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JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

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JANUARY 18, 2024

In the evolving world of social media, X, formerly known as Twitter, remains a pivotal platform for businesses seeking to enhance their presence, engage with customers, and amplify brand awareness. This guide delves into the nuances of using X for business, offering insights and strategies to maximize its potential. Setting Up Your Business X Account Embarking on your journey with X begins with establishing a business account, a fundamental step in crafting your online identity and connecting wi

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JANUARY 17, 2024

Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage is also exploding among adults, especially Millennials.

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JANUARY 16, 2024

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. The categories you choose for your business profile play a pivotal role in how potential customers find you online. However, there are several aspects of these categories that many business owners may not be aware of.

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JANUARY 15, 2024

In 2024, digital video continues to be a cornerstone of online content, offering unparalleled opportunities for creativity, engagement, and innovation As we navigate through this rapidly evolving landscape, understanding the emerging trends is crucial for businesses, content creators, and viewers alike. From the integration of augmented and virtual reality to the rise of personalized content, the digital video scene is set for some groundbreaking transformations. #1: Increased Use of AR and VR i

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JANUARY 5, 2024

Visual design plays a pivotal role in the world of sales and marketing, impacting consumer behavior, brand perception, and ultimately, a company’s bottom line. In an information-saturated world, your business must compete for the attention and loyalty of customers and a well-crafted visual design strategy can be your powerful tool for building credibility and gaining attention in a crowded landscape.

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JANUARY 5, 2024

In marketing, success is often determined by the ability to adapt and stay ahead of the curve. To thrive in this ever-evolving landscape, marketers must make a commitment to consistent daily actions that foster growth and fresh thinking. We’ve isolated four things that we think you—as marketers—should do every day to stay competitive and achieve your company or business marketing goals. 1.

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JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Let’s look at actions that rectify these common mistakes to ensure your email marketing campaigns deliver exceptional engagement and a vigorous return on investment (ROI).

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JANUARY 2, 2024

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months.

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DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with.

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DECEMBER 15, 2023

In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience and stay ahead of the competition. One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy.

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DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. Why Social Media Marketing Matters 1.

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DECEMBER 13, 2023

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. Leveraging AI has become essential for automating and optimizing various aspects of brand promotion, particularly for those lacking the workforce required for manual efforts. In 2023, AI and its subfield, machine learning, continue to disrupt industries, spanning from law to entertainment.

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DECEMBER 12, 2023

The marketing landscape is in a state of constant flux, and marketers must stay on their toes to remain competitive. With customer trust at an all-time low and the emergence of AI-driven ad blockers, the traditional marketing playbook is no longer effective. In this article, we will explore five essential skills that marketers will need to thrive in this ever-changing environment. 1.

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DECEMBER 11, 2023

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give them what they want. Here’s how to effectively target your buyers by developing a marketing strategy that meets their needs.

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DECEMBER 11, 2023

Your website is probably the first thing most people see when it comes to your brand. It is your digital storefront that you present to prospective buyers, clients, and partners. Many B2B companies don’t have a brick-and-mortar location for clients to visit, so having an online version is crucial. Even if you do have a physical business, you need to be representing your brand on the internet.

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NOVEMBER 29, 2023

If you’ve read anything written by the major marketing gurus over the past few years, you’ve probably heard that creating customer personas is the number one way to connect with both existing and potential customers. Depending on what you’ve read, the concept may be a little overwhelming. Don’t stress; the process doesn’t have to be that difficult. We’ve put together a simple checklist to help you create your first primary personas; you can build on them from there as you see fit.

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NOVEMBER 29, 2023

In the fast-paced world of B2B marketing, it’s easy to get caught up in the hustle and bustle, constantly churning out content to stay relevant. However, there’s a crucial element that often gets overlooked – the need for ‘room to breathe’ in your content strategy. In this article, we will delve into why providing space for your B2B content is essential, how it impacts your audience, and strategies to implement it effectively.

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NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth.

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NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. As consumer behavior and technology evolve, businesses must adapt to remain relevant and competitive. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content.

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NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

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NOVEMBER 19, 2023

As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals. Once you have determined the best platforms for your social media plan and have developed your content calendar, you’re on your way to executing your social communication plan and distributing relev

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NOVEMBER 19, 2023

The secret of effective marketing is to scale without increasing costs. What is the answer to this dilemma in most cases? Automation! However, this begs the question – how do you automate your B2B customer journey without depersonalizing? Consumers on every scale are demanding more of a personalized experience. With all of the choices they have today, you have no other option – you must comply.

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NOVEMBER 16, 2023

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” So, what are you waiting for?

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NOVEMBER 9, 2023

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

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NOVEMBER 9, 2023

New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European General Data Protection Regulations (GDPR) are set to limit a number of actions that businesses normally take when addressing prospects.

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OCTOBER 31, 2023

Kansas City, Mo. – ER Marketing is privileged to receive a top Building Systems Council (BSC) Jerry Rouleau Award for Excellence in Marketing and Home Design, administered and judged by the National Association of Home Builders (NAHB), one of the largest trade associations in the U.S., representing the interests of home builders, developers, contractors and associated businesses.

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OCTOBER 30, 2023

In order to convert leads to prospects and then customers, your B2B company first must find qualified leads. Driving those leads to join your email list is a priority, because they are your future customers. It makes sense to maximize your lead-gathering system to find as many qualified leads as you can, so that your email nurturing system can further quality them.

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OCTOBER 30, 2023

If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. And if you’ve worked with them, that means you’ve likely had to review work and provide feedback. Effective feedback in creative work requires clear and concise information.

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OCTOBER 27, 2023

There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day. Social media has become an easy way to keep up with friends and relatives as well as business connections.

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OCTOBER 26, 2023

In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay competitive and relevant. One of the most transformative technologies in recent years has been Artificial Intelligence (AI). It’s not just for science fiction anymore; AI has found its way into the heart of business operations, especially in the realm of Business-to-Business (B2B) interactions.

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OCTOBER 25, 2023

Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC.

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OCTOBER 24, 2023

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. The exact opposite occurred. Social media has exploded in popularity year-by-year. If you own or manage a business and are not on social media, you are missing out on a fantastic opportunity to connect with clients as well as business partners.

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OCTOBER 23, 2023

Out with the old and in with the new. It is a common saying that applies to seemingly everything, and marketing is no exception. The new king of the castle is inbound marketing. He is here to supplant the previously dominant outbound marketing. There is a good reason for this dramatic power shift: the seemingly ubiquitous nature of the world wide web.

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OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content. SEO has become increasingly complicated in the last half-decade.

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OCTOBER 19, 2023

Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. The following aspects should be included in such a strategy to improve your experience. 1. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI.

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OCTOBER 18, 2023

Increasing your brand’s awareness is the goal of any marketing strategy. Gaining an increase in your audience will improve your ROI. The following brand awareness tips are those that are easy to implement right aware. 1. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart of any brand awareness strategy.

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