KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. eMarketer also reports we should expect to see a 27.2% worldwide growth for all social media ad spend in 2014.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Contently

MARCH 13, 2017

From January 2011 to January 2014, Facebook lost users in the 13–17 and 18–24 year-old demographics, according to a study from digital consultancy iStrategyLabs. Over 22 percent of millennials are partial to Instagram, and nearly 16 percent chose Snapchat as their preferred network. Eventually, the usage gap will close.

Social Networks 110

Social Networks Facebook Emarketing User-Generated Content 110

Contently

MAY 10, 2016

Tablet usage shrunk as well while smartphone usage continues to balloon, jumping 31 percent from 2013 to 2014 and 17 percent from 2014 to 2015. That mark aligns with eMarketer’s most recent projections , which looked at total time spent in terms of hours and minutes.

Emarketing 60

Emarketing Paid Search Agency Spending Media 60

Crimson Marketing

MARCH 19, 2015

Innovation need isn’t limited to B2Bs: 14% of marketers said innovation was a leading priority of customers (this percentage came up from 9% in August 2014). ” Source: eMarketer. Low tolerance for failure. 35% of #B2B marketers say that a traditional mindset is the biggest barrier to innovation Click To Tweet.

Lead Ranking 100

Lead Ranking B2B Emarketing Barriers 100

Convince & Convert

JUNE 27, 2014

63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. via eMarketer We will likely see an increase in smartphone use to keep up with the games but also to engage with each other about what’s happening on the screen. via FIFA.com Nick loves this idea.

Social Marketing 148

Social Marketing Work Management Marketing Management Emarketing 148

Customer Experience Matrix

SEPTEMBER 29, 2015

The most authoritative-looking study I found was from Media Dynamics in 2014 , which found almost no change since 1945 in ads people were exposed to, despite a near-doubling in the time spent with media (defined as TV, radio, Internet, newspapers and magazines). Figures for advertising are easy: e Marketer publishes them all the time.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Mobile video experienced a modest 23 percent growth over the first half of 2015 compared to the same period in 2014. Advertisers are buying into the digital video hype.

Facebook 128

Facebook Rules Advertisements Advertising 128

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Marketing Insider Group

AUGUST 11, 2015

Respondents said brand and positioning, lead generation, and brand communications were their top three leading responsibilities as of November 2014, the time of the survey. Why Customers? So where does this prediction (or perhaps dread) related to the need for buyer understanding come from?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Mobile year-over-year growth peaked between 2010-2011 as did ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

JUNE 23, 2015

eMarketer ). In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts. Digital Marketing Philippines ). MarketingProfs ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Content Standard

JUNE 19, 2015

Shoppers were also twice as likely to discover new products and brands on a mobile device in 2014 than they were a year prior. As eMarketer reports , spending on mobile video advertising is expected to grow more than 70 percent to hit $2.62 Mobile video content marketing is one arena plagued with this discrepancy. billion in 2015.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. What’s In Store for 2014? Image courtesy of eMarketer. Mobile SEO Best Practices.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. 60% of marketers create at least one piece of content each week ( eMarketer ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Biznology

SEPTEMBER 22, 2016

80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. eMarketer ). (Social Media Examiner). 85% of all consumer purchases are made by women, including everything from autos to health care. Greenfield Online ). 79% of shoppers feel empowered by technology because it provides access to information. (GE

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

SnapApp

MARCH 15, 2017

81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014 – and 8% of large enterprises expect to add one in the next 24 months. eMarketer. . Marketing automation companies increased from 51 total in 2014 to 83 in 2015. Gartner. . Three Deep & Ascend2. . Capterra. . Gleanster. . Adestra. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. eMarketer ). The number of photos shared online increased 50% in 2014, primarily on Snapchat and WhatsApp. 22 Content Marketing Facts and Statistics. 93% of B2B marketers are using content marketing.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Content Standard

APRIL 28, 2015

percent increase over 2014, and it signals continued growth for social advertising in the years to come. According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. That’s a significant 33.5

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Liveintent

JULY 25, 2018

Still, that dominance online is but 10% of retail sales overall, according to eMarketer. Dedicated and popup Amazon retail locations launched in 2014 and today are spread across 20 states plus the District of Columbia. Offline, retail is muuuuch bigger. Amazon knows this, we’re sure.

Amazon 54

Amazon Emarketing eCommerce Internet Marketing 54

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. eMarketer ). eMarketer ). Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. ( eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Contently

SEPTEMBER 20, 2016

Since the start of the 2014 NFL season, when the most recent deal was signed, regular season games have been broadcast on five networks: CBS, Fox, NBC, ESPN, and the NFL Network. Sports programming in 2014–2015 generated $8.47 An eMarketer report from late 2015 predicts that U.S. There will be 5.5 million by 2019.

Cable 60

Cable Broadcasting Television marketing Twitter 60

EMagine B2B Blog

MARCH 12, 2015

The number of Instagram users increased 60% in 2014 and is expected to top 100 million users by 2018. eMarketer ). Using relevant terms in website content is one of the most important SEO Ranking Factors ( Searchmetrics ). Social Media: 70% of marketers will spend more on social media ads this year ( AdWeek ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Contently

APRIL 18, 2017

In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. For ads, the equation is different.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Contently

JULY 6, 2016

” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. BuzzFeed, meanwhile, came in last, though this study was done in 2014, long before its news branch began to revive its reputation.

Studies 74

Studies Content Emarketing Internet Marketing 74

Webbiquity

FEBRUARY 23, 2016

Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7% Just 28% of Internet users say they use only one social networking site. But of those users, 79% are on Facebook. ( Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

FEBRUARY 16, 2016

eMarketer ). billion in 2014. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). B2B product marketing budgets are expected to increase on average 3.1% The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

APRIL 11, 2019

In 2014, Amazon introduced the Echo, which was the first standalone device devoted to a smart voice assistant. A study by eMarketer predicted that about 35 million people in the U.S. And the best way to get started is by turning to the maker of Alexa itself -- Amazon.

Planning 75

Planning Amazon Marketing Management Loyalty 75

Content Standard

NOVEMBER 22, 2014

According to eMarketer, more than one-third of marketers worldwide viewed RTM as extremely important to their organizations in 2014. Over time, the popularity of real-time marketing (RTM) has grown substantially among marketers.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. in 2009 to 8% in 2014. for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

DECEMBER 19, 2014

” Social passed search for the first time back in June 2014, but it’s been a back-and-forth game as search again took the lead in July and August. These numbers were pulled from eMarketer and Shareaholic, so they likely surveyed mostly Fortune 500 companies. Social only takes 13.6

Traffic 40

Traffic Emarketing Sales Qualified Leads Comparison 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : eMarketer. billion in 2014. Source : eMarketer. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion. Interactive spending will climb 9.2%, to $51.5 billion this year. B2B interactive marketing spending will climb to nearly $4.8 Source : Forrester Research.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Content Standard

MAY 29, 2015

In a new report , eMarketer estimates US retail mobile commerce sales will near $77 billion in 2015, up 32.2 percent from 2014. Mobile devices are gobbling up a bigger slice of the proverbial sales pie. By 2019, mobile sales are set to double to $153.50

Emarketing 40

Emarketing Opt-out Opt-in Blast Campaigns 40

Outbrain

JANUARY 6, 2020

If you need a quick reminder, unveiled trends by eMarketer indicate that media consumption on mobile devices increased by 47% between 2014 and 2019. You’ve done all the heavy-lifting: witty headlines, striking creatives, and perfectly tailored audiences. But have you considered where your game-time targets will be surfing?

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. For the 2014 World Cup, Coca-Cola hosted a virtual reality event that gave users the opportunity to play for the home team.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

LEADership

MARCH 3, 2015

Take a look at this chart below—these are all the obstacles B2B marketers worldwide said were holding back lead generation in 2014. Source: eMarketer. In the same study quoted by eMarketer , this year’s number 1 goal for marketers is to improve the quality of leads. Quality of Leads is the Number 1 B2B Lead Generation Objective.

Lead Generation 40

Lead Generation Generation Leads Lead 40