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Event Marketing Related Topics 
Webbiquity
MARCH 2, 2021
Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area.
Webbiquity
MAY 20, 2020
How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active.
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Webbiquity
MAY 3, 2022
The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. cities for live events.
Webbiquity
JULY 30, 2020
As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Prepare to Advertise Your Event’s Mission, Speakers and Partnerships.
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Marketing Insider Group
MAY 29, 2019
Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […]. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group. Event Marketing
Navigate the Channel
OCTOBER 5, 2022
In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.
KoMarketing Associates
SEPTEMBER 1, 2021
Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%).
Marketing Insider Group
JULY 22, 2019
We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group. Event Marketing
Marketing Insider Group
JUNE 25, 2019
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways An integrated marketing strategy is essential to maximize […]. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
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Marketing Insider Group
AUGUST 20, 2019
Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group. Event Marketing
Marketing Insider Group
APRIL 24, 2019
The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content MarketingA couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” ” Everyone looked up. Trying […].
Marketing Insider Group
AUGUST 6, 2019
While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than […]. Event Marketing
Marketing Insider Group
OCTOBER 21, 2019
And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. Your event is not a one-time event.
RockContent
NOVEMBER 9, 2020
Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. We will cover the following topics: What is Event Marketing?
Marketing Insider Group
FEBRUARY 5, 2018
The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy
Marketing Insider Group
DECEMBER 19, 2017
With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Content Marketing
RockContent
OCTOBER 18, 2016
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.
Marketing Insider Group
AUGUST 23, 2017
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. Content Marketing
KoMarketing Associates
OCTOBER 30, 2018
There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels.
Hubspot
JANUARY 25, 2021
Think back to the last event you attended. These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing refers to a variety of events. events work.
DotDigital
JUNE 2, 2021
Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event. Event marketing automation.
Zoominfo
JANUARY 29, 2018
For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! There’s no way around it—industry conferences and networking events are expensive. How to Track Event ROI in Your CRM.
B2B Lead Generation
JULY 8, 2013
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Placed their logo and website link on the event’s webpage.
PureB2B
DECEMBER 3, 2021
It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. Utilizing Post-Event Webinars.
BuzzSumo
MARCH 10, 2020
Content Marketing cancellations content strategy event marketing events
Marketing Insider Group
SEPTEMBER 6, 2017
The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing
Biznology
APRIL 25, 2012
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology. Events designed for both virtual and live audiences. The hybrid event needs to be rehearsed and staged, with high definition video cameras.
Marketo
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.
Square 2 Marketing
MAY 28, 2020
How To Replace The Lead Generation You Were Expecting From Live Events. Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels.
PFL
SEPTEMBER 13, 2018
Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is … Event Marketing attendance direct mail event marketing
KoMarketing Associates
SEPTEMBER 12, 2017
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture?
Lead Liaison
NOVEMBER 2, 2018
As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Why do Companies Invest in Event Marketing?
EverString
OCTOBER 28, 2020
The post What The Pandemic Taught Us About Event Marketing appeared first on EverString. Industry Marketing
Lake One
MAY 28, 2020
In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. Jenna Johnson | Communications Marketing Manager – Dominium. Marketing in a Crisis
Oktopost
AUGUST 24, 2021
B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. What are some types of event marketing.
PFL
DECEMBER 11, 2018
Event Marketing is a Cornerstone for PFL For PFL, event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled. Event marketing is also expensive. Industry events, such as Dreamforce, can easily cost a marketing team a minimum […].
Marketo
APRIL 19, 2019
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. Video clearly is engaging ticket buyers, but many event marketers are too intimidated to use the medium.
Valasys
MAY 28, 2020
Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads.
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