Takeaways from BtoB's NetMarketing Breakfast in Boston


PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast. The Westin in Waltham did a great job and the setting was conducive to a lively event.

BtoB 163

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.

BtoB 200

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011

The ROI Guy

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report.

BtoB 68

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

Buzz 285

B2B Marketing Events Around The World - Dec 2011

MLT Creative

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better.

BtoB 56

B2B Marketing Events Around The World - November 2011

MLT Creative

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. Los Angeles, CA: BlogWorld Expo 2011 is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio.

B2B Marketing Events Around The World - October 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

In an article published by BtoB Online , Short said, “Once we become trusted, then and only then will the customer contact us; and that’s what we want—highly qualified, self-qualified and urgent prospects. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers.

The State Of The Union In B2B Marketing

Marketing Insider Group

political environment and B2B Marketing in 2011. Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? I wish I could say “the state of our union is strong.&#

BtoB 210

How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. They can get along?

PR 197

7 Steps To Sales And Marketing Alignment

Marketing Insider Group

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. 16th, 2011.

Sales 213

B2B Marketing Events Around The World - Oct 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

5 Ways Social Media Can Drive Revenue

Modern Marketing

Tomorrow I’ll be exploring these with Altimeter’s Jeremiah Owyang and BtoB Magazine’s Kate Maddox during a free webinar. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing.

Best Web Presence Optimization Guides and Tips of 2010


Social Media Affecting BtoB Buying Behavior by The Proactive Report. “Is 2011 set to be the ‘year of Facebook,’ even among search marketers?&#

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so).

What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ was a major disruption in 2011, but not only because of the platform itself. The biggest B2B marketing disruption of 2011? I would say that “uncertainty” has been the biggest disruptor for B2B marketers in 2011. The biggest B2B marketing disruption of 2011? The biggest B2B marketing disruption of 2011?

BtoB 184

Best Email Marketing Tips, Tactics and Metrics of 2010


3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse.

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in a vacuum where nobody seems to be listening or responding to your initiatives.

Deconstructing a Quota

Modern B2B Marketing

B2B Sales btob sales Demand Generation sales leads sales quoteby Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company.

Micro Targeting your Online Media

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money. Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car.

Target 228

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Alinean recognized by BtoB Magazine’s as one of To.

Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers.

BtoB 47

Social Media – the Next Frontier!

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Chris Hosford – East Coast Bureau Chief for BtoB magazine, Chris has his finger on the pulse of the B2B industry. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed.

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what’s beneath the wrapping paper?

How Much Should You Pay For Content?

Paul Gillin

I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Like many media organizations, they pay less than any of my commercial clients, but I always put BtoB at the front of my priority list.

BtoB 135

79 Remarkable Social Media Marketing Facts and Statistics for 2012


BtoB Magazine ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Tumblr grew 900% in 2011 and now has 90 million users. BtoB Magazine ).

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago.

B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Rules 116

Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money. You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information.

Rate 154

Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

May 10, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for business to business (B2B) solution providers, today announced the addition of six new customers during the first quarter of 2011, expanding its list of top B2B vendors who are improving sales and marketing effectiveness to a new breed of B2B buyers. Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla.,

Direct Marketing Doesn’t Have to Suck

Paul Gillin

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

BtoB Magazine. BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. by Maria Pergolino So, if you know me you know I am pretty thrifty.

Course 117

The Wisdom of ‘We’

Paul Gillin

My column in BtoB magazine this month. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It’s also got the staff hopping to maintain the coveted top position.

BtoB 83

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO.