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LinkedIn introduces CTV ads for B2B campaigns

Martech

In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Why we care. Building on video.

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WTF Does Mindy Kaling Know About Content Marketing

Marketing Insider Group

Content Marketing World, the premier event for content marketers, always has many sought after guests. Mindy has built a super successful career and is obviously a funny and smart woman. This year, the keynote will be given by actress and writer Mindy Kaling. But wtf does she know about content marketing?

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The complete guide to YouTube Live in 2021

Sprout Social

Premiere a new video. Premiering a video on YouTube lets you watch the video with your audience in real-time. Unlike livestreams, video premieres are not exactly live. Here’s how you can premiere a video on YouTube: Sign in to YouTube. To immediately premiere a video, go to Save/Publish ? Set as Instant Premiere.

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Modernizing healthcare marketing with agility: How Premier got started

Martech

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. There’s the framework and the culture, both of which are required to be successful,” she adds. How agile teams work at Premier. Framework flexibility.

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Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Martech

In the first part of this two-part article, learn why Premier Inc. Just before the global pandemic unfolded, Premier, Inc. Before agile and within marketing, work was vastly different at Premier than it is today. At Premier, having stakeholders at the table did, at times, slow the process down. “We

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. As for entertainment, livestreaming can transport viewers to live concerts, exclusive video game reveals at gaming conventions, or star-studded movie premieres, followed by interactive Q&A sessions.

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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.