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The Insights You Should Be Following in the 2017 B2B Market

Navigate the Channel

You do not have to wait on the new year to give an assessment of your marketing and business strategies. Technology and business trends are moving faster than ever, so whenever you have a chance to stop and revise, you should do so.

The 7 Deadly Sins of Branding

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Guest Contributor: Matt Hillman , Creative Director. You have a great product, great service, great people, great materials—and your brand still sucks. Competitors in the building products marketplace keep racking up sales while you struggle to get by.

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How to Win the Online Marketing Battle

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The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers.

Behind The Mind’s Curtain: Part 2

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Guest Contributor: Matt Hillman, Creative Director. As mentioned in my previous “Behind The Mind’s Curtain” post , it’s hard to truly understand what it’s like to be someone else, to see things from their perspective. But as marketers, we’re all bound at the very least to try.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts

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It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprising—these days, it’s all about instant gratification. But what does this mean for your content marketing efforts? For starters, it means content has to adapt to stay relevant and to even have a chance of being consumed.

Deciding Which Trade Shows to Attend This Year

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The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter.

How to Move Your B2B Company into a Fully Data Driven Strategy

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There is very little room for your company to interpret marketing as a “soft skill.” ” With the overlap of marketing with tech, marketing with data, and marketing with finance, successful companies will incorporate a data driven strategy into the marketing department.

Content Marketing Predictions for 2018

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Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How Much Can You Automate Your Business in 2017?

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Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making.

Is the B2B Market Finally Improving Its Overall Sales and Marketing Messaging?

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Dun & Bradstreet reported that most B2B buyers are happy with the communications they are receiving from the marketing and sales teams of companies they patronize.

Tactical Tips to Maximize Your Trade Show Presence in 2018

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Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. Technology is (still) king.

Why You Should Move from HTTP to HTTPS

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One of the trends that has been most evident in 2017 is that many B2B website owners are moving from HTTP to HTTPS. For those who are not tech savvy, this change is almost invisible unless you are paying attention.

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What Does a CMO Need to Know About Lead Generation?

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Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Key Digital Branding Tips to Dominate Your Online Presence

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In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

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Top 5 Content Marketing Trends for 2017

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Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

Salesforce Simplifying B2B Facebook Marketing?

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Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info.

Speaking Creative: 6 Tips for Efficient Revisions

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Guest Contributor: Matt Hillman , Creative Director. If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Using Social Media for Customer Service

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There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day.

How Digital Marketing Ramps Up Results for Manufacturers

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Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale.

4 Essential Elements to Effectively Market Building Materials

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Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound.

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

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Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

New MarTech Trends for the Building Materials Industry

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Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry.

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How Automation Sets You Up for Big Growth

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If you have not embraced the AI revolution in marketing, you will soon find your business squarely behind the eight ball in your industry. Automation is one of the core implements/takeaways/precursors of artificial intelligence. Its proper use sets you up for big growth in every aspect of business.

The Top 6 Skills a B2B CMO Needs to Be Successful

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The CMO position is finding its way to the head table in many companies. As the hybrid skill set of the CMO become more important to business, the skills that should be prioritized are showing themselves. Although industries may vary, the competencies that are required for success tend to remain the same. Product Marketing. As you know, most of your revenue will likely come from your existing customer base.

Speaking Creative: 6 Tips for Efficient Revisions

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Guest Contributor: Matt Hillman, Creative Director. If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Are You Properly Using Intent Data?

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Your sales and marketing departments should be constantly on the lookout for the most cutting edge revenue driving innovations. One idea that is gaining an enormous amount of traction – with good reason – is intent data.

Clearing Up Content Confusion

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Guest Contributor: Matt Hillman, Creative Director. September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland.

10 Interesting Digital Marketing Stats to Ring in 2018

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84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree.

5 Best Practices for Choosing the Right Trade Show Technologies

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Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Six Must-Haves for an Effective Blog Post

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If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice. The content and frequency of blog posts matters a great deal. Here is what you should focus on when crafting your company’s blog posts. Post With Regularity.

Personalizing Content to Empower Your Sales Team

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Marketing and sales must work as a team in order for your revenues to keep pace with your competition.

Do B2B Industries Need to Worry About Social Media in 2017?

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In the United States, it is no longer socially acceptable for a viable business to consider email as a primary source of outreach. This is especially true in a niche industry such as building materials – make one person angry, and it could affect business with many partners. Countries outside of the United States are actually drawing the curtains on traditional outreach methods in a legal way.

How to Drive Leads to Join Your Email Mailing List

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In order to convert leads to prospects and then customers, your B2B company first must find qualified leads. Driving those leads to join your email list is a priority, because they are your future customers.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.