Behind The Mind’s Curtain: Part 2

Navigate the Channel

Avoid: details, dwelling on past experiences. Guest Contributor: Matt Hillman, Creative Director. As mentioned in my previous “Behind The Mind’s Curtain” post , it’s hard to truly understand what it’s like to be someone else, to see things from their perspective.

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Autodesk and Dwell on Design Take Home IAEE Art of Show Designations

Experience Marketing Insights

FreemanXP clients earn prestigious industry accolades from IAEE

Trending Sources

The Anatomy of a Highly Shareable List Post [Infographic]

Hubspot

Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.

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Branding is b t

The B2B Research Blog

Dwell on that last point to convert any remaining non-believers. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand.

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What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

Thinking this way, and adopting lessons from growth hacking, you’ll achieve more and dwell less on failure. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing?

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How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

All of these things help to improve CTR, bounce rate and dwell time, which are all ranking factors for Google. Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period.

Infographic skills: No longer optional for journalists

B2B Memes

It encourages your readers to dwell on data they would otherwise skim over. First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics.

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How a Blank, 4-Minute Video Got 100,000 Views

Hubspot

Oh, the dwell! In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring.

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Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

Webbiquity

But Shelly is the last person you could imaging dwelling on disappointments. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016.

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How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

dwell time (the time it takes a visitor to return back to search results). There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea).

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Using Video in Sales to Identify and Prioritize Quality Leads

Vidyard

In the fast-paced world of modern sales, it’s not worth dwelling on leads that aren’t showing any indication that they’re interested in starting up a conversation, let alone making a purchase. Sales has never been an easy job to automate.

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Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts

Hubspot

More dwell time. As a result, we click faster, dwell longer, and anticipate being satisfied with what we view. You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them.

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Fathom SEO Pulse #48: Major Changes to Google+ Local Pages & More

Fathom

Click-through rate, pogo-sticking, and dwell time are the three metrics that could make the biggest impact on SEO. When trying to determine where you should place your focus to most impact your SEO, start with anything that will help with your CTR, pogo-sticking and dwell time.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

It’s about the content being just as indigenous as the readers who dwell there. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials.

Top 5 Demand Generation Strategies

KEO Marketing

Additional factors providing increased impact include: usage data such as dwell time on the page (up 67%) and readability and design (up 67%). Demand generation is a critical part of the sales process.

It's Not About The Release Anymore. PR is Now Social PR.

Hubspot

Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships.

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How to Lead Your Team Through a Crisis

Hubspot

So while you should openly address the problems with your team, you shouldn’t dwell on them. Dwelling on all that is wrong only causes you to lose valuable time that you could have spent taking steps forward. This post originally appeared on the Sales section of Inbound Hub.

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Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014

Hubspot

Any of several bottom-dwelling deep-sea fishes of the family Psychrolutidae (fathead sculpins), which have large heads; spec. The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions.

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How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner

Hubspot

5) Try not to dwell on the past. The other day, I was in the grocery store. I overheard a cart-bound little kid asking his mom question after question. Mom, why do they put so many apples out at once?" he asked as they browsed the produce section. Mom, what's Ocean Spray?"

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Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?

Content Standard

And I’m not interested in death insurance, life insurance, or any other insurance,” says Mary McMenemy, Scotland-born, Australia-dwelling, currently visiting her daughter in London, UK. Everywhere we turn today, marketers are clamoring for millennials.

Marketing Research to Bookmark for Your Next Blog Post

Hubspot

Does Dwell Time Really Matter for SEO? If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important?

When Facts Fall Short: Why Brands Need a Point of View

Contently

If advertisers are struggling to solve content marketing, they can and should rely on the publishers who create content for them, not strong-arm their facts into a black hole where emotions once dwelled.

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Newsletter Optimizations Your Publication Should Make

Hubspot

The best step to take here is to stop dwelling over your list’s size. Even though the digital publishing industry is in flux, there’s one truth that remains steady: email is and will continue to be an important part of any future monetization plan. Here’s why.

20 Signs You're Emotionally Intelligent (And Why It Matters for Your Career)

Hubspot

Learn not to dwell on problems, but instead to listen to and empathize with others and manage your emotions. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

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Getting better brand value from “Big Data” – the Eternal Struggle

Biznology

More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make sure we get our money’s worth from every purchase.

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How to Re-Engage Cold Prospects and Win More Business for Your Agency

Hubspot

I wish I could tell you why some people stay responsive and others just disappear, but it's not productive to dwell on that kind of stuff. I’ve always been surprised by how many ad agency executives ignore their own network of contacts.

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7 Ways You're Letting Guilt Sabotage Your Work

Hubspot

At the end of the day, no matter how productive we’ve been, it seems like we always dwell on the things we didn’t get done. When was the last time you felt bad about something you did -- or didn’t do? For me, it happened about 30 minutes prior to typing this sentence.

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Social Marketing Hangover

Paul Gillin

Some technologies never exit this down cycle (handwriting recognition) and some dwell in purgatory for many years before finding their niche (tablets).

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Three Stock Photography Pitfalls to Avoid

B2B Memes

Rather than dwell on the VegNews example, which has been exhaustively covered on the web , let’s look at a couple of other recent instances of stock-art misuse. I’ve written recently about the need to use meaningful visuals to accompany your text.

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5 SEO Trends You Need To Follow To Keep Up With Google

Hinge Marketing

Current SEO trends point to Google and other search engines’ analytics measures, such as dwell times and bounce rates, to measure an article’s relevance to particular searches. It is the job of the modern online marketer to keep up with online marketing’s changing landscape.

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5 Questions Small Businesses Should Ask About Their Email Marketing Strategy

Canadian Marketing Association

In addition, insights like competitive open rates and “dwell time” (how long subscribers spend reading an email) can help to gauge to your campaign effectiveness and identify where your strategy needs tweaking. By Sue Prigge of CMA's B2B Council.

8 Tips That Helped These 3 B2B Marketing Leaders to the Top

Leadspace

Enjoy what you’re doing now, and don’t dwell too much on where you think you need to be. MarketingProfs’ B2B Marketing Forum 2016 in Boston featured some really interesting, engaging and useful sessions from a wide range of experienced marketers.

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Capitalizing on Strengths as a New Sales Manager

Sales Intelligence View

And if your job demands specific attributes or skills that you do not posses, don’t dwell too much. As a new sales manager, your role may be to improve sales, streamline a process and/or boost employee productivity.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11

Struggling with Marketing Design? Just Remember C.O.R.E.

SnapApp

No, I’m not talking about that slightly-exaggerated part of your coworker’s resume, nor that time she allegedly broke her tibia leaping out the window of a bear dwelling.

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4 Tweetable Lessons In Social Media Civility

Modern Marketing

The trick is training your team not to dwell exclusively on the negative. by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” panel, I fully expected a politically charged discussion. Yet, even as the panelist spoke on the tenor of political debate, I couldn’t help but note how applicable their advice was for businesses. And why not?

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How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'

Hubspot

And hey, if things go poorly, don't dwell on it. A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business.

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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.

7 Things Marketers Muck Up When Communicating Results to Their CEO

Hubspot

For instance, if the CEO is currently laser-focused on a particular metric such as marketing qualified leads (MQLs), jump right to that instead of dwelling on website visits or social reach. More than ever before, executives are demanding to see concrete results from Marketing.

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UGG Boots, Mason Jars & Other Trends That Marketing Made You Like

Hubspot

Why are people suddenly taking an interest in these tiny, trendy dwellings? Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time. I'm a marketer, after all.

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