Top 5 Event Marketing Strategies & Ideas

Marketing Insider Group

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. Event Marketing

The Top Event Marketing Trends for 2019

Marketing Insider Group

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group. Event Marketing

10 Simple Steps to Create a Great Event Marketing Plan

Marketing Insider Group

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Event Marketing

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. Event Marketing

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Event Marketing

The Power of Vulnerability in Event Marketing

Marketing Insider Group

The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content MarketingA couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference.

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. Event Marketing Channels.

40 Event Marketing Statistics

Lead Liaison

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management.

Event Marketing Experts Predict 3 Emerging Trends

Marketing Insider Group

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional.

Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. Content Marketing

The Best Event Marketing Ideas From 2017

Marketing Insider Group

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Content Marketing

The Influence of Event Marketing

Brickfish

At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways.

How To Rock Event Marketing ROI [Infographic]

Marketing Insider Group

B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Content Marketing

ROI 201

How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]

KoMarketing Associates

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture?

10 Types of Content That’ll Make Your Event Marketing More Effective

Contently

Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration.

Impact Customers with Better Event Marketing

Brickfish

This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs.

How to Measure Event Marketing Performance and ROI

Modern B2B Marketing

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.

The Influence of Event Marketing

Brickfish

At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true.

How To Improve Events Marketing With Performance Management Reporting

bizible

Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost.

Report 236

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel.

Infographic: How Event Marketing Can Boost Your Content Strategy

Contently

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

Proof Event Marketing Isn’t Going Anywhere

Modern Marketing

by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right?

5 Event Marketing Examples We’re Still Talking About

Marketing Insider Group

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing

Want More from Event Marketing? You Need Intent Data

Aberdeen

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. For 68% of B2B marketers , events are all about lead generation.

Could Event Marketing Be Your B2B Golden Ticket?

KoMarketing Associates

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow.

Impact Customers with Better Event Marketing

Brickfish

This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs.

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Modern B2B Marketing

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.

5 Ways Your Event Marketing Efforts Can Help You Attract More Leads

Act-On

Are you ready to make the most out of your event marketing efforts? Events Lead Generation Lead NurturingThese 5 tips will help improve engagement and increase your number of leads.