Autodesk and Dwell on Design Take Home IAEE Art of Show Designations

Experience Marketing Insights

FreemanXP clients earn prestigious industry accolades from IAEE

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Is there such a thing as bad publicity?

Champion Communications

I won’t dwell on the details, (if you’re interested you can see the story in full here ), but to give you a flavour of the tone – the final entry for Tuesday reads: “Last thought of the day, Syria.”. Another week, another person unwittingly falls foul of the internet mob. This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.

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Beyond Creative – 3 Considerations to be Successful with Programmatic Native Advertising

inPowered

It’s long been known that dwell time on a webpage post-click from the referral source has a strong correlation with the propensity for that user to return. At three minutes of dwell time a user is 54% more likely to return to the page the following week.

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A Guide to Navigating the Experiential Marketing Summit 2018

AgencyEA

Clif Bar: Boosting Dwell Time at Festivals and Large-Scale Events. The festival activation included analog engagements, charity elements and immersive spatial design, which all together generated a dwell time of 13 minutes – double the dwell time of fellow festival sponsors.

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Why SEO for Lawyers Can Make or Break Your Case

Go Beyond SEO

You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time. Sites with higher dwell times are recognized by Google and other search engines as providing useful, relevant information. So, they rank higher than those that have lower dwell times. As an attorney, you’re well aware that the legal market in the digital age is more competitive than ever before.

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Big data is big news

The B2B Research Blog

This latter point is perhaps worth dwelling on. Click to read report. We’ve all heard the hype. Big Data is the next revolutionary force in marketing.

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7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

I’m not going to dwell on the reasons why this is a bad idea. It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year.

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Infographic skills: No longer optional for journalists

B2B Memes

It encourages your readers to dwell on data they would otherwise skim over. First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics.

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Branding is b t

The B2B Research Blog

Dwell on that last point to convert any remaining non-believers. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand.

2018’s Content Metric of the Year: Time

Contently

This—also known as dwell time to some—is simply the amount of time a visitor spends actively reading, watching, or engaged with your content. Lincoln writes for digital marketing agency Ignite Visibility , “Longer dwell times are better for business. The click is better than the impression. As a metric, it gives us more clarity.

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SEO Ranking – Most Important Steps (Beside Keywords)

Altitude Branding

Dwell time. But let’s say you sign up for some SEO reporting that gives you a report on how you are doing on demand and you notice that there was a sudden drop of reader retention and dwell time. Everyone knows what SEO is and its importance in today’s marketing world.

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation

Thinking this way, and adopting lessons from growth hacking, you’ll achieve more and dwell less on failure. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing?

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Artificial Intelligence is Helping to Eradicate Waste in Paid Media

inPowered

Engagement can be defined a number of ways, but the two most reliable are scroll depth and dwell time. For much of online paid media’s existence there were two main pricing schemes that media buyers have grown accustomed to – impression-based and click-based cost.

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4 Surefire Ways to Score with SEO in 2019

Delivra

In fact, the optimal “dwell time,” or amount of time a searcher is on your page, is over 3 minutes. And dwell time has become even more important than backlinks in ranking your content high in search results.

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5 Things We’ve Done to Increase Our Organic CTR by 300%

Modern B2B Marketing

CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. And as you already know it focuses on both CTR and dwell time. How Do You Increase the Dwell Time?

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8 things you can do to significantly improve your SEO

Biznology

Visitors tend to stay on your website for longer amount of time (also called dwell time) when you provide useful content. Users might leave your website if the pages don’t load immediately–even waiting five seconds for a page to load hurts your dwell time. What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose.

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The 12 Days of Holiday Campaigns

QuanticMind

We know that like a certain red-suited, sleigh-driving, North Pole-dwelling elf, you’re making a list (and checking it twice) with a million items on it. . Trim the tree. Light the candles. Wrap the gifts. Finish up that holiday shopping. And of course, don’t forget to put the finishing touches on your holiday campaigns. . And it’s only getting longer as the season progresses.

Getting better brand value from “Big Data” – the Eternal Struggle

Biznology

More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make sure we get our money’s worth from every purchase.

The Transformation And Impact Of AI On Marketing

Valasys

So dwell into it and dwell deep, only then will you discover the infinite possibilities Artificial Intelligence holds for your business. 61% of 6,000 people believe Artificial Intelligence will make the world a better place.

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Fathom SEO Pulse #48: Major Changes to Google+ Local Pages & More

Fathom

Click-through rate, pogo-sticking, and dwell time are the three metrics that could make the biggest impact on SEO. When trying to determine where you should place your focus to most impact your SEO, start with anything that will help with your CTR, pogo-sticking and dwell time.

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Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

Webbiquity

But Shelly is the last person you could imaging dwelling on disappointments. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016.

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

Did they dwell long enough to actually read it? Evaluate your content’s relevance to potential customers with: Dwell time. As our ability to collect data grows, so do the different ways we can measure content performance.

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Get Your Readers to Stay Longer With These 4 Formats

Content Marketing Institute

Effective how-to content combines the winning elements of the other content formats discussed, which adds up to longer dwell time and a lower bounce rate because they: Are presented as steps in list form.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever.

The Anatomy of a Highly Shareable List Post [Infographic]

Hubspot

Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.

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How to Turn Your PR Disaster into a Marketing Opportunity

Altitude Branding

Don’t dwell on it. Image via Pixabay. There’s no such thing as bad publicity, right? Wrong. On so many levels – more than 3 billion , to be more precise, because that’s how many people are using social media and can witness your public humiliation.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

It’s about the content being just as indigenous as the readers who dwell there. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials.

The Coming Death of the Click-Economy

inPowered

Shouldn’t we be optimizing for dwell time on site post-click? Ask yourself this simple question – do you create content and amplify it for ad impressions and/or clicks? Is that the content creation goal? Absolutely not. Your goal is content engagement and some type of next action in the buyer’s journey. Then why are ad tech companies forcing us to pay per click or thousand impressions? If we want engagement with our content than why aren’t we paying per engagement? The Wrong Incentives.

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Behind The Mind’s Curtain: Part 2

Navigate the Channel

Avoid: details, dwelling on past experiences. Guest Contributor: Matt Hillman, Creative Director. As mentioned in my previous “Behind The Mind’s Curtain” post , it’s hard to truly understand what it’s like to be someone else, to see things from their perspective.

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5 SEO Trends You Need To Follow To Keep Up With Google

Hinge Marketing

Current SEO trends point to Google and other search engines’ analytics measures, such as dwell times and bounce rates, to measure an article’s relevance to particular searches. It is the job of the modern online marketer to keep up with online marketing’s changing landscape.

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A STEP-BY-STEP Guide to creating a SWOT Analysis for your brand strategy

Altitude Branding

After a lot of dwelling, he decided to test a down sell page. When you set out to build your brand strategy – it’s always best to be number 1 in a new market – then number 2 or number 3 in an already crowded market. But, how do you build a great foundation for your venture? The answer?

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Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

Rather than dwell on the sudden decay of short-term traffic, corporate bloggers should instead zoom in on the cumulative potential of organic traffic, triggering what venture capitalist Thomasz Tunguz describes as the “compounding returns” of blogging.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

dwell time (the time it takes a visitor to return back to search results). There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea).

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Is a Blog Just a Container?

B2B Memes

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? Photo courtesy Haags Uitburo.

When Facts Fall Short: Why Brands Need a Point of View

Contently

If advertisers are struggling to solve content marketing, they can and should rely on the publishers who create content for them, not strong-arm their facts into a black hole where emotions once dwelled.

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The State of Video Marketing in 2018 [New Data]

Hubspot

80% of marketers say video has increased dwell time on their website. It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers.

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The Data You Need for Effective Content Individualization

OneSpot

In addition to general traffic data, you can also view how deeply customers engaged with content, like how long they dwell on a page, how deep they scroll through and if they finish watching the product video on your website. Data is the most critical component for delivering personalized experiences to customers.

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How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

Don’t dwell on something. “We’re in the middle of a believability crisis.”. On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing.

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8 Tips That Helped These 3 B2B Marketing Leaders to the Top

Leadspace

Enjoy what you’re doing now, and don’t dwell too much on where you think you need to be. MarketingProfs’ B2B Marketing Forum 2016 in Boston featured some really interesting, engaging and useful sessions from a wide range of experienced marketers.

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How a Blank, 4-Minute Video Got 100,000 Views

Hubspot

Oh, the dwell! In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring.

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