Autodesk and Dwell on Design Take Home IAEE Art of Show Designations

Experience Marketing Insights

FreemanXP clients earn prestigious industry accolades from IAEE

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Is there such a thing as bad publicity?

Champion Communications

I won’t dwell on the details, (if you’re interested you can see the story in full here ), but to give you a flavour of the tone – the final entry for Tuesday reads: “Last thought of the day, Syria.”. Another week, another person unwittingly falls foul of the internet mob. This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.

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What are you doing about ad fraud?

Biznology

They know their site search is terrible, but they don’t dwell on it because they don’t think it can be fixed. According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don’t believe that (I do), suppose it was just 20%?

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Big data is big news

The B2B Research Blog

This latter point is perhaps worth dwelling on. Click to read report. We’ve all heard the hype. Big Data is the next revolutionary force in marketing.

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5 Things We’ve Done to Increase Our Organic CTR by 300%

Modern B2B Marketing

CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. And as you already know it focuses on both CTR and dwell time. How Do You Increase the Dwell Time?

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Infographic skills: No longer optional for journalists

B2B Memes

It encourages your readers to dwell on data they would otherwise skim over. First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics.

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8 things you can do to significantly improve your SEO

Biznology

Visitors tend to stay on your website for longer amount of time (also called dwell time) when you provide useful content. Users might leave your website if the pages don’t load immediately–even waiting five seconds for a page to load hurts your dwell time. What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose.

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What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation

Thinking this way, and adopting lessons from growth hacking, you’ll achieve more and dwell less on failure. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing?

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Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

Webbiquity

But Shelly is the last person you could imaging dwelling on disappointments. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016.

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Get Your Readers to Stay Longer With These 4 Formats

Content Marketing Institute

Effective how-to content combines the winning elements of the other content formats discussed, which adds up to longer dwell time and a lower bounce rate because they: Are presented as steps in list form.

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

Did they dwell long enough to actually read it? Evaluate your content’s relevance to potential customers with: Dwell time. As our ability to collect data grows, so do the different ways we can measure content performance.

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Fathom SEO Pulse #48: Major Changes to Google+ Local Pages & More

Fathom

Click-through rate, pogo-sticking, and dwell time are the three metrics that could make the biggest impact on SEO. When trying to determine where you should place your focus to most impact your SEO, start with anything that will help with your CTR, pogo-sticking and dwell time.

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Getting better brand value from “Big Data” – the Eternal Struggle

Biznology

More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make sure we get our money’s worth from every purchase.

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5 SEO Trends You Need To Follow To Keep Up With Google

Hinge Marketing

Current SEO trends point to Google and other search engines’ analytics measures, such as dwell times and bounce rates, to measure an article’s relevance to particular searches. It is the job of the modern online marketer to keep up with online marketing’s changing landscape.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever.

The Anatomy of a Highly Shareable List Post [Infographic]

Hubspot

Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.

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Behind The Mind’s Curtain: Part 2

Navigate the Channel

Avoid: details, dwelling on past experiences. Guest Contributor: Matt Hillman, Creative Director. As mentioned in my previous “Behind The Mind’s Curtain” post , it’s hard to truly understand what it’s like to be someone else, to see things from their perspective.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

It’s about the content being just as indigenous as the readers who dwell there. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials.

When Facts Fall Short: Why Brands Need a Point of View

Contently

If advertisers are struggling to solve content marketing, they can and should rely on the publishers who create content for them, not strong-arm their facts into a black hole where emotions once dwelled.

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How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

dwell time (the time it takes a visitor to return back to search results). There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea).

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Is a Blog Just a Container?

B2B Memes

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? Photo courtesy Haags Uitburo.

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Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

Rather than dwell on the sudden decay of short-term traffic, corporate bloggers should instead zoom in on the cumulative potential of organic traffic, triggering what venture capitalist Thomasz Tunguz describes as the “compounding returns” of blogging.

How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

Don’t dwell on something. “We’re in the middle of a believability crisis.”. On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing.

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The State of Video Marketing in 2018 [New Data]

Hubspot

80% of marketers say video has increased dwell time on their website. It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers.

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5 Questions Small Businesses Should Ask About Their Email Marketing Strategy

Canadian Marketing Association

In addition, insights like competitive open rates and “dwell time” (how long subscribers spend reading an email) can help to gauge to your campaign effectiveness and identify where your strategy needs tweaking. By Sue Prigge of CMA's B2B Council.

Web Design Process: The Definitive Guide

B2B Marketing Insights - WE•DO

This is what boosts dwell time and vastly increases the likelihood of capturing leads. We’ve been building websites for more than a decade. How do we stay consistent across varying projects & clients? By sticking to a web design process that suits everyone’s workflow.

8 Tips That Helped These 3 B2B Marketing Leaders to the Top

Leadspace

Enjoy what you’re doing now, and don’t dwell too much on where you think you need to be. MarketingProfs’ B2B Marketing Forum 2016 in Boston featured some really interesting, engaging and useful sessions from a wide range of experienced marketers.

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How To Launch An Employee Advocacy & Social Selling Program

ScribbleLive

Also, don’t dwell on the things your employees should not do. If you’re already convinced that social selling and employee advocacy are worthwhile for your company, then this is the blog post you should be reading to help prepare you in launching your program. But if you need a refresher on what social selling and employee advocacy are and why they can help you increase your revenue, this is a good blog post to start.

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It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

Content Marketing Institute

This tactic not only overcomes the objection before the prospects have time to dwell on it, it shows them that you understand their thought process. “These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong.

How a Blank, 4-Minute Video Got 100,000 Views

Hubspot

Oh, the dwell! In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring.

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The B2B Sales Rep’s Guide to the Perfect Product Demo

Zoominfo

If a certain feature isn’t relevant to your prospect’s needs, don’t dwell on it. Product demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process.

7 of the Best Situational Interview Questions

Hubspot

Instead of dwelling on her team’s resistance, she wisely found appropriate ways to introduce the idea to counteract her team’s doubts. In an interview, let’s say I asked you, “Tell me about a time you worked through a conflict with a coworker?”.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

Such tools can increase engagement, on-site dwell time, and social share rates. As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects.

Three Stock Photography Pitfalls to Avoid

B2B Memes

Rather than dwell on the VegNews example, which has been exhaustively covered on the web , let’s look at a couple of other recent instances of stock-art misuse. I’ve written recently about the need to use meaningful visuals to accompany your text.

5 Ways Local SEO Can Increase Traffic To Your Business

B2B Marketing Insights - WE•DO

What we’re talking about here is dwell time. Four out of five consumers use search to find local information before purchasing. Whether you’re a consultant, manufacturer, accountant, retail business or coffee shop, you need local traffic to your business.

What Can Brands Learn from the Resurgence and Rebranding of English Soccer?

Content Standard

Rather than dwell on past failed campaigns, companies like Coke are constantly seeking out new brand strategies —and this willingness to keep experimenting has led to strong sales. There’s nothing sports fans or marketers love more than a good comeback story.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Dwell time and click-through rate are fantastic for providing short-term goals in a long-term strategy,” he says. Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results.

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4 Tweetable Lessons In Social Media Civility

Modern Marketing

The trick is training your team not to dwell exclusively on the negative. by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” panel, I fully expected a politically charged discussion. Yet, even as the panelist spoke on the tenor of political debate, I couldn’t help but note how applicable their advice was for businesses. And why not?

Journalism vs. Marketing — It’s All About Story-Telling

Marketri

But in truth, I see more similarities between the two than my former college-dwelling-self cares to admit. As a journalism student at the University of Maryland College Park , there was a certain badge of honor that we wore proudly.

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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.