How To Measure Paid Media ROI (ROAS)

bizible

Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. ROI / ROAS. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan.

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Stop Ignoring Facebook Ads: Your Keys To Success

Marketing Insider Group

Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly.

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A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Target ROAS (return-on-ad-spend): If you want to optimize for the value of a conversion, use Target ROAS to help increase conversion value while targeting a specific return-on-ad-spend (ROAS). They also recommend 50 conversions in the past 30 days for Target ROAS.

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Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

In order to define success for a traditional B2B PPC Agency, we must first look at the definition of Return on Ad Spend (ROAS): According to Bigcommerce.com , “ Return On Advertising Spend, is a marketing metric that measures the efficacy of a digital advertising campaign.

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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Many businesses make the mistake of initially strategizing with the intention of strengthening their brand—only to compromise those efforts by redirecting the campaign strictly on boosting conversion rates and return-on-ad-spend (ROAS) metrics.

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Telecoms: Top 100 Influencers and Brands

Onalytica B2B

Pedro Huichalaf Roa. Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications.

AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

Modern Marketing

By being smarter with targeting and ad suppression, marketers boost ROAS. This week, AgilOne announced new integrations with Oracle Marketing Cloud.

5 Steps to Amplify Your Paid Social Campaigns

Modern B2B Marketing

Only then can you understand the return on ad spend (ROAS) from your campaigns. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously.

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The Definition of Omni-Channel Marketing – Plus 7 Tips

Modern B2B Marketing

The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Author: Mike Stocker Marketing is undergoing rapid and major changes.

How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

RLSA is a powerful yet simple way to increase conversion actions from past visitors and potentially increase ROAS. While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords.

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Engage or Die: John Hagel of Deloitte on The Next Era of Marketing

Modern B2B Marketing

We all know traditional metrics like ROA and ROI. Author: Sanjay Dholakia This is going to sound like a bit of a no brainer, but I love the holidays.

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines.

Get your CEO to say Y-E-S to SEO

Biznology

If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). Image by oooh.oooh via Flickr. by Tim Peter.