Marketing Insider Group

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)

The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent

Marketing Insider Group

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and […].

Cost 109

Trending Sources

7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

Trust 159

Modern Marketing Transformation – Why It Won’t Work Without the Right Culture

Marketing Insider Group

The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up?

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

Not getting the impact you expected from your content marketing efforts? There are two possible reasons this could happen. Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula.

The Future of Content Marketing — 3 Predictions You Need To Know

Marketing Insider Group

Just when you believe you’ve caught up with all the greatest techniques and tools, you look up from all your hard work – the riveting video campaigns, your exciting new influencer partnership, hey, you’ve even become agile! only to find out the content marketing landscape is shifting again.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market.

5 Painful Truths Damaging Your Content Marketing Strategy

Marketing Insider Group

Facing the truth isn’t easy. But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Is Your Content Fresh Enough to Attract Google?

Marketing Insider Group

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content.

Google 155

It’s Time For Marketing That Matters

Marketing Insider Group

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience.

Rules 143

8 Creative Examples of the Use of Color Psychology in Marketing

Marketing Insider Group

Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […]. The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group. Content Marketing

6 Inspiring Content Marketing Examples from an Uninspiring Industry

Marketing Insider Group

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group. Content Marketing

How to Measure Your Content Marketing ROI

Marketing Insider Group

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. Content Marketing

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

5 Bold Ideas for Content Strategists in 2017

Marketing Insider Group

You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock.

The Psychology of Colors in Content Marketing

Marketing Insider Group

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.

Why Demand Generation Requires a Strategic Mindset

Marketing Insider Group

Demand generation is complex. 7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group. Demand Generation

4 Big Reasons Your Email Campaigns Are Being Ignored

Marketing Insider Group

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. Content Marketing

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

6 Content Marketing Research Tools You’ll Fall in Love With

Marketing Insider Group

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […]. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. Content Marketing

How to Make Your Blog Posts Generate Serious Leads

Marketing Insider Group

Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not. If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying. B2B marketers garner 67 percent more leads when they use a blog than when they […]. The post How to Make Your Blog Posts Generate Serious Leads appeared first on Marketing Insider Group. Content Marketing

Why HR Is The New Marketing

Marketing Insider Group

In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]. The post Why HR Is The New Marketing appeared first on Marketing Insider Group. Marketing Strategy

5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

9 Digital Marketing Lies You Should Stop Believing

Marketing Insider Group

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value.

Banner 143

Content Marketing Without a Blog – Is It Possible?

Marketing Insider Group

There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. The post Content Marketing Without a Blog – Is It Possible? appeared first on Marketing Insider Group. Content Marketing

Is Your Content Marketing Aligned with Your Buyer Journey?

Marketing Insider Group

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?".

Lead Nurturing’s Biggest Challenges

Marketing Insider Group

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

25 Content Marketing Stats to Guide Your 2017 Strategy

Marketing Insider Group

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy.

Stats 140

7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […]. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group.

Plan 109

8 Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature […]. The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group. Content Marketing

Is Influencer Marketing 2017’s Most Trendy Trend?

Marketing Insider Group

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly?

Trends 129

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Master Social Media Marketing in 2017

Marketing Insider Group

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop.

6 Rules for Successful Event Promotion on Twitter

Marketing Insider Group

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow.

3 Tips For Affiliate Marketers In 2017

Marketing Insider Group

Are you an entrepreneur who is looking for another mode of revenue? Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas.

Tips 122

If Your Content Isn’t Customer-Focused It’s Not Making an Impact

Marketing Insider Group

Dear marketing professional, meet your new (very demanding) boss. Your customer. Today, top marketers are using content marketing not to persuade, but to engage with the consumer, meeting buyers where they stand, providing what they want.

Demand 124

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.