markempa

DECEMBER 9, 2013

Tweet I like to think of email marketing as more of a newspaper than a television ad. When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys. MarketingSherpa Email Summit 2014 – February 17-20 in Las Vegas. Related Resources.

Email Marketing 120

Email Marketing Television marketing Paid Search Agency Marketing Management 120

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. So let’s look at some of their other numbers instead (as of November 2014): 100M+ viewers through TV (DirecTV in the U.S. But then again, it’s not just any video on any YouTube channel. 2M+ fans on Facebook.

Video Marketing 151

Video Marketing Storytelling Best Practices Youtube 151

Convince & Convert

JUNE 13, 2014

via Ahalogy 2014 Pinterest Media Consumption Study Of course, introducing ads to a social platform is never popular. Holy Social Arby’s aired a 13-hour long commercial a few weeks ago in an effort to shatter the record for the longest television commercial.

Social Media 138

Social Media Media Plans Service Planning 138

Contently

JULY 6, 2016

In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. When you think YouTube channel, think television channel. If you’re hoping to snag a young audience, you need to be on YouTube.

Youtube 113

Youtube Advertising Channels Ad Building Television marketing 113

Contently

APRIL 21, 2017

The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease.

Paid Search Agency 154

Paid Search Agency Advertising Agencies Companies Content Marketing 154

Content Standard

OCTOBER 4, 2016

Growing up, television ads were powerful sources of influence, raising me on images of my best and worst selves. Guinness took an excellent approach to the documentary marketing challenge back in 2014 with the release of “ Sapeurs “—part of the brand’s Made of More campaign.

Video Marketing 111

Video Marketing Marketing & Strategy Marketing Strategy Advertising Agencies 111

Vidyard

OCTOBER 13, 2014

Michael Litt presents The Future of the Internet is Television “If your marketing content isn’t creating a feeling, then what is it doing?” The post 20 Tweetable Tips from Ignite 2014 appeared first on Vidyard. ” (Click to Tweet) “The play button is the most compelling call to action on the web.

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

Biznology

JANUARY 28, 2016

By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. The word “television” may be a little misleading though.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Convince & Convert

JANUARY 24, 2014

The astronomical price makes sense; the Super Bowl is one of the few television events that people watch completely live, which means no fast-forwarding through commercials on the DVR. Official Omaha Info (@VisitOmaha) January 12, 2014. This works because it’s not a forced marketing plug.

Paid Search Agency 127

Paid Search Agency Brand Identity Branding Skype 127

Biznology

MARCH 5, 2014

Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package. In 2014, mobile marketing will shift focus slightly based on consumers’ increasingly split attention when it comes to media use.

Small Business Marketing 80

Small Business Marketing Television marketing Mobile Advertising Business 80

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. One department of the company offered installation services for stereos, televisions, etc. Internal Communicators face a similar information challenge inside of an organization.

Lead Scoring 152

Lead Scoring Lead Ranking Work Management Statistics 152

Hubspot

MARCH 21, 2018

2014: Facebook institutes new rules changing the way apps can capture and use member data. 2018: The Guardian , New York Times , and British television Channel 4 all produce reports indicating that Cambridge Analytica may not have destroyed the user data, even though it provided Facebook with certification that it had done so.

Television marketing 78

Television marketing Facebook Rules Privacy 78

Biznology

OCTOBER 26, 2016

I was fascinated by the technology that went into editing film and producing television. And in 2014, I earned the opportunity to do a deep dive and develop our first dedicated social media marketing team. In 2014, Gerald C. After college, I worked in front of the camera but found the steadiest return behind it.

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

ClearVoice

JULY 14, 2020

Compared to the television programming they watched in their younger years, YouTube is much more flexible and accommodating to their schedules and their needs and they appreciate this new opportunity. The number of baby boomers who have a paid television subscription service has been continually decreasing in recent years.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Digilant

MARCH 25, 2021

In the first half of 2014, about 7.9 Throughout the day, consumers are served ads as they look at their screen and televisions; digital audio bridges the gap when consumers aren’t looking at their devices but still listening to content with powerful audio-only ads. . million people in the US paid for a music streaming service.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Contently

MARCH 21, 2017

” The multi-platform campaign and six-part documentary series launched in 2014 to promote Budweiser’s status as the official beer of the FIFA World Cup. The contest’s winner, Colin “Quirky” Quirk, was featured in a national Budweiser spot on television when the contest concluded in May. ” John Lewis.

Brand Identity 105

Brand Identity Branding Advertising Agencies Mobile Advertising 105

Biznology

DECEMBER 12, 2013

Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”. It’s an opportunity that’s only going to become greater in 2014. That’s true for journalists as well, I might add.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Webbiquity

JANUARY 19, 2016

64% of sales reps say they closed at least one deal in 2014 directly from social media use. However, consumers say that social media plays almost as big a role in purchasing decisions as does television. ( 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. MediaPost ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

DivvyHQ

FEBRUARY 21, 2019

His public television show inspired and enchanted multiple generations of children, for one primary reason: Rogers knew how to connect with his audience. The LEGO Movie (2014). Won’t You Be My Neighbor (2018). This documentary celebrates the life and career of Fred Rogers, late host and creator of Mister Rogers’ Neighborhood.

Content Marketing 81

Content Marketing Planning Content Television marketing 81

Marketing Insider Group

MARCH 23, 2015

Looking ahead to Friday and a new “ House of Cards “ release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television).

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

KoMarketing Associates

FEBRUARY 9, 2016

The television series “ How Its Made ” says it all! IBM: Cognitive Cooking: Poutine & Chili at SXSW 2014. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. Milwaukee Tool: ONE-KEY. An Insider’s Look/Process.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Contently

NOVEMBER 22, 2016

But with time, these shops extended their areas of influence to offline campaigns, challenging established industry players in sectors like television. A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 75

Enterprise Management Banner Ads Television marketing Banners 75

ClearVoice

AUGUST 9, 2021

From social media and experiential marketing to the brand’s television and billboard advertising, its campaign messaging aligned with beautiful harmony. With its launch in 2014, the campaign continues to gain traction, and the Hashtag is still active and thriving on Twitter and all platforms. Source: Always.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Content Standard

JUNE 25, 2018

This marketing strategy leverages not just the brand’s television channel, but also streaming apps and even virtual reality content that gives fans an immersive soccer experience, according to PR Week. As Fortune notes, overall viewership has dropped by about 44 percent compared to the 2014 World Cup.

Paid Search Agency 83

Paid Search Agency Television marketing Marketing & Strategy PR 83

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. million who watched the televised version on CBS and NFL Network. Sports programming in 2014–2015 generated $8.47 The ability to live stream sports has been around for years.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. Examples of Inbound Content Marketing.

Paid Content 168

Paid Content Top of Funnel Content Marketing Planning 168

B2B Marketing Directions

JANUARY 11, 2015

Fifty-four percent expect their budgets to increase in 2015, and 40% expect their budgets to remain at 2014 levels. while most of the planned budget decreases will target non-digital marketing channels and tactics, such as print advertising and radio/television advertising.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Vidyard

JULY 2, 2015

Gone are the days when video was only something that could be watched on a television screen from our La-Z-Boy or in a movie theater with popcorn (and Red Vines) in hand. According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Single Grain

JULY 5, 2019

Podcasting was humming along until 2014, when the true crime podcast Serial debuted. The same goes for televisions: You can get some podcasts on smart TVs or through a Roku, but it’s still limited. By the end of the first season, the show had been downloaded more than 68 million times.

Marketing AI 111

Marketing AI Banners RSS Startups 111

Webbiquity

FEBRUARY 7, 2012

And 94% watch television shows on (gasp!) televisions, versus 23% who view TV shows online. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014. Similarly, 86% read printed newspapers compared to 39% who read the same news online.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 9, 2016

Email is the only digital channel that outperforms old media standbys in terms of how consumers prefer communcations with companies — postal mail (preferred by 48%), television ads (preferred by 34%) and print media, such as magazines and newspapers, (preferred by 31%). A large majority of U.S. MarketingSherpa ). MarketingSherpa ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Hubspot

SEPTEMBER 25, 2018

Facebook acquired Oculus, a maker of VR hardware like headsets, as well as certain programs that pair with it, in 2014. Will Portal be able to make calls to other devices, like these relatives' televisions or mobile phones? But at Oculus Connect, we're encouraged to dream big. We'll see if we hear about it at this week's events.

Facebook 78

Facebook Distribution Privacy Television marketing 78

Content Standard

AUGUST 10, 2018

Cosmopolitan Magazine took this same new space approach to activist coverage, recognizing and addressing a need within a growing demographic with its 2014 #CosmoVotes campaign. The multi-part video project fuels further social conversation through featured playlists on the brand’s YouTube channel.

Activities 64

Activities Advertising Agencies Paid Search Agency Planning 64

Litmus

JANUARY 17, 2019

Microsoft Cortana and Amazon Alexa both came out in 2014. Google Assistant was released two years ago. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade.

Email Marketing 85

Email Marketing Amazon Opinions Television marketing 85

Hubspot

MAY 11, 2017

96% of B2C marketers believed they were experiencing “significant change” in 2014. Radio, television spots, billboards, full-page spreads in glossy magazines, and direct mail packages have been replaced by their online counterparts. We live in an age of digital disruption and a constantly evolving marketing playground.

Paid Search Agency 78

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 78