What you don’t know about ad fraud can hurt you
JANUARY 31, 2018
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud. ” One of the reasons ad fraud is so tough to combat is that most of the fraud activity is detected after the fact, and asking for givebacks for your ads doesn’t take the money out of the bad guy’s pocket.