How to Improve the Quality of Your CPC with Bing

Golden Spiral

Bing?! Everyone Googles, Right? Microsoft was a leader in many categories when it came to technology and applications. From word processing with Microsoft Word and gaming with the Xbox, to a number of digital enterprise solutions such as Microsoft Azure. However, when it comes to search and the new mobile landscape, Microsoft Bing has lagged far behind Google. As such, Bing’s search features, setup, and result page often mirrors that of Google.

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Top Ways to Combat Rising CPC from Google Enhanced Campaigns


Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns.

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Better Manage Your Metrics

Navigate the Channel

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. To truly understand how to improve CPC, a paid search manager must first understand how CPC is calculated.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business.

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Organic vs paid social media: 12 myths vs realities


Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis.

B2B Pay Per Click Advertising


Interview with Terry Whalen from CPC Search. Tags: Landing Pages & Forms Pay-Per-Click Advertising b2b cpc search eloqua landing page optimization lead scoring marketo pay-per-click ppc search advertising sfga terry whalen To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in.

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Executives Are in Love with the Wrong Kind of Data

Marketing Insider Group

You can measure your traffic-generating ads in terms of CPC or CPM or CPA. In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique.

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A Guide to Google AdWords Paid Search Bidding Strategies


If you goal is website conversions, it’s usually best to allow Google to optimize your bids with Smart Bidding (below), If your goal is purely traffic , focusing on clicks is the way to go, and cost-per-click (CPC) bidding may be right for your campaign. Enhanced Cost Per Click (CPC).

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not.

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Is it best to start with CPM, or CPC? Looking to include social media advertising as part of your demand generation mix in the new year?

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How We Drive Quality Leads With Ungated Content On LinkedIn


When it comes to CPC vs. CPM, we typically start with CPC-based bidding because for us, we care more about clicks than impressions, but more on that later. 6) Monitor performance and experiment with CPC vs. CPM bidding.

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An SEO’s Guide to Bottom-of-Funnel Keywords


Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information. A high CPC may indicate that the word itself is bid on a lot by advertisers and it might confirm that a keyword is truly bottom-of-funnel.

An SEO?s Guide to Bottom-of-Funnel Keywords


Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information. A high CPC may indicate that the word itself is bid on a lot by advertisers and it might confirm that a keyword is truly bottom-of-funnel.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Spear’s engagement began with an audit and assessment of the pilot campaign, to gauge what learnings could be gleaned from the experiment, and also to help provide baseline data on which to project Cost Per Click (CPC) and potential ROI.

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Don't Fall For These 24 Myths About Facebook Ads [Free Guide]


But aren ' t CPC rates skyrocketing and lead generation ads taking over? Just because CPC is going down, doesn't mean marketers should use more of these ads. Myth: CPC on all ad types are skyrocketing as more and more advertisers are competing on the Facebook for Business Ads platform.

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LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Available On a CPC Basis. Although LinkedIn has had a CPC option before, the format and placement puts Sponsored Updates on par with other content updates, not relegated to low visibility ad space. Have you felt like social advertising just wasn’t right for your B2B marketing?

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Cost-per-Click (CPC).

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click


To keep it simple, I focus on the following rule types: Keyword Level: Maximum CPC (Cost-per-click), Top of Page CPC (1st 3 ad positions), First Page CPC, and Pause. Ad Group Level: Default Maximum CPC, Pause.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click


To keep it simple, I focus on the following rule types: Keyword Level: Maximum CPC (Cost-per-click), Top of Page CPC (1st 3 ad positions), First Page CPC, and Pause. Ad Group Level: Default Maximum CPC, Pause.

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Cost Per Click Reduction Strategy in Google AdWords


Examples: Ad position above 3 and average CPC is over $30? Conversion rate less than 1% and CPC over $30? Test Google’s Enhanced CPC bidding algorithm and let Google automatically tweak bids to maximize conversion rate.

Promoted Content: 5 Steps to Take Before Launch

KoMarketing Associates

Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. With the CPC models that these platforms employ, it can be easy to start spending money, and doing so at a rapid rate. Keep in mind, the easier it is for the platforms to gain clicks to your content, the lower the CPC.

RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC


For one, as the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some. Opentopic blog >> Paid search is a pretty awesome channel. Obviously, I’m a huge fan – I built a company around it. But it’s not without its challenges.

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Why LinkedIn is Better for Marketing at Scale

Navigate the Channel

It is the most used tactic, which means that marketing this way will increase competition and bring you higher CPC rates. When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn.

The Definition of Quality Score [In Under 100 Words]


Higher Quality Scores tend to lead to lower costs-per-click (CPC), which translate into lower costs per conversion. Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign.

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How to Evaluate Demand Opportunities in 5 Steps


Simultaneously, there are tons of vendors and media that sell opportunities to drive that demand -- that could be ad buys on a cost per click (CPC) or cost per impression (CPM) basis, opportunities to participate in events/conferences where your audience will be, or a number of other possibilities.

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5 Best Practices for B2B Success with LinkedIn Ads

KoMarketing Associates

Last year, LinkedIn advertisers saw an average CPC of $6.50 (compared to $2.32 With an average CPC that’s 180 percent higher than AdWords, conversion rate goals will also need to be increased that much in order to see the same cost per conversion. Finding the right audience is essential to any B2B paid advertising campaign. To reach that audience, it comes as no surprise that companies are expanding their paid efforts beyond simply search advertising.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight


Cost per click (CPC) and cost per form fill: If you are using online advertising tactics like pay-per-click (PPC), these metrics are relevant to calculating the cost of each lead. This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand.

Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

For example, you can set your bid adjustment for one ad group as follows: Bid of broad match= the original CPC *0: it means the broad match search term will not trigger the ads. Bid of phrase match= the original CPC *1: it means the CPC will keep the same if the search term is the same as the target phrase. Bid of exact match= the original CPC *2: it means the CPC will be doubled and the traffic is more qualified if the search term is the exact match of your target phrase.

Facebook vs. Google: Choosing Between Digital Advertising Giants


Keep reading to learn whether you’ll see less expensive cost-per-click (CPC) and more powerful return-on-investment (ROI) from Facebook or Google. CPC for Google is significantly higher than Facebook, though. Facebook and Google.

Key Content Marketing Metrics For the Fearless Marketer

Modern B2B Marketing

The value of organic search traffic can be identified by looking at the average cost per click (CPC) you would have needed to spend in order to drive that traffic to your website or landing pages. Then simply multiply the CPC by your content marketing organic search visits.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker. Can you still make money blogging ? Or is it too late to get in to the game?

63 Digital Advertising Terms Every Marketer Should Know


Cost per Click (CPC) : How much an advertiser pays, on average, for each ad click. CPC is calculated by dividing the total amount spent on a campaign by the number of clicks generated. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary.

The 3 Most Effective Ways to Grow Your Email List


Since high-performing content gets such a low CPC on Facebook, the cost-per-acquisition remains low, even if only 3 percent of readers sign up. As a content strategist, I ask people about their content marketing goals every day. Sometimes I almost feel like a fast food worker.

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10 SEO measurements every marketer should know


Cost Per Click (CPC) : Although you don’t buy keywords in an SEO campaign, it’s still good to know what people pay for them. This gives you the value of your keywords measured on a CPC (Cost Per Click) basis. Photo credit: Danard Vincente.

Don’t sabotage your own PPC campaign

EMagine B2B Blog

I recently saw an interesting post about Pay Per Click …actually an interview of CPC Search’s Terry Whalen, conducted and written up by Jep Castelein over at LeadSloth. Having done both myself, I can agree with Terry that B2B PPC is more of a challenge to get right than B2C …mainly because the lower lead volumes [.].

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Google Keyword Tool vs.Traffic Estimator: How Do They Differ?


Google Keyword Tool is a great tool to find monthly search volumes, average cost-per-click (CPC), analyze the competitive nature of a specific query, find additional keywords, a quick snapshot of seasonality, and more!…

Google AdWords' New Ad Rank Formula: What You Need to Know


Up until this October, and for many years, this was the formula for Google Ad Rank: Your Ad Rank was simply your max CPC bid (the most you were willing to pay per click) multiplied by your Quality Score.

What Does the Future of Facebook Advertising Look Like? [New Data]


Which types of Facebook ads are becoming more and less competitive in each market based on CTR, CPC, ad distribution, and budget. While the content your business creates is important, delivering it to the right people is easily half the battle.

Facebook ads vs Google adwords: 7 key criteria to decide


Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ).

Customer Acquisition Via Email Has Quadrupled Over the Last 4 Years

Marketing Action

The study breaks out acquisition by channels (including PPC, CPC, email, Google, organic, referral, banner, Facebook, affiliate, Twitter, CPM).