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In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group. Event Marketing MORE
I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event. Content Marketing MORE
Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. Event Marketing Channels. MORE
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events. MORE
In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows. MORE
And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Event Marketing MORE
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates. MORE
At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways. MORE
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. MORE
This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs. MORE
B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. For 68% of B2B marketers , events are all about lead generation. MORE
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture? MORE
The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy MORE
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. MORE
As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management. MORE
Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration. MORE
This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs. MORE
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. Content Marketing MORE
At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways. MORE
by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right? MORE
If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. MORE
Are you ready to make the most out of your event marketing efforts? Events Lead Generation Lead NurturingThese 5 tips will help improve engagement and increase your number of leads. MORE
The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing MORE
While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. MORE
There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. MORE
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends. MORE
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. MORE
Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. Event Marketing MORE
Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost. MORE
For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel. MORE
Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. Event Marketing MORE
B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Content Marketing MORE
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys. MORE
The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content MarketingA couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. MORE
Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing. MORE
We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Event Marketing MORE
Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional. MORE
As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well. MORE
As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. MORE
With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Content Marketing MORE
Event Marketing Related Topics 
Marketing Insider Group
MAY 29, 2019
Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. Event Marketing
Marketing Insider Group
MAY 14, 2019
In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group. Event Marketing
Marketing Insider Group
AUGUST 20, 2019
Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. Event Marketing
Marketing Insider Group
JULY 22, 2019
We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Event Marketing
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1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.
Marketing Insider Group
JUNE 25, 2019
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.
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Marketing Insider Group
APRIL 24, 2019
The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content MarketingA couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference.
KoMarketing Associates
OCTOBER 30, 2018
There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.
KoMarketing Associates
APRIL 11, 2019
As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.
Marketing Insider Group
OCTOBER 21, 2019
And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Event Marketing
Marketing Insider Group
AUGUST 20, 2019
Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. Event Marketing Channels.
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Marketing Insider Group
FEBRUARY 5, 2018
The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy
Lead Liaison
NOVEMBER 2, 2018
As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management.
Marketing Insider Group
DECEMBER 19, 2017
With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Content Marketing
Marketing Insider Group
AUGUST 23, 2017
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. Content Marketing
Webbiquity
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.
Marketing Insider Group
SEPTEMBER 8, 2016
B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Content Marketing
Single Grain
OCTOBER 11, 2019
Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional.
Contently
FEBRUARY 17, 2017
As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.
Contently
OCTOBER 25, 2018
Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration.
Brickfish
APRIL 12, 2019
At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways.
KoMarketing Associates
SEPTEMBER 12, 2017
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture?
Marketing Insider Group
SEPTEMBER 6, 2017
The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing
Marketo
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.
B2B Lead Generation
JULY 8, 2013
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true.
Brickfish
APRIL 16, 2019
This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs.
Brickfish
APRIL 12, 2019
At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways.
bizible
NOVEMBER 14, 2016
Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost.
bizible
MARCH 20, 2017
For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel.
ScribbleLive
OCTOBER 18, 2016
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.
Modern Marketing
SEPTEMBER 26, 2012
by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right?
KoMarketing Associates
FEBRUARY 26, 2015
If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow.
Act-On
NOVEMBER 13, 2018
Are you ready to make the most out of your event marketing efforts? Events Lead Generation Lead NurturingThese 5 tips will help improve engagement and increase your number of leads.
Brickfish
APRIL 16, 2019
This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs.
Biznology
APRIL 25, 2012
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.
Marketo
APRIL 19, 2019
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.
Aberdeen
AUGUST 29, 2019
B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. For 68% of B2B marketers , events are all about lead generation.
Marketing Insider Group
MAY 21, 2014
I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event. Content Marketing
B2B Marketing Analytics
AUGUST 24, 2019
In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.
Listenloop
JANUARY 3, 2017
Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing.
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