Marketing Funnels Related Topics 
SendX
SEPTEMBER 20, 2024
In the dynamic realm of digital marketing, a meticulously crafted email marketing funnel is not just an asset—it's a necessity. This comprehensive guide will equip you with cutting-edge strategies to construct a high-performance email funnel that drives measurable results.
Webbiquity
AUGUST 19, 2024
What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.
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Martech
JANUARY 14, 2025
How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.
Martech
OCTOBER 30, 2024
Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. The winding customer journey Moroney, co-founder of Storybook Marketing, a demand generation agency specializing in B2B SaaS, laid out a plan for solving this problem. But … How do you do it?
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays!
Marketing Insider Group
SEPTEMBER 9, 2024
Having an effective sales funnel is crucial for converting prospects into loyal customers. A good funnel conversion rate is typically between 3% and 5%. Optimizing your sales funnel can make the difference between a thriving business and a struggling one, so understanding your funnel is worth your time and effort.
Marketing Insider Group
MARCH 22, 2021
You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. That’s why top-of-funnel content is critical. What is Top-of-Funnel Content?
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. Achieve full cycle ABM: Moving beyond the top of the funnel.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. These 16 plays are aligned to different stages of the sales funnel.
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As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And the best part is, it can apply to content for all stages of your funnel! In this webinar, we’ll cover: How to establish an inbound program that will attract leads.
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. This is unfortunate because it is a necessary conversation.
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