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How to Get Started with Inbound Marketing

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Guest post by Mario Medina. You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods?

Four Great Ways to Use Personalization in Digital Marketing

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Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot. That should come as no surprise.

The Value of Creativity for Live Events

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Guest post by Jennifer Kurland. Creativity comes from a place deep within. It is the spark that ignites imaginations and drives innovation. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it.

Three Key Insights on How B2B Marketing is Changing

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What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked?

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Six Ways to Connect with Hard-to-Reach Business Buyers

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It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever.

Nine Valuable Varieties of Online Business Tools

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Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

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What’s the Right Social Media Scheduling Tool for Your Business?

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Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

How B2B Brands Can Drive More Leads This Year

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Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

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Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

Six Benefits of Business Process Automation for Your Small Business

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Guest post by Kurt Webber. Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Three Types of Tools to Use for Content Strategy and Planning

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Though more than 90% of B2B marketers now use content marketing in some way, many still struggle to do it productively.

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8 Tips to Increase Your Organic Page Ranking in 2018

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Guest post by Nathan Elly. Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results.

What’s So Funny About Digital Marketing? 2018 Edition

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Marketing can be is stressful. Take a break! Make the corporate web use hall monitors in IT and HR freak out and wonder what you’re up to. Visit one (or more) of the sites below for a quick laugh, smile, or at least a good eye roll.

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

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Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype?

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Seven Groups of Tools for Designing and Optimizing Websites

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Your B2B website and blog are the core of your content marketing efforts.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Improve Your Facebook Sales With These 10 Tips

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Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network.

The Most Important Keyword for SEO in 2018

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Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. But does SEO still matter?

Five B2B Marketing Trends That Will Drive Ecommerce

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Guest post by Brian Mechem. Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors.

Three Lean Tools to Try With Your Marketing Team

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Guest post by Jon Terry. The planning for any strong marketing campaign should acknowledge one essential fact: change is inevitable. In business-to-business marketing strategy , the ability to constantly adapt on the fly is vital to your company’s success.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Eight Common SEO Myths Busted [Infographic]

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Guest post by Imran Khan. SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same.

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Three Crucial Classes of Marketing Analytics Tools

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The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions.

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Content Marketing Strategy: Five Essential Elements Based on 24 Stats

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Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing.

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What is Blockchain and How Does it Impact Marketing?

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Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The Art and Science of Delegation [Infographic]

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Guest post by Juliana Marulanda. Being an entrepreneur means being your own boss. Unfortunately, it can also mean being your own salesperson, marketer , human resources manager, and accountant all at once. Out of necessity, most small businesses start out this way after all.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

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Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy.

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The Ultimate Guide to Content Marketing Tools: Introduction

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Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it. Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago.

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How B2B Marketing is Changing [Webinar]

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What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? Which is perhaps the most overlooked?

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Seven Key Categories of Social Media Marketing Tools

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Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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Five Actionable Social Media Tips for Your Web Development Business

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By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. Photo by Tracy Le Blanc from Pexels.

Content Marketing Trends and Stats for 2018 [Infographic]

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Guest post by Martina Stricak. Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet.

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Five Fatal Trade Show Mistakes You Must Avoid

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Guest post by Jessica Kane. Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

24 Enlightening Email Marketing Marketing Stats [Infographic]

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Guest post by Johan Boles. As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight.

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A Spectacular Springtime of Stats, Facts, and Insights About Digital Marketing

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Okay, so spring may not be here quite yet. But even though Punxsutawney Phil has predicted six more weeks of winter, sunnier days are on the way.

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How to Choose the Best Digital Channels for Your Business [Infographic]

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Guest post by Jess Andriani. Back in the golden days of TV and radio, businesses raced to craft the most interesting TV commercials and radio advertisements to attract more customers.

The Interactive Guide to On-Page SEO

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While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance , trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age).

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.