From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution. MORE

Pay-Per-Click fraud: Ads where businesses pay for each user who clicks are called Pay-Per-Click ads. A common way for spamming or fraud to occur with PPC involves false clicks. Learn how to identify click fraud in this article. MORE

And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. In a nutshell, they build fake websites to host ads, sell ad space to businesses, agencies, and ad exchanges, and then send out robots to make fake impressions and clicks on those ads. MORE

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers. MORE

Its little wonder cost per clicks—on the clicks you really want—have gone up as advertisers continue to measure results. After they begin adjusting for ROI, the growth in cost per clicks is going to be moderate but where it lands is anyone's guess. MORE

Everything Fake Click Fraud Fake Pages Botnets Ad Waste Reduction from Dr Augustine Fou. You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. MORE

RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to Pay Per Click: Boom or Bust? MORE

Myth #1: People Don’t Click On Google Ads. Can you believe that Google generates over $100 million in revenue every day from people clicking on their ads? With an average cost per click between $1 and $2 (source: WordStream ), that’s well over 50 million clicks per day. MORE

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. MORE

PS: I want to apologize in advance to the companies listed above for spending their valuable marketing dollars and for my abusive click fraud. Does your website have a home page? MORE

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform." MORE

Users have to click on a YouTube link to start watching, but the video player is larger. Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic. MORE

In other words, people weren't reading my post, or even clicking into it. 3) Impressions and Clicks for Display Ads. The more important metric to your boss isn't the impressions and clicks on the display ads -- it's the actions taken after that impression or that click. MORE

If you are spending money on Pay-Per-Click advertising, you might unknowingly be wasting 10 percent, 20 percent — perhaps even 30 percent — of your ad budget to deceptive companies. Fake Impressions, Fake Clicks, Fake Leads. Fake Impressions, Fake Clicks, Fake Leads. MORE

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Click fraud remains a significant problem, but is very difficult to measure (duh! MORE

Happy holidays, readers! MORE