The Night Before Marketo


T’was the night before Marketo, and I could sleep not. Marketing Automation marketing operations MarketoNot a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.

What Warren Buffett Would Say About Marketo Value Realization


All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize untapped gains-- more investing to uncover value.


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The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Best Free Marketo Training Resources. Marketo University Online.

What Bizible + Marketo Means


It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo. We remain passionately committed to our mission, and now, we’re on that mission with Marketo, the world leader in marketing automation. Marketo’s version only had one word different: “Plan, Engage , Measure.”.

Understanding Marketo Engage & Bizible Integration

SmartBug Media

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site. Your Production Marketo instance.

Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. ABM acceptance is now a given, but to deliver on the technology’s promise, companies like Marketo and Engagio (and their partners , ahem) will need to help those customers execute.

Error-Proofing Your Marketo Instance


The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better safeguard your Marketo instance.…

The Biggest Problems Solved by Marketo’s Q1 Releases

SmartBug Media

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. Do you utilize Marketo landing pages?

Understanding Marketo Program Types

SmartBug Media

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Marketo offers four different program types. What Are Marketo Programs?

How Marketo Engage Creates Customer Advocates for Life — Q&A


In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.

Upping Your Game with Marketo Workspaces

SmartBug Media

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces?

Help! I Just Inherited a Legacy Marketo Instance


Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch.

How Mature Is Your Marketo Attribution Reporting

SmartBug Media

Monitoring the actions, reactions, and behaviors of each consumer can be a tough task, which is why it’s helpful to use marketing software like Marketo. Marketo’s Attribution Readiness Maturity Model. Where does your business fall in the Marketo Attribution Readiness Maturity Model ?

Marketo Blunders: When Mistakes Happen


In our haste, we accidentally deployed a promotional message … READ MORE > Marketing Automation Marketing Operations Marketing Technology Marketing automation marketing operations marketing operations best practices marketo mistakesMistakes happen.

Lattice x Marketo Accelerate


Lattice Engines proudly joins the Marketo Accelerate partner ecosystem, which is the industry’s first MarTech partner accelerator

How to Use Snippets in Marketo

SmartBug Media

In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? Anyone evaluating marketing automation tools knows that Marketo has a wide range of options for personalizing content: Tokens pull in fields from specific records.

Email Marketing and Marketo’s Engagement Program

SmartBug Media

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features.

The Most Underrated Stage of Marketo Value Realization


If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. Marketing Automation Marketing automation Marketo ROI value realizationUnless tech solutions solve business challenges, they are meaningless.

Getting Started with Marketo Segmentation

SmartBug Media

One of the most overlooked functions in Marketo is the ability to segment lists. Rather than sending email blasts about a sale in Denver to prospects all over the country, you can use segmentation within Marketo to target based on geolocation.

3 Ways to Maximize Your Marketo Investment


However, despite the demonstrated power of personalization, not to mention … READ MORE > Marketing Automation Marketing Technology Marketing automation marketing automation maturity Marketing Automation Tips Marketo Marketo tips

Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. Marketo charges based on the number of people in your database.

History of Marketo and Salesforce Lightning

SmartBug Media

But changes under the hood meant plenty of work for administrators and partners like Marketo. Here’s a brief history of Marketo ’s compatibility with Salesforce Lightning. Marketo and Salesforce Lightning Timeline at a Glance. September 2018: Adobe acquires Marketo.

3 Key Steps to Integrate Marketo with Salesforce

SmartBug Media

Marketo and Salesforce are powerful programs that can drive more leads and higher sales. It’s time to sync your Salesforce account with Marketo. In this article, I lay out the simple steps to integrating your Salesforce program with Marketo.

Three Tips for Marketo Account-Based Marketing

SmartBug Media

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Get Started with Marketo Account-Based Marketing.

When to Use Marketo's Transition Rules

SmartBug Media

If you’re familiar with Marketo’s program types , you know that engagement programs are great for drip nurture emails. Marketo has plenty of documentation of how to use transition rules , but when should you use them? Marketing Strategy Email Marketing Marketing Automation Marketo

How to Control Order of Operations in Marketo


If you spend significant time building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. Order of operations is often the difference between a stable, predictable, and effective Marketo instance and a disorderly chaotic mess.

Order 56

How to Create a Custom Marketo Popup (The Easy Way)


Are you looking for a quick and easy way to create a custom Marketo popup that converts? By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup.

How to Prepare for a Smooth Marketo Implementation


It’s no secret: a Marketo implementation is a big undertaking, with many moving pieces and full team involvement.

Two Key Differences Between Marketo Workspaces and Partitions

SmartBug Media

Marketing with Marketo is more targeted and more powerful than ever. Unfortunately, if you don’t have a firm grasp on what your Marketo platform can and can’t do, it’s easy to feel like you’re drowning in information. Take your Marketo game to the next level.

How To Decide Whether Marketo RCA Is Right For You


Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. Marketo RCA)?

What’s Holding Back Your Marketo Value Realization?


Marketing Automation marketing operations best practices Marketo ROIWhile all organizations seek to maximize the full value of their marketing automation investment, they often fall short.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo


A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? In fact, Marketo has been bought and sold a few times now. And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So

Apply for the 2021 Marketo Engage Champion Program


I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. Next year is extra special as it marks the 10-year anniversary since the Marketo Engage Champ ion program was first launched. . Marketo Engage Champion Program Overview .

Marketo’s Top Features, According to the Experts

SmartBug Media

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. They wrote odes to foundational features like Marketo’s cloning ability and folder structure.

Comparing Marketing Automation Platforms: Pardot vs. Marketo


Marketing Automation Marketing Technology Platform Migration marketing automation implementation marketing automation platforms Marketo vs. Pardot

7 Steps to Create Your First Email Newsletter in Marketo

SmartBug Media

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Segmentations in Marketo help you do that.

5 Great Marketo My Token Tactics to Use

SmartBug Media

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. Marketo Token Strategy: A Bird’s-Eye View. Types of Marketo Tokens. Types of Marketo My Tokens. 5 Marketo My Token Tactics to Try.