Many businesses make the mistake of initially strategizing with the intention of strengthening their brand—only to compromise those efforts by redirecting the campaign strictly on boosting conversion rates and return-on-ad-spend (ROAS) metrics. MORE

The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. What good is data if you don’t know what to do with it? MORE

Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. ROI / ROAS. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. MORE

If the keyword is converting well and within your CPL or ROAS goals, increasing the bid will help with your competitiveness and could yield additional conversions. High CPL or ROAS below target. Anyone who manages paid search campaigns knows how important efficiency is. MORE

Not Measuring True ROAS. According to a data study by Forrester, however, a stunning 67% of app marketers do not, or simply cannot, measure the (true) ROI/ROAS of their marketing efforts, often because of a perceived lack of data. MORE

RLSA is a powerful yet simple way to increase conversion actions from past visitors and potentially increase ROAS. While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. MORE

ROAS (booked revenue/media fees). . “In God we trust. All others must bring data.” – W. Edwards Deming. . Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . MORE

Only then can you understand the return on ad spend (ROAS) from your campaigns. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. MORE

Pedro Huichalaf Roa. Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. MORE

Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly. MORE

By being smarter with targeting and ad suppression, marketers boost ROAS. This week, AgilOne announced new integrations with Oracle Marketing Cloud. MORE

In order to define success for a traditional B2B PPC Agency, we must first look at the definition of Return on Ad Spend (ROAS): According to Bigcommerce.com , “ Return On Advertising Spend, is a marketing metric that measures the efficacy of a digital advertising campaign. MORE

If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). Image by oooh.oooh via Flickr. by Tim Peter. MORE

Target ROAS (return-on-ad-spend): If you want to optimize for the value of a conversion, use Target ROAS to help increase conversion value while targeting a specific return-on-ad-spend (ROAS). They also recommend 50 conversions in the past 30 days for Target ROAS. MORE

” After analyzing 20,000 companies in 30 countries, HBR “found that companies selling abroad had an average Return on Assets (ROA) of minus 1% as long as five years after their move.” Globalization is key to Modern Marketing. MORE

We all know traditional metrics like ROA and ROI. Author: Sanjay Dholakia This is going to sound like a bit of a no brainer, but I love the holidays. MORE

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. MORE

The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Author: Mike Stocker Marketing is undergoing rapid and major changes. MORE