Paid Media vs. Organic Media: Which is Better for Your Brand?
Marketing Insider Group
OCTOBER 7, 2024
Organic media takes a slow-burn approach, but its effects are long-lasting. For paid media, channel metrics like cost-per-click (CPC), return on ad spend (ROAS), and click-through rate (CTR) are indicators of performance. Organic traffic, bounce rate, and time-on-page are good indicators of how well your content is performing.
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