Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. Content Marketing

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

Trending Sources

Infographic: How Event Marketing Can Boost Your Content Strategy

Contently

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.

5-Step Guide For Driving Revenue Through Field Event Marketing

Radius

These channels deliver results time and time again, especially when they are used in coordination with an event. That’s why Radius has an aggressive yearly field marketing plan. However, field event marketing can be tough. Delivering value at the event itself.

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What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]

KoMarketing Associates

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture?

How to Execute Event Marketing like a Data-Driven Machine

Modern Marketing

We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. Content marketing assets, both static and video to engage, educate and inspire your readers. But what about events? Smaller events may include a subset of these.

These Are The 12 Best Event Marketing Tools

Marketing Insider Group

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. The post These Are The 12 Best Event Marketing Tools appeared first on Marketing Insider Group. Marketing Strategy

Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event. Content Marketing

Event Marketing 101: Tips for Newbies

Vertical Response

That’s sort of what’s happened to what used to be called “event marketing.” ” If you’re a new small business, or new to the concept of marketing that aims to directly engage consumers, it’s easy to get confused by all the names marketers give this type of activity, including engagement marketing, live marketing, participation marketing, and — our favorite — experiential marketing.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

5 Event Marketing Examples We’re Still Talking About

Marketing Insider Group

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true.

Event Marketing Maintenance Release

Vertical Response

We wanted to let you know about the latest improvements and fixes to VR Event Marketing. Invitation and Reminder Tooltips – In a few cases, invitations and reminders sent for events would fail for various reasons without returning a message. This was also happening in the Event Details section and both issues have been fixed. The post Event Marketing Maintenance Release appeared first on VR Product Blog.

How To Improve Events Marketing With Performance Management Reporting

bizible

Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost.

What Event Marketers Can Learn from Burning Man

Experience Marketing Insights

Take risks and dare to be different

Proof Event Marketing Isn’t Going Anywhere

Modern Marketing

by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right?

10 Event Marketing Tips to Accelerate B2B Lead Generation

LEADership

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership.

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Sell the event, not the product.

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10 Tips for Better Event Marketing

Marketing Action

After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. Here are 10 tips for making the most of events: 1. Establish your event marketing goals. Your choices include email marketing, social media and direct mail.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

How to Improve B2B Event Marketing ROI with Marketing Attribution

bizible

Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it?

How to Modernize an Old-School Event Marketing Strategy

Hubspot

Trades shows and events. A marketer''s best friend? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. Unfortunately, it often feels like events are just totally contrary to the inbound marketing methodology.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up.

Revolution or Evolution: Apple Watch, Wearables, and Event Marketing

Experience Marketing Insights

What event marketers should be thinking about now before wearables go mainstream

Could Event Marketing Be Your B2B Golden Ticket?

KoMarketing Associates

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow.

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? What are some tips to improve event marketing?

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could.

9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. A Webinar invitation should sell the value of the event, period.

SEM 86

Event Marketing From A to Z [Infographic]

Hubspot

Event marketing can be tough. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. What are some common challenges you face in event marketing ?

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So marketers like you can compare yourself to the average or even best-in-class video marketers.

6 Reasons Why You Don’t Want to Miss the Act-On i ? marketing Roadshow

Act-On

Marketing is a profession that requires us to be at the top of our game at all times. There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills. As marketers, we all know that our job responsibilities are always expanding.

The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Modern B2B Marketing

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount.

The Best Ways to Promote Your Small Business Event

Vertical Response

From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. Use social media tools designed for events.

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. It doesn't matter if you're at an analyst-sponsored event or an industrywide event with multiple sponsors, the companies buying the hors d'oeuvres and beer want to deliver their messages. One topic that came up at each conference was the quality of the content presented by the various speakers.

B2B Event Marketing: Start a Better Conversation at the Booth With Interactive Content

SnapApp

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As marketers, we’re always looking for way to engage with our audience as people. Want to see how you could get more from events?

Your Top Event Marketing Questions Answered

Modern B2B Marketing

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ).

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses?