Martech
FEBRUARY 26, 2025
B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers feeling the pressure your customers are, too. They’re more cautious, less engaged and increasingly selective about where they spend their time and money. Before you can get B2B buyers to purchase from you, you must get them to care.
Webbiquity
FEBRUARY 25, 2025
Contributed post. Hitting send doesnt mean your email will be opened, let alone read. Inbox clutter, generic messaging, and poor timing all contribute to dismal open rates, leaving marketers wondering why their carefully crafted emails never click (so to speak) with the right audience. Image credit: Microsoft Stock Images While email marketing remains a powerful tool, standing out in a sea of unread messages requires a strategic approach.
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Navigate the Channel
FEBRUARY 27, 2025
How many new deals fall through because no one followed up? If youre running a B2B website, chances are, its more than you think. Here’s the reality: Most B2B websites still experience a 50-60% (or higher) bounce rate , meaning over half of visitors leave without exploring further pages. And 90-95% of website visitors never come back not because they arent interested, but because distractions and competition for attention are at an all-time high.
Modern B2B
FEBRUARY 27, 2025
As a disabled, neurodiverse woman, I wanted to write a blog on disability-focused B2B marketing. When I say I want to discuss it, there’s a two-fold issue: how disability is rarely represented in campaigns, and how marketing teams can become more accessible. Whats the current overall picture in marketing? In 2023, a yearly report by All In , an initiative to improve inclusion and representation within UK advertising, found that 11% of respondents working in the industry have a disability,
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
FEBRUARY 25, 2025
Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive team wants. The team loves it. You can already see the impact it will have. You’re cheesin’ while you see it. Then you pitch it And just like that, the highest-paid voice in the room dismisses it without a second thought.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
FEBRUARY 26, 2025
77% of B2B buyers wont talk to a salesperson until theyve done their own research. That means buyers are out there searching, reading, and comparing long before they engage with sales. So, how do you know when theyre actively looking for your solution? To figure this out, you need real-time intent data data that tells you: Who is searching What they are searching for When they are searching for it A strong lead scoring model helps you rank prospects based on their intent so you can identify the
Oktopost
FEBRUARY 26, 2025
B2B buyers are people first. They dont want to be sold to, they want to be helped. Employee advocacy isnt about flooding feeds with generic posts. Its about empowering employees to share meaningful content, amplify your brands voice, and create real connections. So, how do you build a program that truly humanizes your brand and fosters genuine relationships?
Martech
FEBRUARY 27, 2025
In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. People may assume marketers don’t need it because genAI uses natural language. However, being able to communicate with a technology and knowing how to use it are very different things. A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work.
Marketing Insider Group
FEBRUARY 25, 2025
AI in UX design has reshaped how digital experiences evolve. Interfaces now adjust based on real-time user behavior, creating interactions that feel seamless. Machine learning detects patterns, predicts preferences, and refines workflows without requiring manual updates. Quick Takeaways: AI refines UX by adapting interfaces based on real-time interactions.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Vision Edge Marketing
FEBRUARY 25, 2025
If youre like most of our customers who operate in a fast-paced and competitive B2B environment, you are always looking for ways to uncover growth opportunities. Did you know businesses excelling in customer advocacy grow twice as fast as their competitors? This is why we encourage our customers to consider customer advocacy to support their customer-centric strategy.
Zoominfo
FEBRUARY 27, 2025
Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Those days are gone but the best teams still find ways to win consistently, no matter the odds. To stay ahead in an unpredictable market, businesses need to truly understand buyer behavior, the kind of nuanced portrait that draws from a comprehensive, real-time view of the signals that indicate their readiness and likelihood to purchase.
Salesforce Marketing Cloud
FEBRUARY 27, 2025
Theres a certain restaurant near my home, with a menu that is a wire-bound book, chock-full of dozens of dishes from a wide variety of cuisines. The food is usually good, but I dont go very often because the overwhelming menu makes ordering a chore. Navigating through such a vast selection leaves me feeling indecisive and overwhelmed. I often find myself gravitating toward the same few familiar dishes, missing out on the opportunity to discover new and exciting flavors.
Martech
FEBRUARY 27, 2025
It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, was talking about Agentforce and said: “We are incredibly excited about the customer momentum we are seeing. However, the adoption cycle is still early as we focus on deployment with our customers.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Vision Edge Marketing
FEBRUARY 25, 2025
If youre like most of our customers who operate in a fast-paced and competitive B2B environment, you are always looking for ways to uncover growth opportunities. Did you know businesses excelling in customer advocacy grow twice as fast as their competitors? This is why we encourage our customers to consider customer advocacy to support their customer-centric strategy.
Zoominfo
FEBRUARY 28, 2025
For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. Whether its disruptive new technologies like AI, dramatic swings in regulatory approach, or constant shifts in career mobility, its never been more true: Your ideal customers org charts, priorities, and budgets will be wildly different from year to year and eve
Sprout Social
FEBRUARY 26, 2025
The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. When done right, its a straightforward process. But legal bottleneckslike heavy redlines and lengthy approvalscan quickly turn it into a headache. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.
Martech
FEBRUARY 28, 2025
I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. With hindsight, I would have been right. This year marks a shift from slow growth to purposeful growth. We can better understand where the market’s headed by looking at how it has evolved. In just the first three weeks of 2025, three leading independent CDPs announced mergers or acquisitions: ActionIQ.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Salesforce Marketing Cloud
FEBRUARY 28, 2025
Are you a marketer and feel like you have data figured out because you have a customer data platform (CDP) ? Sorry, but you have to start all over again. I say that half-jokingly, as the truth is marketing has entered a new era of agentic AI. CDPs helped us bring our data together to create a unified customer profile. Now agents can incorporate not only CDP data but also data not typically associated with a CDP and act on it.
Sword and the Script | B2B
FEBRUARY 25, 2025
Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. This post is merely a musing. It’s thinking out loud, as I’m often wont to do. Consider this a blog post in the traditional web-log sense. I’ve been thinking that B2B marketing tries too hard.
Hinge Marketing
FEBRUARY 27, 2025
What drives growth at todays fastest growing consulting companies? For over a decade, weve been asking this question and finding the answers in our annual High Growth Study. Since its inception, this research project has tracked the evolving marketing strategies of successful consulting firms. The 2025 High Growth Study: Consulting Edition reveals the critical factors that separate todays fastest growing consulting companies from the rest of the pack.
Martech
FEBRUARY 25, 2025
AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Here’s how to protect your data from AI-driven manipulation. How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Salesforce Marketing Cloud
FEBRUARY 25, 2025
Thinking about integrating Agentforce into your business? Smart moveits a game changer! But before you dive in, you need a solid approach to ensure Agentforce truly works for your team and customers. Thats where a use case workshop comes in. Think of it as your game plan, mapping out exactly how Agentforce can improve your workflows, eliminate friction, and drive real results.
ATAK Interactive
FEBRUARY 26, 2025
RevOps (or Revenue Operations) is a great system, especially when paired with AI and automation capabilities. By automating data integration, cleansing, and analytics, AI empowers RevOps teams to extract valuable insights from vast amounts of information businesses. This enables businesses to make data-driven decisions and optimize revenue operations.
Animalz blog
FEBRUARY 27, 2025
Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to answer one question: “Hello is there any value out there? The AI conversation in content marketing is deafening skeptics shouting from one side, shallow tips from fanboys on the other. But somewhere in this noise, there must be folks who’ve figured something out, right?
Martech
FEBRUARY 26, 2025
Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
B2BMarketing.net
FEBRUARY 28, 2025
Emanuela Mafteiu, Senior Digital Marketing Manager, Ping Identity How many times have you heard the four dreaded words that hang over every demand generation team: Do more with less? Fear not! With the right strategy, team, data and analytics, you can break free of budget constraints, and start delivering measurable growth for your business. In this blog, Ill outline my personal top tips for how you can do just that.
Sprout Social
FEBRUARY 28, 2025
Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.
Hubspot
FEBRUARY 26, 2025
As someone who does not have an MBA or finance degree, Ive never conducted revenue forecasting. And, frankly, it sounds intimidating as someone who is also not mathematically inclined. But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation.
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