Navigate the Channel

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eCommerce Explained: The Basics of B2B

Navigate the Channel

We may all be aware that eCommerce boomed during COVID. Even if you didn’t order anything online (WHO are you?), you know business shifted. Some brick-and-mortar businesses closed. Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 t

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Using Paid Media in 2024 to Hire Smarter

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Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s job seekers more specific about what they’re looking for in a potential employer, but they have plenty of options. Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth.

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Managing Supply Chains in 2024

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Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. The first thing that started running out was toilet paper. Why? Because we behaved differently than we did before lockdowns.

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You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth

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In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Search Engine Optimization (SEO) is a powerful tool to improve your website’s visibility and attract more visitors. Many agencies and consultants offer site audits as a way to assess and enhance your website’s SEO performance. However, not all audits are created equal, and understanding the difference between a free audit and a comprehensive, paid one is essential.

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How to Use Social Media to Build Thought Leadership

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In the ever-evolving landscape of marketing, the term “thought leadership” has become a buzzword that is often tossed around casually. But what does it truly mean to be a thought leader, and how can social media be harnessed to establish thought leadership effectively? In this article, we will delve into the depths of thought leadership, exploring its significance, and providing you with eight concrete strategies to leverage social media for this purpose.

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Are You Targeting The Right People on Your Social Media?

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In today’s digital age, social media has become an integral part of our lives. With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people?

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

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In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty.