Marketing Insider Group

MAY 29, 2019

However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […]. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group.

Event Marketing 250

Event Marketing Marketing & Strategy Marketing Strategy Marketing 250

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. That’s one key high-level takeaway from the new report How COVID-19 is Impacting B2B Marketing from B2B Marketing Zone.

Event Marketing 220

Event Marketing Marketing Budget Creation Planning Peer-to-peer 220

Marketing Insider Group

MAY 14, 2019

Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.

Event Marketing 256

Event Marketing Trends Paid Search Agency Marketing 256

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 107

Event Marketing Paid Search Agency Marketing Management Storytelling 107

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. In your inbox.

Event Marketing 110

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 110

Marketing Insider Group

AUGUST 6, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.

Event Marketing 272

Event Marketing Planning Content ROI 272

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Event Marketing 241

Event Marketing Planning Tips Trade Show 241

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group.

Event Marketing 225

Event Marketing Marketing & Strategy Marketing Strategy Planning 225

Marketing Insider Group

JULY 22, 2019

But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

Planning 241

Planning Event Marketing Marketing Plans Marketing 241

Marketing Insider Group

APRIL 24, 2019

The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” ” Everyone looked up. Trying […].

Event Marketing 245

Event Marketing Conference Marketing Content Marketing 245

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay.

Event Marketing 223

Event Marketing Trends Planning Marketing Budget Creation 223

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 203

Event Marketing Marketing & Strategy Marketing Strategy Planning 203

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher.

Event Marketing 211

Event Marketing Trade Show Forrester Conference 211

Marketing Insider Group

DECEMBER 19, 2017

The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’

Event Marketing 221

Event Marketing Best Practices Paper Marketing & Strategy 221

AgencyEA

MARCH 28, 2024

In the dynamic landscape of 2024, event marketing has undergone a remarkable transformation, particularly in how brands champion women through their strategies.

Event Marketing 52

Event Marketing Branding Brand Identity Marketing & Strategy 52

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%).

Marketing Report 201

Marketing Report Event Marketing B2B Marketing B2B 201

Marketing Insider Group

SEPTEMBER 6, 2017

Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […].

Event Marketing 210

Event Marketing Examples Marketing & Strategy Marketing 210

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event. Event marketing automation. Event announcement. Competitions. FOMO emails.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Anteriad

NOVEMBER 15, 2023

The post Event marketing guide: How to get more prospects at your B2B event appeared first on Anteriad.

Marketing Prospects 92

Marketing Prospects Event Marketing B2B Marketing B2B 92

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Contently

FEBRUARY 17, 2017

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. To learn more about what event marketing can do for your business, check out the infographic below.

Event Marketing 163

Event Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 163

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. Yep, we’re talking about intent signals.

Intent Data 52

Intent Data Event Marketing Intent Planning 52

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

KoMarketing Associates

SEPTEMBER 12, 2017

However, with the use of automated data capture throughout an event, all of the necessary information needed to follow up with leads is already captured, and marketing teams can trigger real-time campaigns to begin nurturing.”. How is budget playing a role in the event automation technologies marketers are using?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Ahrefs

OCTOBER 25, 2022

Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is tempting. But before you do, you should do some keyword … Read more ›

Event Marketing 101

Event Marketing SEO Keywords Marketing 101

Marketing Insider Group

SEPTEMBER 8, 2016

Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Once that data has been captured, marketers can send triggered email campaigns or notifications to their CRM […]. The post How To Rock Event Marketing ROI [Infographic] appeared first on Marketing Insider Group.

Event Marketing 100

Event Marketing ROI Sales Qualified Leads Trigger Marketing 100

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72