Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Contently

JULY 28, 2016

Think back to 2014. Recently, Fractl and BuzzSumo teamed up to quantify this shift. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. We should probably all visit our uncles’ Facebook pages to find out.

Social Media 60

Social Media Media Social Networks Forecasting 60

Biznology

MARCH 8, 2021

Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” When we all feel the significance of our work, everything else falls away: Our insecurities, self-interests, and grievances about past injustices. Click to Tweet.

Organization 197

Organization Terms and Conditions Cost Promotion 197

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 118

Peer-to-peer Effectiveness Training Advertising Mediums 118

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. So Microsoft’s communications team decided to cover it themselves. So their dev team built one. Should’ve been, really.

Press 210

Press Product Case Study Case Studies 210

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. percent of leads came from sales teams, while just 20.2 percent came from marketing teams. percent), but they still lagged behind sales teams (47.8

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. The best digital marketing teams these days often refer more to inbound marketing than search marketing or social media marketing. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

Paid Content 80

Paid Content Google RSS SEM 80

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. On top of that, Unitrends collected 50 unique responses with real pains and concerns from their target audience that can inspire the Unitrends sales and marketing teams all year long. MarketingProfs: A Day in the Life of a Marketer. Check out the survey!

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Madison Logic

APRIL 9, 2024

He has also served as EVP, Worldwide Managing Director of Ogilvy, where he was a member of Ogilvy’s Global Leadership Team; President/CEO of gyro, a global B2B agency network with 15 worldwide offices; and SVP, Head of Global Corporate Marketing of CA Technologies.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. The promotion was so successful that the team ran out of free PayScale-branded socks during the first day of the conference – and it created a fun, memorable conversation-starter for current and prospective customers. DemandGen: Sales & Marketing Relationship Counselor.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best brand quizzes from 2014. . By layering questions between important pieces of information, this SnapApp provided value both to the marketing team at Endicia and their audience. Endicia: 3 Essential Facts About USPS Price Changes. More info . Random House: Destination 'Inferno' Quiz. More info.

Cost Per Thousand 48

Cost Per Thousand CPM Best Practices Brand Identity 48

SugarCRM

JANUARY 7, 2014

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Contently

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

SugarCRM

MARCH 14, 2014

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. box icon="pencil" style="solid"].

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. With those questions in mind, we asked our survey participants about their own use of email, social, physical and virtual events, webinars, and Pay-Per-Click ads. Running Multi-Channel Marketing Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

MARCH 27, 2014

That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Plus, we have been speaking to our own customers for years, so we know what goes through their minds.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

SugarCRM

MARCH 17, 2014

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. box icon="pencil" style="solid"]. Guest Blogger Social Media'

Advertising Agencies 50

Advertising Agencies Blogger Gartner Forrester 50

Champion Communications

APRIL 5, 2023

Founded in 2014, CloudSmiths helps businesses get the most from the cloud with end-to-end capabilities across a multitude of technologies and tools. Working with Champion, we’re looking forward to communicating our business values to our customers and prospects and growing brand awareness in the UK.”

PR 62

PR Consulting Marketing Prospects Work Management 62

KoMarketing Associates

NOVEMBER 5, 2019

Lead Generation from Sales and Marketing Teams. Lead nurturing can be difficult for marketers, but previous research suggests that sales teams may be able to assist in this area, and with overall generation. of leads actually come from sales teams, while just 20.2% of leads they discovered in 2014.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects. The result?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

SugarCRM

APRIL 8, 2014

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. box icon="pencil" style="solid"]. Social Media Techie Stuff'

Social Media 50

Social Media Advertising Agencies Social Marketing Paid Search Agency 50

Zoominfo

OCTOBER 5, 2021

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. Previously, the team running Nike’s women’s collection were made up of a female majority, while a mostly-male team ran the men’s collection. Rafiq wanted EY’s programs to go beyond simply challenging biases.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Hinge Marketing

JANUARY 31, 2014

That’s just one of the conclusions from Hinge’s recent webinar titled How to Keep Up with Google in 2014 , featuring Moz co-founder and Wizard Rand Fishkin. For the uninitiated, Moz is where many SEO professionals (including our team at Hinge) go for their state-of-the-art tools and education.

Webinar Metrics 48

Webinar Metrics Planning SEO PR 48

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. We call these individuals Visible Experts SM —and they were the topic of our latest research and book.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Back 2 Basics Marketing

MAY 19, 2014

At B2B Marketing, we are always seeking out new, high impact imaginative techniques that we can implement and integrate into our core marketing strategy to assist our clients in achieving their short and long term objectives. Social media serves as a prime extension of our dynamically, creative personal marketing touch.

Social Media 40

Social Media Trends Media Facebook 40

Seismic

NOVEMBER 17, 2023

Seismic is honored to be recognized during the keynote presentation which showcased our integral role in Microsoft’s AI strategy and our partnership with Microsoft Copilot for Sales. Throughout the event, Microsoft featured strategic partner organizations that are helping drive the next wave of efficiency and innovation.

Product 59

Product Advertising Agencies Training Conference 59

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit. Start Summit right with our first ever Summit 5K run (or walk!) MARKETO FUN RUN/WALK.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Zoominfo

OCTOBER 31, 2018

An industry expert can also help to inspire your marketing team to develop new, creative ideas to put a fresh spin on your current content strategy. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. Diamond’s team was using the platform to communicate with its audience. It was great because our email list grew, but it also stabilized.”. What’s old is new again.

A/B testing 104

A/B testing Eye-Tracking Outreach Custom Publishing 104

Lead Liaison

SEPTEMBER 19, 2023

From the launch of our LMA platform in 2014 to the recent introduction of EventGen, our event management platform in 2022, our primary focus has always been to offer scalable, integrative, and innovative solutions. It’s deeply gratifying to see our vision transform businesses worldwide.”

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . We don't have all of the answers at ZoomInfo, but we listen to our employees.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Webbiquity

MAY 4, 2021

Here’s the story of James Creech and the team behind Paladin Software. Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. So that’s been a big part of our success.

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

FMG Suite

MARCH 7, 2024

Once the recording is finished, the video clips are uploaded from the advisor’s phone to Idea Decanter’s team of professional editors. The Idea Decanter team will help plan, script, record, and edit this video, starring the advisor and the advisory team. And it’s all done remotely! Garfield is a former broadcast journalist.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Content Standard

JANUARY 3, 2023

Michael Schaefer first coined the concept of Content Shock in January 2014. Â In these cases, resigning to “do less” may solve an internal problem (by taking pressure off of the team or process), but it will not help you reach the ultimate goal: getting closer to your audience.

Merchandising 106

Merchandising Lock-In Content Barriers 106

Content Standard

OCTOBER 9, 2014

Having a plan means having solid expectations for profit, a team with compartmentalized responsibilities, and a budget in place. This means creating a strong bond between the content team and the demand generation marketing team. We have an increasing number of successes under our belts and mentors at top global brands.

Search Marketing 40

Search Marketing Planning Content Marketing Enterprise Management 40