Marketing Insider Group

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

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How to Gain Buy-In for Content Marketing

Marketing Insider Group

You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers who are using content marketing today.

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Why Content Marketing Is Important

Marketing Insider Group

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side.

Marketing 101: What Is Content Marketing?

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

5 Critical Tips for Making Your Content Marketing Strategy More Video Centric

Marketing Insider Group

As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment.

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How to Reduce, Reuse and Repurpose Top-Performing Content Into Visuals

Marketing Insider Group

Let’s just say it upfront: creating content is time-consuming. Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we’ve seen many times over, that isn’t the case.

12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group. Content Marketing

Why Consistent, Quality Content Is The Only Choice for Marketing Your Business

Marketing Insider Group

Do you remember the days when keyword stuffing was the way to go? People would determine a few keywords and cram it into as many places on their website as they possibly could.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Employee Activation Is the Future of Marketing

Marketing Insider Group

What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here.

GDPR: What It Means and How to Make Your Website Compliant

Marketing Insider Group

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites.

7 Content Marketing ROI Templates and Tools

Marketing Insider Group

You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it.

7 Simple Ways to Make Your Marketing More Agile

Marketing Insider Group

It’s very easy to get caught up in the specific processes involved in making marketing Agile. Creating a backlog, conducting retrospectives, and striving for cross-functional teams are all worthy goals, and each of these should be on your Agile marketing roadmap. But the truth is, there are things you can begin doing today that will […]. The post 7 Simple Ways to Make Your Marketing More Agile appeared first on Marketing Insider Group. Marketing Strategy

How to Build a Killer Content Marketing Team

Marketing Insider Group

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company

Marketing Insider Group

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.

5 Professional Services Marketing Strategies To Attract and Convert More Leads

Marketing Insider Group

While 23% of jobs have been lost in the manufacturing sector in the last 5 years, professional service jobs have increased by 35%.

How To Get Your Emails to Stand Out When Everybody Else is Sending Spam

Marketing Insider Group

“Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy.

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5 Benefits of Marketing Automation Software for Small Businesses

Marketing Insider Group

For a lot of small businesses, the company budget calls the shots more than the business owner. And, let’s face it, budgets as CEOs tend to demand a lean ship, forcing management to take a conservative approach to any type of capital or labor investment decisions.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

This Is the Secret to Being as Productive as an Entire Marketing Team

Marketing Insider Group

For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole.

What to Do When Great Content Falls Short of Your Content Goals

Marketing Insider Group

There’s a lot of pressure on your content to perform. After all, brands who get content marketing right are known to get 7.8 times the website traffic of those who haven’t yet cracked the content nut.

The Streamlining Strategy for Eye-Opening Productivity

Marketing Insider Group

It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected.

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

How to Use LinkedIn in Your B2B Content Marketing Strategy

Marketing Insider Group

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing.

Why Pantone’s Color of the Year is Perfect for Marketing

Marketing Insider Group

The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message.

Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change.

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6 B2B Facebook Profile Hacks

Marketing Insider Group

The whole world knows what Facebook is. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity. And data privacy issues aside, there’s not much that has tarnished its brand.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Sorry, Your B2B Content Is TL;DR

Marketing Insider Group

We all have that friend — you know, the one who is constantly texting you their life story. If you even bother to open their message, you skim and well, mostly ignore. You reply, “Oh no, it’ll get better,” hoping you’re at least in the ballpark of appropriate responses.

Weekend Reading: “Friend of a Friend” by David Burkus

Marketing Insider Group

For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend.: Understanding the Hidden Networks That Can Transform Your Life and Your Career.

Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.

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Why Written Content Is More Important Than Ever In 2018

Marketing Insider Group

The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

Marketing Insider Group

Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals.

You’re Only as Strong as Your Annual Marketing Plan

Marketing Insider Group

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year.

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Need a Better Marketing Strategy? Use a Digital Strategy Template

Marketing Insider Group

How strong is your organization’s digital marketing strategy?We We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to your goals can you ever hope to achieve them.If

Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment

Marketing Insider Group

This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). In fact, the surge of articles “advising” how to deal with this group is now dying down.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.