Marketing Insider Group

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding?

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

Content creation is the cornerstone of a successful inbound marketing strategy.

5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.

10 Podcasts That Will Foster Innovation and Growth in Marketers

Marketing Insider Group

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge?

The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own – no matter how savvy you are.

The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

7 Steps to Effective Brand Storytelling

Marketing Insider Group

Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience.

How to Start a Content Marketing Plan in 7 Easy Steps

Marketing Insider Group

Intentions will only get you so far in life. That’s why we’re planners. We know that to achieve something, you must build a path. That same logic applies to content marketing. If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect.

The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

How to Boost Employee Content Marketing and Leverage It

Marketing Insider Group

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos.

How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs.

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions.

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself.

6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Use But Don’t Abuse: 5 Tips for Content Creators

Marketing Insider Group

Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field.

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18 Lessons We’ve Learned from a Year of Virtual Marketing Events

Marketing Insider Group

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

Batman and Robin, peanut butter and jelly. PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily.

PR 177

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors.

The Ultimate List of Content Amplification Tools

Marketing Insider Group

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. That’s the process of content amplification, and there are many ways to achieve it.

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Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies.