Webbiquity

FEBRUARY 25, 2025

Contributed post. Hitting send doesnt mean your email will be opened, let alone read. Inbox clutter, generic messaging, and poor timing all contribute to dismal open rates, leaving marketers wondering why their carefully crafted emails never click (so to speak) with the right audience. Image credit: Microsoft Stock Images While email marketing remains a powerful tool, standing out in a sea of unread messages requires a strategic approach.

Email Marketing 161

Email Marketing SMS CAN-SPAM Trigger Marketing 161

Marketing Insider Group

FEBRUARY 17, 2025

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

Long Tail Marketing 254

Long Tail Marketing Keywords SEO Marketing & Strategy 254

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

Marketing AI 127

Marketing AI Work Management Paid Search Agency Marketing Management 127

Heinz Marketing

FEBRUARY 5, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Venture capital was abundant, interest rates were low, and businesses were under immense pressure to scale aggressively. Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns.

Ideal Customer Profiles 71

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 71

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

B2B Marketing

CMSWire

FEBRUARY 6, 2025

B2B marketers are stuck with outdated planning tools. Is AI the game-changer they need to bridge the gap? Continue reading.

Planning 116

Planning B2B Marketing B2B Marketing 116

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. Its about delivering that message at the right time, through the proper channels, and in a way that resonates with key decision-makers. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Marketing Insider Group

FEBRUARY 4, 2025

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Understanding emerging trends ensures businesses stay competitive. Focusing on key changes and adapting strategies positions companies for growth in the digital space. Quick Takeaways Voice search optimization is reshaping the way users interact with content.

Marketing AI 243

Marketing AI Trends SEO Dwell 243

Go Beyond SEO

FEBRUARY 9, 2025

In today’s digital age, having a strong web presence is crucial for any business or individual looking to grow. But simply having a website isn’t enough. It’s essential to implement effective web development strategies that ensure your site stands out and attracts the right audience. In this blog, we’ll explore seven key strategies to enhance your web presence and improve your site’s visibility. 1.

CMS Development 60

CMS Development Marketing & Strategy Lead Ranking Lead Scoring 60

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Webbiquity

FEBRUARY 6, 2025

Contributed post. In the early days of your agency, things were simpler. You had a small team, fluid communication, and the ability to pivot on a dime. But as you grow, that flexibility turns into chaos. Client expectations increase, project complexity skyrockets, and suddenly, what used to be a 15-minute chat now requires a full-blown meeting just to get everyone aligned.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Ad Agencies Creativity 161

Trade Press Services

FEBRUARY 10, 2025

A recent Microsoft survey found that the heaviest email users spend 8.8 hours per week managing their inboxes. Thats more than an entire workday lost to emails. Worse yet, 68 percent of the respondents say they dont have enough time for deep work. Constant inbox distractions dont just slow productivity, they disrupt decision-making and strategic thinking.

Practices 76

Practices Best Practices Work Management Marketing Management 76

The Point

FEBRUARY 20, 2025

Data privacy laws like GDPR and CCPA may have faded from the headlines, but their enforcement is very much a reality. In recent years, some very high-profile companies have faced fines into the hundreds of millions (US $) for failure to meet legal guidelines involving data processing, consumer consent, and not offering proper opt-out mechanisms, just to quote a few examples.

Privacy 157

Privacy Advertising Agencies Email Marketing Paid Search Agency 157

Trade Press Services Newsletter

FEBRUARY 6, 2025

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

Newsletter 214

Newsletter Linkedin Thought Leadership Touchpoints 214

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar.

Webinar Metrics 258

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 258

Valasys

FEBRUARY 21, 2025

How long does it take you to create the average marketing email? 62% of email marketing teams spend two weeks or more crafting a single email. While 23% juggle up to 5 emails in production simultaneously. And lets not forget the cost factor. The monthly spending for sending 4 email templates is around $1700. No wonder designing is the biggest challenge during email production.

Design 52

Design Effectiveness Template Lock-In 52

Orange Owl Blog

FEBRUARY 9, 2025

B2B Marketing Green is the New Gold: A Complete Guide to Sustainable Marketing Strategies for B2B Success Vivek Goel February 9, 2025 Share : Table of Contents Introduction As the world grapples with environmental crises, sustainability has moved from a niche interest to a core component of business strategy. For B2B companies, sustainable marketing isn’t just about complianceit’s a strategic imperative that drives growth, enhances brand reputation, and aligns with the values of incr

Work Management 52

Work Management B2B Marketing Marketing Management Marketing & Strategy 52

Salesforce Marketing Cloud

FEBRUARY 20, 2025

The year was 2013. In a state-of-the-art kitchen laboratory in Stanford Universitys Robotics Center, surrounded by the whir of servo motors and the aroma of brewing coffee, I observed our latest prototype attempt a command that required multiple, albeit seemingly simple tasks: make me a cappuccino. The robot could execute each step in sequenceidentify and pick up the coffee jar, pour the measured amount into the machines cup, screw it to the espresso machine, press the correct button, measure an

Enterprise Management 104

Enterprise Management Work Management Ethics Guidelines 104

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

SocialPilot

FEBRUARY 23, 2025

For customers, your business is only as good as the reviews they find online. Your brand is what other people say about you when youre not in the room. Jeff Bezos, Founder of Amazon With the rise of review platforms like Google Business Profile, Yelp, and Facebook, reviews are now one of the most influential factors in customer decision-making. In fact, 93% of consumers say online reviews impact their purchasing decisions.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Marketing & Strategy 63

Only B2B

FEBRUARY 5, 2025

Structural economic changes have tightened the buying climate. This makes it harder for businesses to capture and retain buyer interest. 55% of B2B buyers now report longer purchase cycles. So, engaging them with the right message at the right time is now essential. This is where content syndication plays a pivotal role. However, standing out in a crowded digital space is not easy.

Content 62

Content Analysis Lead Ranking Lead Scoring 62

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 238

CRM Enterprise Management Marketing Management Marketing & Strategy 238

Vision Edge Marketing

FEBRUARY 25, 2025

If youre like most of our customers who operate in a fast-paced and competitive B2B environment, you are always looking for ways to uncover growth opportunities. Did you know businesses excelling in customer advocacy grow twice as fast as their competitors? This is why we encourage our customers to consider customer advocacy to support their customer-centric strategy.

Marketing & Strategy 176

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 176

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

FEBRUARY 21, 2025

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.

Cost per Acquisition 95

Cost per Acquisition Ads Ad Frequency Landing Pages 95

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing The Ultimate Guide to Creating High-Converting Landing Page Orange Owl February 17, 2025 Share : Table of Contents Introduction: The Power of an Effective Landing Page In the fast-paced world of digital marketing, businesses invest significant time and resources in driving traffic to their websites. However, getting visitors to click on an ad or a search result is only half the battle the real challenge is converting those visitors into leads, subscribers, or customers.

Landing Pages 52

Landing Pages Paid Content Lead Ranking Click Rate 52

Hubspot

FEBRUARY 17, 2025

I dont know if its tacky or melodramatic to call negotiation an art, but that's probably one of the better ways to categorize it. While you can lean on certain tried-and-true methods when negotiating, it still requires a lot of touch and finesse and as with any other art, going outside the box can be the best course of action from time to time. But what can outside the box look like in this context?

Tactics 73

Tactics Buyer Personas Work Management Act-On 73

sagefrog

FEBRUARY 10, 2025

Data-driven B2B marketing has never been more crucial. Artificial intelligence (AI), automation, and machine learning advancements have redefined how marketers collect, process, and use data. Privacy regulations such as GDPR and CCPA are reshaping data governance, pushing companies toward first-party and zero-party data strategies. And most importantly, the modern B2B buyer has evolved.

Marketing AI 71

Marketing AI B2B Marketing Lead Ranking Lead Scoring 71

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Marketing Insider Group

FEBRUARY 10, 2025

While its said that people will come if you build something, thats never really been the case. Thats all the more true in the internet age, where more than 1.1 billion websites are online — although fewer than 194 million are active. With so many websites available, its unrealistic to assume that your target customer will find and patronize you.

Planning 130

Planning Marketing Budget Paid Search Agency Advertising Agencies 130

Vision Edge Marketing

FEBRUARY 25, 2025

If youre like most of our customers who operate in a fast-paced and competitive B2B environment, you are always looking for ways to uncover growth opportunities. Did you know businesses excelling in customer advocacy grow twice as fast as their competitors? This is why we encourage our customers to consider customer advocacy to support their customer-centric strategy.

Marketing & Strategy 202

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 202

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers feeling the pressure your customers are, too. They’re more cautious, less engaged and increasingly selective about where they spend their time and money. Before you can get B2B buyers to purchase from you, you must get them to care.

Marketing Automation Services 115

Marketing Automation Services B2B Thought Leadership B2B Budget Programs 115