The Night Before Marketo


T’was the night before Marketo, and I could sleep not. Marketing Automation marketing operations MarketoNot a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.

Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. ABM acceptance is now a given, but to deliver on the technology’s promise, companies like Marketo and Engagio (and their partners , ahem) will need to help those customers execute.


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The Best Marketo Learning Paths For Beginners

SmartBug Media

This is true regarding learning Marketo as a beginner. Marketo is a marketing automation platform that provides “ end-to-end engagement for modern demand marketing.”. Marketo’s Own Resources. Marketo University. Marketo Administration. Marketo Resource Center.

Lattice x Marketo Accelerate


Lattice Engines proudly joins the Marketo Accelerate partner ecosystem, which is the industry’s first MarTech partner accelerator

Error-Proofing Your Marketo Instance


The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better safeguard your Marketo instance.…

Understanding Marketo Program Types

SmartBug Media

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Marketo offers four different program types. What Are Marketo Programs?

Marketo Blunders: When Mistakes Happen


In our haste, we accidentally deployed a promotional message … READ MORE > Marketing Automation Marketing Operations Marketing Technology Marketing automation marketing operations marketing operations best practices marketo mistakesMistakes happen.

Email Marketing and Marketo’s Engagement Program

SmartBug Media

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features.

Understanding Marketo Engage & Bizible Integration

SmartBug Media

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site. Your Production Marketo instance.

How Mature Is Your Marketo Attribution Reporting

SmartBug Media

Monitoring the actions, reactions, and behaviors of each consumer can be a tough task, which is why it’s helpful to use marketing software like Marketo. Marketo’s Attribution Readiness Maturity Model. Where does your business fall in the Marketo Attribution Readiness Maturity Model ?

How Marketo Engage Creates Customer Advocates for Life — Q&A


In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.

The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Best Free Marketo Training Resources. Marketo University Online.

How to Use Snippets in Marketo

SmartBug Media

In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? Anyone evaluating marketing automation tools knows that Marketo has a wide range of options for personalizing content: Tokens pull in fields from specific records.

Help! I Just Inherited a Legacy Marketo Instance


Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch.

The Biggest Problems Solved by Marketo’s Q1 Releases

SmartBug Media

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. Do you utilize Marketo landing pages?

When to Use Marketo's Transition Rules

SmartBug Media

If you’re familiar with Marketo’s program types , you know that engagement programs are great for drip nurture emails. Marketo has plenty of documentation of how to use transition rules , but when should you use them? Marketing Strategy Email Marketing Marketing Automation Marketo

History of Marketo and Salesforce Lightning

SmartBug Media

But changes under the hood meant plenty of work for administrators and partners like Marketo. Here’s a brief history of Marketo ’s compatibility with Salesforce Lightning. Marketo and Salesforce Lightning Timeline at a Glance. September 2018: Adobe acquires Marketo.

Getting Started with Marketo Segmentation

SmartBug Media

One of the most overlooked functions in Marketo is the ability to segment lists. Rather than sending email blasts about a sale in Denver to prospects all over the country, you can use segmentation within Marketo to target based on geolocation.

Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. Marketo charges based on the number of people in your database.

Marketo Champion Karan Hari Quadrupled His Income


We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019.

Income 101

What’s Holding Back Your Marketo Value Realization?


Marketing Automation marketing operations best practices Marketo ROIWhile all organizations seek to maximize the full value of their marketing automation investment, they often fall short.

3 Ways to Maximize Your Marketo Investment


However, despite the demonstrated power of personalization, not to mention … READ MORE > Marketing Automation Marketing Technology Marketing automation marketing automation maturity Marketing Automation Tips Marketo Marketo tips

How Ready Are You to Track Attribution Reporting in Marketo?

SmartBug Media

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals.

Upping Your Game with Marketo Workspaces

SmartBug Media

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces?

Three Tips for Marketo Account-Based Marketing

SmartBug Media

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Get Started with Marketo Account-Based Marketing.

A Guide to Attribution Reports with Marketo

SmartBug Media

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. You need to understand how your Marketo channels are set up and, more importantly, make sure that you are giving program members adequate success so when you pull reports, you can be confident that they are accurate. Whether you measure success in FT or MT attribution, setting yourself up for success in Marketo is a necessity.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo


A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? In fact, Marketo has been bought and sold a few times now. And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So

How to Track Your Paid Advertising Through Marketo

SmartBug Media

Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform.

The Most Underrated Stage of Marketo Value Realization


If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. Marketing Automation Marketing automation Marketo ROI value realizationUnless tech solutions solve business challenges, they are meaningless.

Key Trick for a Successful Webinar with Marketo and GoToWebinar

SmartBug Media

Here are a few tips for designing a successful webinar, plus instructions for how to put it all together with GoToWebinar and Marketo. Technical Considerations for GoToWebinar and Marketo. If you’re using GoToWebinar and Marketo, you will handle registration through Marketo.

Two Key Differences Between Marketo Workspaces and Partitions

SmartBug Media

Marketing with Marketo is more targeted and more powerful than ever. Unfortunately, if you don’t have a firm grasp on what your Marketo platform can and can’t do, it’s easy to feel like you’re drowning in information. Take your Marketo game to the next level.

3 Key Steps to Integrate Marketo with Salesforce

SmartBug Media

Marketo and Salesforce are powerful programs that can drive more leads and higher sales. It’s time to sync your Salesforce account with Marketo. In this article, I lay out the simple steps to integrating your Salesforce program with Marketo.

What Warren Buffett Would Say About Marketo Value Realization


All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize untapped gains-- more investing to uncover value.

How to Prepare for a Smooth Marketo Implementation


It’s no secret: a Marketo implementation is a big undertaking, with many moving pieces and full team involvement.

7 Marketo Report Types and When to Use Each

SmartBug Media

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. Marketo Report Types. Use Cases for Each Marketo Report Type. Analytics Marketing Strategy Marketing Automation Marketo

10 Things You May Not Know About Marketo

Heinz Marketing

Here’s a list of 10 simple things that you may not know about Marketo. #1 2 – Marketo fees are based on Known Leads, not Marketable leads. As Marketo users are well aware, Marketo’s pricing tiers are based on database size. Marketo users rejoice! #6

Marketing Attribution Advice From the Marketo Champion of the Year


So I sat down (virtually) with Ajay Sarpal, 2020 Marketo Champion of the Year, to discuss the challenges of marketing attribution and how he’s tackled them throughout his 20 years of experience. Marketing Automation marketing attribution marketo champion ROI

Marketo’s Top Features, According to the Experts

SmartBug Media

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. They wrote odes to foundational features like Marketo’s cloning ability and folder structure.

The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Here are five popular Marketo add-ons for mid-sized businesses, along with a few considerations for each. Sales Insights helps your sales team see Marketo data without leaving your CRM.

SMB 61

Introducing SpotMe for Marketo Engage

SpotMe Blog

This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person. “We Get started with the Marketo integration by following this setup guide.