KoMarketing Associates

MARCH 30, 2012

Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. billion on search marketing for the same purpose. That compares to $7 billion spent on direct mail and $4.5

B to B 120

B to B netFactor Media SEM 120

KoMarketing Associates

FEBRUARY 9, 2015

We’ve detailed SEO best practices when dealing with multilingual content in association with Google and Bing, but what about in regions where these search engines are not the dominant technology providers? In China, the search engine leader is Baidu, with just over 63% of market share ( source ).

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

DECEMBER 15, 2010

Summit Augmented Reality For B2B Marketing in 2011? Why am I in Marketing? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 25, 2013

Sean Ellis looks at four ways marketers can crack the (not provided) code: dissecting Google search strings, surveying users, instrumenting site search, and using query classification and advanced segmentation in Google Analytics. The Impact of Google Encrypted Search for the B2B Marketer.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! . Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

KoMarketing Associates

FEBRUARY 21, 2012

What Is Search Engine Optimization / SEO. Year : 2011. By : Lee LeFever with CommonCraft & Search Engine Land. Key Takeaways from Video: An Explanation of Search Engine Optimization. Factors that Matter to Search Engines. Basic Ways to Increase Search Engine Visibility.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

KoMarketing Associates

AUGUST 22, 2012

Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. This post is technically from the end of 2011 [but we'll slide it in]. I’m happy to say we won more than we lost and learned from the opportunities missed.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Marketing Insider Group

JUNE 22, 2010

In my next post I will highlight the top things B2B Marketers need to consider when looking into mobile marketing strategies. That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Summit Holy Cow! Need to Drive Leads?

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

KoMarketing Associates

NOVEMBER 28, 2012

GlobalSpec recommends industrial marketers use the following report highlights as a benchmark to measure their companies’ activities and to adjust their marketing strategies and positioning in 2013. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Marketing Insider Group

AUGUST 5, 2010

Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

OCTOBER 5, 2010

I bet most marketers fail this simple test by getting 0 or 1 of those answers right. Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Strategy Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 30, 2010

Augmented Reality For B2B Marketing in 2011? That Is A Lot Of Time Spent Online Using Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Conductor

JANUARY 4, 2022

Think back to 2011 when Google phased out keyword reporting and instead bucketed all organic search queries that drove users to your site under the phrase: (not provided). A solid understanding of SEO and how search engines work as it relates to organic marketing shouldn’t be limited to the search experts on your marketing team.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Marketing Insider Group

NOVEMBER 24, 2010

.&# I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 24, 2010

With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Need to Drive Leads? Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

OCTOBER 26, 2010

Maybe Marketing isn’t as bad a death or taxes but sometimes it feels like it. So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. Now I know that 2011 planning season is in full swing. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 11, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Marketing Insider Group

DECEMBER 14, 2010

So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy? Augmented Reality For B2B Marketing in 2011?" Or are you surviving and going with the flow?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Webbiquity

MAY 3, 2012

. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Marketing Insider Group

NOVEMBER 2, 2010

Share: Read more from Strategy marketing plan Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. 2011 All rights reserved. Save up to $400!

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Marketing Insider Group

JULY 21, 2010

Share: Read more from Search Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Search Engine Marketing , Search Marketing , SEO Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JULY 6, 2010

Trackbacks & Pingbacks Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JULY 1, 2010

Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Martech

OCTOBER 23, 2023

Apple considered creating its own search engine if Google deal wasn’t agreed (Sept. 26) Apple executive Eddy Cue claimed the company was contemplating developing its own search engine if a deal with Google did not materialize, according to Big Tech on Trial.

Google 80

Google Lead Ranking Lead Scoring Paid Search Agency 80

Marketing Insider Group

JUNE 9, 2010

Augmented Reality For B2B Marketing in 2011?" Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

MAY 18, 2010

Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 29, 2010

Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100