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12 Best Slideshares of 2014 (So Far)

Marketing Insider Group

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. Pixar’s 22 Rules to Phenomenal Storytelling from Gavin McMahon (Also covered Pixar in this recent post.). Here are some of my top picks: 1. geekingout ).

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Social Spotlight: A lesson in social storytelling from The New York Times

Sprout Social

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?


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How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns

Convince & Convert

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Social Media Case Studies content marketing gopro nokia social image of the week social media image of the week Video visual storytelling volkswagon'

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Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing


Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. Here’s what we’ve learned in 2014 to make content marketing the best it can be. Topic #1 — Lead generation is king.

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Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

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The Consumer Psychology Trick Behind Repetition in Brand Storytelling

Content Standard

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. According to research from Brightfunnel , the number of B2B marketing touches required to close a conversion grew by 52 percent between 2014 and 2015.

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Brand storytelling lessons from the Serial podcast


It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.