Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.

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Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011

The ROI Guy

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report.

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Takeaways from BtoB's NetMarketing Breakfast in Boston


PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast. The Westin in Waltham did a great job and the setting was conducive to a lively event.

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5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

BtoB Magazine kept it short and sweet with a quick review of what the law entails, and mentions less stringent laws are being batted around by US politicians. Digital Marketing AllThingsD BtoB Magazine cookies data Dennis Dayman Eloqua EU EU privacy directive EU privacy law EU privacy rules European Union explicit opt-in Media Week online advertising online tracking opt-in opt-out PCWorld privacy ZDNet

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

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What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ was a major disruption in 2011, but not only because of the platform itself. The biggest B2B marketing disruption of 2011? I would say that “uncertainty” has been the biggest disruptor for B2B marketers in 2011. The biggest B2B marketing disruption of 2011? The biggest B2B marketing disruption of 2011?

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5 Ways Social Media Can Drive Revenue

Modern Marketing

Tomorrow I’ll be exploring these with Altimeter’s Jeremiah Owyang and BtoB Magazine’s Kate Maddox during a free webinar. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic.

The State Of The Union In B2B Marketing

Marketing Insider Group

political environment and B2B Marketing in 2011. Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? I wish I could say “the state of our union is strong.&#

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Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what’s beneath the wrapping paper?

B2B Marketing Events Around The World - November 2011

MLT Creative

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. Los Angeles, CA: BlogWorld Expo 2011 is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio.

B2B Marketing Events Around The World - October 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

7 Steps To Sales And Marketing Alignment

Marketing Insider Group

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. 16th, 2011.

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. They can get along?

B2B Marketing Events Around The World - Oct 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so).

Best Email Marketing Tips, Tactics and Metrics of 2010


3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse.

Micro Targeting your Online Media

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money. Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car.

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Social Media – the Next Frontier!

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

In an article published by BtoB Online , Short said, “Once we become trusted, then and only then will the customer contact us; and that’s what we want—highly qualified, self-qualified and urgent prospects. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Alinean recognized by BtoB Magazine’s as one of To.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? 70% of marketers planned to increase their social media budgets by 10% or more in 2011. • The number of monthly active users on Twitter increased 82% from January to September 2011. •

Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers.

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Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Chris Hosford – East Coast Bureau Chief for BtoB magazine, Chris has his finger on the pulse of the B2B industry. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed.

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in a vacuum where nobody seems to be listening or responding to your initiatives.

Deconstructing a Quota


B2B Sales btob sales Demand Generation sales leads sales quoteby Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company. It’s also a good way to find out if the interview candidate really knows their business and their territory. The quota should be related to the on-target-earnings (OTE) of the salesperson. A quota can be somewhere between five times and ten times OTE.

Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money. You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information.

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Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

May 10, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for business to business (B2B) solution providers, today announced the addition of six new customers during the first quarter of 2011, expanding its list of top B2B vendors who are improving sales and marketing effectiveness to a new breed of B2B buyers. Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla.,

B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded.

B2B Marketing & Scientific Research: Why Online Relationships Matter

MLT Creative

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Online relationships have become an integral part of your target audience’s lives, and must therefore be part of your B2B marketing.

B2B Marketing: How Your Target Audience Thinks & Remembers

MLT Creative

BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.” The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality.

How Much Should You Pay For Content?

Paul Gillin

I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Like many media organizations, they pay less than any of my commercial clients, but I always put BtoB at the front of my priority list. BtoB and I work so well together at this point that there is very little waste in our interaction.

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO.

B2B Aware: This Week In B2B Marketing - Surveys & Projections

MLT Creative

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. BtoB Magazine. This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. Tech marketers plan to boost spending next year.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences


BtoB Magazine. BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. by Maria Pergolino So, if you know me you know I am pretty thrifty. I like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. As part of this I have built up a pretty big list of freebies that I thought I would share.

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on.

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B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships

MLT Creative

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships. And though they occur online, our brains understand them the same way as offline relationships.

Free Marketing Books for Kindle from Amazon


Finally, the AMA , DMA , BMA NY , CMA , BtoB Magazine , and many other marketing associations and media groups keep great lists of white papers that are available in PDF format and downloadable to your Kindle or other book reader—again, at no cost.