BtoB 2010 Lead Generation Guide

B2B Lead Generation

BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time.

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Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. The Westin in Waltham did a great job and the setting was conducive to a lively event.

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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur). We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

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BtoB 2008 Lead Generation Guide

B2B Lead Generation

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. I highly recommend you check it out. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

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Speaking Directly About B2B Direct Marketing With BtoB Magazine

MLT Creative

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

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Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.

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Brilliant Marketers at BtoB Magazine's NetMarketing Breakfast

MLT Creative

BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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BtoB and BtoC Are Artificial Labels. We Must Shift to PtoP!

ERDM

This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. Old BtoB and BtoC thinking must evolve to focus on engaging with people —not segments or cohorts.

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Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011

The ROI Guy

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

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Automating your marketing through the B2B customer journey: an interview with Rich Herbst

Biznology

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Marketo

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. I learned alot at the event, but also had some fun. In our booth we had lots of people play our online marketing game modelled after You Don’t Know Jack.

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B2B marketing insights overheard at the ANA/BtoB conference

EMagine B2B Blog

“We are cutting anything that is not measurable and doesn’t demonstrate immediate return.” – Phil Clement, Global CMO, Aon Corp. insurance brokerage) “We have had some significant cuts, but instead of cutting across the board, we are focusing on our customers and are optimizing dollars toward what is most effective.” – Linda McGovern, Director of Marketing, USG Corp. [.].

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Research Social Media B2B social media BtoB Magazine IDC valueAccording to new research from IDC, only 18.6%

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paper

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

BtoB Magazine kept it short and sweet with a quick review of what the law entails, and mentions less stringent laws are being batted around by US politicians. Digital Marketing AllThingsD BtoB Magazine cookies data Dennis Dayman Eloqua EU EU privacy directive EU privacy law EU privacy rules European Union explicit opt-in Media Week online advertising online tracking opt-in opt-out PCWorld privacy ZDNet

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Marketo

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   I think this may have been because BtoB’s Twitter account is newer and has less of a following, and because they did not promote the event hashtag very much before the event.

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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. For the list of all winners and original article from BtoB Online, go to [link]. Content Marketing awards b2b btob online content marketing

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully. Just beware of that inevitable question “why are we not getting the same results?” from your boss. Reading these isolated numbers and trying to use them as your overall goal will only lead to frustration. Yes, looking at different email marketing metrics is good to give you and your team an overall sense of how others are doing and also to spot trends but you should set your goals based on your overall objectives and historical performance. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? How can we improve open rates? What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? What are the most important metrics we should track? The last question is probably the most important. The more you try to track, the less you will be able to do. Focus on the 3 to 5 key metrics for your email marketing program and the rest will follow. Evaluate how you are doing on a monthly and quarterly basis and try to improve every time. Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. OK, if you insist, here are some links to benchmarks I found online. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). MarketingSherpa Email Benchmark Guide: [link] Mailer Mailer Email Marketing Metrics Report: [link] Epsilon Email Trends Results: [link] MailChimp Email Marketing Bechmark: [link] Bronto Email Statistics: [link] As I said, look at them but don’t bet on them or try to set your goals based on what others are supposedly doing. Industry benchmarks are only useful for bathroom reading. This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site. Like Be the first to like this post. One Response to The Danger of Email Marketing Benchmarks George Bilbrey says: February 17, 2010 at 10:34 am I’d (not so) humbly suggest looking at our benchmark report on deliverability as well: [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? [link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? [link] via @ MarketingProfs 2 days ago Blogroll Topics Select Category Book Review Communication Content Marketing Decision Making Email Marketing Hiring Lead generation Marketing Automation Marketing Budget Marketing Management Marketing Planning Marketing ROI Marketing Strategy Marketing Training Online Marketing Pricing productivity Social Media Teamwork Trade Shows and Events Uncategorized Web Design Webinars Recent Posts Marketing Charts and Trends The Rise of the Content Marketer The Challenges in Adoption of Marketing Technology Getting the most out of conferences and events Selecting the Right Email Marketing Provider Archives May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 February 2010 M T W T F S S « Jan Mar » 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Tags action items action plan agenda Blogging Branding checklist Communication Copywriting Decision Making effective meeting Email Email Marketing Hiring hubspot Interviewing leadership Lead generation Lead Scoring linkedin Marketing Automation Marketing Budget marketing campaigns Marketing Job marketing plan Marketing Planning Marketing Software marketing tasks Marketing Training Market Research meeting Online Communities Online Marketing Outlook Presentations productivity public relations responsibility Social Media Teamwork time management training Viral Marketing Web 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. 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B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies."

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation.

Deconstructing a Quota

Marketo

B2B Sales btob sales Demand Generation sales leads sales quoteby Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company.

2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. For the list of all winners and original article from BtoB Online, go to [link]. Content Marketing awards b2b btob online content marketing

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Marketing Research Social Media Marketing BtoB Magazine Facebook inbound marketing Jeff Bullas Mack Collier MarketingProfs Pinterest Social Media B2B social media facts social media statistics 2012 social networking

B2B Lead Generation Blog: 10 things marketers will focus on in 2005

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling

Good Reads for B2B Marketing - Staple Yourself to a Lead

ViewPoint

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine.

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B2B Marketing: Playbook for sales and marketing alignment

B2B Lead Generation

I'm looking forward to attending to share new ideas about BtoB marketing with CMOs and VPs and Directors of Marketing. I'm presenting during the GIL 2010 University interactive workshop on the last day of GIL which focuses on BtoB marketing, but GIL is an interdisciplinary event that covers innovations in everything from industry-specific supplier partnerships to global CEO's perspectives on developing an opportunity pipeline. Be honest.

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Create More Content--With Less

The Content Factor

A new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs (" B2B Marketers Struggle with Changing Roles "). The toughest part of a B2B marketer's job? 73% say: doing more with less.

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Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)

ViewPoint

He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine.

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Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ).

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Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions.

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Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Online content in the sales and marketing industries is dynamic and constantly changing.