Oktopost
MARCH 16, 2025
Would you ignore a competitors playbook? Imagine this: You know exactly what your competitors next campaign will focus on. Youve seen their content roadmap, the topics they prioritize, and the messaging shifts theyre making. You even know which of their posts are driving the most engagementbefore they do. Would you still plan your content the same way?
Orange Owl Blog
MARCH 16, 2025
B2B Marketing Segmentation and Targeting in B2B Marketing: A Comprehensive Guide Orange Owl March 17, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of B2B marketing, understanding your audience is key to success. Unlike B2C marketing, where broad consumer categories can be targeted, B2B marketing requires a more refined approach.
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Only B2B
MARCH 19, 2025
In B2B tech, where ABM subscription pricing models are on the rise, mass marketing no longer works. Sure, it might bring leads, but it rarely engages the key decision-makers, which is of utmost importance. But who are the decision-makers for these expensive services? Time-strapped CEOs C-suite executives concerned with budget IT managers researching solutions Whats common among them is that they are high-value profiles, but their roles differ significantly.
Marketing Insider Group
MARCH 18, 2025
Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Navigate the Channel
MARCH 19, 2025
Youve heard it before: Customer feedback is a gift. Its given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, youll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you cant create customer loyalty. Why is Customer Feedback So Invaluable?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
BOP Design
MARCH 17, 2025
On-page SEO is a well-known element of any successful B2B marketing strategy. Many seasoned marketers are able to clearly explain the value of on-page SEO and how to properly track efforts. What turns into a more nebulous, gray area for many marketers is off-page SEO. What used to be cut-and-dried off-page SEO tactics to build. The post B2B Marketing: An Overview of Off-Page SEO Tactics appeared first on Bop Design.
FunnelEnvy
MARCH 17, 2025
In B2B marketing, generating website traffic is only the first step. The real challenge is converting those visitors into Marketing Qualified Leads (MQLs) prospects with enough interest and engagement to be nurtured into sales opportunities. Unlike general leads, MQLs are vetted based on specific criteria such as job role, company size, and engagement level, making them more likely to convert into customers.
Marketing Insider Group
MARCH 17, 2025
SEO without data is like throwing darts in the dark. Sometimes it works, but most of the time, its a hard miss. Every search, click, and bounce tells a story. The challenge is figuring out what the data means and how to use it to make SEO strategies stronger. Quick Takeaways Traffic sources reveal where visitors come from and whats working. Bounce rates and session times show if people actually like what they find.
Navigate the Channel
MARCH 18, 2025
Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. However, when poorly executed, the strategy can lead to confusion and lost opportunities, making it vital to understand how to do it effectively.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Webbiquity
MARCH 18, 2025
Ever stare at a blank screen with a nasty case of writer’s block? Need a list of 10 insights about (topic) but you can only think of four? Have a 2,000-word post to write and you’d like to knock it out faster? Image credit: Lil Mayer on Unsplash These are just a few scenarios copy writers and bloggers have to turning to artificial intelligence (AI) to help with at least since ChatGPT exploded onto the scene in November 2022.
Vision Edge Marketing
MARCH 18, 2025
Aligning your business strategies with customer expectations is essential for fostering loyalty, differentiation, and long-term success. In this episode of Whats Your Edge?, Karen Norheim , President and CEO of American Crane, discusses how data-driven insights, innovation, and a customer-centric mindset can overcome challenges anddeliver exceptional business and customer value.
Marketing Insider Group
MARCH 17, 2025
Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.
Convince & Convert
MARCH 20, 2025
My theory is that marketing leaders dont need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Salesforce Marketing Cloud
MARCH 20, 2025
A finance team streamlines operations, thanks to an AI agent that reconciles transactions, flags discrepancies, and generates reports in seconds. A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that anticipate customer needs.
B2BMarketing.net
MARCH 20, 2025
Theres been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But hype doesnt always equal reality. Except in this case, it does. Following the excellent discussion that I had with Katy Howell of IF and Kevin Sutherland of Volume Agency on this very topic , I wanted to see what the data from the hundreds of entries into the B2B Marketing Awards 2024 showed when upl
Martech
MARCH 17, 2025
Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.
Webbiquity
MARCH 20, 2025
Contributed post. Marketing a small business isnt easy. Its simple to read articles online, but when the time comes to put this into practice, the actual implementation can be a lot harder than it looks. Ideas may be laid out so it looks like nothing can go wrongbut things can go off the rails if youre not careful. Image credit: Pixabay on Pexels This post looks at marketing your small business using approaches that are effective but not complex.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Zoominfo
MARCH 17, 2025
Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects.
Salesforce Marketing Cloud
MARCH 18, 2025
Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone.
Martech
MARCH 17, 2025
Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.
SmartBrief - Marketing
MARCH 19, 2025
It takes a lot to build a real online presence. Actions like setting up your profile just right, consistently sharing updates and mixing up the kinds of posts you make does really matter. But at the heart of it all, a great content strategy comes down to consistently creating content that grabs people’s attention. But catchy videos and slogans aren’t everything.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Thinkers360
MARCH 17, 2025
Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2025. Congratulations to all our influencers on Design Thinking who participated! Top 50 Global Thought Leaders and Influencers on Design Thinking 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Salesforce Marketing Cloud
MARCH 17, 2025
Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement.
Martech
MARCH 18, 2025
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.
Trade Press Services
MARCH 17, 2025
Cold calls have long been a staple of sales. In some cases, calling on prospects who have not had any interaction with your organization can generate direct, real-time conversations, but those calls come with the downside of being intrusive to the recipient. Meanwhile, cold emails provide scalability and flexibility but risk being ignored. Which approach drives better results?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Oktopost
MARCH 19, 2025
Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense, stops by the Radically Transparent podcast to chat about all things analytics, operations and impacting the business by turning analytics gaps into genuine growth opportunities. Listen to the podcast Subscribe now on Spotify, Apple Podcasts or YouTube Watch the live recording Episode Summary Data is everywhere, but not all of it is useful.
Salesforce Marketing Cloud
MARCH 20, 2025
Not every business is keeping up with digital advancements, and the gap between those who do and those who don’t is growing. This is called the digital divide. Small and medium businesses (SMBs) like yours need the right tools to stay competitive. Many businesses are already using artificial intelligence (AI) to improve efficiency and customer relationships, while others are still unsure where to start.
Martech
MARCH 19, 2025
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.
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