Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. One of my complaints about traditional webcasts is the dominance of the slides, which are rarely compelling, to put it politely.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing.

Using Data For More Strategic Video Marketing (Webcast)

Modern Marketing

Save the Date (and time): Join us for our upcoming webcast Using Data to Make Your Video Marketing More Strategic November 20, 2014 10 a.m. EST. In this webcast, presented by Oracle Marketing Cloud and Vidyard, you will see real video marketing campaigns, goals, and results along with the reasons why you should prioritize video marketing AND engagement data. Just that word alone is enough to cause some marketers to break out in hives.

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. View the Webcast Now.”.

Increase Attendence for Webinars and Webcasts

Anything Goes Marketing

Chad Tags: B2B Webinars , webcasts , Outlook Calendar. Tags: email marketing B2B lead generation webinars / webcasts Here's two scenarios that you may have found yourself in: 1. Have you ever signed up for a webinar that your really wanted to go to but then when the day of the webinar came you said to yourself, "I don't have time for this ^&%#".

Live Webcast: Financial Peer Comparison and the Value of “Move the Needle"

The ROI Guy

Executive Assessment Tools Executive conversation executive selling financial benchmarks Mcneil Move the Needle Peer comparison webcastPresented by: Betty McNeil, SVP Solution Specialist, Alinean Thursday, May 18, 2017 11:00 am EDT It's more important than ever to engage earlier and higher but this can be a challenge. Executive buyers indicate that a paltry 20% of the salespeople they meet with achieve expectations and create value.

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix.

[On Demand Webcast] 5 Tips for Converting MQLs to Revenue


Listen to this on demand webcast available now. Listen to this webcast, 5 Tips for Converting MQLs to Revenue, and you will learn how DataSift: Increased their MQL conversion rates by 50%. Listen to our on demand webcast Today Are you ready for account based selling?

[On Demand Webcast] 5 Tips for Converting MQLs to Revenue


Listen to this on demand webcast available now. Listen to this webcast, 5 Tips for Converting MQLs to Revenue, and you will learn how DataSift: Increased their MQL conversion rates by 50%. Listen to our on demand webcast Today Are you ready for account based selling?

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B2B lead generation expert (yours truly) Mac McIntosh. Are you responsible for B2B lead generation at a large company?

Live Webcast: Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

Thursday, February 9, 2017 11a ET Featuring: Tom Pisello, Alinean CEO / Founder and Dave Stachura, Alinean VP, Customer Success In an effort to reduce costs and boost sales, you enter 2017 under the gun to deliver even more business growth from your Channel Partners. But simply adding more partners won’t do the trick. The challenge: Your buyers have changed, no longer responding to the same old channel rep pitch.

B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins

B2B Lead Generation

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list.

What you don’t know about ad fraud can hurt you


Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? I have to admit that I really didn’t really understand the magnitude of the problem and I didn’t understand what to do.

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SiriusDecisions: Five Ways to Value Actualization Tool Success WebCast On-Demand

The ROI Guy

I had the pleasure of interviewing SiriusDecisions Jim Ninivaggi, Service Director, for Sales Enablement.

New Report on Webcasting Trends


ON24 , a producer of webcasting and rich media marketing campaigns for B2B companies, recently released its annual ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry report for 2006.

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content. By polling our webcast participants, we also confirmed concerns that we assumed were top-of-mind for our clients.

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New on WMC: Marketing Webcasts and Videos


WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24.

Another New Report on Webcasting Benchmarks


The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Only 40% share webcasts. Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paper

How to develop quality content that drives demand gen


Content Marketing Webcasts 2018 report content marketing content strategy content syndication lead generation target personasWhen a webinar gets people asking questions and looking for more, we feel like we did a good thing.

Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation

Lead Generation Webcasts/Webinars lead generation teleprospecting webinarsTweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself?

B2B Webinar Best Practices from VMware

Anything Goes Marketing

marketing metrics webinars / webcastsAs you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad! They were kind.

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

B2B Lead Generation

Lead Generation ROI Measurement Thought Leadership Webcasts/Webinars Webinar Replay

On-Demand WebCast: Optimizing Content Marketing to Facilitate The Buyer's Journey

The ROI Guy

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective. Why the crisis in confidence and how can you insure that your content marketing investments are effective? This webinar, looks for answers to the crisis, discussing the latest research and uncovering the prove strategy and tactics for optimizing content return on investment.

Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation

CST, noon EST. Lead Generation Lead Management Lead Nurturing Marketing Strategy Webcasts/WebinarsTweet I am especially looking forward to the next B2B Lead Roundtable webinar.

Porno as a B2B Marketing Tactic?

Marketing Craftmanship

Uncategorized #marketing Blogs podcasts porno social media Twitter webcastsHere’s an interesting insight from the Decision Dynamics survey released earlier this week.

Making the Most of Your Webinars

The Effective Marketer

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare.

Get on the fast track to meet, exceed end-of-year goals

B2B Lead Generation

Lead Generation Marketing Strategy Sales Leads Webcasts/WebinarsTweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And it’s very telling, especially now. As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads.

[Watch] How to Run a Disruptive Demand Generation Content Program


Content Distribution Lead Generation Webcasts content consumption content distribution content marketing content strategy content syndication David Fortino demand generation lead generation Tim Riesterer

Throw Away Your Slides! (Maybe.)

B2B Memes

Webcasting Chris Brogan Gary Vaynerchuk powerpoint WebinarWhenever I attend a webinar, I find myself getting frustrated with the format’s limitations, occasionally to the point where I complain about it in this blog.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

Tags: lead nurturing email marketing B2B marketing automation B2C e-marketing webinars / webcasts lead qualification

On-Demand: Leveraging Value Marketing Tools to Generate More Leads / Sales Ready Opportunities

The ROI Guy

Alinean B2B interactive marketing Benefits Estimator Diagnostic Assessment interactive smart content interactive white paper Pisello ROI Calculator TCO Calculator Value Marketing webcast Webinar

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Modern Marketing

Demand Generation AppCloud Apple apps cloud connectors cross channel marketing DemandBase Eloqua Eloqua AppCloud Eloqua Cloud Connectors iPhone Jive LinkedIn marketing On24 revenue Revenue Performance Management RPM sales and marketing Social Media Twitter virtual events web conferencing webcasting webinar marketing webinarsby Jim Williams | Tweet this I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps.

tools of the trade: webinars and online presentations

The Effective Marketer

Webinars, webcasts, online events, and whatever other name you have for this can be expertly handled once you know your requirements, have done vendor due diligence, and setup a process that can be followed and standardized.

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

A while back I wrote about how you can improve webinar/webcast attendee rates by creating a file that when clicked on, can book off the time specified in your email recipient's Outlook (and other programs too) calendar.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

youtube landing pages enewsletter RSS webinars / webcasts Google When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign.

How do I Generate More Leads from my Website?

Anything Goes Marketing

Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate?

Inspiring Collaboration in the Modern Workplace

Marketing Insider Group

Microsoft Office 365 has produced this helpful webcast to help you understand how you can foster a culture of collaboration in your workplace. Where does collaboration come from? It comes from communication, from drive, and from a shared passion to achieve great things as an organization. The post Inspiring Collaboration in the Modern Workplace appeared first on Marketing Insider Group. Marketing Strategy

6 Tricks to Help Your Team Run More Efficiently

Marketing Insider Group

Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. Don’t fall prey to inefficiency. The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group. Marketing Strategy

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Welcome Leads Through Webcasts. Hosting an upcoming webcast? To capture the lead, send users to a landing page with additional webcast details and a registration form.

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How to Manage Successful Webinars, Part 3: A Post-Event Checklist

Modern B2B Marketing

Some webcast platforms allow you to build a feedback survey directly into the webinar experience. B2B Marketing checklist event follow up webcasts webinarsby Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Now what?