Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. January 27, 2011 - New York City. What BtoB marketing Automation is all about, and why you should care. January 27, 2011 - New York City.

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Takeaways from BtoB's NetMarketing Breakfast in Boston


PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast. The Westin in Waltham did a great job and the setting was conducive to a lively event.

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Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011

The ROI Guy

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

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B2B Marketing Events Around The World - Dec 2011

MLT Creative

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

In an article published by BtoB Online , Short said, “Once we become trusted, then and only then will the customer contact us; and that’s what we want—highly qualified, self-qualified and urgent prospects. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers.

B2B Marketing Events Around The World - November 2011

MLT Creative

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. Los Angeles, CA: BlogWorld Expo 2011 is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio.

B2B Marketing Events Around The World - Oct 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in a vacuum where nobody seems to be listening or responding to your initiatives.

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). This is a really basic technique that a number of Fan pages are still missing out on and that is … make sure your landing page for first time visitors of your page is a welcome tab that consists of a nice big arrow pointing to the like button. Bingo that’s it!

Deconstructing a Quota


B2B Sales btob sales Demand Generation sales leads sales quoteby Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company. It’s also a good way to find out if the interview candidate really knows their business and their territory. The quota should be related to the on-target-earnings (OTE) of the salesperson. A quota can be somewhere between five times and ten times OTE.

Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers.

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Micro Targeting your Online Media

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money. Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom.

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. They can get along?

The State Of The Union In B2B Marketing

Marketing Insider Group

political environment and B2B Marketing in 2011. Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report , the number one issue for B2B Marketers for 2 years running is generating quality leads. I wish I could say “the state of our union is strong.&# And although I’m usually a very optimistic person, I find it hard to say these words today.

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Social Media – the Next Frontier!

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. I spent the last 2 years developing a strategy to deal with each one of those mentions.

7 Steps To Sales And Marketing Alignment

Marketing Insider Group

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. 16th, 2011. Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say &# how to align sales and marketing.&# Why is this so difficult? I mean we are all after the same goals for our companies: revenue, profit, happy customers.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Alinean recognized by BtoB Magazine’s as one of To.

How Much Should You Pay For Content?

Paul Gillin

I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Like many media organizations, they pay less than any of my commercial clients, but I always put BtoB at the front of my priority list. BtoB and I work so well together at this point that there is very little waste in our interaction.

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money. You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information.

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As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on.

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Best Email Marketing Tips, Tactics and Metrics of 2010


3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising.

Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

May 10, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for business to business (B2B) solution providers, today announced the addition of six new customers during the first quarter of 2011, expanding its list of top B2B vendors who are improving sales and marketing effectiveness to a new breed of B2B buyers. Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla.,

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B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded. The finalists in the BtoB awards have seen similar results, with total traffic in one case growing nearly 14,000% across its blog and syndication channels in a single year from a substantial base.

The Wisdom of ‘We’

Paul Gillin

My column in BtoB magazine this month. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It’s also got the staff hopping to maintain the coveted top position.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

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Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences


BtoB Magazine. BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. by Maria Pergolino So, if you know me you know I am pretty thrifty. I like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. As part of this I have built up a pretty big list of freebies that I thought I would share.

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B2B Marketing & Scientific Research: Why Online Relationships Matter

MLT Creative

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Online relationships have become an integral part of your target audience’s lives, and must therefore be part of your B2B marketing.

B2B Marketing: How Your Target Audience Thinks & Remembers

MLT Creative

BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.” The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? 70% of marketers planned to increase their social media budgets by 10% or more in 2011. • The number of monthly active users on Twitter increased 82% from January to September 2011. •

Direct Marketing Doesn’t Have to Suck

Paul Gillin

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right).

‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance


by Phil Fernandez If there are still any lingering doubts about the increasingly central role that “social” is playing in today’s business and marketing worlds, I would point to the constant stream of statistics that underscore the growing trend: An estimated 93 percent of marketers are engaged to some extent in social media marketing (Source: BtoB Magazine). Dreamforce 2011 Heralds the “Social Enterprise”™.

B2B Aware: This Week In B2B Marketing - Surveys & Projections

MLT Creative

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. BtoB Magazine. This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. Tech marketers plan to boost spending next year.

B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships

MLT Creative

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships. And though they occur online, our brains understand them the same way as offline relationships.

Free Marketing Books for Kindle from Amazon


Finally, the AMA , DMA , BMA NY , CMA , BtoB Magazine , and many other marketing associations and media groups keep great lists of white papers that are available in PDF format and downloadable to your Kindle or other book reader—again, at no cost. by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book. That said, it can get expensive buying every new book that hits the market.

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Here’s a sampling of what I’ve been talking about. Love Your Critics. The CMO Site likes to stir things up, so my posts there tend to be on the controversial side.

B2B Aware: This Week in B2B Marketing - Advice & Resolutions

MLT Creative

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. BtoB Magazine. This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Kudos to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Bold moves marketers can make to pull ahead in 2012.

A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing


I use RSS feeds to keep track of what thought leaders are writing, have signed up to receive emails from B2B media companies like BtoB Online and DemandGen Report , and watch webinars put out by analyst firms and companies that sell products to B2B marketers.

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Boost Sales 10% with an Investment in Sales Enablement? IDC Says Absolutely!

The ROI Guy

for BtoB, large revenue deals, from marketing through to sales); 2) Lack of Value: An inability for sales reps to engage their clients in a strongly desired dialogue by buyers to solve their greatest problems. As the economy recovers, many organizations are turning their strategic focus from cutting costs towards growing revenue, however, most organizations continue to struggle to hit growth targets.

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