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B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Did We Learn In 2011? Hey B2B marketers! Image Source.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

Give them the room to make mistakes, put things to the test, and generally let their imagination run wild to help you embrace innovation and keep pushing boundaries. At its peak, it had over 85 million subscribers worldwide in September 2011. However, the rise of Samsung and Apple meant that BlackBerry faced some steep competition.

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2011 B2B Marketing Outlook, According to Google

The Point

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. . • 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

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The Pros and Cons of Text-Based Email Versus HTML

Benchmark Email

In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. In practice, though, simple, text-based email designs win out time and time again in A/B testing. Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself.

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6 Mistakes People Make While Running Split Tests, And How to Avoid Them

Convert

In 2011 Google executed more than 7,000 split tests on their algorithm! While this may seem like a no-brainer and the phrase “A/B testing” is starting to catch on, there is a lot of. Yes, you read that right. The brand that has become a verb fully endorses data backed decision making over gut instinct.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

markempa

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 1:45 – Poll – Are you systematically testing the quality of your data? There’s much more.

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Extreme Testing: What Breather.com is Doing with 430,000+ Daily Data Points

Convince & Convert

Well, I’m here to tell you one way all this new hardware is is what’s going to help– by allowing you to use affordable technology to A/B test not websites, but physical space. It’s called A/B testing. So of course testing is important. You have to find it, and test it, soon. It’s simple.

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