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Using Paid Media in 2022 to Hire Smarter

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Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s jobseekers more specific about what they’re looking for in a potential employer, but they have plenty of options to choose from.

Build Better: Self-Healing Concrete – Is It What It’s Cracked Up to Be?

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For centuries, concrete has been a go-to building material for everything from residential foundations to parking garages. However, concrete has always had the problem of cracking associated with it. A beautiful driveway or patio can easily be marred by a huge crack developing through its center.

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Using the Buyer’s Journey to Develop an Effective SEO Strategy

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Timing is critical in manufacturing. Assembling parts out of order won’t end well. It’s no different when you’re in B2B marketing. You must know who your ideal buyer is and where they are in the buyer’s journey stages.

Clara Dargy Joins the ER Marketing Team

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Kansas City, Mo. – ER Marketing’s account team has expanded with the hiring of Clara Dargy as an account executive. Dargy joins the team with agency experience, where she previously served as a marketing coordinator and progressed into a project manager.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Manufacture Success: 5 Ways to Build a Healthy Relationship With Your Marketing Agency

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You want to get more out of your marketing budget and really feel it was worth it a year from now — even five years down the road. You’d like to meet business goals faster, so you can grow into the future. Building a strong client agency relationship with your marketing agency gets you there.

How to Become a Thought Leader in the Building Materials Industry

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You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this?

Kerry Benson Joins ER Marketing as Sr. Copywriter

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Kansas City, Mo. – ER Marketing is excited to announce the hiring of Kerry Benson as the agency’s new sr. copywriter. Benson joins the agency from UMKC where she was the Associate Director of the Center for Excellence in Developmental Disabilities.

What You Need to Know About Search Engine Algorithms (and Why It Matters)

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If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform.

How to Create Engaging Video Content for Your Brand

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With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention!

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

ER Marketing Wins Eight AMBIT Awards from KCDMA

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Kansas City, Mo. – ER Marketing is honored to bring home eight awards at this year’s AMBIT awards ceremony. The AMBIT awards are presented by the Kansas City’s Data-Driven Marketers Association (KCDMA) to honor excellence in data-driven marketing. “I

Jeff Miller Joins ER Marketing as a Senior Graphic Designer

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Kansas City, Mo. – ER Marketing is excited to announce the growth of their creative team with the hiring of Jeff Miller as a senior graphic designer.

ER Marketing Wins Eight AMBIT Awards from KCDMA?

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Kansas City, Mo. – ER Marketing is honored to bring home eight awards at this year’s AMBIT awards ceremony. The AMBIT awards are presented by the Kansas City’s Data-Driven Marketers Association (KCDMA) to honor excellence in data-driven marketing.

Jeff Miller Joins ER Marketing as a Senior Graphic Designer?

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Kansas City, Mo. – ER Marketing is excited to announce the growth of their creative team with the hiring of Jeff Miller as a senior graphic designer.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Managing Supply Chains in 2022

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Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently than we had normally, disrupting the manufacturing, routing, and shipping of products used personally and in businesses.

Build Better: A Look Into How People’s Virtual Lifestyles Are Creating Demand for Smart Homes

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It is no secret that we’re all more connected than ever before. What might once have seemed like something straight out of a space-themed cartoon about a family named Jetson is now becoming our reality—which is actually quite exciting, if you think about it.

Build 65

The Top 9 Construction & Building Material Trade Shows You Need to Know About in 2022

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Now that the world is getting back to normal and in-person events are coming back, you are probably excited to attend and exhibit at events in 2022.

Manufacturing Success: 7 Boxes Your Product Should Check in Every Buyers Eyes

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Let’s face it. Learning how to run a successful manufacturing business starts with thinking about the needs of your customers. After all, they are what really determines whether your company is profitable or not, right?

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Manufacture Success: Product Marketing Collateral for Dealers

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As a building materials manufacturer, you know that your success hinges on how well your dealers work to get people to buy your product.

Build Better: How Sustainability Plays a Role in the Future of Building Materials

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Just about everywhere you look these days, people are talking about sustainability. While this term can become somewhat of a catchphrase in certain parts of the construction industry, the truth is that it is really something every building materials company should strive for.

What Are the Most Important Website Metrics to Track?

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You already know that keeping track of your website visitors is important. However, not all metrics carry the same weight in terms of importance or even warrant paying attention to.

ER Marketing Adds Four New Faces to the Team

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Kansas City, MO. – ER Marketing announced the addition of four new faces to their growing agency-Dom Fells, Maggie Culhane, Zoë Jones and Koty Potts. Dom Fells joins the team as an Account Manager. Dom brings deep experience in sales and customer service to the ER Marketing team.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Manufacture Success: A Guide to Building and Supporting Distributor Partnerships

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If you’re looking to really grow your building materials company in the coming year, then you definitely want to consider working with a distributor.

Build Better: Improving Customer Experience Using Technology in the Supply Chain

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Technology makes it easy for consumers to track retail orders straight to their doorstep. Now it is time for manufacturers to follow suit by adopting the latest inventory management software. It’s no secret that the convenience of online apps boomed during the COVID-19 pandemic.

ER Marketing Adds New Faces to the Team

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Kansas City, MO. – ER Marketing announced the addition of two new faces to their growing agency—Dom Fells and Zoë Jones. Dom Fells joins the team as an Account Manager. Dom brings deep experience in sales and customer service to the ER Marketing team.

Are You Ready? Planning for In-Person Trade Shows and Events in 2022

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After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. To say that this news is exciting would be an absolute understatement.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

ER Marketing Adds Two New Faces to the Team

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Dom Fells and Zoë Jones Join ER Marketing. Kansas City, MO. – ER Marketing announced the addition of two new faces to their growing agency—Dom Fells and Zoë Jones. Dom Fells joins the team as an Account Manager. Dom brings deep experience in sales and customer service to the ER Marketing team.

Why Marketing to Interior Designers Is a Good Idea for Building Materials Companies

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When it comes to digital marketing, understanding your target audience is key for crafting a great strategy that brings in tons of leads. However, many building materials companies forget that they have a key ally in their corner—interior designers.

Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing

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Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine , this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled.

Micro Moments: What They Are and Why They Matter in The Building Industry

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When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there?

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Complete Guide to Localization and Why You Need Individual Pages for Each Business Location

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Does your company service multiple areas or have individual branches/dealers in various regions? If so, you might consider creating unique content for each location through separate pages on your website.

Your Customers Called: They Want Chatbots

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If you’ve personally looked for anything on the internet or social media lately, there’s a good chance you’ve seen a chatbot.

Marketing Manager or Digital Agency: Reasons to Consider Both

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You already know that having a solid online presence is a critical ingredient necessary to grow your business. But, if you’re like a lot of executives, there’s little time in the day to run a company and keep up with all the tasks that go into running successful marketing campaigns.

The Road from Lead to Client

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You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.