Navigate the Channel

Top B2B Customer Nurturing Strategy Tips

Navigate the Channel

We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. Let’s talk about how you can make that happen.

eCommerce Explained: The Basics of B2B

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We may all be aware that eCommerce boomed during COVID. Even if you didn’t order anything online (WHO are you?), you know business shifted. Some brick-and-mortar businesses closed. Online companies overall grew and many remain strong.


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Using Paid Media in 2022 to Hire Smarter

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Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s jobseekers more specific about what they’re looking for in a potential employer, but they have plenty of options to choose from.

The 4 Keys to a Successful Public Relations Strategy

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As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Creative Marketing Strategies for a World of Automation

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The name of the game is automation and for good reason. Automation is the Queen Latifah of digital marketing – The Equalizer. If you can properly automate your marketing process, particularly repetitive tasks, you can scale into a higher level of outreach without the need for more people.

How to Use Social Media Event Marketing to Boost Your Attendance

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In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs.

What is Guerrilla Marketing? 6 Examples to Inspire Your Brand

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You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. These days, everyone has an opinion, each louder than the last.

Mission Statements are Critical: Brand Mission Statements to Inspire You

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Why Is a Mission Statement so Important? Knowing why a mission statement is important to a company involves understanding what a mission statement is in the first place.

Customer Retention: What it Takes

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For B2B companies, customer retention strategies are critical for growing profitability and sales. Losing a customer who required a significant investment to acquire could mean losing money and might even affect your reputation.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

How to Become a Thought Leader in the Building Materials Industry

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You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this?

What You Need to Know About Search Engine Algorithms (and Why It Matters)

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If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform.

B2B Marketing: What NOT to Do

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B2B marketing strategies, tactics, and techniques revolve around attracting business decision-makers, generating leads, and nurturing those leads into paying customers. This is distinctly different from B2C marketing, in which businesses sell products and services directly to end users.

The 5 Do’s and Don’ts of Logo Design

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Your logo is an essential part of your company’s branding. It helps all other aspects of your marketing to be easily recognizable. It also ties all elements of your marketing plan together and creates a cohesive message for consumers.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

How to Get People to Attend Your Event

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It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout.

B2B Retargeting: If You Don’t Do It, You Miss.

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How many new deals fall through because no one followed up? If you’re running a B2B website, chances are it happens more than you think. B2B websites have a 70% or higher bounce rate , which means people visit and leave without going to other pages. And 97% of website visitors never come back.

Why Reviews are Critical for Building Material Manufacturers

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You’ve worked hard to build relationships with dealers in the building material industry. Your word is your bond. You listen to your distributors. Your dealer clients know they can trust you to deliver the building materials they need to meet demand.

Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

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Change is one thing B2B marketers can count on. Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. A recent Apple Mail update is just the latest example.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Using the Buyer’s Journey to Develop an Effective SEO Strategy

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Timing is critical in manufacturing. Assembling parts out of order won’t end well. It’s no different when you’re in B2B marketing. You must know who your ideal buyer is and where they are in the buyer’s journey stages.

Clara Dargy Joins the ER Marketing Team

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Kansas City, Mo. – ER Marketing’s account team has expanded with the hiring of Clara Dargy as an account executive. Dargy joins the team with agency experience, where she previously served as a marketing coordinator and progressed into a project manager.

Manufacture Success: 5 Ways to Build a Healthy Relationship With Your Marketing Agency

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You want to get more out of your marketing budget and really feel it was worth it a year from now — even five years down the road. You’d like to meet business goals faster, so you can grow into the future. Building a strong client agency relationship with your marketing agency gets you there.

How to Create Display Ads that Get Clicks

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Much of today’s advertising has moved from print to the top, bottom and sides of the web pages we read every day.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Kerry Benson Joins ER Marketing as Sr. Copywriter

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Kansas City, Mo. – ER Marketing is excited to announce the hiring of Kerry Benson as the agency’s new sr. copywriter. Benson joins the agency from UMKC where she was the Associate Director of the Center for Excellence in Developmental Disabilities.

How to Create Engaging Video Content for Your Brand

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With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention!

ER Marketing Wins Eight AMBIT Awards from KCDMA

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Kansas City, Mo. – ER Marketing is honored to bring home eight awards at this year’s AMBIT awards ceremony. The AMBIT awards are presented by the Kansas City’s Data-Driven Marketers Association (KCDMA) to honor excellence in data-driven marketing. “I

Jeff Miller Joins ER Marketing as a Senior Graphic Designer

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Kansas City, Mo. – ER Marketing is excited to announce the growth of their creative team with the hiring of Jeff Miller as a senior graphic designer.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

ER Marketing Wins Eight AMBIT Awards from KCDMA?

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Kansas City, Mo. – ER Marketing is honored to bring home eight awards at this year’s AMBIT awards ceremony. The AMBIT awards are presented by the Kansas City’s Data-Driven Marketers Association (KCDMA) to honor excellence in data-driven marketing.

Jeff Miller Joins ER Marketing as a Senior Graphic Designer?

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Kansas City, Mo. – ER Marketing is excited to announce the growth of their creative team with the hiring of Jeff Miller as a senior graphic designer.

Managing Supply Chains in 2022

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Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently than we had normally, disrupting the manufacturing, routing, and shipping of products used personally and in businesses.

Build Better: A Look Into How People’s Virtual Lifestyles Are Creating Demand for Smart Homes

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It is no secret that we’re all more connected than ever before. What might once have seemed like something straight out of a space-themed cartoon about a family named Jetson is now becoming our reality—which is actually quite exciting, if you think about it.

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6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

The Top 9 Construction & Building Material Trade Shows You Need to Know About in 2022

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Now that the world is getting back to normal and in-person events are coming back, you are probably excited to attend and exhibit at events in 2022.

Manufacturing Success: 7 Boxes Your Product Should Check in Every Buyers Eyes

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Let’s face it. Learning how to run a successful manufacturing business starts with thinking about the needs of your customers. After all, they are what really determines whether your company is profitable or not, right?

Manufacture Success: Product Marketing Collateral for Dealers

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As a building materials manufacturer, you know that your success hinges on how well your dealers work to get people to buy your product.

Build Better: How Sustainability Plays a Role in the Future of Building Materials

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Just about everywhere you look these days, people are talking about sustainability. While this term can become somewhat of a catchphrase in certain parts of the construction industry, the truth is that it is really something every building materials company should strive for.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!