Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. The event will have games and prizes in addition to product samples.

Paid Content 87

Paid Content Marketing AI Trends Paid Search Agency 87

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. The event will have games and prizes in addition to product samples.

Paid Content 84

Paid Content Marketing AI Trends Paid Search Agency 84

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Martech

AUGUST 16, 2024

Marketers’ primary job is to know what the customer wants. If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. It’s simple, but not easy.

Marketing AI 125

Marketing AI Lock-In Television marketing Purchase Intent 125

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. As the year goes on, more users and marketers will scramble to find alternatives.

Marketing AI 129

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 129

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Martech

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. The post Webinar: AI-forward marketing in 2024 appeared first on MarTech.

Webinar Metrics 109

Webinar Metrics Lead Gen Privacy Marketing & Strategy 109

Salesforce Marketing Cloud

JULY 2, 2024

In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. Chen Qiufan is an award-winning science fiction writer also known as Stanley Chan. from China with the odds stacked against her.

Opinions 119

Opinions Education Analysis Training 119

Martech

AUGUST 1, 2024

Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in common? The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence.

Marketing AI 108

Marketing AI Enterprise Management Ad Frequency Marketing Management 108

Salesforce Marketing Cloud

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What did we find?

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

Meerkat Marketing

DECEMBER 28, 2023

In the evolving marketing landscape, staying ahead of the curve is not merely a strategy; it’s a necessity. As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces.

Trends 93

Trends Advertising Agencies Lead Scoring Lead Ranking 93

Martech

JUNE 18, 2024

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. The question is particularly relevant to the case of generative AI.

Marketing AI 115

Marketing AI Ethics Business Segmentation 115

Stevens & Tate

JULY 30, 2024

What’s Trending in Marketing For July 2024 Welcome to our July 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024.

Marketing AI 76

Marketing AI Trends Paid Search Agency Advertising Agencies 76

Thinkers360

JULY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Generative AI for 2024. Congratulations to all our Generative AI influencers who participated! Join Enterprise Lite to work with all of these Generative AI influencers! 14 Jason Tan Engage AI Contact Jason Tan Score: 35.32

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 120

sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Improving Telehealth Services Telehealth is still rapidly evolving and set to become more ingrained in healthcare delivery in 2024.

Marketing AI 58

Marketing AI Work Management Marketing Management Trends 58

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! Skills training for employees and teams to maximize AI benefits.

Marketing AI 98

Marketing AI B2B Budget Programs CMO 98

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 152

B2B Case Study Case Studies Content 152

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more MarTech webinars.

Planning 128

Planning Marketing Budget Creation Marketing Budget B2B Marketing 128

CMSWire

DECEMBER 21, 2023

I believe that, while 2023 was the year of experimentation with AI, 2024 is going to be The Great Reconciliation. Continue reading.

Tools 117

Tools Marketing 117

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Marketing AI 129

Marketing AI Hubspot Lock-In Marketing Management 129

Square 2 Marketing

OCTOBER 3, 2023

You can’t do anything in marketing today without hearing about artificial intelligence (AI). From writing blogs to analyzing data to creating chatbots, it seems like AI can help with it all. And with conversational AI, you can add a human touch to marketing tasks as you complete them faster.

Marketing AI 87

Marketing AI Conversion Marketing Strategy Marketing & Strategy 87

Top Rank Marketing

JANUARY 24, 2024

Artificial intelligence. For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward.

Marketing AI 117

Marketing AI SEO Ad Building Marketing & Strategy 117

illumin

SEPTEMBER 5, 2024

Artificial intelligence is growing in popularity, but before you adopt AI into your advertising business, many regulations must be considered. Knowing and understanding which regulations affect your business ensures your adoption of AI is successful and sustainable. The Federal Aviation Administration Reauthorization Act.

Copyright 52

Copyright Advertising Agencies Paid Search Agency Planning 52

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing AI 118

Marketing AI Ethics Planning Paid Search Agency 118

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies.

Analysis 123

Analysis Research Lead Ranking Lead Scoring 123

CMSWire

MAY 17, 2024

From AI tech to social media, explore 2024's top marketing trends shaping the strategies brands use to engage customers and drive ROI. Continue reading.

Trends 131

Trends Marketing & Strategy ROI Social Media 131

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Bannersnack

DECEMBER 20, 2023

12 minutes read As we ride the wave of technological innovation, Artificial Intelligence is increasingly cementing its status as the unsung hero of the marketing realm, particularly when it comes to automation. The influence of AI in marketing is no joke, with market projections soaring to an impressive $107.5

Marketing Automation 52

Marketing Automation Automation Impressions Marketing 52

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. This will have a profound impact.

Marketing AI 119

Marketing AI Storytelling Content Budget Programs 119

33Across

JANUARY 16, 2024

Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google's cookie deprecation plan is in motion. 33Across President, Paul Bell comments that marketers need to.

Generation 62

Generation User-Generated Content Planning Google 62

Binary Demand

JUNE 12, 2024

[ps2id id=’overview’ target=”/] B2B lead generation is vital for sales and marketing, driving business growth, expansion, and revenue. The rise of Artificial Intelligence (AI) has revolutionized lead generation, making the process faster and more efficient. It’s now time to turn theory into practice.

Marketing AI 98

Marketing AI Lead Generation Lead Ranking Sales Qualified Leads 98

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing AI 127

Marketing AI Work Management Marketing Management Copywriting 127

HG Data

APRIL 2, 2024

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders.

Marketing Report 52

Marketing Report Trends Generation Viral Marketing 52

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Salesforce Marketing Cloud

MAY 9, 2024

Now is the time to explore how AI and data will transform applications and the way you build them. Regardless of your learning style, we have deep technical AI and data learning opportunities for everyone. Regardless of your learning style, we have deep technical AI and data learning opportunities for everyone.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Both provided a summary of the different categories of marketing technology and the purpose of each technology.

Marketing Automation Services 129

Marketing Automation Services Bundling Marketing Management Public Relations 129

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques.

Marketing AI 100

Marketing AI Google Lead Scoring Lead Ranking 100