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Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. MORE
Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. MORE
In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. MORE
So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick. MORE
Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow. MORE
Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”. You may be thinking, why not push back? Unfortunately, it’s not that simple. MORE
20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. MORE
What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? MORE
In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. MORE
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. MORE
If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing MORE
It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. MORE
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. MORE
Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. MORE
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. MORE
Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home setup guides. MORE
Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? MORE
B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. MORE
If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment. MORE
What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? MORE
Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. MORE
If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement. MORE
We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. MORE
Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. MORE
We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. MORE
Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres. MORE
We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business. MORE
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. MORE
I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. MORE
Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature. MORE
I can hear you now. Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. MORE
Marketing Insider Group
MARCH 31, 2020
It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020.
Marketing Insider Group
APRIL 6, 2020
We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing.
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Marketing Insider Group
MARCH 30, 2020
Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow.
Marketing Insider Group
MARCH 10, 2020
What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business?
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
Marketing Insider Group
NOVEMBER 20, 2019
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include.
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Marketing Insider Group
MARCH 30, 2020
In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success.
Marketing Insider Group
NOVEMBER 11, 2019
Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres.
Marketing Insider Group
NOVEMBER 12, 2019
We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months.
Marketing Insider Group
NOVEMBER 26, 2019
Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
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Marketing Insider Group
NOVEMBER 13, 2019
So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick.
Marketing Insider Group
DECEMBER 18, 2019
Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here.
Marketing Insider Group
NOVEMBER 6, 2019
Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home setup guides.
Marketing Insider Group
NOVEMBER 11, 2019
We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Marketing Insider Group
MARCH 17, 2020
Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI.
Marketing Insider Group
NOVEMBER 14, 2019
Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”. You may be thinking, why not push back? Unfortunately, it’s not that simple.
Marketing Insider Group
NOVEMBER 18, 2019
I can hear you now. Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked.
Marketing Insider Group
NOVEMBER 19, 2019
If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.
Advertiser: ZoomInfo
In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?
Marketing Insider Group
SEPTEMBER 25, 2019
If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment.
Marketing Insider Group
MARCH 16, 2020
Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads.
Marketing Insider Group
MARCH 18, 2020
In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming.
Marketing Insider Group
OCTOBER 1, 2019
What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information?
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Marketing Insider Group
SEPTEMBER 17, 2019
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over.
Marketing Insider Group
SEPTEMBER 16, 2019
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself.
Marketing Insider Group
SEPTEMBER 23, 2019
Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy?
Marketing Insider Group
SEPTEMBER 11, 2019
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.
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Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
DECEMBER 17, 2019
B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas.
Marketing Insider Group
AUGUST 26, 2019
20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation.
Marketing Insider Group
SEPTEMBER 11, 2019
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.
Marketing Insider Group
JANUARY 9, 2018
If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Marketing Insider Group
AUGUST 14, 2019
Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods.
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