How to Fine-tune Your Target ROAS


Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. How do you know what ROAS target will actually result in the highest profit?


How To Measure Paid Media ROI (ROAS)


Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. ROI / ROAS. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan.

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Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization


The result has been a 12% lift in ROAS, but this is only part of the success story. The post Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization appeared first on QuanticMind.


E-commerce Advertiser Pet Circle Scales Program with LTV Optimization


Many years ago, it would have been impossible for marketers to “truly” focus on customer LTV optimization – but with the marketing channels we have… Case Studies Customer Lifetime Value LTV Optimization paid search optimization QuanticMind Case Studies target roas

Driving “Profit Maximization” in your PPC Bid Optimization Strategy


Not so you can kick up your feet and watch the money flow in, but because you’ve considered it a potentially meaningful strategy – similar to why you would set revenue maximizing goals with a Return on Ad Spend (ROAS) efficiency constraint.

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Stop Ignoring Facebook Ads: Your Keys To Success

Marketing Insider Group

Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly.

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Case Study: People-Based Measurement Enables Top Retailer to Discover 350% Increase in Return on Ad Spend


Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities. Testing revealed a massive enterprise ROAS optimization opportunity: Display, when combined with direct mail, resulted in 4x greater sales lift than other channel combinations.


How Blenders Eyewear Creates Profitable Instagram Ad Campaigns


We’re focused on ROAS (return on ad spend), Grace told me. “We If you’re tracking your conversions with Ads Manager, it’s often not too tasking to calculate your ROAS. The formula is as follows: (Campaign Revenue / Campaign Costs) x 100 = ROAS. ROAS trends lower there for us.”.


A Guide to Google AdWords Paid Search Bidding Strategies


Target ROAS (return-on-ad-spend): If you want to optimize for the value of a conversion, use Target ROAS to help increase conversion value while targeting a specific return-on-ad-spend (ROAS). They also recommend 50 conversions in the past 30 days for Target ROAS.

Why Your PPC Agency Needs to Focus on the Full Funnel


In order to define success for a traditional B2B PPC Agency, we must first look at the definition of Return on Ad Spend (ROAS): According to , “ Return On Advertising Spend, is a marketing metric that measures the efficacy of a digital advertising campaign.

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How Blenders Eyewear Creates Profitable Instagram Ad Campaigns


We’re focused on ROAS (return on ad spend), Grace told me. “We If you’re tracking your conversions with Ads Manager, it’s often not too tasking to calculate your ROAS. The formula is as follows: (Campaign Revenue / Campaign Costs) x 100 = ROAS. ROAS trends lower there for us.”.


How to Tell if You’re Wasting Money on Google Ads


For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. So we recommend using a ROAS threshold instead of Conversions. Note If you are using a ROAS threshold instead of Conversions, then replace “Conversions” with “ROAS Threshold.”


Time to Get Personal with Dynamic Creative


Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS). Guest Author: Erika Garbero, Senior Data Analyst .

Case study: Choozle’s advertising strategies


765:1 average return on ad spend (ROAS), versus 321:1 ROAS for paid search campaigns. Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that.

Why is My PPC Performance Bad? Part I: How to Identify Root Cause


So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” Business Model Changes : Have you made any changes to your business model recently that could affect the ROAS?

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Digital marketing case study: Havenly


ROAS for fully-managed campaigns). Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs.

7 Ways to Make Retargeting More Effective

KoMarketing Associates

You could then apply that algorithm’s learnings to your ad buy, and maybe get the sort of ROAS (return on ad spend) that marketers dream about – not just the 300% ROAS which retargeting often delivers, but a ROAS like 3000%. Everybody leaves. Well, most everybody.

4 Keyword Filters to Run in Every Search Account


If the keyword is converting well and within your CPL or ROAS goals, increasing the bid will help with your competitiveness and could yield additional conversions. High CPL or ROAS below target. Anyone who manages paid search campaigns knows how important efficiency is.

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique


So by way of example, let’s say you want your keyword group to maintain 220% ROAS while maximizing revenue.

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Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions


Going back to the above “red t-shirt” example, there might have been a drop in available male t-shirts month-over-month due to dwindling inventory that caused Return on Ad Spend (ROAS) to decrease, yet males were still clicking on ads (but couldn’t convert because there was no inventory to buy).

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Telecoms: Top 100 Influencers and Brands

Onalytica B2B

Pedro Huichalaf Roa. Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications.

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Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization


Some strategies include: Enhanced Cost Per Click (eCPC) Maximize Conversions Target CPA Target ROAS. For example, you can spend a month comparing how your manual bidding strategy performs versus an automated strategy targeting ROAS.


How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

RLSA is a powerful yet simple way to increase conversion actions from past visitors and potentially increase ROAS. While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords.

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Identity Resolution and the Changing Ecosystem


ROIs and ROAS can be realized much faster. It’s no secret—the martech and adtech industries are becoming incredibly complex to navigate. In an ever-changing ecosystem, marketers and advertisers are continually playing catch-up with the latest shifts in platform and technologies.


Going Global in Marketing Involves More Than Just Translating The Words

Modern Marketing

” After analyzing 20,000 companies in 30 countries, HBR “found that companies selling abroad had an average Return on Assets (ROA) of minus 1% as long as five years after their move.” Globalization is key to Modern Marketing.

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Freshsales Marketing Automation with ActiveDEMAND


Connect revenue with marketing channels to better understand ROI and ROAS. ActiveDEMAND now offers native integration with Freshsales Sales CRM. Sync Freshsales with ActiveDEMAND to better connect sales and marketing, and supercharge your salespeople’s abilities. New superpowers you’ll have when you connect Freshsales CRM with ActiveDEMAND: Make it easier for salespeople by providing lead insights that show what prospects have been up to like. Which webpages they visited.


7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of


Find the point on the graph where your CPC bids reach diminishing returns and compare that number to your Return on Ad Spend (ROAS). #7: If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner.

choozlechat: Learning from your holiday marketing strategies with Megan Dyer


MD: It’s important to keep the cost per acquisition (CPA), return on ad spend (ROAS), and a customer’s average lifetime value in mind.

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10 case studies show how web analytics prove ROI


The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. What good is data if you don’t know what to do with it?

Google Ads: The Definitive Guide (2018 Update)


Target ROAS: ROAS = Return on Ad Spend. This strategy will help you in getting the maximum ROAS, closer to your goal. If you want the maximum ROAS from your ads, go long.

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choozlechat: programmatic for brands with Mack Leahy, AKIRA


ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question. If you could only have one accessory for the rest of your life, what would it be?

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Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

Lastly, remember that DSAs only cover the keyword and ad generation components of a successful campaign; additional audience segmentation and its impact on bid strategy will remain an area of opportunity that can take your ROAS to the next level.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues


For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%. With Google Ads, you can select the right bidding strategy based on specific business goals, such as: Target ROAS Target CPA Maximize Conversions Enhanced Cost Per Click (eCPC).

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choozlechat: creative optimization with Mike Gerpe, Shotzr


Achieves up to 100% ROAS. Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only have one tech accessory for the rest of your life, what would it be and why?

AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

Modern Marketing

By being smarter with targeting and ad suppression, marketers boost ROAS. This week, AgilOne announced new integrations with Oracle Marketing Cloud.

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy


Have we made any business model changes that could affect ROAS? To give you a tangible example, if you’re looking to achieve a monthly ROAS of 150%, revenue should be factored into your optimization metric – ie.

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The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

ROI/ROAS: This return on investment/return on ad spend metric alone should be your guiding light on any PPC campaign. Cost/conversion: In conjunction with ROI/ROAS, watch this metric closely.

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