Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. It was the year that Content Marketing entered the mainstream of business and the marketing function. 2014 will certainly be another year of Content Marketing. 2014 will certainly be another year of Content Marketing.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com. Credit: AP Photo/Andre Penner.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet ad spend grew after years of stagnation.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In 2014, “the big bang of social will finally, I think, slow.” The RSS feed is: [link].

Social Media 147

Social Media Skype Media Paid Search Agency 147

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. “That’s easy,” you say, “The internet is chock full of statistics.” Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

FEBRUARY 20, 2018

Thanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection. has grown by nearly 150,000 since 2014 to 8,751,000. The post 4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked appeared first on Marketing Insider Group.

Online Marketing 205

Online Marketing Tips Statistics Internet Marketing 205

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Contently

JULY 28, 2016

Think back to 2014. Tons of marketers still thought of Snapchat as a sexting platform. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. If you work in media, you know a lot can change in two years. Upworthy isn’t dead!

Social Media 60

Social Media Media Social Networks Forecasting 60

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. Consider the changes Google introduced to the overall digital marketing landscape over the last twelve months: Google has continued to reduce the number of organic first page results. (Photo credit: Steve Rhodes). Check it out today.

Paid Content 80

Paid Content Google RSS SEM 80

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Marketing Insider Group

JANUARY 4, 2021

It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line. One such person is Jaime Allison Snyder, a Senior Marketing Specialist at RSM , which focuses on tax, audit and consulting services for the mid-market.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Vidyard

OCTOBER 13, 2014

With so many great content marketers under one roof, it’s hard not to want to share every bit of advice they brought to Ignite this year. Michael Litt presents The Future of the Internet is Television “If your marketing content isn’t creating a feeling, then what is it doing? Be unique, inspire and connect.”

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. percent in 2014 to 45.6

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

ClearVoice

MAY 22, 2023

Nothing gets the internet talking more than an apocalypse. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. So it’s no surprise that every year, some pundit say SEO is over. That amounts to about 50 billion voice searches every month. Of course not.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. Marketing Land ). viewers in July 2014. 91% of B2B marketers use LinkedIn to distribute content. 93% of B2B marketers rated LinkedIn as the most effective social network for generating leads. Internet users between 18-50 have used Pinterest.

Social Media 40

Social Media Statistics Media Youtube 40

EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. Google’s global market share is about 90% ( Statista ). Mobile internet usage surpassed desktop usage for the first time in 2014 ( Search Engine Watch ). There are approximately 3.3

Statistics 40

Statistics SEO Paid Search Agency Search Engine Marketing 40

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. In 2014, the most searched term was music. YouTube marketing statistics.

Youtube 104

Youtube Statistics Cable Stats 104

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I predicted that marketing in 2014 will be about culture, data and content.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Brandwatch Marketing

JANUARY 2, 2019

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

SmartBug Media

APRIL 5, 2023

Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Buyer personas can help you: Identify where your customers are on the internet so you can be there too. How Can You Use Buyer Personas as the Base of Your Strategic Marketing Plans? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

LEADership

DECEMBER 15, 2014

We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. Read Beth Comstock’s “ 5 Tips for B2B Marketers to Get in the Driving Seat ”. Don’t limit your B2B marketing mission to Earth—that’s the advice Elon Musk, CEO of Tesla Motors has for us. Are Your CMO and CIO Married?

CMO 40

CMO Lead Generation Lead Scoring Lead Ranking 40

KoMarketing Associates

MARCH 10, 2014

Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward. The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Oktopost

NOVEMBER 28, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. Rich Stone, VP Sales at TechTarget takes the hot seat. Meet Rich Stone.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Oktopost

JULY 28, 2022

As Oktopost’s Director of Customer Experience Marketing, part of my role includes working with our customers on all aspects of employee advocacy. Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet the Host.

Transparency 62

Transparency Click Rate Sample Youtube 62

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used. REQUEST A FREE DEMO.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Martech

OCTOBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how important to you is your CRM? The reasons?

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Allocation InsideView 113

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. In fact, I’m starting an unofficial petition to drop hyphens from all digital marketing related words. Modern Marketing' Who is with me ? What did I miss? What would you add?

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. In fact, I’m starting an unofficial petition to drop hyphens from all digital marketing related words. Modern Marketing' Who is with me ? What did I miss? What would you add?

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48