Autodesk and Dwell on Design Take Home IAEE Art of Show Designations

Experience Marketing Insights

FreemanXP clients earn prestigious industry accolades from IAEE

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Beyond Creative – 3 Considerations to be Successful with Programmatic Native Advertising

inPowered

It’s long been known that dwell time on a webpage post-click from the referral source has a strong correlation with the propensity for that user to return. At three minutes of dwell time a user is 54% more likely to return to the page the following week.

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Is there such a thing as bad publicity?

Champion Communications

I won’t dwell on the details, (if you’re interested you can see the story in full here ), but to give you a flavour of the tone – the final entry for Tuesday reads: “Last thought of the day, Syria.”. Another week, another person unwittingly falls foul of the internet mob. This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.

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A Guide to Navigating the Experiential Marketing Summit 2018

AgencyEA

Clif Bar: Boosting Dwell Time at Festivals and Large-Scale Events. The festival activation included analog engagements, charity elements and immersive spatial design, which all together generated a dwell time of 13 minutes – double the dwell time of fellow festival sponsors.

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7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

I’m not going to dwell on the reasons why this is a bad idea. It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year.

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Big data is big news

The B2B Research Blog

This latter point is perhaps worth dwelling on. Click to read report. We’ve all heard the hype. Big Data is the next revolutionary force in marketing.

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What are you doing about ad fraud?

Biznology

They know their site search is terrible, but they don’t dwell on it because they don’t think it can be fixed. According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don’t believe that (I do), suppose it was just 20%?

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Infographic skills: No longer optional for journalists

B2B Memes

It encourages your readers to dwell on data they would otherwise skim over. First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics.

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Branding is b t

The B2B Research Blog

Dwell on that last point to convert any remaining non-believers. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand.

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5 Things We’ve Done to Increase Our Organic CTR by 300%

Modern B2B Marketing

CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. And as you already know it focuses on both CTR and dwell time. How Do You Increase the Dwell Time?

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What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation

Thinking this way, and adopting lessons from growth hacking, you’ll achieve more and dwell less on failure. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing?

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The Transformation And Impact Of AI On Marketing

Valasys

So dwell into it and dwell deep, only then will you discover the infinite possibilities Artificial Intelligence holds for your business. 61% of 6,000 people believe Artificial Intelligence will make the world a better place.

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8 things you can do to significantly improve your SEO

Biznology

Visitors tend to stay on your website for longer amount of time (also called dwell time) when you provide useful content. Users might leave your website if the pages don’t load immediately–even waiting five seconds for a page to load hurts your dwell time. What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose.

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Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

Webbiquity

But Shelly is the last person you could imaging dwelling on disappointments. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016.

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Fathom SEO Pulse #48: Major Changes to Google+ Local Pages & More

Fathom

Click-through rate, pogo-sticking, and dwell time are the three metrics that could make the biggest impact on SEO. When trying to determine where you should place your focus to most impact your SEO, start with anything that will help with your CTR, pogo-sticking and dwell time.

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Getting better brand value from “Big Data” – the Eternal Struggle

Biznology

More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make sure we get our money’s worth from every purchase.

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5 SEO Trends You Need To Follow To Keep Up With Google

Hinge Marketing

Current SEO trends point to Google and other search engines’ analytics measures, such as dwell times and bounce rates, to measure an article’s relevance to particular searches. It is the job of the modern online marketer to keep up with online marketing’s changing landscape.

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Get Your Readers to Stay Longer With These 4 Formats

Content Marketing Institute

Effective how-to content combines the winning elements of the other content formats discussed, which adds up to longer dwell time and a lower bounce rate because they: Are presented as steps in list form.

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

Did they dwell long enough to actually read it? Evaluate your content’s relevance to potential customers with: Dwell time. As our ability to collect data grows, so do the different ways we can measure content performance.

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The Anatomy of a Highly Shareable List Post [Infographic]

Hubspot

Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.

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Artificial Intelligence is Helping to Eradicate Waste in Paid Media

inPowered

Engagement can be defined a number of ways, but the two most reliable are scroll depth and dwell time. For much of online paid media’s existence there were two main pricing schemes that media buyers have grown accustomed to – impression-based and click-based cost.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever.

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

It’s about the content being just as indigenous as the readers who dwell there. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials.

A STEP-BY-STEP Guide to creating a SWOT Analysis for your brand strategy

Altitude Branding

After a lot of dwelling, he decided to test a down sell page. When you set out to build your brand strategy – it’s always best to be number 1 in a new market – then number 2 or number 3 in an already crowded market. But, how do you build a great foundation for your venture? The answer?

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Behind The Mind’s Curtain: Part 2

Navigate the Channel

Avoid: details, dwelling on past experiences. Guest Contributor: Matt Hillman, Creative Director. As mentioned in my previous “Behind The Mind’s Curtain” post , it’s hard to truly understand what it’s like to be someone else, to see things from their perspective.

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When Facts Fall Short: Why Brands Need a Point of View

Contently

If advertisers are struggling to solve content marketing, they can and should rely on the publishers who create content for them, not strong-arm their facts into a black hole where emotions once dwelled.

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Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

Rather than dwell on the sudden decay of short-term traffic, corporate bloggers should instead zoom in on the cumulative potential of organic traffic, triggering what venture capitalist Thomasz Tunguz describes as the “compounding returns” of blogging.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

dwell time (the time it takes a visitor to return back to search results). There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea).

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The Data You Need for Effective Content Individualization

OneSpot

In addition to general traffic data, you can also view how deeply customers engaged with content, like how long they dwell on a page, how deep they scroll through and if they finish watching the product video on your website. Data is the most critical component for delivering personalized experiences to customers.

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Is a Blog Just a Container?

B2B Memes

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? Photo courtesy Haags Uitburo.

The State of Video Marketing in 2018 [New Data]

Hubspot

80% of marketers say video has increased dwell time on their website. It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers.

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How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

Don’t dwell on something. “We’re in the middle of a believability crisis.”. On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing.

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How Video Helped Me Quickly Qualify 19,000 Leads—and Make a Big Impact

Vidyard

It’s an industry that is still dwelling in the dark ages when it comes to technology. Our company AlayaCare Home Care Software is like the Tesla of the home healthcare software market. Businesses still run on paper or software that is built on Microsoft access. By contrast, our software is built in the cloud and has a really slick, beautiful interface. The minute we show it to prospects they’ll all agree it is the best looking solution out there.

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8 Tips That Helped These 3 B2B Marketing Leaders to the Top

Leadspace

Enjoy what you’re doing now, and don’t dwell too much on where you think you need to be. MarketingProfs’ B2B Marketing Forum 2016 in Boston featured some really interesting, engaging and useful sessions from a wide range of experienced marketers.

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5 Questions Small Businesses Should Ask About Their Email Marketing Strategy

Canadian Marketing Association

In addition, insights like competitive open rates and “dwell time” (how long subscribers spend reading an email) can help to gauge to your campaign effectiveness and identify where your strategy needs tweaking. By Sue Prigge of CMA's B2B Council.

How to Use B2B Email Automation to Align Sales & Marketing

Delivra

More than likely, your company has spent more than enough time dwelling on the problems between your sales and marketing teams. If you can crack the code for sales and marketing alignment, your company may see significant gains in revenue. B2B email automation is key in cracking that code. Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs.

How a Blank, 4-Minute Video Got 100,000 Views

Hubspot

Oh, the dwell! In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring.

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7 of the Best Situational Interview Questions

Hubspot

Instead of dwelling on her team’s resistance, she wisely found appropriate ways to introduce the idea to counteract her team’s doubts. In an interview, let’s say I asked you, “Tell me about a time you worked through a conflict with a coworker?”.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

Such tools can increase engagement, on-site dwell time, and social share rates. As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects.

How To Launch An Employee Advocacy & Social Selling Program

ScribbleLive

Also, don’t dwell on the things your employees should not do. If you’re already convinced that social selling and employee advocacy are worthwhile for your company, then this is the blog post you should be reading to help prepare you in launching your program. But if you need a refresher on what social selling and employee advocacy are and why they can help you increase your revenue, this is a good blog post to start.

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Three Stock Photography Pitfalls to Avoid

B2B Memes

Rather than dwell on the VegNews example, which has been exhaustively covered on the web , let’s look at a couple of other recent instances of stock-art misuse. I’ve written recently about the need to use meaningful visuals to accompany your text.

Journalism vs. Marketing — It’s All About Story-Telling

Marketri

But in truth, I see more similarities between the two than my former college-dwelling-self cares to admit. As a journalism student at the University of Maryland College Park , there was a certain badge of honor that we wore proudly.

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Delivering Buyers a World-Class Education

Fathom

The old expectations (better, free information) have long since passed, and sellers who dwell there need to catch up and recognize that the buyers of today and tomorrow are going to be demanding “world-class” learning. I need to proclaim my love for Eric Wittlake’s recent post in Business 2 Community , where he talks about the underlying message behind a LinkedIn event he attended ( Tech Connect 14 ).

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