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Six Paths to Better Copywriting and Digital Content

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Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels.

Five Social Proof Best Practices for 2022

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Guest post by Brent Zahradnik. In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship.

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14 More Appallingly Common Copywriting Mistakes to Avoid

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Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet.

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

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The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past?

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

What Will the Future of Remote Work Mean for B2B Organizations?

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Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

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The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers.

Five Advanced Strategies for Improving Your B2B Website SEO

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Guest post by Dylan Berger. Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources.

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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

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Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences.

Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

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Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

The Founder Interview Series #39: Stephen Moore, Culture Booster

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The competition for talent is a long-term trend, not a short-term blip. How will your company compete for workers through the next decade?

Five Uncommon Digital Marketing Tactics for Your Small Business

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Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics.

Five Impactful Ways to Improve Brand Image Without Spending a Lot

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Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer.

Why is Pinterest a Great Social Media Channel for Your Business?

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Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Six Ways Effective Revenue Marketing Can Change Your Business

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Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted.

Nine Important Things to Know About Intent Data and AI

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The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it?

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Seven Ways to Use Your UVP and Brand Messaging

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Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional.

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B2B Web Design Trends You Should Expect to See More of in 2022

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Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Why Marketing Needs to Own Demand Generation Right Out of the Gate

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Guest post by Laura Patterson. In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.”

Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

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The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening.

End-of-Year Martech and Business Software Sales

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Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment?

Six Tactics to Take Your Marketing to the Next Level

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Contributed post. Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Five Creative B2B Marketing Strategies to Try in 2022

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Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash.

Five Quick Things to Wrap Up 2021

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If you’re among the small. intrepid group of professionals actually working this “dead week” (the days between Christmas and New Years), thank you! And thank you for spending a few minutes here. This will be quick. Image Credit: Clay Banks on Unsplash.

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12 Fascinating Facts About Global Internet Use in 2021

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Two-thirds of all the people on earth own a mobile phone. 60% have Internet access. And 54% (4.2 billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

How to Improve your Website Conversion Rate through Better UX Design

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Contributed post. Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Business Consultancy 101: How to Find the Right Fit for Your Business

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Guest post by Chloë Donian. The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. Image credit: Scott Graham on Unsplash.

What Does an Excellent B2B CRO Strategy Look Like?

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Guest post by Eleanor Hecks. Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Image credit: Amjith S on Unsplash. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic.

The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021

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Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Here’s a look at the most popular topics, a few honorable mentions, and the most-read posts of the the year. January of this year marked the 10th anniversary of the launch of this blog.

What Will the Future of Remote Work Look Like? New Research

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Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet.

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The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Three Top Tips to Ensure Your Website Can Handle More Traffic

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Contributed post. If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth.

How the First Message in Live Chat Can Increase Website Conversions

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Guest post by Yulia Lapynina. Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page.

How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

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Guest post by Dylan Berger. Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits.

KPIs Your PR Department Should Be Tracking

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Contributed post. Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!