Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. Find precisely what we need.

Marketing AI 119

Marketing AI Work Management Marketing Management Privacy Protection 119

Marketing Insider Group

JUNE 18, 2024

Image Source But as we stride into 2024, does this classic model still hold water? The Changing Landscape of Sales in 2024 In 2024, the sales landscape is transforming rapidly, driven by evolving consumer behaviors and technological advancements. Ensuring a smooth, hassle-free experience can significantly boost conversion rates.

AIDA 306

AIDA Lead Ranking Top of Funnel Marketing AI 306

Martech

AUGUST 12, 2024

How it helps you For teams where every salesperson must generate and manage their pipeline, this update is big. The Sales Workspace unifies pipeline generation and deal-closing activities, allowing BDRs, Account Executives, and full-cycle reps to prioritize impactful sales actions without navigating across the CRM.

Efficiency 117

Efficiency Enterprise Management SMS Work Management 117

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Erica Bufford Social Listening and Reporting, Tesco Last (but far from least), our Generate by AI Assist functionality will soon be in beta.

Work Management 121

Work Management Marketing Management API Customer Satisfaction 121

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

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Hubspot Enterprise Management Terms and Conditions Paid Search Agency 112

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024.

Advertising Benchmark 119

Advertising Benchmark User-Generated Content Interactive Marketing Social Media 119

Sprout Social

SEPTEMBER 17, 2024

promotions, behind-the-scenes, user-generated content) will help engage your audience and keep them interested in your brand. The post How to schedule Instagram Stories [2024 Guide] appeared first on Sprout Social. It also allows you to take advantage of the best times to post on Instagram to maximize visibility.

Social Media 131

Social Media Blast Campaigns Deliverability Template 131

Marketing Insider Group

FEBRUARY 27, 2024

As we navigate through 2024, embracing best practices becomes crucial for planning marketing campaigns that capture an audience’s attention and deliver successful and measurable outcomes. Are you aiming for increased brand awareness, lead generation, or sales growth? What Is a Marketing Campaign?

Planning 326

Planning Campaigns Advertising Agencies Paid Search Agency 326

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. In the past five years, search engine interest for “user generated content” has increased by 200%.

Paid Content 86

Paid Content Marketing AI Trends Paid Search Agency 86

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. We want to know what you learned in 2024, so we’ve created a very brief survey for the MarTech community.

Peer-to-peer 110

Peer-to-peer Planning Marketing Management Deliverability 110

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. Users no longer need to scroll through multiple sections to gather important information.

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Multi-Touch Attribution Enterprise Management Automation Terms and Conditions 110

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. SocialPilot Reviews: Simplifying Reputation, Amplifying Impact SocialPilot marked a monumental launch in 2024 with the new SocialPilot Reviews, redefining how businesses manage and generate online reviews.

Social Media 100

Social Media Features Media Ideal Customer Profiles 100

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. It essentially measures the percentage of users who view our content and take action, such as liking, commenting, sharing, retweeting, or clicking a link.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

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Viral Marketing Ideal Customer Profiles Trends Profiling 110

Webbiquity

MARCH 11, 2025

The pictures are nice, but: all the users are very young; none look like business professionals; and none of them are using a desktop or even a laptop, they are all on their phones. Now: No new tweets since September 2024, only two tweets in all of last year. ’ Now: Inactive since May 2024.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Contently

SEPTEMBER 30, 2024

This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content. users from censoring content based on viewpoint, sparking legal challenges over First Amendment rights. However, the U.S.

Social Media 157

Social Media Advertising Agencies Classified Ads Media 157

Marketing Insider Group

OCTOBER 15, 2024

According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated.

Tips 162

Tips Outreach Storytelling Paid Search Agency 162

Navigate the Channel

OCTOBER 9, 2024

As 2024 unfolds, many of our clients are diligently crafting their marketing plans to stay ahead in the competitive landscape. One pivotal aspect of these discussions revolves around the formulation of a robust demand generation strategy. In 2024, Facebook continues to reign as the largest social platform, boasting an astonishing 3.03

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Demand Generation Agencies Demand Generation Demand Allocation 65

SocialPilot

JULY 16, 2024

Twitter (now X) wants its users to post more because of its ephemeral nature. But now, citing users’ feedback, Twitter allows people to switch their feeds from “Top-ranked post” to “Latest post post” in a click. A reverse-chronological feed means Twitter (now X) users see a post as they are being posted. Isn’t that overwhelming?

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Twitter Best Practices Click Rate Social Media 105

Zoominfo

DECEMBER 11, 2024

The WebSight Buyer ID uses cookies generated by a ZoomInfo script embedded on your website. With Campaign Conversion Tracking, ZoomInfo users can now analyze which campaigns generate the best results so they can refine their strategies accordingly. AI-Generated Talking Points within ZoomInfo Copilot Dialer do just that.

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Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Paid Search Agency 114

Paid Search Agency Cost Per Click Spending CPM 114

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Marketing AI 120

Marketing AI User-Generated Content Correlation SERP 120

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. A 2024 survey of U.S.

Trust Marketing 137

Trust Marketing Search Marketing Marketing AI Privacy 137

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

Social Media 87

Social Media Media Branding Brand Identity 87

Martech

AUGUST 22, 2024

Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. There’s nothing wrong with using generative AI to create marketing copy. Then, I ask ChatGPT to generate its own outline for the same topic.

Marketing AI 135

Marketing AI Copywriting Paid Search Agency User-Generated Content 135

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Social Media 95

Social Media Media Branding Brand Identity 95

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Optimization 108

Optimization Generation Marketing AI User-Generated Content 108

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Social Media 119

Social Media Media Social Networks Urgency Marketing 119

Orange Owl Blog

AUGUST 8, 2024

SaaS Marketing Top B2B SaaS Marketing Events in 2024 Orange Owl August 8, 2024 Share : Table of Contents As the B2B SaaS landscape continues to evolve, staying updated with the latest trends, technologies, and strategies is essential for professionals in the industry. Here’s a guide to the top B2B SaaS marketing events in 2024.

Peer-to-peer 52

Peer-to-peer B2B Marketing Account Based Marketing Planning 52

Convince & Convert

SEPTEMBER 14, 2024

This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more. Tools like Salesforce’s Einstein 1 Platform enhance engagement by generating personalized content for different audience segments.

Trends 139

Trends Tips Paid Search Agency Planning 139

Sword and the Script | B2B

DECEMBER 24, 2024

The top trending searches of 2024 6. Half of B2B will miss 2024 goals because of a lack of budget 13. There are nearly 5 billion email users in the world 15. 73% of marketers expect more competition in 2024 27. 51% of B2B marketers use generative AI to brainstorm 31. SaaS in dead last at 3.8% Search zeitgeist.

Statistics 60

Statistics B2B Marketing Paid Search Agency Advertising Agencies 60

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. AI copy generation/writing. never tried).

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Work Management 120

SocialPilot

DECEMBER 11, 2024

You must attempt to generate goodwill with the customers with each review response. On the dashboard, you can see a list of user reviews for your brand on either your Facebook or Google Business Profile. SocialPilot Reviews AI response feature will help you to generate a response based on the content of the review.

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Practices Examples Work Management Customer Satisfaction 110

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Ads 116

Ads Campaigns ROAS Advertising Funnels 116

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift. The ripples caused by the increased usage of GenAI will affect website traffic, user intent, and other key measures.

Enterprise Management 307

Enterprise Management Generation Lead Ranking User-Generated Content 307

Martech

OCTOBER 25, 2024

Then along came generative AI. But its capabilities are expanding and users are experimenting with more use cases. For this article, I used the Google Gemini generative AI application to help me analyze customer data, identify customers that met certain criteria and receive recommendations and messaging to use with those customers.

Paid Search Agency 114

Paid Search Agency Marketing & Strategy Marketing Strategy Tools 114

ClearVoice

NOVEMBER 25, 2024

General influencer marketing statistics Over half of Gen Z and Millennial consumers (53%) say they would consider buying products based on their favorite influencers’ recommendations. Traackr ) In 2024, 84.8% Statusphere ) The primary goal of influencer campaigns is to create user-generated content (56%).

Statistics 87

Statistics Advertising Agencies Paid Search Agency Planning 87