Convince & Convert

SEPTEMBER 4, 2014

» Social Media Case Studies content marketing digital marketing digital storytelling social image of the week Social Media Marketing video marketing vine YouTube' Make sure to plug in your headphones or close the office door and turn up the sound to fully experience these. Read the whole entry. »

Video Marketing 139

Video Marketing Campaigns Case Study Case Studies 139

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. Here’s what we’ve learned in 2014 to make content marketing the best it can be. Topic #1 — Lead generation is king.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Insider Group

DECEMBER 10, 2014

Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. I also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. The Rise Of Visual Storytelling. Yep that’s right! It’s roundup time.

Content Marketing 100

Content Marketing Planning Marketing Analytics Tools Best Practices 100

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 109

Storytelling Branding Brand Identity Advertising Agencies 109

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 106

Storytelling Peer-to-peer Ad Frequency Paper 106

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.

Storytelling 111

Storytelling Video Marketing Terms and Conditions Advertising Agencies 111

Contently

FEBRUARY 9, 2018

But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. In 2014, BuzzFeed was in the midst of launching a new kind of advertising agency. When Purina came to BuzzFeed in 2014 to run an advertising campaign, Frank didn’t pitch them on a big spot.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Marketing Insider Group

JANUARY 21, 2014

How To Take Advantage Of Visual Storytelling. Is visual content a focus for your team in 2014? The post The Rise Of Visual Storytelling appeared first on B2B Marketing Insider. But according to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network!

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 98

Storytelling Social Media Effectiveness Media 98

Webbiquity

SEPTEMBER 26, 2023

It’s hard to talk about “big events in Minnesota” with mentioning this company, which staged many of the happenings surrounding the 2018 Super Bowl as well as the 1991 World Series, 1992 Super Bowl, 1992 & 2001 NCAA Final Four and regional tournaments, the US Open, and the 2014 All-Star Game.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. So let’s look at some of their other numbers instead (as of November 2014): 100M+ viewers through TV (DirecTV in the U.S. surround sound.

Video Marketing 151

Video Marketing Storytelling Best Practices Youtube 151

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Branding Brand Identity Copywriting 80

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. Embrace Visual Storytelling. Each image is also in her handwriting and some also include doodles, offering another personal touch. Track 1 #1989lyrics. Track 11 #1989lyrics.

Contingency Planning 165

Contingency Planning Campaigns Buzz Opt-out 165

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. Ultimately, these brand storytelling efforts pay off with earned media from reputable publishers like Fortune , heralding “One of America’s Most Startup-Friendly Cities Is in Tennessee.”

Storytelling 73

Storytelling Branding Brand Identity B2B Thought Leadership 73

Contently

APRIL 20, 2017

We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. Stage I: The plucky startup days (2013-2014). But as we’ve grown to nearly 150 employees across four offices on two continents, our business has matured.

Top of Funnel 161

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 161

Convince & Convert

MAY 7, 2014

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about. And you know, it might not be a bad idea for your brand, either.

Statistics 164

Statistics Broadcasting Twitter Press 164

Webbiquity

APRIL 12, 2017

Forty millennia ago, the first storytellers painted the tales of early human culture, recounting births, deaths, massacres and celebrations, as well as plants and animals living among them in the Ice Age. But throughout all the advancements in visual storytelling, one thing remained clear: infographics are a universal language.

Course 207

Course Storytelling Interactive Marketing Wikipedia 207

Content Standard

FEBRUARY 9, 2018

According to a study by Michael Sivak and Brandon Schoettle at the University of Michigan Transportation Research Institute, just 24 percent of 16-year-olds had a driver’s license in 2014—a big drop from 1983, when 46 percent did. Sixty-nine percent of 19-year-olds had a driver’s license in 2014, versus 87 percent in 1983.

Storytelling 80

Storytelling Work Management Budget Programs Marketing Management 80

Adobe Experience Cloud Blog

JULY 10, 2017

Brand storytelling. We want to help you make the strongest impact with every piece of content you create, so we’re diving into the science of brand storytelling to teach you how to tell stories that will make the most impact with your audience. Building Trust Through Brand Storytelling. Why do stories captivate us?

Storytelling 134

Storytelling Branding Brand Identity Trigger Marketing 134

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. The Best Marketing Blogs of 2015. TopRank Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

MAY 23, 2017

In fact, spending for online videos has gone up 114% since 2014. The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. Check out the video here.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

The Effective Marketer

APRIL 9, 2014

As marketing professionals we all know the importance of storytelling, and with the current hyper-focus on all things content marketing, being able to tell stories is not just arequirement for modern marketers, but is magnified by the different ways in which your stories can be disseminated. But back to the point. Get the Story Straight.

Storytelling 100

Storytelling Marketing & Strategy Verticals Webinar Metrics 100

Convince & Convert

AUGUST 20, 2015

Todd Wheatland jumped from the corporate world into the agency world in March 2014 when he joined King Content. Obviously, technology is incredibly important, but you’ve really got to look at it from a storytelling, audience-focused, genuine sort of mindset.” —@ToddWheatland. Localizing Content on a Global Scale.

Paid Search Agency 149

Paid Search Agency Content Advertising Agencies Marketing Agencies 1 149

Contently

JULY 11, 2017

Honesty and self-awareness are two crucial but undervalued aspects of storytelling. In a 2014 study, researchers Jonah Berger and Zoey Chen analyzed more than 200 articles to see how controversy impacted engagement levels. All of them chose to stay and discuss their differences.

Youtube 165

Youtube Sample Trigger Marketing Storytelling 165

Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. Many reluctant marketers will have a background in other disciplines, from operations to finance to documentary storytelling. What Innocent Drinks does brilliantly is start a conversation about their product … and if you can do that, you have already won.

Work Management 149

Work Management Marketing Management Paid Search Agency Cross-Selling 149

Kaon

JULY 2, 2015

In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys. Use Visual Storytelling to Communicate Value. Below are four tips for increasing sales with digital interactivity.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

JANUARY 15, 2014

Prior to New Media Expo (NMX 2014 in Las Vegas), I asked Chris if he’d be there. social media strategy chris brogan communications content marketing email marketing social media storytelling' He said, “yes,” and I said, “I’ll be shaking your hand there and introducing myself.” He said, “I look forward to that, Barry.”

Copywriting 166

Copywriting Skype Conference Social Media 166

Contently

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Storytelling 114

Storytelling Open Rate Newsletter Content 114

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. The Best Marketing Blogs of 2015. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JANUARY 6, 2017

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY. Matt Heinz (@HeinzMarketing) October 24, 2014. PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Marketo 0

Sales Engine

MARCH 3, 2016

In October 2014, he found an opportunity to do just that in real estate with a New York-based company called Compass. “I That’s what I mean by storytelling—it lets us dive a little bit deeper, and the combination of great photography, words, design, and more that helps those stories resonate when someone sees it.”.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Sales Engine

MARCH 3, 2016

In October 2014, he found an opportunity to do just that in real estate with a New York-based company called Compass. “I That’s what I mean by storytelling—it lets us dive a little bit deeper, and the combination of great photography, words, design, and more that helps those stories resonate when someone sees it.”.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Marketing Insider Group

DECEMBER 31, 2014

It just goes to show that paying attention to the four principles of visual storytelling — authenticity, sensory, archetype, and relevancy — all contribute to infographics that are anything other than run-of-the-mill. Information Is Beautiful’s 2014 Award Winners. Check out the original post on the NewsCred Blog.

Content Marketing 100

Content Marketing Best Practices Content Storytelling 100