Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

First, my toolset: RSS Reader from Google. RSS Share for Google Plus and Google Reader. One, It brings your RSS feeds right onto your Google+ streaming page, where you can review your news and share interesting articles to your circles, then re-share via other social networks with the previously described extension. Then, you’ll be all set to share your RSS feeds to Twitter, Facebook, LinkedIn, and Google+.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

First, my toolset: RSS Reader from Google. RSS Share for Google Plus and Google Reader. One, It brings your RSS feeds right onto your Google+ streaming page, where you can review your news and share interesting articles to your circles, then re-share via other social networks with the previously described extension. Then, you’ll be all set to share your RSS feeds to Twitter, Facebook, LinkedIn, and Google+.

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My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Read more… Social Media Marketing Blog cluetrain manifesto Facebook RSS Seth Godin social media twitter I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts.

Leave The Flip-Flops: A SXSW Survival Kit

Modern Marketing

With a scheduler, Gowalla integration and RSS capabilities, the app can simplify your life while on the go. Content Marketing allergies clothing flip-flops Gowalla iPhone RSS South By Southwest SxSW SXSW app transportationby Jesse Noyes | Tweet this.

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10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. 10 Helpful Marketing Uses of RSS Feeds. RSS can help you streamline your social media monitoring.

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Connect Your Blog to Facebook Automatically

Writing on the Web

You can then enter in the RSS feed of your blog into the box and every time you post a new blog post, it will be auto imported into the notes on FB and appear as a new FB note. Are your blog posts fed automatically into Facebook?

2011 B2B Marketing Predictions

delicious b2bmarketing

Creative Resources Brochure Quick Facts Marketing Assessment and Road Map Marketing Agency Forms - Just trying to help Top 5 White Paper Contact Directions Careers Home > Rant 2011 B2B Marketing Predictions Dec 6, 2010 @ 10:33PM by Chris McGovern (Subscribe to Chris McGoverns posts) Tags: Advertising , Agencies , Change Management , Digital Marketing , Marketing , Social Media , b2b Marketing As 2010 comes to a close, I can’t help but look to next year.

B2B social media: Highlights from new benchmarking research

Savanta

Subscribe and receive new posts by RSS. B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The social media Emperor is getting dressed, but is still in his underpants. The report is set to be launched late August, but here’s a sneak preview.

Top B2B marketing challenges – an update

Savanta

Subscribe and receive new posts by RSS. I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied. Just two weeks on that’s risen to 246. The original analysis can be found here , but given this volume of response I thought it time to provide a brief update on the key metrics.

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22 Essential Mobile Apps for Your CMO

Modern Marketing

Reeder : Arguably the most revered RSS reader for the iPhone is now available for the iPad too. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time.

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Blog so you can be taken completely out of context

Biznology

Internet Marketing Public Relations Social Media Marketing Abraham Harrison Blog Brand Corporate blog derrida derridian Facebook how to blog IBM linkedin RSS twitterImage by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].

Six Ways to Search-Optimize a Blog

Webbiquity

In addition, there are hundreds of smaller blog directories and RSS submission sites that can further increase the reach and visibility of your blog. Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

Click on the link and you will be taken to a page where you can add in the RSS feed for your blog. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post.

Thinking of Starting a Twitter Chat? Read this First.

Modern Marketing

Want advice like this sent straight your inbox or RSS feed? by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. You can follow any responses to this entry through the RSS 2.0

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Build a Blog in 1 Day (or Less) – Step-by-Step Guide

Cody Ward

Add your social media icons and some special images around signing up for RSS or email alerts. Work-Life / Productivity blog blogging godaddy photoshop rss templatemonster wordpressI have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. I kept asking myself if there was something that they had in common or was their something special about them.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

RSS feeds will help your readers stay current whenever you post new content. Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

WordPress Plugins for Marketers

The Effective Marketer

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

B2B Marketing Summit Shows Old Problems Persist This entry was posted on Thursday, March 24th, 2011 at 9:00 am and is filed under Lead generation , Marketing Automation , Marketing Budget , Marketing Management. You can follow any responses to this entry through the RSS 2.0

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

Fruit for Your RSS Feed [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”.

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Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently How B2B Buyers Have Changed- and the Role of Content & Social Media. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers?

How to Improve Your Marketing Automation ROI

Sales Lead Insights

If you are reading this as an RSS feed or via email, please use this link to add your comments: [link]. Effective B2B marketing processes plus automation yield outsized returns.

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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

The search engines know this so naturally that link is more valuable than one from an article directory or rss feed that you can easily get on your own.” Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. Links still matter for SEO.

Sales Best Practices include Marketing-Sales Alignment

NuSpark

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Related Posts: The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently Getting Ready for Marketing Automation.

Yes, you’re in the right place

B2B Lead Generation

Finally, if you have subscribed to our RSS feed, be sure to update your subscription to the new feed at the top right of the page as the previous RSS feed will end soon. As you can see, my blog has a new look. That’s because it isn’t just my blog anymore. There are a multitude of thought-leading voices that deserve a platform, and I look forward to making sure this blog provides that opportunity. This will truly be a roundtable to discuss and explore the best ideas.

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Making the Most of Your Webinars

The Effective Marketer

This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. You can follow any responses to this entry through the RSS 2.0

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling.

The Two-Step for Sales Enablement

Modern Marketing

You can get more sales enablement tips delivered to your RSS feed or inbox by hitting subscribe. by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little results if sales doesn’t know of its existence.

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Better B2B segmentation: Four steps and a case study

Savanta

Subscribe and receive new posts by RSS. Last week I was invited to join The Network of Aspiring Woman, Birmingham Group. I was tempted. After all, “ it’s where networking feels like a party ”. However, I declined for two reasons. I live in London. I’m a man. Clearly the Network’s execution fell short, but their strategy seems smart. Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group. Contrast this with another experience.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Search is three-dimensional chess

Biznology

I try to read through my RSS feeds every day. by Chris Abraham. Today I stumbled upon an article by my friend Christopher S Penn , entitled Social media now directly influences search rankings , that shows that Google is playing Tri-D chess in a world where most companies are mastering checkers: If you're marketing something, there's now a direct incentive to build your network as large as possible among your prospective customers. Size matters.

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47% of B2B marketers endorse using sex to sell

Savanta

Subscribe and receive new posts by RSS. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. Kate Bishop, Marketing Co-ordinator at Custom Fluidpower, has a dilemma. To use, or not to use, promotional girls at a trade show stand? Her boss is insistent but she has concerns. I share them.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management. You can follow any responses to this entry through the RSS 2.0