Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I asked this past year if empathy is the secret to effective marketing ?

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. Content Marketing Must Have Marketing . Yeah…me too.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Webbiquity

JULY 21, 2015

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. 8 Email Marketing Stats and Facts. 8 Email Marketing Stats and Facts.

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Marketing Insider Group

JULY 23, 2014

Just six months into the year and there’s already more than a dozen presentations with over 100,000 pageviews in the marketing category alone. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. geekingout ).

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Content Promotion is a crucial part of the online marketing process.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Marketing Insider Group

MARCH 17, 2014

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014.

Paid Search Agency 100

Paid Search Agency Content Marketing Advertising Agencies Multi-Channel 100

Tomorrow People

NOVEMBER 7, 2017

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success. What'S next for your content marketing strategy?

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. Unlike an ad seen online or in a mobile app (or in a game), it’s persistent. We’ve seen that across the board, no matter what the demographic is.

Lead Ranking 129

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 129

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Details of the Mobile Update: The update will begin on April 21st, 2015 and take a few days to a week. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Webbiquity

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

KoMarketing Associates

OCTOBER 16, 2014

Joanna Lord , VP of Marketing, Porch, gave a great presentation on the importance of a brand. This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness. As marketers, we need to ensure our content stands out. Brand is Everything.

Statistics 120

Statistics Mobile Advertising Landing Pages Stats 120

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

Marketing Insider Group

SEPTEMBER 13, 2021

Ensure your website is mobile friendly. That’s why your website’s branding should be consistent with other public-facing elements of your association, like your marketing materials and social media pages. Ensure your website is mobile friendly. Adhere to accessibility guidelines. Add an intranet network and private pages.

Design 271

Design Practices Best Practices Guidelines 271

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Email is increasingly mobile.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Customer Experience Matrix

OCTOBER 17, 2014

But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. They also illustrated how absolutely central mobile devices have become to most business processes, something we all vaguely realize but are still not necessarily acting upon.

Analytics 120

Analytics Process Salesforce.com Enterprise Management 120

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. We know that mobile advertising is hot and I have already provided 4 steps to mobile marketing success. By 2014 the mobile internet will over take desktop internet users. hours per day on their mobile device.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 mid-market leadership may be up for grabs. But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 231

Social Media Stats Social Marketing Paid Search Agency 231

Webbiquity

NOVEMBER 11, 2014

Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. Check out this eight-image collection.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Make it interesting: Mobile gaming.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

JANUARY 27, 2015

Though email is one of the oldest tools in the digital marketing toolbox, it remains one of the most popular and productive. As reported here previously : • There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S. General Email Marketing Tips and Guides. Postal Service.

Email Marketing 100

Email Marketing Tips Best Practices Opt-out 100

Biznology

DECEMBER 28, 2016

Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%. in 2014, an increase of 15% since 2007.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Biznology

JULY 24, 2017

In the company’s first year, Bezos hired mobile billboards to drive by Barnes & Noble stores displaying the question, “Can’t find that book you wanted?” Amazon launched a Pay to Quit program in 2014. On Cyber Monday 2014, Amazon.com facts show the company sold more than 300 items per second. Motley Fool).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Marketing & Strategy 161

Marketing & Strategy Mobile Advertising Mobile Marketing Business 161

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015. percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Increased Productivity: The cloud also makes it possible to power mobile CRM systems. Social media has a 100% higher lead-to-close rate than traditional outbound marketing. Now, CRM data is accessible anytime, anywhere.

Work Management 225

Work Management Marketing Management B2B B2B Sales 225

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

markempa

FEBRUARY 10, 2014

I say this because boring marketing is often a pain point for B2B marketers. Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. Boring is a choice.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Webbiquity

APRIL 27, 2017

For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Zendesk expanded its product by acquiring live chat software provider Zopim in 2014. Professional customers (i.e.,

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214