Audience Lab is a secret weapon for political advertisers

Biznology

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers.

3 predictions for online marketing in 2016

Biznology

Happy holidays, readers!

Trending Sources

Busting the Top 3 Google AdWords Myths

Hubspot

Myth #1: People Don’t Click On Google Ads. Can you believe that Google generates over $100 million in revenue every day from people clicking on their ads? With an average cost per click between $1 and $2 (source: WordStream ), that’s well over 50 million clicks per day.

Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. In a nutshell, they build fake websites to host ads, sell ad space to businesses, agencies, and ad exchanges, and then send out robots to make fake impressions and clicks on those ads.

The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

Everything Fake Click Fraud Fake Pages Botnets Ad Waste Reduction from Dr Augustine Fou. You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing.

Best 149

Video Measurement Is Broken. Here’s How to Fix It

Contently

Users have to click on a YouTube link to start watching, but the video player is larger. Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic.

Media 27

12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

In other words, people weren't reading my post, or even clicking into it. 3) Impressions and Clicks for Display Ads. The more important metric to your boss isn't the impressions and clicks on the display ads -- it's the actions taken after that impression or that click.

TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Like TrenDemon, it tracks site visitors over time and distinguishes between starting, middle, and finishing clicks. The system uses this data to calculate the cost of different types of click types, which it combines to create a “true” cost per action for each ad purchase. The system also does keyword research and click fraud identification. I wrote a couple weeks ag o about the importance of attribution as a guide for artificial intelligence-driven marketing.

Interview with paid search expert Andrew Goodman

Biznology

Its little wonder cost per clicks—on the clicks you really want—have gone up as advertisers continue to measure results. After they begin adjusting for ROI, the growth in cost per clicks is going to be moderate but where it lands is anyone's guess.

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Click fraud remains a significant problem, but is very difficult to measure (duh!

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

PS: I want to apologize in advance to the companies listed above for spending their valuable marketing dollars and for my abusive click fraud. Does your website have a home page?

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform."

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to Pay Per Click: Boom or Bust?