markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. The best marketers don’t rely on one specific tactic to generate leads. Topic #1 — Lead generation is king.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Content Promotion is a crucial part of the online marketing process.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com. Credit: AP Photo/Andre Penner.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Marketing Insider Group

MARCH 17, 2014

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014.

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

Marketing Insider Group

JANUARY 4, 2021

It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line. One such person is Jaime Allison Snyder, a Senior Marketing Specialist at RSM , which focuses on tax, audit and consulting services for the mid-market.

Webinar Metrics 350

Webinar Metrics Webcast Digital Transformation Peer-to-peer 350

Webbiquity

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Tomorrow People

NOVEMBER 7, 2017

content marketing. The advance of content marketing continues apace. While even late adopters are now well and truly in the content marketing strategy mindset, leaders are forging ahead with new approaches, platforms, strategies and tactics. Content marketing has proven its success. Remember the internet of things?

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. Smart Internet marketers who by their clever ideas light the way and show us what’s possible. Thanks so much for reading.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. “That’s easy,” you say, “The internet is chock full of statistics.” Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Stats 307

Stats Advertising Agencies Paid Search Agency Work Management 307

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers.

Enterprise Management 63

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 63

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy. There are many examples of.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Biznology

JULY 24, 2017

Amazon launched a Pay to Quit program in 2014. On Cyber Monday 2014, Amazon.com facts show the company sold more than 300 items per second. To ensure that doesn’t happen again, Amazon now hires a record amount of staff over the holiday season. If a worker hands in their resignation, they’ll get $3,000. Motley Fool). billion, (MSN).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Marketing Insider Group

APRIL 24, 2023

But, after a few data scandals, like the Microsoft Hotmail scandal and the Zoom scandal of 2020, users become much more weary of how their data was being shared and collected on the internet. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Paid Search Agency 273

Paid Search Agency Privacy Advertising Agencies Transparency 273

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Webbiquity

FEBRUARY 12, 2019

If you think about it, most of the big news about data security highlights failings, from data breaches at consumer brand companies (Home Depot, Marriott, Target), financial firms (JPMorgan Chase, Equifax), and healthcare companies (Anthem, Premera) to giants of the Internet (Ebay, Facebook , Google ). Year founded: 2014.

Paid Search Agency 41

Paid Search Agency Advertising Agencies Lead Ranking Lead Scoring 41

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). As long as you have Internet access, your cloud-based CRM can be up and running immediately. Thanks to the internet, companies are far more connected to their prospects and customers. 2. The rise of big data.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. By 2014 mobile is predicted to overtake desktop Internet usage. As of 2012, 116 million Americans owned smartphones.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Webbiquity

JANUARY 6, 2015

Image credit: leaderswest Digital Marketing Journal. 6 ways content marketing has changed the way we do PR by The Next Web. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? ” The 10 Commandments of Press Release Writing by PR Breakfast Club.

PR 100

PR Tips Best Practices Press 100

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. Professional customers (i.e.,

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

KoMarketing Associates

MARCH 10, 2014

Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward. The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. percent in 2014 to 45.6

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I predicted that marketing in 2014 will be about culture, data and content.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Customer Experience Matrix

JANUARY 1, 2019

Yet neither deal is a simple as a large marketing suite adding a CDP module. Salesforce is a marketing suite vendor but it purchased (and so far is selling) Datorama as a marketing performance analysis tool. Some companies will surely prefer to buy a CDP that’s a component of their existing delivery system or marketing suite.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Simplify your messaging: Video marketing.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Enterprise Management 132

Enterprise Management Transparency Paid Search Agency Lock-In 132

Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Convince & Convert

NOVEMBER 20, 2015

Facebook announced the launch of this feature in October 2014, inspired by earthquakes and tsunami in Japan, when people were looking for answers about loved ones. Facebook’s example reminds us that we all have the ability to go further and provide some value to our customers, above and beyond our own marketing efforts.

Facebook 138

Facebook Lock-In Comparison Acquisitions 138

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 112

Statistics Social Media Media Mobile Advertising 112

Contently

JULY 11, 2017

Marketers can learn a lot from both approaches. In a 2014 study, researchers Jonah Berger and Zoey Chen analyzed more than 200 articles to see how controversy impacted engagement levels. Even with all of these success stories, it’s hard to shake off visions of torch-wielding internet trolls. Why controversy works.

Youtube 165

Youtube Sample Trigger Marketing Storytelling 165

Brandwatch Marketing

JANUARY 2, 2019

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. In 2014, the most searched term was music. YouTube marketing statistics.

Youtube 104

Youtube Statistics Cable Stats 104