Marketing Insider Group

JULY 22, 2024

Definition of a User Session A user session is when an individual visits your website. Definition of an Engaged Session An engaged session in GA4 is a session where the user has shown meaningful interaction with your website or app. However, a new session begins if the user returns after this period. What Counts as an Engaged Session?

High Quality Lead 306

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 306

The Forward Observer

JULY 19, 2024

His other books include The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies , and The Smart Branding Book: How To Build A Profitable And Resilient Brand , both previously featured on The Marketing Book Podcast.

Advertising 275

Advertising Advertisements Buyer Personas Click Rate 275

Marketing Insider Group

OCTOBER 21, 2024

Then it’s definitely time to revisit your site’s flow because without a streamlined website, you’re not likely to get people to interact with your content or get up close and personal with your brand. Has it been a year?

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Examples 62

Webbiquity

AUGUST 20, 2024

As much as “traditional” B2B SEO still definitely matters, it’s broader than that. The main difference is that instead of links as the gold standard of measurement, it’s appearances around the public web.”

Marketing AI 330

Marketing AI Traffic Marketing Attribution Organization 330

Marketing Insider Group

JULY 30, 2024

Brands must prioritize obtaining definitive consent from customers before collecting their data. Solutions to these challenges include using advanced data management platforms and Customer Relationship Management (CRM) systems. Ethical Considerations Collecting and using any data involves important ethical considerations.

Ethics 316

Ethics Customer Satisfaction Privacy Marketing Management 316

The Point

DECEMBER 30, 2024

Start by defining an accurate ICP, perhaps using data from successful deals, and ensure that marketing and sales are aligned on that definition. Consider a tool like Rev that can analyze your best customers and spot common attributes to help inform ICP definition. Revisit that ICP regularly to adapt to market changes.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

B2BMarketing.net

DECEMBER 12, 2024

The post A Definitive Guide: What Is Data-Driven Marketing And Why Is It Important? A global community where B2Bers come together, Propolis gives you access to insights to make decisions, connect with experts and unlock actionable guides and content – all of this to enable your company to develop and thrive.

Advertising Agencies 52

Advertising Agencies B2B Thought Leadership Planning Lead Ranking 52

Webbiquity

MARCH 18, 2025

It definitely read like AI-produced copy. #4: 1: Grok Grok produced the second-longest content, the linking was excellent, and the copy quality was fairly strong, though a bit adolescent; it read as though produced by a budding writer in their first job out of college (definitely not my style). 3: Gemini 2.0

Marketing AI 164

Marketing AI Work Management Blogger Training 164

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. Following these definitions, exterior ad locations in parking lots or at fueling stations still count as in-store retail media. Ad formats. New customers. Processing.

Media 104

Media Mobile Advertising Banners Display 104

Webbiquity

NOVEMBER 25, 2024

Key features include completely free use; a clean storyboard to combine multiple photos and clips; flexible video editing tools like trim, split, text, and voice-over; and high-definition video export. The Deal: Whether you’re purchasing a subscription or credits for the AI tools, the code works for both!

Marketing Automation Services 198

Marketing Automation Services Work Management Marketing Management Budget Programs 198

Act-On

AUGUST 2, 2024

No data silos, no duplicative sources, no conflicting definitions. This helps build alignment and remove roadblocks — like that long email thread debating whose definition of “conversion rate” is correct. Debating whose data is accurate In a world without an SSOT, data disputes are common.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Marketing Insider Group

APRIL 5, 2023

But the following generic definition of authenticity at least gives us a start. What’s missing from this definition are ideas of trustworthiness and humanity. Take, for example, “my definition” of authenticity, which isn’t mine at all. What is Authenticity? Copyright Office. But does it make a difference?

Marketing AI 351

Marketing AI Lead Ranking Lead Scoring Copyright 351

Salesforce Marketing Cloud

MARCH 31, 2025

A: How I approach AI and integrate it into what I do definitely evolves on a daily basis. So thats definitely one of the inherent challenges. Impostor syndrome can definitely crop up out of the discomfort if you let it. Impostor syndrome can definitely crop up out of the discomfort if you let it.

eCommerce 98

eCommerce Lead Ranking Lead Scoring Enterprise Management 98

Marketing Insider Group

OCTOBER 25, 2021

and instead use the pet’s name — “Fido definitely needs these new treats!”. But definitely be clear about what the email is about, and never deceive by promising something in your subject line that you can’t deliver on in your email. Welcome emails are the one email you definitely do not want to skip sending. Be straightforward.

ROI 353

ROI Email Marketing Planning CAN-SPAM 353

Zoominfo

APRIL 2, 2025

Start Small, Scale Quickly: Begin with a focused initiative perhaps aligning marketing and sales data definitions before expanding to more complex integration challenges. Define Unified Success Metrics: Create shared KPIs that measure the effectiveness of your entire data ecosystem rather than individual components.

Enterprise Management 130

Enterprise Management Marketing & Strategy Marketing Management Marketing Analytics Tools 130

Webbiquity

FEBRUARY 15, 2022

Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Compare this to the definition of lead gen offered by Gartner. Using these definitions, we can glean the relationship and differences between the two. Image credit: Braden Collum on Unsplash.

Demand Generation Agencies 319

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 319

Martech

OCTOBER 30, 2024

To enhance the ICP further, marketing teams must shift away from the traditional customer definition and toward a more accurate framework — the customer ecosystem — to create more accurate, effective targeting. However, as business models get more complex, the traditional definition of a customer becomes less and less applicable.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Lead Ranking Work Management 114

Webbiquity

JANUARY 22, 2025

Definitely more women, but now the group size explodes. Apparently, Grok can’t count, but does at least understand what “diverse” means. I try to add a bit more detail in my next prompt. And yes, it should say “they are looking.” ” I was flustered. Certainly not “4 or 5 people.”

Generation 164

Generation User-Generated Content Impressions Twitter 164

Martech

SEPTEMBER 17, 2024

Google’s defense: Disputed the definition of open-web display ads. Argued the DOJ’s market definition is “gerrymandered,” and that the DOJ is manipulating the boundaries of their definition to make Google out to be the bad guy. Google dominates the publisher ad server. Google runs the ad exchange connecting the two.

Google 110

Google Ad Exchange Bundling Transparency 110

Martech

SEPTEMBER 10, 2024

However, Sam Tomlinson , EVP and Director of Digital Strategy of Warschawski, pointed out several issues with the DOJ’s case: He claims this to be an issue with market definition: “Honestly, Google is right on their market definition point.

Google 110

Google Cost Per Click CPC Ad Exchange 110

Convince & Convert

JULY 31, 2024

Definitely not. Like any rollout of a process or technology change, getting people on board requires leadership, communication, training, reinforcement, and accountability. Opportunities to Grow AI Use Cases Since August, I’ve made a concerted effort in these areas by leading from the front. Has that execution of this been perfect?

Paid Search Agency 145

Paid Search Agency Business Lead Ranking Advertising Agencies 145

Martech

MARCH 27, 2025

Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze.

Acquisitions 102

Acquisitions Terms and Conditions Class Demand 102

Contently

SEPTEMBER 18, 2024

In fact, the definition of creativity is simply “the use of imagination or original ideas.” But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. ” Is now the time to redefine your brand or bring new ideas to the table to present a creative but unified new front?

Creativity 152

Creativity Content Marketing B2B Thought Leadership Content 152

Marketing Insider Group

DECEMBER 15, 2021

This, though, definitely falls on the CMO’s shoulders. There are a lot of ways to set yourself up for success, and having a solid plan is definitely one of them. Not to point fingers but this might be (like, pretty likely is) a problem caused by CEO vision. CEOs just don’t get it. They aren’t aligned with their CMO and their goals.

Marketing Budget 359

Marketing Budget Marketing Budget Creation Research Content Marketing 359

Marketing Insider Group

MARCH 17, 2025

And while this is definitely important, you can’t forget about the role of high-quality content and link building, says Sam Edwards, CMO of Marketer.co. To be successful, you have to emphasize building authority and relevance so that search engines recognize your brand as a trusted source.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Martech

MARCH 25, 2025

Definition of an email newsletter Its essential to start here because the definition varies across different regions. Here are the key questions you should ask along with the answers and why they matter to ensure your email newsletter provides value to your readers and meets your business goals.

Newsletter 112

Newsletter Paid Search Agency Companies Case Studies 112

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then.

B2B Thought Leadership 164

B2B Thought Leadership Lock-In Twitter Thought Leadership 164

Acrolinx

SEPTEMBER 5, 2024

Remember that we mentioned definitions before? It’s also important that the definition can’t explain a word by using the same words. Not a helpful definition, right? So as we saw, definitions are tricky. You might even want to add a definition or explain a term. Let’s revisit them. No high-tech required.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Rules 98

Martech

AUGUST 5, 2024

The need for better criteria and definitions of MFAs The current list of characteristics to distinguish MFA sites, published by the ANA, risks unfairly categorizing legitimate sites due to its broad criteria. The broader impact on the digital advertising ecosystem is concerning.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Guidelines High Quality Lead 114