I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event. Content Marketing MORE
Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report MORE
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events. MORE
by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. MORE
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates. MORE
Michael Schaiman, SVP of digital experience at Helios Interactive, a Freeman company MORE
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. MORE
After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. Here are 10 tips for making the most of events: 1. Establish your event marketing goals. Your choices include email marketing, social media and direct mail. MORE
You spend your time and your company’s money on B2B events in the hopes that they will build your brand awareness as well as generate leads and increase sales. Before the Event. Social media is a great tool to market your event. During the Event . MORE
In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. MORE
Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. MORE
B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. MORE
Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. The post These Are The 12 Best Event Marketing Tools appeared first on Marketing Insider Group. Marketing Strategy MORE
Marketing EventsIn today’s digital world, the idea of face-to-face sales techniques may seem a bit out-of-date. MORE
Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit MORE
We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. Content marketing assets, both static and video to engage, educate and inspire your readers. But what about events? Smaller events may include a subset of these. MORE
by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). MORE
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture? MORE
The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy MORE
These channels deliver results time and time again, especially when they are used in coordination with an event. That’s why Radius has an aggressive yearly field marketing plan. However, field event marketing can be tough. Delivering value at the event itself. MORE
Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. Events are high on marketing teams’ activity lists, according to the Regalix report. MORE
There’s nothing quite like the rush of energy you get from hosting a live event. Advocate Engagement Community Managers Customer Marketers Event Marketing Rewards and Recognition Uncategorized advocacy marketing advocate marketing B2B marketing b2bmarketingzone boost event roi customer engagement customer experience customer experience event customer-focused events event event marketing events quick base MORE
Take risks and dare to be different MORE
SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. That being said, events are time-consuming and expensive. Start before the event even begins. Events are like earthquakes…. MORE
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. Content Marketing MORE
by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right? MORE
If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. MORE
The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing MORE
By Matt Heinz, President of Heinz Marketing. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. Being in a very high stress position of running events, the pressure is always on and in my experience, organization is key to staying calm and focused. MORE
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends. MORE
by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. MORE
The best of the best for brand experience highlighted by Event Marketer MORE
Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost. MORE
For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel. MORE
B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Content Marketing MORE
Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing. MORE
However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. Today, trade show organizers typically are aggressive in incorporating social media into their events. MORE
What event marketers should be thinking about now before wearables go mainstream MORE
Event Marketing Trends and Insights from the FreemanXP Trend Lab MORE
As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well. MORE
Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it? MORE
For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. MORE
With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Content Marketing MORE
Event Marketing Related Topics Marketing Insider Group
FEBRUARY 5, 2018
The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy
Marketing Insider Group
DECEMBER 19, 2017
With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Content Marketing
Marketing Insider Group
AUGUST 23, 2017
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. Content Marketing
Contently
FEBRUARY 17, 2017
As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.
Marketing Insider Group
SEPTEMBER 8, 2016
B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Content Marketing
bizible
MARCH 20, 2017
For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel.
KoMarketing Associates
SEPTEMBER 12, 2017
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture?
ScribbleLive
OCTOBER 18, 2016
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.
Webbiquity
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.
Reachforce
JUNE 25, 2018
Marketing EventsIn today’s digital world, the idea of face-to-face sales techniques may seem a bit out-of-date.
Listenloop
JANUARY 3, 2017
Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing.
Launch Marketing
FEBRUARY 26, 2018
B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events.
B2B Lead Generation
JULY 8, 2013
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true.
bizible
MAY 26, 2016
Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it?
Zoominfo
JANUARY 29, 2018
For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone.
Marketing Insider Group
MAY 21, 2014
I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event. Content Marketing
Modern Marketing
SEPTEMBER 26, 2012
by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right?
Biznology
APRIL 25, 2012
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.
Modern Marketing
MARCH 3, 2016
We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. Content marketing assets, both static and video to engage, educate and inspire your readers. But what about events? Smaller events may include a subset of these.
KoMarketing Associates
FEBRUARY 26, 2015
If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow.
Marketing Insider Group
JULY 17, 2017
Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. The post These Are The 12 Best Event Marketing Tools appeared first on Marketing Insider Group. Marketing Strategy
Marketing Action
MARCH 6, 2013
After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. Here are 10 tips for making the most of events: 1. Establish your event marketing goals. Your choices include email marketing, social media and direct mail.
Heinz Marketing
MAY 31, 2018
By Matt Heinz, President of Heinz Marketing. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. Being in a very high stress position of running events, the pressure is always on and in my experience, organization is key to staying calm and focused.
Navigate the Channel
AUGUST 10, 2017
Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective.
Sales Intelligence View
MARCH 11, 2013
You spend your time and your company’s money on B2B events in the hopes that they will build your brand awareness as well as generate leads and increase sales. Before the Event. Social media is a great tool to market your event. During the Event .
Modern B2B Marketing
JANUARY 15, 2013
by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ).
Content Standard
DECEMBER 30, 2014
Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. Events are high on marketing teams’ activity lists, according to the Regalix report.
Influitive b2b
AUGUST 14, 2018
There’s nothing quite like the rush of energy you get from hosting a live event. Advocate Engagement Community Managers Customer Marketers Event Marketing Rewards and Recognition Uncategorized advocacy marketing advocate marketing B2B marketing b2bmarketingzone boost event roi customer engagement customer experience customer experience event customer-focused events event event marketing events quick base
Experience Marketing Insights
MAY 23, 2018
Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit
Experience Marketing Insights
AUGUST 4, 2017
The best of the best for brand experience highlighted by Event Marketer
Modern B2B Marketing
JANUARY 30, 2013
by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.
Webbiquity
JUNE 26, 2018
However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. Today, trade show organizers typically are aggressive in incorporating social media into their events.
Experience Marketing Insights
MARCH 31, 2018
Michael Schaiman, SVP of digital experience at Helios Interactive, a Freeman company
Experience Marketing Insights
APRIL 21, 2017
Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report
Modern B2B Marketing
JANUARY 30, 2013
by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.
SnapApp
APRIL 23, 2014
SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. That being said, events are time-consuming and expensive. Start before the event even begins. Events are like earthquakes….
Experience Marketing Insights
FEBRUARY 23, 2015
Event Marketing Trends and Insights from the FreemanXP Trend Lab
Experience Marketing Insights
SEPTEMBER 9, 2014
What event marketers should be thinking about now before wearables go mainstream
LEADership
AUGUST 27, 2013
In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership.
Experience Marketing Insights
SEPTEMBER 5, 2014
Take risks and dare to be different
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