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Build Better: Improving Customer Experience Using Technology in the Supply Chain

Navigate the Channel

Technology makes it easy for consumers to track retail orders straight to their doorstep. Now it is time for manufacturers to follow suit by adopting the latest inventory management software. It’s no secret that the convenience of online apps boomed during the COVID-19 pandemic.

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How to Become a Thought Leader in the Building Materials Industry

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You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this?


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What You Need to Know About Search Engine Algorithms (and Why It Matters)

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If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform.

ER Marketing Adds New Faces to the Team

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Kansas City, MO. – ER Marketing announced the addition of two new faces to their growing agency—Dom Fells and Zoë Jones. Dom Fells joins the team as an Account Manager. Dom brings deep experience in sales and customer service to the ER Marketing team.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Are You Ready? Planning for In-Person Trade Shows and Events in 2022

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After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. To say that this news is exciting would be an absolute understatement.

Why Marketing to Interior Designers Is a Good Idea for Building Materials Companies

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When it comes to digital marketing, understanding your target audience is key for crafting a great strategy that brings in tons of leads. However, many building materials companies forget that they have a key ally in their corner—interior designers.

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Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing

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Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine , this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled.

Micro Moments: What They Are and Why They Matter in The Building Industry

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When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there?

The Complete Guide to Localization and Why You Need Individual Pages for Each Business Location

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Does your company service multiple areas or have individual branches/dealers in various regions? If so, you might consider creating unique content for each location through separate pages on your website.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Your Customers Called: They Want Chatbots

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If you’ve personally looked for anything on the internet or social media lately, there’s a good chance you’ve seen a chatbot.

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Marketing Manager or Digital Agency: Reasons to Consider Both

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You already know that having a solid online presence is a critical ingredient necessary to grow your business. But, if you’re like a lot of executives, there’s little time in the day to run a company and keep up with all the tasks that go into running successful marketing campaigns.

The Road from Lead to Client

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You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too.

Understanding B2B Buyer Personas

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No matter your company size, there are always things you can do to improve the effectiveness of your digital marketing campaigns. Do you want one easy method? Define your ideal customers by using buyer personas.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

How Architects Can Use Video Marketing as a Promotional Tool

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Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand.

Increase Leads with This Contractor Call-to-Action Cheat Sheet

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You’ve worked hard to create sales pages, advertisements, social media posts, and more. The only problem? You aren’t getting the response from leads that you thought you would. In fact, you might not have had any leads from your campaigns. Yikes.

Top Ways Architects Can Improve Lead Generation

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As an architect, you work hard to create spaces that are eye-catching, unique, and safe for your community. However, if you aren’t generating enough new leads, it might be time to try out a few new strategies. The good news?

Whipping up Sweet Success With the B2B Marketing Mix

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If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Originally coined by Harvard professor Neil H.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Top 10 Considerations When Writing Blogs for a Construction Company

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Looking to increase organic traffic to your construction company website? To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization. An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog.

The Master Guide to SEO and B2B Construction Marketing

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One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth? Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients.

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The Dos and Don’ts of SEO for Building Material Websites

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Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. However, the process of making this happen and increasing your overall organic traffic starts with one key ingredient: search engine optimization (SEO). What is SEO?

10 YouTube Strategy Tips for Contractors in the Building Industry

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As a whole, most professional building contractors have trouble trying to decide on the right digital marketing strategy. Simply put, it can be difficult to determine how to use social media to attract new clientele within your target market.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Must-Knows When Using Paid Advertising for Architecture Firms

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When it comes to advertising architecture firms online, marketing strategies that might work for other industries have to be altered just a little bit. After all, your prospective clients usually turn to you with a very specific need, which makes lead generation a little trickier.

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How to Brand Your Commercial Construction Company

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Despite common belief, construction branding is about far more than a pretty logo and a nice website. While those are two key ingredients that go in the mix, they aren’t the only thing your commercial construction company needs to focus on.

How to Use Social Media for Building Material Suppliers

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There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers.

Celebrating 20 Years of Building Brands that Build

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A Q&A Session with Co-Founders, Elton Mayfield and Renae Krause. This year, ER Marketing is celebrating its 20 th Anniversary!

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

The Best Commercial Contractor Landing Page Strategy

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Are you ready to make a few big waves in your digital advertising? One of the most overlooked strategies for commercial contractors is landing pages.

10 Reasons Why Every Architecture Firm Needs to Use Pinterest

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Are you looking for an easy and fun way to drive traffic and attention to your architecture firm? Look no further than Pinterest. Yes, we know. It might not be where you would think the architecture industry would really gain marketing traction.

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Google My Business for Contractors: What You Need to Know

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If you’ve looked into any sort of local directory marketing service or just wondered how your competitors got to the top of the search listings so quickly, the answer is Google My Business.

5 Best Web Design Tips for Architectural Firms

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Are you looking to improve your architectural firm’s digital footprint and gain more potential clients? Whether you’re starting from scratch or improving your current website, there are numerous things you need to keep in mind as you go.

How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In this 1-hour session, Brynne Tillman from Social Sales Link will teach you why Sales Enablement teams should own Social Selling

Top 5 Content Marketing Trends for 2017

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Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel.

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Top Tips: Facebook Ads for Commercial Construction Companies

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Thinking about integrating paid ads into your construction company’s marketing plan ? If so, there are a few concepts you need to be aware of before you start tossing money towards paid social media marketing.

Top Marketing Strategies for Contractors in the Building Industry

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Are you getting as much business as you want? A recent study showed that fewer than half of all contractor businesses are consistently growing. If you want to be in the half that is increasing your revenue year after year, you need to be consistently pulling in new prospects.

The Merits of Email Marketing Automation for Building Material Manufacturers

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Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list? It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!