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Cracking the Code: How Email AB Testing Tools Boost Open Rates


The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. That’s where your email AB testing tools come in! AB testing is essential if you want to improve and optimise your email campaigns to suit your audience and their preferences.

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10 AB Testing Examples That Will Help You Improve Your Website

accelerate agency

If you thought tests were something you’d got away from when you left school, we’ve got bad news for you. Testing is a crucial part of owning and running a successful SaaS website. At least in this case, though, you’re the one setting and not sitting the tests. What we’re talking about is AB Testing.


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Formstack Makes AB Testing Idiot-Proof, Even for Me

Convince & Convert

AB testing has historically been a bit confusing and mystical, like Professor Snape combined with an Excel spreadsheet. But now, almost anyone can get involved in AB testing of landing pages , thanks to a new version of Formstack. Might as well test it for real, right? AB testing via Formstack - Layout selection.

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4-Step Lead Generation Analysis To Optimize Sales Conversion

Marketing Insider Group

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation.

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Tools for Conversion Rate Optimization

There are a number of tools you can use to assist you in your conversion optimization efforts, including tools that analyze your current layout, ones that support you by automating experiments and AB tests, and ones that thoroughly measure your results. These are just a few of my favorites: Unbounce. Image Source: VWO ).

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What Is Split Testing? Best Split Testing Tools and Strategies


That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

It involves a lot of testing and experimenting to understand how different tools drive sales. A/B Testing MarTech Tools. Another critical part of your MarTech toolbox is an application that manages running tests. By A/B testing numerous aspects of your content, you can hone your message and visuals to drive more conversions.