2008 and Public Relations - B2B Marketing Zone

Public Relations: 4 PR Tips to Improve Your Media Relationships

Bluetext

JUNE 10, 2019

According to the US Department of Labor , PR professionals now outnumber journalists by a ratio of more than 6-to-1, after employment dropped in newsrooms by 23% between 2008 and 2017. Learn how Bluetext Can Help with Your Brand’s Media Relations Program.

Public Relations

Public Relations PR Tips Media

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. August 12, 2008 | Permalink.

Conference

Conference PR Copywriting Public Relations

What Are the Benefits of an MBA Degree in 2020?

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. Guest post by Mathew Jade. It can be a very high-paying and rewarding profession.

Enterprise Management

Enterprise Management Startups Work Management Advertising Agencies

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

SEPTEMBER 21, 2017

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups. by 2025, for example.

Brand Identity

Brand Identity Branding Paid Search Agency Wikipedia

Advertising methods are too ephemeral

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future.

3 Big trends converging for big branding opportunities

Biznology

NOVEMBER 17, 2014

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). maximize shareholder wealth). •

Trends

Trends Brand Identity Branding Planning

PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?

Marketing Craftmanship

OCTOBER 26, 2011

.” As I prepared to use this high profile law suit as a news hook for a blog post on publicity stunts (although PETA would likely deny the filing is a stunt), I ran across an excellent 2008 post by James L. Horton, entitled “Publicity Stunts. ” On that basis, PETA’s lawsuit succeeds as a publicity stunt.

Public Relations

Public Relations PR Advertising Agencies Profiling

The Best Job in Social Media

Convince & Convert

JUNE 7, 2013

He started with an internship at TaylorMade in 2006 and again in 2008. Social Pros Podcast blogging content marketing integrated marking public relations social media Social Media Marketing social media strategy Social Pros twitter' Four Your Information. How did you get involved in social media?

Social Media

Social Media Media Best Practices Skype

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing, sales, or public relations groups. Case Studies. Sales Materials.

Copywriting

Copywriting Public Relations Paid Search Agency Case Study

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

FEBRUARY 19, 2014

The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008.

Business Blogging

Business Blogging Business Social Media Custom Publishing

Interview with Andrea Learned

Onalytica B2B

NOVEMBER 14, 2017

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities.

Thought Leadership

Thought Leadership Lead Ranking Communities Twitter

KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

KEO Marketing

FEBRUARY 21, 2017

Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. Chase Hunt, VP Communications, KEO Marketing Inc. Leigh Goldstein, VP of Events, Arizona Technology Council. Eric Cohen, Co-VP Programming, Yeager Marketing.

Advertising Agencies

Advertising Agencies Peer-to-peer Paid Search Agency Marketing Agencies 1

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. December 16, 2008 in Sales Materials | Permalink. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials. Social Media.

Paid Search Agency

Paid Search Agency Companies Copywriting Copyright

StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. June 2008 (50). May 2008 (26). April 2008 (10). March 2008 (13). February 2008 (19). Copyright © 2008. Rich Sloan.

RSS

RSS Work Management Marketing Management Privacy Policies

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending

Spending Media Mobile Advertising Forrester

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

Best of 2008: SEO Link Building

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.) Jeff Quipp.

Link Building

Link Building SEO Ad Building Linkbait

Conference Focuses on Making the Most of Customer References

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. November 11, 2008 in Case Studies | Permalink. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials. Social Media.

Conference

Conference Copywriting Copyright Case Study

Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)

ClearVoice

OCTOBER 18, 2018

Well, that’s in public relations, even if she doesn’t currently work in the field. When Eileen Cotter Wright graduated with a journalism degree in 2008 in the heat of the recession, she was forced to take unpaid internships and freelance writing jobs. If you ask Angie Orth , her career has been anything but linear.

Ethics

Ethics Blogger Copywriting Rules

How to Create a Social Media Business Continuity Plan

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations.

Social Media

Social Media Planning Media Business

Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

FEBRUARY 14, 2024

Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D. Army (2023). Horoho ,former Army surgeon general Insight Partners : Nick Sinai , former White House deputy chief technology officer (2014).

Enterprise Management

Enterprise Management Work Management Marketing Management Startups

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License.

Planning

Planning Work Management B2B Marketing Marketing Management

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

OCTOBER 4, 2017

The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. This new form of metric is helpful for public relations practitioners looking for quantitative ways to measure and evaluate campaigns and general public perception.

Marketing AI

Marketing AI Paid Content Work Management Marketing Automation Services

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning

Planning Work Management Marketing Automation Services Marketing Management

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

SEPTEMBER 26, 2018

Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. I imagine it’s been causing public relations folks headaches ever since. Michelle Garrett , Garrett Public Relations. Going viral became a thing back in the 2000s.

FAQ

FAQ Paid Search Agency Content Marketing Work Management

Social media marketing isn’t a popularity contest

Biznology

SEPTEMBER 4, 2015

Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. Learning from Customers: PepsiCo wanted to find out what consumers thought about their Mountain Dew Brand. They ran ‘DEWmocracy Promotions’ and used social media to gather insights.

Social Media

Social Media Social Marketing Media Buzz

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. Thanks for the reminder; just did it. All rights reserved.

Social Media

Social Media Paid Content Media Advertising Agencies

Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. The flash crash.

Social Media

Social Media Lead Ranking Lead Scoring B2B Thought Leadership

Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

OCTOBER 14, 2013

But in 2008, with graduation looming, the Great Recession hit hard and she began to think creatively about career choices. ” After a flurry of research, the book was published a year later and became Amazon’s second best-selling book in the Public Relations category within a month.

Ideal Customer Profiles

Ideal Customer Profiles Profiling Social Networks Work Management

B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

JANUARY 19, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation

Lead Generation B2B Sales Sales Leads Leads

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR

PR Social Media Paid Content Media

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Facebook

Facebook Paid Search Agency Webinar Metrics Advertising Agencies

I Get By With a Little Help From My Friends

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency

Paid Search Agency PR Advertising Agencies Word of Mouth

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Advertising and Public Relations.

B to B

B to B Paid Content Social Media CMS Development

Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media

Social Media Media Budget Programs B2B Thought Leadership

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

AUGUST 25, 2009

A short Twitter history lesson: created in 2006; tipping point seems to have been the South x Southwest Ffestival in 2007 20K to 60K ranked as ranked Twitter as the third most used social network (Feb09); Twitter was used by candidates in the 2008 US presidential campaign; and in March 2009, Doonesbury began to satirize Twitter.

PR

PR Twitter Paid Search Agency Advertising Agencies

Blastoff for My New Social Media Newsletter

Convince & Convert

AUGUST 16, 2010

Newsletter

Newsletter Social Media Media Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 22, 2010

Social Media

Social Media Media Webinar Metrics Paid Search Agency

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article.

Online Marketing

Online Marketing Blogger PR Digital Asset Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy