What Bizible + Marketo Means


It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo.

Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016.

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3 Ways to Maximize Your Marketo Investment


However, despite the demonstrated power of personalization, not to mention … READ MORE > Marketing Automation Marketing Technology Marketing automation marketing automation maturity Marketing Automation Tips Marketo Marketo tips

Error-Proofing Your Marketo Instance


The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better safeguard your Marketo instance.…

Understanding Marketo Program Types

SmartBug Media

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Marketo offers four different program types. What Are Marketo Programs?

Getting Started with Marketo Segmentation

SmartBug Media

One of the most overlooked functions in Marketo is the ability to segment lists. Rather than sending email blasts about a sale in Denver to prospects all over the country, you can use segmentation within Marketo to target based on geolocation.

Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. Marketo charges based on the number of people in your database.

Marketo Blunders: When Mistakes Happen


In our haste, we accidentally deployed a promotional message … READ MORE > Marketing Automation Marketing Operations Marketing Technology Marketing automation marketing operations marketing operations best practices marketo mistakesMistakes happen.

How to Use Snippets in Marketo

SmartBug Media

In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? Anyone evaluating marketing automation tools knows that Marketo has a wide range of options for personalizing content: Tokens pull in fields from specific records.

History of Marketo and Salesforce Lightning

SmartBug Media

But changes under the hood meant plenty of work for administrators and partners like Marketo. Here’s a brief history of Marketo ’s compatibility with Salesforce Lightning. Marketo and Salesforce Lightning Timeline at a Glance. September 2018: Adobe acquires Marketo.

How to Track Your Paid Advertising Through Marketo

SmartBug Media

Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform.

How To Decide Whether Marketo RCA Is Right For You


Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities.

7 Steps to Create Your First Email Newsletter in Marketo

SmartBug Media

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Segmentations in Marketo help you do that.

How to Prepare for a Smooth Marketo Implementation


It’s no secret: a Marketo implementation is a big undertaking, with many moving pieces and full team involvement.

When to Use Marketo's Transition Rules

SmartBug Media

If you’re familiar with Marketo’s program types , you know that engagement programs are great for drip nurture emails. Marketo has plenty of documentation of how to use transition rules , but when should you use them? Marketing Strategy Email Marketing Marketing Automation Marketo

Three Tips for Marketo Account-Based Marketing

SmartBug Media

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Get Started with Marketo Account-Based Marketing.

The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Here are five popular Marketo add-ons for mid-sized businesses, along with a few considerations for each. Sales Insights helps your sales team see Marketo data without leaving your CRM.

SMB 57

Marketo’s Top Features, According to the Experts

SmartBug Media

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. They wrote odes to foundational features like Marketo’s cloning ability and folder structure.

5 Great Marketo My Token Tactics to Use

SmartBug Media

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. Marketo Token Strategy: A Bird’s-Eye View. Types of Marketo Tokens. Types of Marketo My Tokens. 5 Marketo My Token Tactics to Try.

Three Steps to A/B Testing in Marketo

SmartBug Media

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If Once you wrap your head around the math behind A/B testing, it’s time to set up your test in Marketo. Understanding A/B Tests in Marketo.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo


A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? In fact, Marketo has been bought and sold a few times now. And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So

Kickstart Your Marketo Summit Experience


As we get closer to Marketo Summit, our planning intensifies, both as sponsors of the conference and as attendees. While creating value is clearly the top priority, attendees of Marketo Summit also know how to have fun. What better way to kickstart your Marketo Summit experience?

Marketo Champion Karan Hari Quadrupled His Income


We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019.

A Guide to Using Dynamic Content in Marketo

SmartBug Media

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content?

Complete Guide to Marketo Engage Product Updates from Adobe Summit 2020


Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year.

How To Get The Most Out Of Marketo Summit 2018


That’s why we want to see you at Marketo Summit 2018. It’s always a lot to take in, so to get the most out of your Marketo Summit experience, consider doing some research on the sessions you want to attend, the booths you want to visit, and the fun experiences you want to have.

Lattice x Marketo Accelerate


Lattice Engines proudly joins the Marketo Accelerate partner ecosystem, which is the industry’s first MarTech partner accelerator

Real-Time Personalization with Marketo


For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo.

Is Your Marketo Instance Designed for Peak Performance?


A shortage of Marketo-trained trained talent. Limited time. Constant incoming campaign requests from both field marketers and other departments. And – of course – fear of the dreaded marketing operations bottleneck.

3 Tips for Efficient Wait Steps in Marketo

SmartBug Media

In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Marketo’s wait steps can be incredibly helpful, but they require a little forethought to get right. Know When Marketo Wait Steps Shine. Sometimes, a pause is exactly what we need.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

Orion is 17.5 light years away, and so is Marketo’s Big Data Project


If you are a practitioner or follower of Marketing Automation, you’ve probably read a few recent articles about Marketo’s challenges with rolling out “Orion” to their install base. If Marketo’s customer communication plan for the Project Orion rollout is any indication of your future engagements with them, then I suggest you weigh your options. To help, we’re offering a switch-and-save program for all existing Marketo customers.

Why would a company migrate from HubSpot to Marketo?


The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. The post Why would a company migrate from HubSpot to Marketo? Quora Answers hubspot Marketing Automation Marketing Automation Software marketo migration

Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Full disclosure: Spear Marketing Group is a Marketo agency partner.

Conversica Named Marketo Tech Partner of the Year


Award Marketo Tech Partner of the Year

What are Marketo user’s biggest complaints about the tool?


I’m the founder & CEO of Net-Results, a marketing automation startup that regularly goes head-to-head with Marketo. I speak regularly with multi-year Marketo users considering whether they should switch to another platform. If you weren’t aware, Marketo was acquired by Adobe.

Purple Spaghetti and True Confessions | #KreweChats on Marketo [Episode #8]


Get the inside scoop on Marketo best practices and also hear marketers collaborate — and commiserate– as they make a big impact on their organization. The sessions are housed in the Marketo community and are also available on YouTube. MQL-SQL-OMG!