Webbiquity

FEBRUARY 25, 2025

Contributed post. Hitting send doesnt mean your email will be opened, let alone read. Inbox clutter, generic messaging, and poor timing all contribute to dismal open rates, leaving marketers wondering why their carefully crafted emails never click (so to speak) with the right audience. Image credit: Microsoft Stock Images While email marketing remains a powerful tool, standing out in a sea of unread messages requires a strategic approach.

Email Marketing 161

Email Marketing SMS CAN-SPAM Trigger Marketing 161

Marketing Insider Group

FEBRUARY 17, 2025

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

Marketing AI 116

Marketing AI Work Management Paid Search Agency Marketing Management 116

Heinz Marketing

FEBRUARY 5, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Venture capital was abundant, interest rates were low, and businesses were under immense pressure to scale aggressively. Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns.

Ideal Customer Profiles 70

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 70

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

CMSWire

FEBRUARY 6, 2025

B2B marketers are stuck with outdated planning tools. Is AI the game-changer they need to bridge the gap? Continue reading.

Planning 114

Planning B2B Marketing B2B Marketing 114

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. Its about delivering that message at the right time, through the proper channels, and in a way that resonates with key decision-makers. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Marketing Insider Group

FEBRUARY 4, 2025

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Understanding emerging trends ensures businesses stay competitive. Focusing on key changes and adapting strategies positions companies for growth in the digital space. Quick Takeaways Voice search optimization is reshaping the way users interact with content.

Marketing AI 245

Marketing AI Trends SEO Dwell 245

Go Beyond SEO

FEBRUARY 9, 2025

In today’s digital age, having a strong web presence is crucial for any business or individual looking to grow. But simply having a website isn’t enough. It’s essential to implement effective web development strategies that ensure your site stands out and attracts the right audience. In this blog, we’ll explore seven key strategies to enhance your web presence and improve your site’s visibility. 1.

CMS Development 60

CMS Development Marketing & Strategy Lead Scoring Lead Ranking 60

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Trade Press Services Newsletter

FEBRUARY 6, 2025

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

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Newsletter Linkedin Thought Leadership Touchpoints 217

Webbiquity

FEBRUARY 6, 2025

Contributed post. In the early days of your agency, things were simpler. You had a small team, fluid communication, and the ability to pivot on a dime. But as you grow, that flexibility turns into chaos. Client expectations increase, project complexity skyrockets, and suddenly, what used to be a 15-minute chat now requires a full-blown meeting just to get everyone aligned.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Ad Agencies Creativity 161

Vision Edge Marketing

FEBRUARY 18, 2025

Many of us at the helm of our companies are often faced with implementing changes to remain competitive and relevant to our customers, and to create more customer and business value to achieve long-term sustainable growth. This was the case for Kelly Van Winkle , President and CEO of King of Texas Roofing Company, when she took the reins of the third-generation company.

Lead Ranking 178

Lead Ranking Lead Scoring Work Management Ad Building 178

Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Marketing AI 135

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 135

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Salesforce Marketing Cloud

FEBRUARY 10, 2025

Is there anything more frustrating than typing a query into the search bar of a companys website, only to get an irrelevant response or, worse, no result at all? It shouldnt be that hard. Thats why Salesforce is experimenting with Agentforce , the digital labor platform, on a new web experience for Salesforce.com that will take the burden off users to find what theyre looking for.

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Salesforce.com Terms and Conditions Enterprise Management Sales Qualified Leads 131

Act-On

FEBRUARY 13, 2025

That nagging feeling that somethings not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed itthere may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, youre choosing an important partner.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Zoominfo

FEBRUARY 17, 2025

Data quality has always been a hurdle in go-to-market (GTM). For years, many companies were forced to work around this issue, thinking of bad data like sand in the gears not ideal, but operating models could be built to account for it. A good example of this is forecasting: we started with a terrible data set, but created motions, tools, systems, and processes that made it work relatively effectively.

CRM 130

CRM Marketing Analytics Tools Lead Ranking Ideal Customer Profiles 130

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Vision Edge Marketing

FEBRUARY 25, 2025

If youre like most of our customers who operate in a fast-paced and competitive B2B environment, you are always looking for ways to uncover growth opportunities. Did you know businesses excelling in customer advocacy grow twice as fast as their competitors? This is why we encourage our customers to consider customer advocacy to support their customer-centric strategy.

Marketing & Strategy 142

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 142

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.

Marketing AI 131

Marketing AI B2B Buyer's Journey Vendors 131

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 240

CRM Enterprise Management Marketing Management Marketing & Strategy 240

Salesforce Marketing Cloud

FEBRUARY 18, 2025

What if every customer interaction felt effortless? Smarter, faster, and more personal? Thats exactly what AI-powered agents like Agentforce are designed to do. They handle the repetitive stuff so your team can focus on what matters: building real connections and driving results. Not sure how to get started? Youre not alone. When we first rolled out Agentforce, we had the same questions.

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Tips Ethics FAQ Transparency 127

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Convince & Convert

FEBRUARY 10, 2025

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Theyre reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, youll discover opportunities that offer even better results?

Work Management 110

Work Management Marketing Management Paid Search Agency Conference 110

Zoominfo

FEBRUARY 27, 2025

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Those days are gone but the best teams still find ways to win consistently, no matter the odds. To stay ahead in an unpredictable market, businesses need to truly understand buyer behavior, the kind of nuanced portrait that draws from a comprehensive, real-time view of the signals that indicate their readiness and likelihood to purchase.

Intent 130

Intent Zoominfo Intent Signal Ideal Customer Profiles 130

Vision Edge Marketing

FEBRUARY 25, 2025

If youre like most of our customers who operate in a fast-paced and competitive B2B environment, you are always looking for ways to uncover growth opportunities. Did you know businesses excelling in customer advocacy grow twice as fast as their competitors? This is why we encourage our customers to consider customer advocacy to support their customer-centric strategy.

Marketing & Strategy 130

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 130

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).

Marketing AI 127

Marketing AI Paid Search Agency Allocation Planning 127

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Marketing Insider Group

FEBRUARY 5, 2025

Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.

Efficiency 173

Efficiency CRM Automation Marketing Automation Services 173

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This is the ninth consecutive year Sprout has earned G2 recognition. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Work Management 123

Work Management Marketing Management Software Best Practices 123

Salesforce Marketing Cloud

FEBRUARY 27, 2025

Theres a certain restaurant near my home, with a menu that is a wire-bound book, chock-full of dozens of dishes from a wide variety of cuisines. The food is usually good, but I dont go very often because the overwhelming menu makes ordering a chore. Navigating through such a vast selection leaves me feeling indecisive and overwhelmed. I often find myself gravitating toward the same few familiar dishes, missing out on the opportunity to discover new and exciting flavors.

Paid Search Agency 103

Paid Search Agency Allocation Work Management Advertising Agencies 103