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How Will AI Change the Face of Digital Marketing in 2019?
Marketing Insider Group
JANUARY 7, 2019
Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed.
Marketing Insider Group
How Deep Learning Will Drive The Future of Marketing
Marketing Insider Group
JANUARY 16, 2019
Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology.
The Best Marketing Conferences To Attend In 2019
Marketing Insider Group
JANUARY 8, 2019
I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place?
The Ultimate List of Content Marketing Examples
Marketing Insider Group
JANUARY 7, 2019
It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago.
Lead Generation Companies: How to Pick a Right One
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
The 7 Biggest Mistakes You’re Making in Content Marketing
Marketing Insider Group
DECEMBER 18, 2018
Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically.
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The Rise and Fall of the Social Media Influencer
Marketing Insider Group
JANUARY 17, 2019
Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them.
The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond
Marketing Insider Group
NOVEMBER 12, 2018
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.
How to Transform your Content Marketing with Artificial Intelligence
Marketing Insider Group
JANUARY 3, 2019
Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your competitors.
How to Use Video Marketing to Tell Your Brand Story
Marketing Insider Group
JANUARY 15, 2019
Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective.
7 Cold Calling Tactics You Aren't Using but Should Be
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
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What Is Smart Content And How Can It Work For You?
Marketing Insider Group
JANUARY 8, 2019
Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency! Smart content” is one of those terms that has popped up in the last few years.
4 Practical Tips to Get Your Business Ready and Set for 2019
Marketing Insider Group
JANUARY 9, 2019
With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.
How to Balance Design for Brand and Demand
Marketing Insider Group
JANUARY 10, 2019
If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place.
4 Trending B2B Marketing Strategies (Not Tactics) for 2019
Marketing Insider Group
DECEMBER 10, 2018
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.
How B2B Marketing is Changing in 2018
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Best Digital Marketing Tools for Small Businesses
Marketing Insider Group
NOVEMBER 26, 2018
One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs.
Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?
Marketing Insider Group
OCTOBER 30, 2018
We’re all bought in on content marketing. Right? Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community.
Why B2B Marketers Should Shift to a Conversational Voice and How To Do It
Marketing Insider Group
OCTOBER 15, 2018
One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service.
Content Marketing Guidelines: Why and How To Create Them?
Marketing Insider Group
NOVEMBER 29, 2018
Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers.
Best Practices for Selling to Government Agencies
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
10 Proven Ways to Reduce Your Bounce Rate
Marketing Insider Group
DECEMBER 10, 2018
Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […].
6 Examples of AI Marketing
Marketing Insider Group
DECEMBER 5, 2018
Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.
Half of Marketers Aren’t Getting CX Right, Here’s Why
Marketing Insider Group
OCTOBER 1, 2018
Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX.
Top 10 Visual Content Rules You Probably Still Neglect
Marketing Insider Group
OCTOBER 3, 2018
In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs.
Paradigm of Strategic Value-Based Discounting for the B2B Industry
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
How Mobile is Dominating the Customer Journey (and Why You Should Care)
Marketing Insider Group
JANUARY 16, 2019
It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens.
What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts
Marketing Insider Group
NOVEMBER 20, 2018
As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again.
7 Content Marketing Trends You Need To Follow
Marketing Insider Group
SEPTEMBER 25, 2018
Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.
5 Steps to Creating a Content Marketing Campaign
Marketing Insider Group
OCTOBER 8, 2018
When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs.
The Account-Based Marketing Playbook
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Account-Based Marketing is a strategy, not a solution.
Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them
Marketing Insider Group
SEPTEMBER 17, 2018
Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.
5 MarTech Trends That Will Evolve Marketing In 2018
Marketing Insider Group
JANUARY 9, 2018
If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing
7 Ways to Reboot Your Brand’s Content Marketing Strategy
Marketing Insider Group
OCTOBER 10, 2018
Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.
Enhance Personalization with Artificial Intelligence
Marketing Insider Group
DECEMBER 19, 2018
Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions and preferences.
The Sales Enablement Handbook
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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
How to Use Trust Signals to Boost Online Conversions
Marketing Insider Group
JANUARY 15, 2019
Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services.
Email Marketing Quick Tips to Increase Open Rates
Marketing Insider Group
SEPTEMBER 24, 2018
Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media.
What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs
Marketing Insider Group
DECEMBER 27, 2018
Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs.
How to Boost Your Conversion Rate With Predictive Lead Scoring
Marketing Insider Group
JANUARY 14, 2019
To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads? It can be very difficult for a human to accurately identify high-quality leads, even with a large amount of data.
Lead Gen and Engagement: Find your Marketing Sweet Spot
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.
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