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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns? What are the obstacles to doing both email and SMS marketing well? Yes, it’s an ad.

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75% of consumers made purchases as a result of SMS marketing

Martech

consumers say they buy things as a result of SMS messages from companies, according to a new study. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. Also, while the likelihood of someone purchasing because of SMS increases along with income, it never drops below 69% for any cohort.

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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. You can use SMS and email marketing to let subscribers know about upcoming events and changes to your services.

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How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. You can use SMS and email marketing to let subscribers know about upcoming events and changes to your services.

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SMS marketing – what it is and why you should care

illumin

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing requires a subscription.

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Why now is the right time to implement SMS marketing by Digital Marketing Depot

Martech

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

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