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I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event. Content Marketing MORE
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events. MORE
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates. MORE
At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways. MORE
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. MORE
After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. Here are 10 tips for making the most of events: 1. Establish your event marketing goals. Your choices include email marketing, social media and direct mail. MORE
You spend your time and your company’s money on B2B events in the hopes that they will build your brand awareness as well as generate leads and increase sales. Before the Event. Social media is a great tool to market your event. During the Event . MORE
B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. MORE
Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. The post These Are The 12 Best Event Marketing Tools appeared first on Marketing Insider Group. Marketing Strategy MORE
This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs. MORE
Marketing EventsIn today’s digital world, the idea of face-to-face sales techniques may seem a bit out-of-date. MORE
We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. Content marketing assets, both static and video to engage, educate and inspire your readers. But what about events? Smaller events may include a subset of these. MORE
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture? MORE
Event Marketing is a Cornerstone for PFL For PFL, event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled. MORE
The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy MORE
These channels deliver results time and time again, especially when they are used in coordination with an event. That’s why Radius has an aggressive yearly field marketing plan. However, field event marketing can be tough. Delivering value at the event itself. MORE
As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management. MORE
Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration. MORE
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. Content Marketing MORE
Are you ready to make the most out of your event marketing efforts? Events Lead Generation Lead NurturingThese 5 tips will help improve engagement and increase your number of leads. MORE
by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right? MORE
If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. MORE
The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing MORE
It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. What is Event Marketing? MORE
There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. MORE
Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is … Event Marketing attendance direct mail event marketing MORE
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends. MORE
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. MORE
Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost. MORE
For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel. MORE
B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Content Marketing MORE
41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. MORE
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys. MORE
The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content MarketingA couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. MORE
Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing. MORE
As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well. MORE
Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it? MORE
As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. MORE
For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. MORE
With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Content Marketing MORE
Event Marketing Related Topics 
Marketing Insider Group
APRIL 24, 2019
The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content MarketingA couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference.
KoMarketing Associates
APRIL 11, 2019
As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.
KoMarketing Associates
OCTOBER 30, 2018
There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.
Lead Liaison
NOVEMBER 2, 2018
As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management.
Advertisement
1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.
Brickfish
APRIL 12, 2019
At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways.
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Brickfish
APRIL 16, 2019
This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs.
Marketing Insider Group
DECEMBER 19, 2017
With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Content Marketing
Marketing Insider Group
AUGUST 23, 2017
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. Content Marketing
Webbiquity
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.
Marketing Insider Group
SEPTEMBER 8, 2016
B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Content Marketing
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Contently
OCTOBER 25, 2018
Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration.
Valasys
APRIL 17, 2019
41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies.
Radius
MAY 11, 2017
These channels deliver results time and time again, especially when they are used in coordination with an event. That’s why Radius has an aggressive yearly field marketing plan. However, field event marketing can be tough. Delivering value at the event itself.
Modern B2B Marketing
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.
bizible
NOVEMBER 14, 2016
Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost.
bizible
MARCH 20, 2017
For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel.
Modern B2B Marketing
APRIL 19, 2019
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.
ScribbleLive
OCTOBER 18, 2016
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.
KoMarketing Associates
SEPTEMBER 12, 2017
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture?
B2B Lead Generation
JULY 8, 2013
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true.
Marketing Insider Group
SEPTEMBER 6, 2017
The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing
Contently
FEBRUARY 17, 2017
As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.
Act-On
NOVEMBER 13, 2018
Are you ready to make the most out of your event marketing efforts? Events Lead Generation Lead NurturingThese 5 tips will help improve engagement and increase your number of leads.
Modern Marketing
SEPTEMBER 26, 2012
by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right?
KoMarketing Associates
FEBRUARY 26, 2015
If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow.
Biznology
APRIL 25, 2012
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.
Marketing Insider Group
MAY 21, 2014
I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event. Content Marketing
TrustRadius Marketing
SEPTEMBER 5, 2018
It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. What is Event Marketing?
PFL
SEPTEMBER 13, 2018
Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is … Event Marketing attendance direct mail event marketing
Listenloop
JANUARY 3, 2017
Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing.
Reachforce
JUNE 25, 2018
Marketing EventsIn today’s digital world, the idea of face-to-face sales techniques may seem a bit out-of-date.
PFL
DECEMBER 11, 2018
Event Marketing is a Cornerstone for PFL For PFL, event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled.
bizible
MAY 26, 2016
Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it?
Marketing Action
MARCH 6, 2013
After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. Here are 10 tips for making the most of events: 1. Establish your event marketing goals. Your choices include email marketing, social media and direct mail.
Sales Intelligence View
MARCH 11, 2013
You spend your time and your company’s money on B2B events in the hopes that they will build your brand awareness as well as generate leads and increase sales. Before the Event. Social media is a great tool to market your event. During the Event .
Launch Marketing
FEBRUARY 26, 2018
B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events.
Modern Marketing
MARCH 3, 2016
We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. Content marketing assets, both static and video to engage, educate and inspire your readers. But what about events? Smaller events may include a subset of these.
Zoominfo
JANUARY 29, 2018
For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone.
Marketing Insider Group
JULY 17, 2017
Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. The post These Are The 12 Best Event Marketing Tools appeared first on Marketing Insider Group. Marketing Strategy
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