Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.

Paid Search Agency 268

Paid Search Agency Paid Content Search Marketing Lead Scoring 268

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? our own recent research (report coming soon!) show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED.

Ideal Customer Profiles 312

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 312

Marketing Insider Group

FEBRUARY 6, 2023

A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky , several important lessons. For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably never be broken, and is called by many the greatest hockey player of all time. “You miss 100 percent of the shots you never take” is one lesson.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Marketing Insider Group

FEBRUARY 6, 2023

Website redesign mistakes can ruin the face of your business. The design and functionality of your website play a major role in generating revenue, and ultimately determine whether or not your audience trusts you. In today’s digitally-dependent landscape, how you choose to revamp your website is critical to its ROI. You already know you want a website designed to increase traffic, drive leads and enhance your brand’s credibility – but how can you make it happen?

Marketing Websites 155

Marketing Websites Lead Scoring Lead Ranking Opt-out 155

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA. The workshop was a presentation of recent research with interactive group discussions and was the perfect “prequel” for a great conference I discussed in “ Momentum ITS

Thought Leadership 161

Thought Leadership B2B Thought Leadership Planning Account Based Marketing 161

Marketing Insider Group

NOVEMBER 7, 2022

Do you want to be known as a leader in your industry? For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals. As a family-owned and locally-focused business, Oberer also aimed to be considered a local expert by current and potential residents. The team at Oberer, headed by Marketing Director Traci Bohn, has long known that content marketing was the right approach to establish this reputation.

Lead Scoring 192

Lead Scoring Lead Ranking Traffic Advertising Agencies 192

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered!

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Topics covered in SaaS content are often technical.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? If you said to grow organic traffic , you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. It turns that traffic into real leads , conversions, sales, and ultimately even brand advocates.

Top of Funnel 349

Top of Funnel Peer-to-peer Buyer Personas Content 349

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? The answer is unquestionably yes. Your blog makes your website and products more visible and accessible to your current and potential customers.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Marketing Insider Group

NOVEMBER 30, 2021

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Marketing Insider Group

JULY 6, 2021

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?).

Social Media 362

Social Media Media Business Custom Publishing 362

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Your efforts, campaigns, and strategies are all trackable and measurable.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

MAY 31, 2021

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo. Platforms like Instagram, Facebook, Twitter, and YouTube have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will help your business grow in 2021 and beyond.

Social Media 293

Social Media Examples Media Brand Identity 293

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business.

Budget Programs 307

Budget Programs Paid Content Planning Startups 307

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

MARCH 10, 2021

What is visual content marketing? As you promote your brand online, it’s important to recognize how visual our world has become. Gifs, influencer photos, Youtube clips, TikToks … the Internet is flooded with images. In fact, that’s what digital aficionados have come to expect. The heyday of expecting consumers to sift through 100-page manuals is over.

Impressions 363

Impressions Trust Marketing Paid Search Agency User-Generated Content 363

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Marketing Insider Group

DECEMBER 28, 2020

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. The key is to have the right MarTech stack, but what is MarTech exactly?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

NOVEMBER 25, 2020

It can be difficult to stand out from the competition—no matter what industry you’re in. But if you’re looking to differentiate yourself from your competition and attract new clients, you have to be unique. If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report.

Paid Content 293

Paid Content B2B Marketing SEM Paid Search Agency 293

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Nor can you do so without the ability to execute on it consistently.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Fortunately, there’s a simple solution to tackling the biggest ones. Key Takeaways. You don’t need a large budget to rank organically or compete with big business.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

OCTOBER 14, 2020

Another season of ABC’s The Bachelorette has infiltrated our screens. This time, we’re putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut. Each season, millions of people tune into the drama to watch gorgeous singles find “the one.” If you’ve never personally experienced the addictive entertainment, think of a train wreck – it’s hard to look away.

Planning 354

Planning Content Marketing Content Impressions 354

Marketing Insider Group

OCTOBER 8, 2020

Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app. Many B2B companies have chosen to simply ignore TikTok because it doesn’t fit their demographic, time restrictions, and overall message.

B2B Marketing 310

B2B Marketing Video Marketing Planning B2B 310

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Marketing Insider Group

SEPTEMBER 1, 2020

Agile software development teams measure their progress by delivering useful features and functionality. The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” But what happens when you don’t create software? How do we accurately measure the progress of other kinds of Agile teams? Each individual team will work out their own precise success metrics, but overall Agile teams need to focus on regular value delivery.

Planning 244

Planning Work Management Marketing Management ROAS 244

Marketing Insider Group

SEPTEMBER 1, 2020

It’s the element of surprise. That moment three minutes into his hit single, “In the Air Tonight”, when Phil Collins explodes into a groundbreaking drum solo that inspired a decade of imitators. It’s something that content marketers should keep front and center in their toolbox. It’s the point at which a story turns from despair to hope.

Storytelling 333

Storytelling Brand Identity Branding Marketing Agencies 2 333

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. Hear that? Never. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Marketing Insider Group

JULY 21, 2020

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Our team put together this Agile marketing glossary for Agile newbies that need to learn the language of agility quickly as well as mature Agilists that want a handy reference guide by their side as they explore new facets of the methodology with their teams.

Planning 208

Planning Work Management Marketing Management Allocation 208

Marketing Insider Group

JULY 21, 2020

Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here.

Lead Generation 308

Lead Generation Top of Funnel Marketing AI Lead Scoring 308

Marketing Insider Group

JULY 21, 2020

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290