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4 Marketing Tech Trends To Watch in 2014

Customer Experience Matrix

Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Customer Data Platforms mature.

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21 Vital Mobile Marketing Facts and Statistics for 2014


According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Heidi Cohen ).


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Are social networks as dominant in B2B content marketing?

Exo B2B

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

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The Best Marketing Conferences In 2014

Marketing Insider Group

Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. The Best Marketing Conferences of 2014. crowd rank.

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What is CASL (Canadian anti-spam law)?


CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Canada was host to 7 of the 100 global spamming companies when CASL went into force in 2014. On the other hand, for businesses: Companies are more cautious in handling their electronic marketing initiatives as a result of CASL.

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

The results from our new study on Alliance Marketing are now available! Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Here are just a few reasons why it’s insane for most businesses to base their marketing strategy on any of those assumptions: Lots of Media Exposure is Worthless. It can include appearances on network and cable TV…if the topics have a short shelf-life, or are unlikely to be of interest to target audiences. Fire your PR firm in 2014.

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