INDUSTRY INSIGHTS YOUR PEERS ARE READING
As we get closer to Marketo Summit, our planning intensifies, both as sponsors of the conference and as attendees. While creating value is clearly the top priority, attendees of Marketo Summit also know how to have fun. What better way to kickstart your Marketo Summit experience? MORE
Marketo Summit is upon us and for attendees that means creating a plan to make the most out of the April marketing conference. To help you with this we created an infographic guide to Marketo Summit. See you at Marketo Summit! MORE
My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. This will be more true once Marketo finishes its planned migration of activity data to a combination of Hadoop and HBase. MORE
Get the inside scoop on Marketo best practices and also hear marketers collaborate — and commiserate– as they make a big impact on their organization. The sessions are housed in the Marketo community and are also available on YouTube. MQL-SQL-OMG! MORE
Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. All this new information begs for an update of the analysis of Marketo’s finances that I prepared last year. I won’t go into the same details, but the key figures for 2010 and 2011 are: This is good news, in that Marketo has managed to increase the all-important Revenue per Client figure. marketo funding marketing automation industry MORE
Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 We can use the same data to estimate Marketo’s burn rate. MORE
But the good folks at Marketo have taken a step in that direction with their latest enhancement, which they call an “engagement program”. This would only take a small tweak in the current approach, which is one reason I like what Marketo has done. MORE
If you are a practitioner or follower of Marketing Automation, you’ve probably read a few recent articles about Marketo’s challenges with rolling out “Orion” to their install base. If Marketo’s customer communication plan for the Project Orion rollout is any indication of your future engagements with them, then I suggest you weigh your options. To help, we’re offering a switch-and-save program for all existing Marketo customers. MORE
Here’s a list of 10 things you may not know about Marketo: Batch Campaigns and Wait Step Priority. Marketo fees are based on Known Leads, not Marketable leads. As Marketo users are well aware, Marketo’s pricing tiers are based on database size. MORE
Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo has attracted a respectable array of partners who extend its capabilities. MORE
Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) MORE
Lattice Engines proudly joins the Marketo Accelerate partner ecosystem, which is the industry’s first MarTech partner accelerator MORE
Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. MORE
We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. The focus of the Marketo-Conversica relationship is giving organizations the tools they need to maximize revenue. MORE
So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Obviously Marketo has a plan in mind and has convinced some pretty savvy investors that it makes sense. Where does this all lead, both for Marketo and its competitors? MORE
This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. MORE
The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. The post Why would a company migrate from HubSpot to Marketo? Quora Answers hubspot Marketing Automation Marketing Automation Software marketo migration MORE
Marketo lead scoringLead Scoring Is Critical For Prioritizing Leads For Sales And Measuring The Effectiveness Of Your Marketing. We see lead scoring as an important part of every revenue generation program. MORE
On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. MORE
Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses. MORE
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? In fact, Marketo has been bought and sold a few times now. And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So MORE
That’s why we want to see you at Marketo Summit 2018. It’s always a lot to take in, so to get the most out of your Marketo Summit experience, consider doing some research on the sessions you want to attend, the booths you want to visit, and the fun experiences you want to have. MORE
Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities. MORE
Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Spark starts at $750 per month with no annual contract, compared with Marketo’s $2,000 per month minimum and annual contract for its full-featured Professional Edition. MORE
Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Marketo Summit attendees can expect to learn about the latest technologies and strategies used in today’s B2B marketing departments. Who Marketo Summit Is For. MORE
Events like the Marketo Summit bring fresh ideas to marketers by renewing the spirit of learning and innovation. Live experiences are the focal point during Summit where Marketo experts share their knowledge, tips, tricks, work-arounds, new release information and so much more. MORE
Happily, Marketo has just announced a new personal Marketo certification that will launch at the Marketo Summit 2013. Users can register to take the exam on Sunday April 7 or Monday April 8 in the second half of the planned Marketo University day. MORE
Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. Perhaps stock investors will look only at Marketo’s growth rate. MORE
ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers. Press Releases Marketo Parter of the Year Revvie MORE
The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. If you have a year of experience in Marketo, study up, and take the exam. MORE
A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Full disclosure: Spear Marketing Group is a Marketo agency partner. MORE
[link]. Datasheets Resources MORE
There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. MORE
It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo. MORE
It is for this reason that on March 12 th 2019, ON24 is going to partner with Marketo to help marketers deliver an end-to-end demand generation solution as they integrate with their webinar channel. This partnership, which is a multi-year agreement, will be the Industry’s most seamless and robust webinar data integration that will provide incredible value to the thousands of customers who currently use ON24 and Marketo in order to engage with and understand their audience. MORE
For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. Create a form in Marketo by clicking New Asset and selecting Form. MORE
Yesterday kicked off this year's Marketo User Summit in San Francisco, and if last night's welcome reception is any indication of what's to come, it's going to be an absolutely phenomenal conference. It was a full house with a really diverse group of attendees, great food, plenty of wine, and MORE
We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. How to Use Infer Scores in Marketo Sales Insights. MORE
I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. In the opening keynote by Phil Fernandez and throughout the conference, Marketo made mention of their study with The Economist where marketers ranked their top three priorities, which were. MORE
I’m sitting in the Keynote here at the Marketo Summit , waiting for Sal Khan from Khan Academy to come on stage … CEO of a company dedicated to helping people learn and develop new skills. Blog education Kahn Academy marketing skills Marketo MORE
Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Marketo. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. MORE
Marketo Related Topics bizible
JUNE 1, 2018
It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo.
The Point
APRIL 26, 2017
This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016.
Reachforce
FEBRUARY 21, 2013
Happily, Marketo has just announced a new personal Marketo certification that will launch at the Marketo Summit 2013. Users can register to take the exam on Sunday April 7 or Monday April 8 in the second half of the planned Marketo University day.
ANNUITAS
SEPTEMBER 21, 2018
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? In fact, Marketo has been bought and sold a few times now. And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So
ANNUITAS
APRIL 15, 2015
I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. In the opening keynote by Phil Fernandez and throughout the conference, Marketo made mention of their study with The Economist where marketers ranked their top three priorities, which were.
bizible
SEPTEMBER 27, 2016
Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities.
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Valasys
APRIL 2, 2019
On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions.
bizible
MARCH 2, 2017
As we get closer to Marketo Summit, our planning intensifies, both as sponsors of the conference and as attendees. While creating value is clearly the top priority, attendees of Marketo Summit also know how to have fun. What better way to kickstart your Marketo Summit experience?
bizible
APRIL 3, 2018
That’s why we want to see you at Marketo Summit 2018. It’s always a lot to take in, so to get the most out of your Marketo Summit experience, consider doing some research on the sessions you want to attend, the booths you want to visit, and the fun experiences you want to have.
Lattice
MAY 1, 2018
Lattice Engines proudly joins the Marketo Accelerate partner ecosystem, which is the industry’s first MarTech partner accelerator
The Point
AUGUST 6, 2012
Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide.
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Customer Experience Matrix
APRIL 17, 2015
My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. This will be more true once Marketo finishes its planned migration of activity data to a combination of Hadoop and HBase.
Customer Experience Matrix
APRIL 15, 2015
Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo has attracted a respectable array of partners who extend its capabilities.
Customer Experience Matrix
JULY 25, 2013
But the good folks at Marketo have taken a step in that direction with their latest enhancement, which they call an “engagement program”. This would only take a small tweak in the current approach, which is one reason I like what Marketo has done.
Act-On
MARCH 2, 2017
If you are a practitioner or follower of Marketing Automation, you’ve probably read a few recent articles about Marketo’s challenges with rolling out “Orion” to their install base. If Marketo’s customer communication plan for the Project Orion rollout is any indication of your future engagements with them, then I suggest you weigh your options. To help, we’re offering a switch-and-save program for all existing Marketo customers.
Customer Experience Matrix
APRIL 2, 2013
Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. Perhaps stock investors will look only at Marketo’s growth rate.
bizible
APRIL 19, 2017
Marketo Summit is upon us and for attendees that means creating a plan to make the most out of the April marketing conference. To help you with this we created an infographic guide to Marketo Summit. See you at Marketo Summit!
Net-Results
FEBRUARY 4, 2019
The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. The post Why would a company migrate from HubSpot to Marketo? Quora Answers hubspot Marketing Automation Marketing Automation Software marketo migration
ANNUITAS
APRIL 14, 2015
I’m sitting in the Keynote here at the Marketo Summit , waiting for Sal Khan from Khan Academy to come on stage … CEO of a company dedicated to helping people learn and develop new skills. Blog education Kahn Academy marketing skills Marketo
ANNUITAS
MARCH 29, 2016
ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers. Press Releases Marketo Parter of the Year Revvie
Conversica
MARCH 19, 2019
We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. The focus of the Marketo-Conversica relationship is giving organizations the tools they need to maximize revenue.
Customer Experience Matrix
OCTOBER 11, 2011
Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Spark starts at $750 per month with no annual contract, compared with Marketo’s $2,000 per month minimum and annual contract for its full-featured Professional Edition.
Square 2 Marketing
MARCH 14, 2019
Marketo lead scoringLead Scoring Is Critical For Prioritizing Leads For Sales And Measuring The Effectiveness Of Your Marketing. We see lead scoring as an important part of every revenue generation program.
Fathom
OCTOBER 26, 2016
Get the inside scoop on Marketo best practices and also hear marketers collaborate — and commiserate– as they make a big impact on their organization. The sessions are housed in the Marketo community and are also available on YouTube. MQL-SQL-OMG!
Reachforce
MARCH 28, 2013
The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. If you have a year of experience in Marketo, study up, and take the exam.
The Point
JUNE 14, 2011
A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Full disclosure: Spear Marketing Group is a Marketo agency partner.
Customer Experience Matrix
FEBRUARY 27, 2013
There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.
Oktopost
FEBRUARY 19, 2019
Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Marketo. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B.
bizible
APRIL 11, 2017
Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Marketo Summit attendees can expect to learn about the latest technologies and strategies used in today’s B2B marketing departments. Who Marketo Summit Is For.
Heinz Marketing
AUGUST 17, 2018
Here’s a list of 10 things you may not know about Marketo: Batch Campaigns and Wait Step Priority. Marketo fees are based on Known Leads, not Marketable leads. As Marketo users are well aware, Marketo’s pricing tiers are based on database size.
NetLine
NOVEMBER 1, 2018
For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. Create a form in Marketo by clicking New Asset and selecting Form.
Ignite Tech
MAY 9, 2016
Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses.
Customer Experience Matrix
NOVEMBER 19, 2010
Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 We can use the same data to estimate Marketo’s burn rate.
Customer Experience Matrix
NOVEMBER 17, 2010
So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Obviously Marketo has a plan in mind and has convinced some pretty savvy investors that it makes sense. Where does this all lead, both for Marketo and its competitors?
ANNUITAS
MAY 9, 2016
Events like the Marketo Summit bring fresh ideas to marketers by renewing the spirit of learning and innovation. Live experiences are the focal point during Summit where Marketo experts share their knowledge, tips, tricks, work-arounds, new release information and so much more.
Customer Experience Matrix
NOVEMBER 16, 2011
Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. All this new information begs for an update of the analysis of Marketo’s finances that I prepared last year. I won’t go into the same details, but the key figures for 2010 and 2011 are: This is good news, in that Marketo has managed to increase the all-important Revenue per Client figure. marketo funding marketing automation industry
Reachforce
MAY 23, 2012
Yesterday kicked off this year's Marketo User Summit in San Francisco, and if last night's welcome reception is any indication of what's to come, it's going to be an absolutely phenomenal conference. It was a full house with a really diverse group of attendees, great food, plenty of wine, and
Valasys
MARCH 14, 2019
It is for this reason that on March 12 th 2019, ON24 is going to partner with Marketo to help marketers deliver an end-to-end demand generation solution as they integrate with their webinar channel. This partnership, which is a multi-year agreement, will be the Industry’s most seamless and robust webinar data integration that will provide incredible value to the thousands of customers who currently use ON24 and Marketo in order to engage with and understand their audience.
Ignite Tech
JULY 26, 2016
We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. How to Use Infer Scores in Marketo Sales Insights.
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