Revenue Teams (2024) appeared first on LeanData. Here are the top 10 lead assignment tools worth investigating.

Tools 52

Tools Leads Lead Marketing Qualified Leads 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. This need for more functionality boils down to B2B leaders viewing the website as the centerpiece of their marketing communications, and they want all their tools connected to it to maximize efficiency and effectiveness.

Design 94

Design Trends Marketing Websites B2B 94

Martech

NOVEMBER 9, 2023

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Watch for that to also have an impact on vendor financial viability in 2024. Pressure on marketing to cut budgets On the client side, marketers are now trying to find efficiencies in their spend. And it’s getting worse.

Marketing Management 115

Marketing Management Marketing Budget Budget Programs Vendors 115

SmartBug Media

MARCH 7, 2024

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. By leveraging Klaviyo's CDP, we can enhance our client services by offering more precise, efficient, and effective data management solutions.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts. At times, boards may be turned off between 2 a.m.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Champion Communications

FEBRUARY 15, 2024

Our clients continue to share their insights and innovations, driving conversations that matter in 2024. In an interview with DataCentre Magazine, Hyperview CEO Jad Jebara underscored how DCIM technology enables energy efficiency as data centres scale up. Hyperview: Is DCIM key to green data centres?

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Integrated tech stacks built around centralized workflows will become the gold standard for businesses seeking efficiency and cost savings. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Benchmark Email

FEBRUARY 22, 2024

As a small business, you need your tools to be efficient and reasonably priced. Email marketing is a smart move for any small business… The post Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] appeared first on Benchmark Email.

Small Business Marketing 98

Small Business Marketing Pricing Price Analysis 98

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? This feature aims to improve the efficiency of reps by reducing the time spent manually reviewing and summarizing calls. For our clients, it's the way forward.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

SmartBug Media

JANUARY 25, 2024

January 2024 Use AI To Find The Best Display Time For Sign-Up Forms Learn More > Klaviyo Update Details Klaviyo is excited to announce forms display optimization – a new AI testing tool for faster, more efficient list growth. Forms display optimization is like a GPS for web forms.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Martech

MARCH 11, 2024

Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024.

Efficiency 99

Efficiency Marketing Automation Services Lead Ranking Branding 99

EveryoneSocial

JANUARY 24, 2024

Employees are the most authentic, efficient, and effective way to reach customers, prospects, potential hires, and everyone else. The future of influence relies on companies’ most valuable asset: their people.

Trends 52

Trends Network Marketing Marketing Report Efficiency 52

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. AI Insight #1 — Christopher S. ” Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Webbiquity

JANUARY 18, 2024

How can your solution save time, improve efficiency, reduce costs, or increase revenue? The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity. She starts the day scrolling her digest on new digital trends while sipping a cup of coffee with milk and sugar.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

sagefrog

JANUARY 31, 2024

Artificial intelligence has already ushered in a new era of efficiency and innovation in the last few years, but only recently has the healthcare community made a concentrated effort to let it in, modifying traditional ways of working, developing products, and delivering services to slowly embrace AI and all the benefits it can offer.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57