Dwell Time is the SEO Metric You Need to Track

Hubspot

I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. Dwell time is the metric that runs through various search engine results pages (SERPs). Let's explore more about what dwell time means, and its usefulness, below. What is dwell time?

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B2B Reads: Dwell Time, Episodic Storytelling, and the Dolittle Effect

Heinz Marketing

Dwell Time is the SEO Metric You Need to Track. Have you heard about ‘dwell time’? The post B2B Reads: Dwell Time, Episodic Storytelling, and the Dolittle Effect appeared first on Heinz Marketing.

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Autodesk and Dwell on Design Take Home IAEE Art of Show Designations

The Freeman Company

FreemanXP clients earn prestigious industry accolades from IAEE

Dwell 40

Cutting Through the Noise Is All About Creating Quality Content—with Michael Norris

Bannersnack

There are three main types of marketers out there, all working for similar purposes, but in different organizational structures, dwelling with different resources and budgets. Welcome back to The Drag & Drop Show!

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The Rise of the Citizen Innovator

Carla Johnson

They dwell in our unconscious and influence our every move, much of the time without us even knowing it. September 26, 2019 Plato once said that your archetype describes “your ideal self.” When a person embraces who they really are, that’s when they’re at their best.

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Beyond Creative – 3 Considerations to be Successful with Programmatic Native Advertising

inPowered

It’s long been known that dwell time on a webpage post-click from the referral source has a strong correlation with the propensity for that user to return. At three minutes of dwell time a user is 54% more likely to return to the page the following week.

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What are the Core SEO Trends and Strategies to Focus in 2020

Altitude Branding

Enhance Dwell Time on Website. Install Amazon Polly to Increase Dwell Time. Dwell Time to be the Major Ranking Factor. Install Amazon Polly to Increase Dwell Time.

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How to Align your Sales and Marketing Teams for Thriving Account Based Marketing

Data Cleaning/CRM Appending

Before we dwell […]. What’s every business dream come true? Yes, it is the alignment of their sales and marketing teams. It may sound impossible to many, but with conscious efforts, right tools and healthy communication it is an achievable task. It is also very important to align sales and marketing teams for thriving account-based marketing. The post How to Align your Sales and Marketing Teams for Thriving Account Based Marketing appeared first on BizProspex.

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Is there such a thing as bad publicity?

Champion Communications

I won’t dwell on the details, (if you’re interested you can see the story in full here ), but to give you a flavour of the tone – the final entry for Tuesday reads: “Last thought of the day, Syria.”. Another week, another person unwittingly falls foul of the internet mob. This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot.

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Big data is big news

Savanta

This latter point is perhaps worth dwelling on. Click to read report. We’ve all heard the hype. Big Data is the next revolutionary force in marketing.

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Everything You Need to Know About Micro Conversions

Sharpspring

Dwell time — When traffic reaches your site from a search engine, dwell time tells you how much time a visitor spends on a page before returning to SERPs. Longer dwell times show that your content is relevant and engaging.

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A Guide to Navigating the Experiential Marketing Summit 2018

AgencyEA

Clif Bar: Boosting Dwell Time at Festivals and Large-Scale Events. The festival activation included analog engagements, charity elements and immersive spatial design, which all together generated a dwell time of 13 minutes – double the dwell time of fellow festival sponsors.

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Why SEO for Lawyers Can Make or Break Your Case

Go Beyond SEO

You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time. Sites with higher dwell times are recognized by Google and other search engines as providing useful, relevant information. So, they rank higher than those that have lower dwell times. As an attorney, you’re well aware that the legal market in the digital age is more competitive than ever before.

SEO 86

Which Type of Headlines Drive the Most Content Engagement Post-Click? [New Data]

inPowered

While list headlines have a proven track record for driving clicks, dwell time with the content is lower. Takeaway 3 – On average, list headlines will lead to the shortest dwell time on page.

Click 91

What are you doing about ad fraud?

Biznology

They know their site search is terrible, but they don’t dwell on it because they don’t think it can be fixed. According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don’t believe that (I do), suppose it was just 20%?

Ads 143

Branding is b t

Savanta

Dwell on that last point to convert any remaining non-believers. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand.

Brand 179

7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

I’m not going to dwell on the reasons why this is a bad idea. It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

By embedding videos on your websites, you entice visitors to stay on your website, which boosts the dwell time. High search CTR and dwell time are essential for rankings.

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SEO Trends You Need to Know Before 2020

Altitude Branding

Website dwell time and CTR will become powerful components to drive significant ranking factors.

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2018’s Content Metric of the Year: Time

Contently

This—also known as dwell time to some—is simply the amount of time a visitor spends actively reading, watching, or engaged with your content. Lincoln writes for digital marketing agency Ignite Visibility , “Longer dwell times are better for business. The click is better than the impression. As a metric, it gives us more clarity.

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Getting better brand value from “Big Data” – the Eternal Struggle

Biznology

More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make sure we get our money’s worth from every purchase.

Brand 202

Artificial Intelligence is Helping to Eradicate Waste in Paid Media

inPowered

Engagement can be defined a number of ways, but the two most reliable are scroll depth and dwell time. For much of online paid media’s existence there were two main pricing schemes that media buyers have grown accustomed to – impression-based and click-based cost.

Help 91

8 things you can do to significantly improve your SEO

Biznology

Visitors tend to stay on your website for longer amount of time (also called dwell time) when you provide useful content. Users might leave your website if the pages don’t load immediately–even waiting five seconds for a page to load hurts your dwell time. What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose.

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7 Lessons from Game of Thrones To Advance Your Career

Engagio

Yet, he managed to not only survive but thrive and become the Hand of the Queen because he learned to utilize his intellect and didn’t dwell on what others thought of him. Don’t dwell on it, but rather use that motivation to find an even better position.

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Fathom SEO Pulse #48: Major Changes to Google+ Local Pages & More

Fathom

Click-through rate, pogo-sticking, and dwell time are the three metrics that could make the biggest impact on SEO. When trying to determine where you should place your focus to most impact your SEO, start with anything that will help with your CTR, pogo-sticking and dwell time.

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How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

Just be careful not to optimise Click Through Rate in a way that generates irrelevant traffic, as this will affect bounce rate and dwell time, which may negatively impact your SEO efforts. Google has said over and over again that SEO is not a paid activity.

SEO 79

SEO Ranking – Most Important Steps (Beside Keywords)

Altitude Branding

Dwell time. But let’s say you sign up for some SEO reporting that gives you a report on how you are doing on demand and you notice that there was a sudden drop of reader retention and dwell time. Everyone knows what SEO is and its importance in today’s marketing world.

5 SEO Trends You Need To Follow To Keep Up With Google

Hinge Marketing

Current SEO trends point to Google and other search engines’ analytics measures, such as dwell times and bounce rates, to measure an article’s relevance to particular searches. It is the job of the modern online marketer to keep up with online marketing’s changing landscape.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever.

Get Your Readers to Stay Longer With These 4 Formats

Content Marketing Institute

Effective how-to content combines the winning elements of the other content formats discussed, which adds up to longer dwell time and a lower bounce rate because they: Are presented as steps in list form.

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Integrated Marketing: 10 Digital Campaign FAQs You Must Know

TrueInfluence

The highest correlation to conversion was if the user dwells on the ad or interacts with it. Want to make sure everyone on your campaign team is on the same page? Share these FAQs with colleagues to help everyone understand where your demand gen pipeline comes from and how.

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How to Deliver Business Outcomes with Content Marketing Quickly

inPowered

So, if it’s engagement content marketers want shouldn’t they optimize towards 15 seconds of on-page dwell time and scroll? One of the biggest gripes about content marketing is the amount of time it takes for it to drive actual business outcomes and lower funnel KPIs.

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Know Your Influence: Success Signals to Watch in 2019

BuzzSumo

While many in the industry continue focusing on conventional metrics, Dean is emphatically recommending readers prioritize dwell time, a metric that traditionally doesn’t get a lot of attention.

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How to Measure ROI and Understand Engagement in Your Experiential Campaign

Marketo

Technology can measure traffic flow patterns and dwell times, which can be useful in determining good flow and improving things for your next event. Marketing metrics aren’t one-size-fits-all.

Lights, Camera, Action: Video for Demand Generation

SmartBug Media

Because video is so engaging, people are likely to spend more time consuming it—which means a longer session and dwell time on your site. The way people consume content has changed dramatically thanks to the rise of the internet and smartphones.

5 Ways to Get Started with Mobile Marketing Automation

Unbound B2B

For the strategic analysis of some key components of a mobile marketing automation strategy, you may like to dwell upon the following broad perspectives: The techniques that you are going to use to capture and nurture leads. The world is automating and so is the market associated with it.

How Content Performance Informs Your Marketing Strategy

Marketing Interactions

Did they dwell long enough to actually read it? Evaluate your content’s relevance to potential customers with: Dwell time. As our ability to collect data grows, so do the different ways we can measure content performance.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

It’s about the content being just as indigenous as the readers who dwell there. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials.

Hard news is good news for advertisers, according to new neuroscience research

ADmantX

The research, conducted in partnership with Neuro-Insight , shows that the average dwell time is 1.4