Marketing Insider Group

JULY 21, 2020

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing.

Stats 376

Stats Mobile Statistics Studies 376

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences.

Examples 250

Examples Amazon Startup B2C 250

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI?

Measurement 280

Measurement ROI Content Marketing Content 280

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry.

Examples 198

Examples Best Content Marketing Content 198

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. Hear that? Never. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals.

Gatekeeper 261

Gatekeeper Strategy Leads Lead 261

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter?

Lead Nurturing 229

Lead Nurturing Autoresponder Leads Lead 229

Marketing Insider Group

SEPTEMBER 3, 2020

Are you getting started with retargeting ads? Perhaps you’ve heard of them, understand the basics, and want to learn more. Well, you’ve landed in the right place. In this guide, you’ll find out what retargeting ads are, how they work, and the goals they can help your business achieve.

Clickthrough 249

Clickthrough Demand Generation Campaign Ads 249

Marketing Insider Group

SEPTEMBER 16, 2020

You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. .

Linkedin 223

Linkedin Strategy Business Tagging 223

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert.

Campaign 233

Campaign Email Demand Generation Segmentation 233

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Marketing Insider Group

SEPTEMBER 23, 2020

You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them. Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily.

Custom Publishing 202

Custom Publishing Content Marketing Customer GPS 202

Marketing Insider Group

SEPTEMBER 23, 2020

You want your blog to knock it out of the park. But where should you start? One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs.

Companies 202

Companies Content Marketing Content Portal 202

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit.

Work 242

Work CPL Urgency Demand Generation 242

Marketing Insider Group

AUGUST 27, 2020

How do you really truly determine whether or not your business is a success? . Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working.

Business 249

Business GPS Benchmark Trigger 249

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Marketing Insider Group

SEPTEMBER 29, 2020

As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Many decide to experiment with an Agile pilot to see how this approach would go for their teams.

Test 170

Test Review Income Benchmark 170

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money.

Examples 169

Examples Companies Content Marketing Brand 169

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing.

CMO 239

CMO Touchpoints Income Satisfaction 239

Marketing Insider Group

SEPTEMBER 3, 2020

You might think you know your customer inside and out, but what you really know are the likes, dislikes, and behaviors of your ideal customer. In reality, each person engaging with your brand is unique. A one-size-fits-all approach to marketing fails to account for their individual quirks.

Segmentation 234

Segmentation Strategy Customer Word of Mouth 234

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Marketing Insider Group

AUGUST 24, 2020

No matter how interesting the topic, every content creator starts running out of content ideas at some point.

Keyword 247

Keyword Content Writing Search 247

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use.

Conversion Rate 224

Conversion Rate Rate Tactics Conversion 224

Marketing Insider Group

SEPTEMBER 9, 2020

Marketers are under increasing pressure to show measurable results to the business. Marketing attribution is something I’ve been a little obsessed with since I started blogging. In the end, you have to be willing to take accountability for the success (or failure) of your marketing activities.

Multi-Touch 220

Multi-Touch Touchpoints Aggregator Differentiation 220

Marketing Insider Group

AUGUST 19, 2020

Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers.

Lead Generation 243

Lead Generation Generation Leads Lead 243

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Best Practice

Marketing Insider Group

SEPTEMBER 21, 2020

The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience.

Lead Qualification 191

Lead Qualification BANT MQL Analysis 191

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Really well, it turns out.

Examples 212

Examples Demand Generation Government Segmentation 212

Marketing Insider Group

SEPTEMBER 23, 2020

When I joined my longtime colleague and friend Howard Dresner at his company Dresner Advisory Services earlier this year, I was excited to be going back to my roots in Business Intelligence (BI).

Business 181

Business Conference Class Spot 181

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads.

ROMI 208

ROMI CPL Churn Rate Income 208

Advertiser: ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Best Practice

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend.

Cost 235

Cost Content Marketing Content Vertical 235

Marketing Insider Group

AUGUST 20, 2020

Accountability is something that is incredibly important in order for the departments within a company to work well together. Unfortunately, in a corporate environment, in this age of “consensus,” it is not easy to assign or accept.

Multi-Touch 230

Multi-Touch Touchpoints B2B Demand Generation 230

Marketing Insider Group

SEPTEMBER 22, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages.

Lead Generation 180

Lead Generation Generation Campaign Tips 180

Marketing Insider Group

SEPTEMBER 1, 2020

It’s the element of surprise. That moment three minutes into his hit single, “In the Air Tonight”, when Phil Collins explodes into a groundbreaking drum solo that inspired a decade of imitators. It’s something that content marketers should keep front and center in their toolbox.

Storytelling 216

Storytelling Brand Branding Deliverability 216

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Sales

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing.

Linkedin 265

Linkedin Strategy Income Startup 265