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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. But roughly the same share plan to reallocate those funds to other marketing tactics.

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Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

A core change of search engine optimization techniques between today and just a few years ago are the referred to “Panda” and “Penguin”- Apparently because no understanding of Google is complete without a trip to the zoo? I keep seeing “experts” talking about SEO today as it was in 2008.

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Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Testing has already begun with a small number of websites in preparation for a changeover later this year. Mobile-first indexing means that Google will use the mobile version of your website for indexing.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. UX Can Make or Break eCommerce Websites. Before the inception of these technologies, customer experience on eCommerce websites was a bit different. ebay in 2008.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. Website accessibility is essential to engaging those with disabilities and providing an excellent experience.

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MarTech’s event marketing experts to follow

Martech

Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. She is chair of Search Foundation , which provides financial help for event, meetings, and catering professionals in crisis. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

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Why Millennials Value Experiences, Not Stuff

Biznology

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. So what has caused this dramatic change in spending habits that have led to this emerging “experience economy”?