Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

OCTOBER 28, 2020

I was reminded of this — rather often — in the months following the relaunch of ZoomInfo’s intent product over the summer; its meteoric ascent to the top of the G2 Grid for Buyer Intent last month; and, finally, our acquisition of Clickagy, which will serve as the catalyze for introducing the first generation of streaming intent data (..)

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Ahrefs

JULY 30, 2024

Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. Using buyer keywords for content optimization or advertising helps you reach people … Read more › These keywords can suggest looking for directions to get a product or service, too.

Buyer Intent 134

Buyer Intent Keywords Intent Comparison 134

Zoominfo

SEPTEMBER 22, 2023

There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. How Do I Know Which Intent Data is Trustworthy?

Buyer Intent 130

Buyer Intent Intent Data Intent Zoominfo 130

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data? Read more… B2B Sales.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 222

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 222

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. The best CRM products include HubSpot, Salesforce, and Zoho.

Budget Programs 305

Budget Programs Marketing Automation Services CMS Development Marketing Budget 305

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. ” So, if your company is already making extensive use of buyer intent data, congratulations, you’re ahead of the curve. ” There are several reasons for this.

Intent Data 336

Intent Data Marketing AI Intent Lead Ranking 336

Zoominfo

AUGUST 6, 2024

Copilot also layers in signal data, such as ZoomInfo’s proprietary research and buyer intent data , to make your emails even more timely, relevant, and on-point. Users can always tweak the built-in information about their offering, or create their own from scratch.

Zoominfo 130

Zoominfo Outreach User-Generated Content Paid Search Agency 130

Marketing Insider Group

DECEMBER 14, 2020

Focus on Buyer Intent. Make sure you understand true buyer intent. Starting a conversation can create some interesting launch points for new content that you may not have thought of before. Source: [link]. Remember why your business is here. Let’s say you have a business selling vacuum cleaners.

Top of Funnel 363

Top of Funnel Lead Ranking Lead Scoring Generation 363

Zoominfo

FEBRUARY 18, 2025

ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment. Buyer Intent Signals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Zoominfo

FEBRUARY 7, 2025

Focus entirely on buyer intent signals and eliminate reliance on pre-defined stages. For instance, use intent data from a GTM Intelligence platform like ZoomInfo to prioritize engagement with accounts that are demonstrating purchase readiness. Pilot-test AI models within specific segments or verticals.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

Intent Data 71

Intent Data Statistics Intent Top of Funnel 71

PureB2B

FEBRUARY 15, 2024

Here’s how you can leverage buyer intent data to get ahead of the game. Gain actionable insights and directly influence the sales cycle.

Buyer Intent 73

Buyer Intent Intent Data Intent Sales Cycle 73

Only B2B

MARCH 5, 2025

A wrong ICP means: Wrong messaging Wrong value proposition Wasted time and resources Lost sales opportunities To get it right, you need to study buyer intent signals , analyze them, and identify which ones align with your ICP. A Step-by-Step Guide to Identifying ICPs Using B2B Intent Signals 1.

Ideal Customer Profiles 77

Ideal Customer Profiles Intent Signal Lead Ranking Intent 77

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! That’s where buyer intent steps in. But how is buyer intent data gathered?

Buyer Intent 52

Buyer Intent Intent Marketing Management Intent Signal 52

Only B2B

DECEMBER 4, 2024

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. This ensures you target genuinely ready-to-buy prospects and avoid wasting efforts on premature leads.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Zoominfo

AUGUST 8, 2024

Try these prompts to surface these opportunities in your accounts: What are the top three trends in buyer intent for this account? Prompts for upselling and cross-selling With some basic account research done, it’s time to ask ZoomInfo Copilot Chat to identify potential opportunities to upsell or cross-sell that customer.

Zoominfo 130

Zoominfo Cross-Selling Paid Search Agency Buyer Intent 130

Zoominfo

DECEMBER 11, 2024

Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that.

Zoominfo 130

Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

Zoominfo

NOVEMBER 24, 2020

With a cookieless future on the horizon and stricter data privacy laws, companies are going to have to rethink the way they obtain buyer intent signals. Without this invaluable buyer intent information, you risk continually falling behind competitors — losing both existing and potential customers. .

Intent Data 244

Intent Data Intent Intent Signal Marketing Analytics Tools 244

Zoominfo

MAY 27, 2021

In a nutshell, Intent allows you to better enable your go-to-market teams to connect and engage with key prospects at the very start of their purchasing venture — all while your competition sits on the sidelines. The Intent Data Difference: How it Works. Pretty cool, right? And How Can I Use It?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

Statistics 71

Statistics Top of Funnel Intent Data Intent Signal 71

MarketJoy

NOVEMBER 18, 2024

How MarketJoy Can Help At MarketJoy, we specialize in helping businesses escape the pitfalls of poor targeting through our advanced buyer intent platform. Targeted Engagement MarketJoy analyzes buyer behavior and digital signals to find prospects who are actively researching solutions similar to yours.

Cost per Acquisition 98

Cost per Acquisition High Quality Lead Sales Cycle Sales Qualified Leads 98

SmartBug Media

SEPTEMBER 18, 2024

HubSpot Breeze Intelligence is a B2B enrichment and buyer intent data tool that will help businesses drive demand and increase conversion throughout the funnel—all within HubSpot. What Is Breeze Intelligence? Think about Clearbit on steroids.

Hubspot 69

Hubspot Marketing Automation Services Work Management Buyer Intent 69

Webbiquity

MAY 12, 2020

Another valuable tactic is using buyer intent data or technology, from providers like Bombora, DiscoverOrg, TrustRadius, IntentData, EverString, or even using LinkedIn Sales Navigator to surface interested prospects.

Research 346

Research B2B Marketing Terms and Conditions Planning 346

PureB2B

FEBRUARY 15, 2024

Here’s how you can leverage buyer intent data to get ahead of the game. Gain actionable insights and directly influence the sales cycle.

Buyer Intent 62

Buyer Intent Intent Data Intent Sales Cycle 62

Zoominfo

NOVEMBER 24, 2020

With a cookieless future on the horizon and stricter data privacy laws, companies are going to have to rethink the way they obtain buyer intent signals. Without this invaluable buyer intent information, you risk continually falling behind competitors — losing both existing and potential customers.

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Heinz Marketing

NOVEMBER 7, 2024

This includes buyer intent signals, engagement history, and firmographic data. Leverage Data to Personalize at Scale Data-driven personalization is the heart of a successful ABM/ABX strategy. Real-Time Personalization: Implement solutions that allow for real-time personalization across channels.

Ideal Customer Profiles 105

Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 105

Zoominfo

JANUARY 29, 2025

Go-to-Market Intelligence, or GTM Intelligence, is the fusion of: High-quality B2B company, contact, firmographic, and technographic data constantly updated, verified, and validated Buying signals, such as buyer intent data, company announcements, and survey responses AI-fueled insights, analysis, and research, including recommended workflows, outreach, (..)

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales Zoominfo B2B Marketing 130

Martech

MARCH 3, 2025

External marketplace forces Economic downturns, competitive shifts and industry trends all influence deal velocity and buyer intent. MQL-based reporting disregards this reality, encouraging marketing teams to prioritize short-term, low-value engagement tactics instead of long-term strategies that genuinely drive the pipeline.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads MQL Marketing Attribution 120

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Or they target broad, high intent keywords like “buy <main keyword.>” According to WebFX, the average conversion rate for Google Ads is 75%.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Zoominfo

AUGUST 16, 2021

The app’s interface and experience is designed to keep you up-to-date on accounts and prospects with a scrollable, real-time feed on projects, news, funding, leadership changes, buyer intent, and more.

Zoominfo 49

Zoominfo Business Buyer Intent Mobile Marketing 49

Marketing Insider Group

JUNE 22, 2023

The software then sorts the individual into a predetermined group by buyer intent. In action, marketing automation might involve a user coming to your site and subscribing to an email list. Your system captures the contact details in your CRM. Other touchpoints or triggers signal the system to send fitting messages.

Marketing Automation Services 317

Marketing Automation Services Budget Programs Automation Work Management 317

Zoominfo

JANUARY 21, 2025

Dynamic Data Enrichment for Better Personalization: ZoomInfo enriches GPTs ability to generate hyper-personalized outreach by providing up-to-date firmographics, technographics, and buyer intent data.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130