Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

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Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. The Westin in Waltham did a great job and the setting was conducive to a lively event.

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BtoB 2010 Lead Generation Guide

B2B Lead Generation

BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur). We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus.

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Speaking Directly About B2B Direct Marketing With BtoB Magazine

MLT Creative

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

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Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.

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Brilliant Marketers at BtoB Magazine's NetMarketing Breakfast

MLT Creative

BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel.

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BtoB and BtoC Are Artificial Labels. We Must Shift to PtoP!

ERDM

This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. Old BtoB and BtoC thinking must evolve to focus on engaging with people —not segments or cohorts.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011

The ROI Guy

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Automating your marketing through the B2B customer journey: an interview with Rich Herbst

Biznology

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves.

BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Modern B2B Marketing

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. I learned alot at the event, but also had some fun. In our booth we had lots of people play our online marketing game modelled after You Don’t Know Jack.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Research Social Media B2B social media BtoB Magazine IDC valueAccording to new research from IDC, only 18.6%

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Marketing Research Social Media Marketing BtoB Magazine Facebook inbound marketing Jeff Bullas Mack Collier MarketingProfs Pinterest Social Media B2B social media facts social media statistics 2012 social networking

2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. For the list of all winners and original article from BtoB Online, go to [link]. Content Marketing awards b2b btob online content marketing

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paper

B2B marketing insights overheard at the ANA/BtoB conference

EMagine B2B Blog

“We are cutting anything that is not measurable and doesn’t demonstrate immediate return.” – Phil Clement, Global CMO, Aon Corp. insurance brokerage) “We have had some significant cuts, but instead of cutting across the board, we are focusing on our customers and are optimizing dollars toward what is most effective.” – Linda McGovern, Director of Marketing, USG Corp. [.].

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BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   I think this may have been because BtoB’s Twitter account is newer and has less of a following, and because they did not promote the event hashtag very much before the event.

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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. For the list of all winners and original article from BtoB Online, go to [link]. Content Marketing awards b2b btob online content marketing

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

BtoB Magazine kept it short and sweet with a quick review of what the law entails, and mentions less stringent laws are being batted around by US politicians. Digital Marketing AllThingsD BtoB Magazine cookies data Dennis Dayman Eloqua EU EU privacy directive EU privacy law EU privacy rules European Union explicit opt-in Media Week online advertising online tracking opt-in opt-out PCWorld privacy ZDNet

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies."

Deconstructing a Quota

Modern B2B Marketing

B2B Sales btob sales Demand Generation sales leads sales quoteby Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation.

B2B Lead Generation Blog: 10 things marketers will focus on in 2005

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling

Good Reads for B2B Marketing - Staple Yourself to a Lead

ViewPoint

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine.

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Top Trends in B2B Marketing

Biznology

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. [Note: The webinar starts about the :37 mark due to some technical difficulties.]. Our latest webinar interview is about B2B marketing with expert Ruth Stevens.

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Create More Content--With Less

The Content Factor

A new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs (" B2B Marketers Struggle with Changing Roles "). The toughest part of a B2B marketer's job? 73% say: doing more with less.

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Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)

ViewPoint

He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine.

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B2B Marketing: Playbook for sales and marketing alignment

B2B Lead Generation

I'm looking forward to attending to share new ideas about BtoB marketing with CMOs and VPs and Directors of Marketing. I'm presenting during the GIL 2010 University interactive workshop on the last day of GIL which focuses on BtoB marketing, but GIL is an interdisciplinary event that covers innovations in everything from industry-specific supplier partnerships to global CEO's perspectives on developing an opportunity pipeline. Be honest.

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Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ).

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Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Online content in the sales and marketing industries is dynamic and constantly changing.