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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing.

OMI Webcast: Rethinking SEO in an Age of Semantic Search

Synecore

In preparation for his upcoming webcast for the Online Marketing Institute (OMI) Learn: Digital and Social Media Strategies Summit , SyneCore’s Digital Strategist Chris Horton helps me break down the evolution of search technology, while providing insight into its growing future.

Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. One of my complaints about traditional webcasts is the dominance of the slides, which are rarely compelling, to put it politely.

Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz

Blue Focus Marketing

Register Now: IBM Webcast: Changing the Learning Culture. Rise of The Social Employee.

SiriusDecisions: Five Ways to Value Actualization Tool Success WebCast On-Demand

The ROI Guy

I had the pleasure of interviewing SiriusDecisions Jim Ninivaggi, Service Director, for Sales Enablement.

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Live Webcast: Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

Thursday, February 9, 2017 11a ET Featuring: Tom Pisello, Alinean CEO / Founder and Dave Stachura, Alinean VP, Customer Success In an effort to reduce costs and boost sales, you enter 2017 under the gun to deliver even more business growth from your Channel Partners. But simply adding more partners won’t do the trick. The challenge: Your buyers have changed, no longer responding to the same old channel rep pitch.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Only 40% share webcasts. Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paper

Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. View the Webcast Now.”.

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

B2B Lead Generation Blog

Lead Generation ROI Measurement Thought Leadership Webcasts/Webinars Webinar Replay

Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation Blog

Lead Generation Webcasts/Webinars lead generation teleprospecting webinarsTweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself?

Get on the fast track to meet, exceed end-of-year goals

B2B Lead Generation Blog

Lead Generation Marketing Strategy Sales Leads Webcasts/WebinarsTweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And it’s very telling, especially now. As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads.

#Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz

Blue Focus Marketing

On January 21 from 12:00 PM-1:00 PM (EST), Dynamic Signal will be holding a live webcast for IBM partners , brands using IBM Connections, and end users of IBM Connections to show how you can leverage our VoiceStorm employee marketing platform. MEET THE HOST OF THIS WEBCAST: Ajay Ramachandran.

Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation Blog

CST, noon EST. Lead Generation Lead Management Lead Nurturing Marketing Strategy Webcasts/WebinarsTweet I am especially looking forward to the next B2B Lead Roundtable webinar.

B2B Webinar Best Practices from VMware

Anything Goes Marketing

marketing metrics webinars / webcastsAs you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad! They were kind.

Increase Attendence for Webinars and Webcasts

Anything Goes Marketing

Chad Tags: B2B Webinars , webcasts , Outlook Calendar. Tags: email marketing B2B lead generation webinars / webcasts Here's two scenarios that you may have found yourself in: 1. Have you ever signed up for a webinar that your really wanted to go to but then when the day of the webinar came you said to yourself, "I don't have time for this ^&%#".

On-Demand WebCast: Optimizing Content Marketing to Facilitate The Buyer's Journey

The ROI Guy

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective. Why the crisis in confidence and how can you insure that your content marketing investments are effective? This webinar, looks for answers to the crisis, discussing the latest research and uncovering the prove strategy and tactics for optimizing content return on investment.

Three Value Perspectives: Business, Functional and Personal

The ROI Guy

I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. Checkout the On-Demand webcast and Presentation.

[On Demand Webcast] 5 Tips for Converting MQLs to Revenue

LeanData

Listen to this on demand webcast available now. Listen to this webcast, 5 Tips for Converting MQLs to Revenue, and you will learn how DataSift: Increased their MQL conversion rates by 50%. Listen to our on demand webcast Today Are you ready for account based selling?

MQL 1

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

Tags: lead nurturing email marketing B2B marketing automation B2C e-marketing webinars / webcasts lead qualification

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

Register for this webcast registration is closed. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

How to Manage Successful Webinars, Part 3: A Post-Event Checklist

Modern B2B Marketing

Some webcast platforms allow you to build a feedback survey directly into the webinar experience. B2B Marketing checklist event follow up webcasts webinarsby Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Now what?

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY.

Viral 107

Getting your [potential] customers to click play… tips for video marketing success.

NetLine B2B Marketing

Content Distribution Content Marketing Lead Generation Video Webcasts Normal. false. false. false. EN-US. X-NONE. X-NONE. DefSemiHidden="true" DefQFormat="false" DefPriority="99". LatentStyleCount="267">. UnhideWhenUsed="false" QFormat="true" Name="Normal"/>. UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>. UnhideWhenUsed="false" QFormat="true" Name="Title"/>. UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>. UnhideWhenUsed="false" QFormat="true" Name="Strong"/>.

New Report on Webcasting Trends

WebMarketCentral

ON24 , a producer of webcasting and rich media marketing campaigns for B2B companies, recently released its annual ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry report for 2006.

Porno as a B2B Marketing Tactic?

Marketing Craftmanship

Uncategorized #marketing Blogs podcasts porno social media Twitter webcastsHere’s an interesting insight from the Decision Dynamics survey released earlier this week.

Another New Report on Webcasting Benchmarks

WebMarketCentral

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs.

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B2B lead generation expert (yours truly) Mac McIntosh. Are you responsible for B2B lead generation at a large company?

Digital Events Graduates to Next Level

PR Meets Marketing

While webinars and webcasts are an integral part At the end of February, the Virtual Edge Institute (VEI) announced a new certification program for digital event strategists (Disclosure: I do some consulting for VEI).

Making the Most of Your Webinars

The Effective Marketer

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare.

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New on WMC: Marketing Webcasts and Videos

WebMarketCentral

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24.

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation Blog

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix.

Ads 2

The Demise of the White Paper is Greatly Exaggerated

The Point

Look, I’m all for creating a mix of content – ebooks, video, Webcasts, infographics, ebooks, case studies, etc. – If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? The MQL? Lead Funnels?

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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation Blog

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Preparation ensures a smooth webcast and follow-up,” she said.

B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins

B2B Lead Generation Blog

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list.

How to Manage Successful Webinars – Part 2

Modern B2B Marketing

B2B Marketing checklist event management live events webcasts webinarsby Andrew Spoeth Last week I kicked off a three-part series titled: How to Manage Successful Webinar – A Checklist. In part 1, we walked through the steps we take leading up to a live event.

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

It's All About Revenue

Demand Generation AppCloud Apple apps cloud connectors cross channel marketing DemandBase Eloqua Eloqua AppCloud Eloqua Cloud Connectors iPhone Jive LinkedIn marketing On24 revenue Revenue Performance Management RPM sales and marketing Social Media Twitter virtual events web conferencing webcasting webinar marketing webinarsby Jim Williams | Tweet this I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps.

How do I Generate More Leads from my Website?

Anything Goes Marketing

Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate?