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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Now’s the time to employ tactics like account-based marketing (ABM), paid search engine marketing (SEM), LinkedIn Sponsored Content, and automated email marketing to engage and nurture leads through the sales funnel. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action.

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Search Engine Marketing Services: The 2025 Playbook for High-Intent Leads

Stevens & Tate

In 2025, Search Engine Marketing Services are more agile, automated, and conversion-driven than ever. As Google, Bing, and emerging platforms advance their algorithms, marketers are shifting strategies to capture high-intent leads at a lower cost per acquisition (CAC).

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Google’s search market share falls below 90% for first time since 2015

Martech

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Googles global search market share was under 90% during each of the final three months of 2024. However, Googles huge search market share loss wasnt real and Statcounter revised its data.

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The Impact of Paid Media Advertising on Brand Awareness

Marketing Insider Group

These platforms also offer valuable insights into campaign performance, helping marketers refine strategies over time. Image source Search Engine Marketing (SEM) Search engine ads reach users actively seeking specific products or solutions.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in.

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Top 10 SEM Agencies in 2025 | Best Search Engine Marketing Experts

Roketto

But paid search doesn’t work on wishful thinking. Most brands treat Google like a vending machine. Insert budget, press a button, and hope a qualified lead pops out. It takes strategy, obsession with data, and the kind of keyword kung fu only a seasoned SEM agency can deliver.

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29 Eye-Opening Google Search Statistics for 2025

SEMrush

million Google searches per minute Over 60% of searches occur on mobile devices in the U.S. Million Searches Every Minute Google sees more than 5 trillion search queries annually, which averages out to 9.5 million searches per minute. But AI- and privacy-focused search engines actually saw increases.