markempa

JANUARY 8, 2010

Guerilla Marketing for Consultants by Jay Conrad Levinson and Michael W. If you market or sell professional services or have a complex sale be sure to put these “ best of the decade ” on your reading list. Selling to Big Companies by Jill Konrath. McLaughlin. Writing White Papers by Michael Stelzner. McLaughlin.

Marketing & Strategy 120

Marketing & Strategy Guerilla Marketing Paid Search Agency Service 120

Outgrow

FEBRUARY 25, 2021

Guerilla Marketing. In the offline world, Guerilla Marketing was seen as notorious but something every marketer wanted to try once. In the digital world, Guerilla marketing looks something like this -. 97% of B2B customers cite testimonials and peer recommendations as to the most reliable type of content. Source: Twitter.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Marketing & Strategy 72

B2B Marketing Traction

NOVEMBER 11, 2011

The guerilla marketer makes their competition less stable with its multiple attacks. Southwest found a Blue Ocean Strategy, while the traditional airlines did not fare as well. Guerrilla Warfare. This type of marketing warfare consists of many small attacks in different locations while keeping mobile or agile so you don’t get attacked.

Planning 100

Planning B2B Marketing Marketing & Strategy Paid Search Agency 100

Vidyard

FEBRUARY 1, 2018

Guerilla Gear. You can also shoot different frame rates—including the ever-popular slow-mo video. Smartphone (You already own). Rode Videomicro ~$59. Moment Lens ~$99. Joby GorillaPod ~$25. Under $1000. Mobile and super portable, allowing you to shoot a variety of higher quality videos. Smartphone (You already own).

Video Marketing 85

Video Marketing Product Budget Programs Guerilla Marketing 85

Outbrain

FEBRUARY 12, 2020

Best guerilla marketing campaign – El Paso Zoo. El Paso Zoo in Texas is making a memorable mark this year with a truly guerilla (or cockroach…) marketing campaign. Best native advertising campaign – Budweiser, China. Best packaging campaign – Gü Desserts. Best social media campaign – Junk King.

Advertising Agencies 59

Advertising Agencies Campaigns Paid Search Agency Marketing & Strategy 59

Marketing Craftmanship

FEBRUARY 16, 2017

Conference sponsors do their best to prevent this type of guerilla marketing.). Or you might even consider hi-jacking the conference agenda, by inviting high-value targets to a roundtable discussion / reception at a very exclusive venue near the event.

Conference 100

Conference Lead Scoring Lead Ranking Planning 100

ClickZ

MARCH 4, 2021

Think back to all those guerilla advertising campaigns that would find ways to capture eyeballs at the most ideal moment. When was the last time you read all the Terms & Conditions before jumping into a video call? Your competitor just sponsored the earnings call.

Advertisements 87

Advertisements Advertising Paid Search Agency Guerilla Marketing 87

Customer Experience Matrix

NOVEMBER 9, 2017

Oddly enough, marketing departments have been a little less prone to this sort of guerilla IT development than some other groups. Personal development on a platform like myEinstein poses many of the same risks, although the data within Salesforce is probably more secure than data held on someone’s personal computer or mobile phone.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Budget Programs 120

Single Grain

AUGUST 15, 2023

Key Services: Social media advertising Content marketing Display advertising Guerilla marketing Influencer marketing Website design Storytelling Kryptonite specializes in: They have an experienced team of paid ad professionals to run ads on leading crypto, NFT, and DeFi platforms.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Marketing Craftmanship

APRIL 2, 2015

Conference sponsors do their best to prevent this type of guerilla marketing.). Or you might even consider hi-jacking the conference agenda, by inviting high-value targets to a roundtable discussion / reception at a very exclusive venue near the event.

B2B Marketing 100

B2B Marketing Planning Conference Tactics 100

Belkins

JUNE 30, 2020

As Conrad Levinson, the author of Guerilla Marketing series of books, once said: " There is extraordinary chemistry that exists in long-term relationships." " After my fair share of complicated conversations and attempts to dissuade my client from non-viable ideas, I found some truth in this statement.

Work Management 107

Work Management Marketing Management Guerilla Marketing Advertising Agencies 107

Hubspot

NOVEMBER 28, 2017

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Tone Deaf Tweets. Lackluster New Logos.

Paid Search Agency 78

Paid Search Agency Marketing & Strategy Marketing Guerilla Marketing 78

KoMarketing Associates

JULY 24, 2015

This is some of the best “guerilla” marketing you can get, especially when when it comes to word-of-mouth marketing. .” By improving your company culture through modern employee perks (such as flex time, free snacks and drinks, or fitness classes), you are making your employees your biggest advocates. Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Work Management Marketing Management 120

Convince & Convert

SEPTEMBER 30, 2010

Tags: social media ROI Guest Posts matt ridings social media measurement social media strategy social media success metrics tech guerilla.

Social Media 135

Social Media ROI Media Paid Search Agency 135

Marketing Insider Group

DECEMBER 15, 2014

Guerilla Content: How To Growth Hack Your Way To Content Marketing Success On A Limited Budget. This is where you can turn to what I call Guerilla Content : Guerilla Content: content created with almost no budget, simply be re-purposing things your organization already produces. OK, so now you have a site built.

Guerilla Marketing 100

Guerilla Marketing Content Marketing Work Management Budget Programs 100

6sense

NOVEMBER 9, 2021

You own guerilla and satellite efforts around an event is an alternate strategy to official sponsorship… dinners and passes to the event to meet with key clients. So did we learn anything from the forced online of the past year? Feels a little lazy to just go back to the way it was.

Marketing & Strategy 48

Marketing & Strategy Marketing Marketing Prospects Buyer Personas 48

Delivra

FEBRUARY 6, 2019

Guerilla marketing can be another effective way to raise brand awareness and stand out from the crowd. Guerilla marketing and social media strategies are great when they work, but let’s not forget about the most cost-effective SMB marketing campaigns. Talk about great brand awareness. Beau Rivage Resort & Casino.

SMB 40

SMB Paid Content Planning Campaigns 40

Oktopost

AUGUST 27, 2020

He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee. Seth Godin is the creator of the largest blog on the internet – Seth’s Blog , with over one million readers and seven thousand posts over the past 2 decades.

B2B 127

B2B B2B Marketing Social Media B2B Sales 127

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Most are mind-numbingly dull.

Case Study 100

Case Study Case Studies B2B Marketing B2B 100

DivvyHQ

DECEMBER 12, 2017

Warren Whitlock , Senior Advisor, Guerilla Marketing. Jeff Sauer , Founder, Jeffalytics. “We We should embrace the data, informed and more capable to drive our business as managers.” Tweet this. Smart, mature organizations know ROI comes in many guises, not all sales-related.” Tweet this.

Planning 62

Planning Content Marketing Top of Funnel Content 62

Marketri

JULY 7, 2011

These are just a few inexpensive, guerilla style marketing tactics that are perfect for firms with human capacity and specialized knowledge to share and hands to shake. For more tips, check out latest post on Networking Tips from a Pro and our LinkedIn Blog Posts.

Planning 48

Planning B2B Marketing Marketing & Strategy Guerilla Marketing 48

Single Grain

JULY 22, 2022

Guerilla marketing. Guerilla marketing. Kryptonite has completed over 190 crypto projects and has a 20% engagement rate for its campaigns. Key Services: Social media advertising. Content marketing. Display advertising. Influencer marketing. Website design. Storytelling. Key Services: NFT and crypto promotion strategy. PR marketing.

Paid Search Agency 64

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 64

Vidyard

DECEMBER 29, 2014

Best Guerilla Marketing with Video: TD’s “TD Thanks You” Gifting your customers in unusual ways has a pretty big impact – we saw that with WestJet’s Christmas miracle video in 2013.

Video Marketing 51

Video Marketing Examples Best Practices Marketing 51

ANNUITAS

FEBRUARY 23, 2012

It is here that many vendors seem to go back to guerilla marketing tactics, believing that their mission is to gather as many names of passersby as they can. However there are a few aspects that I hate when it comes to events. The first is what I refer to as the “Gauntlet of the Vendor Showcase”.

Work Management 100

Work Management Marketing Management B2B Planning 100

Hinge Marketing

NOVEMBER 26, 2014

This isn’t guerilla promotion. And as a business development professional, that’s where you come in. The Keys to Great Content. Strong content has a couple of key attributes. It should be: Educational. Your content should teach audiences something valuable, not promote your firm.

Work Management 48

Work Management Marketing Management Marketing Proposals Marketing Prospects 48

Ambal's Amusings

DECEMBER 31, 2009

Seven Creative Guerilla Marketing Tips. You would first take notice of the person(aka target market segment) walking into the car dealership show room and then know what car(aka right content) to show them. Why not apply the same rule when choosing content type to reach your target audience?

B2B Marketing 100

B2B Marketing B2B Sales Marketing Prospects Best Practices 100

Computer Market Research

MAY 24, 2017

Guerilla marketing. Partners are asked to submit the expected ROI that the MDF activity spend will generate. Activity Type. Reimbursable Expenses. Proof-of-Performance/Cost. Advertising. Editorial coverage/PR. Date(s) of activity. Itemized invoice(s). Digital Signage. Production costs. Client(s) name. Photo of signage. ABC Company logo.

Planning 60

Planning Work Management Advertising Agencies Marketing Management 60

SnapApp

JANUARY 23, 2018

In addition to the pre-event promotion, we did a bit of guerilla marketing onsite at the conference. I even had a few folks decline the happy hour, but ask for a meeting with sales. It was incredible, and all from such a simple message. . On the show floor, our salespeople approached attendees with a simple icebreaker: “Want a drink?

Campaigns 63

Campaigns Content Account Based Marketing Best Practices 63

Outgrow

APRIL 27, 2022

From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. How to determine the true value of your content. The importance of the client in marketing. How to stand out as a brand in a competitive marke t.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Hinge Marketing

AUGUST 9, 2016

This isn’t guerilla promotion. Your expertise can drive the success of your content marketing long before you talk to a prospective client. And that’s exactly what happens in the most successful content marketing campaigns. Strong content has a couple of key attributes. It should be: Educational.

Thought Leadership 48

Thought Leadership Marketing & Strategy Webinar Metrics Work Management 48

Hinge Marketing

MAY 18, 2016

This isn’t guerilla promotion. And that’s exactly what happens in the most successful content marketing campaigns. And as we learned earlier, content leads to business growth. Strong content has a couple of key attributes. It should be: Educational. Your content should teach audiences something valuable, not promote your firm.

Marketing & Strategy 49

Marketing & Strategy Webinar Metrics Work Management Business 49

Rev

OCTOBER 14, 2018

We did some guerilla marketing and I was the first company in the space to have a bacon sponsorship at a conference. “I think B2B marketers that have that and really own up to it, I think their job is a lot easier”, he says. The best, or most attractive, advice Ryan gives is to have fun. Have fun, my God. B2B is a blast – I love it.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Marketing & Strategy 113

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Single Grain

JUNE 24, 2019

Buzz marketing campaigns can take all shapes and forms, especially if they're combined with guerilla-marketing strategies. " class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. 5 Notable Buzz Marketing Appeals.

Buzz 105

Buzz Paid Search Agency Marketing & Strategy Advertising Agencies 105

Hubspot

AUGUST 6, 2018

Hallway/Guerilla Usability Testing. After extracting insights from your data, report the main takeaways and lay out the next steps for improving your product or website’s design and the enhancements you expect to see during the next round of testing. The 3 Most Common Types of Usability Tests.

Studies 74

Studies Marketing Websites Guerilla Marketing Design 74

Customer Experience Matrix

DECEMBER 19, 2016

New brands will pay a premium to hire the rare guerilla marketers who can circumvent the gatekeepers to reach new customers directly. They'd offer less selection and favor suppliers who give the best deal to the gatekeeper itself. The risk is low, since customers will rarely be aware of alternatives the gatekeeper doesn’t present.

Work Management 120

Work Management Marketing Management Paid Search Agency Marketing 120

Circle Studio

OCTOBER 12, 2017

Guerilla marketing – Powerful marketing that saturates a market for a brief period with the goal of getting maximum impact for minimum cost. Geotargeting – Delivering particular content to a user in a particular geography or zip code. Impression – The number of times your content is displayed on a social channel, such as Facebook.

Paid Content 60

Paid Content B2B Marketing Planning Advertising Agencies 60