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How Architects Can Use Video Marketing as a Promotional Tool

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Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand.

What You Need to Know About Search Engine Algorithms (and Why It Matters)

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If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform.

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How to Become a Thought Leader in the Building Materials Industry

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You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this?

Increase Leads with This Contractor Call-to-Action Cheat Sheet

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You’ve worked hard to create sales pages, advertisements, social media posts, and more. The only problem? You aren’t getting the response from leads that you thought you would. In fact, you might not have had any leads from your campaigns. Yikes.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

Top Ways Architects Can Improve Lead Generation

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As an architect, you work hard to create spaces that are eye-catching, unique, and safe for your community. However, if you aren’t generating enough new leads, it might be time to try out a few new strategies. The good news?

Top 10 Considerations When Writing Blogs for a Construction Company

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Looking to increase organic traffic to your construction company website? To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization. An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog.

The Dos and Don’ts of SEO for Building Material Websites

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Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. However, the process of making this happen and increasing your overall organic traffic starts with one key ingredient: search engine optimization (SEO). What is SEO?

10 YouTube Strategy Tips for Contractors in the Building Industry

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As a whole, most professional building contractors have trouble trying to decide on the right digital marketing strategy. Simply put, it can be difficult to determine how to use social media to attract new clientele within your target market.

Must-Knows When Using Paid Advertising for Architecture Firms

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When it comes to advertising architecture firms online, marketing strategies that might work for other industries have to be altered just a little bit. After all, your prospective clients usually turn to you with a very specific need, which makes lead generation a little trickier.

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How to Brand Your Commercial Construction Company

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Despite common belief, construction branding is about far more than a pretty logo and a nice website. While those are two key ingredients that go in the mix, they aren’t the only thing your commercial construction company needs to focus on.

The Master Guide to SEO and B2B Construction Marketing

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One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth? Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients.

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How to Use Social Media for Building Material Suppliers

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There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers.

Celebrating 20 Years of Building Brands that Build

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A Q&A Session with Co-Founders, Elton Mayfield and Renae Krause. This year, ER Marketing is celebrating its 20 th Anniversary!

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The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

The Best Commercial Contractor Landing Page Strategy

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Are you ready to make a few big waves in your digital advertising? One of the most overlooked strategies for commercial contractors is landing pages.

10 Reasons Why Every Architecture Firm Needs to Use Pinterest

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Are you looking for an easy and fun way to drive traffic and attention to your architecture firm? Look no further than Pinterest. Yes, we know. It might not be where you would think the architecture industry would really gain marketing traction.

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Google My Business for Contractors: What You Need to Know

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If you’ve looked into any sort of local directory marketing service or just wondered how your competitors got to the top of the search listings so quickly, the answer is Google My Business.

5 Best Web Design Tips for Architectural Firms

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Are you looking to improve your architectural firm’s digital footprint and gain more potential clients? Whether you’re starting from scratch or improving your current website, there are numerous things you need to keep in mind as you go.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Top Tips: Facebook Ads for Commercial Construction Companies

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Thinking about integrating paid ads into your construction company’s marketing plan ? If so, there are a few concepts you need to be aware of before you start tossing money towards paid social media marketing.

Top Marketing Strategies for Contractors in the Building Industry

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Are you getting as much business as you want? A recent study showed that fewer than half of all contractor businesses are consistently growing. If you want to be in the half that is increasing your revenue year after year, you need to be consistently pulling in new prospects.

The Merits of Email Marketing Automation for Building Material Manufacturers

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Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list? It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation.

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Top Digital Marketing Tips for Building Material Manufacturers

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It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Whether you already have an established presence on the internet or are looking to really surge, there are many different paths you can take to improve sales.

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Your Complete Guide to Marketing a Commercial Construction Company Online

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Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there.

Branding

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Campaign Development

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Website Build

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From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!

Search Engine Marketing

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Social Media Management

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Content Strategy

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Internet Marketing Strategies Every Architectural Firm Needs to Take Advantage Of

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Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients. Every architecture firm should seize the opportunity to take full advantage of internet marketing.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.

Understanding the Benefits of Successful Retargeting Campaigns

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Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements.