Webbiquity

FEBRUARY 14, 2023

Guest post by Chris Tweten. Patience is a virtue—but time is more precious than gold. In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold. Image credit: Indira Tjokorda on Unsplash A few seconds isn’t much time, but it could be the deciding factor between a website visitor buying a product or abandoning your site.

eCommerce 53

eCommerce Tips Bandwidth Paid Search Agency 53

Webbiquity

JANUARY 10, 2023

Guest post by Exon Nkemchor. As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Based on extensive research, here is a list of some of the best tools to help support your marketing activities and achieve your objectives of increasing your brand awareness and gen

Marketing Automation Services 292

Marketing Automation Services Budget Programs Enterprise Management Work Management 292

Webbiquity

DECEMBER 27, 2022

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year. It’s interesting that no single topic stood out among the top posts from the past 12 months. Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. Image credit: Cup of Couple on Pexels.

Top of Funnel 154

Top of Funnel Case Studies Case Study Paid Search Agency 154

Webbiquity

NOVEMBER 22, 2022

Inflation, supply chain issues, elections, recession(?). It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2022 promotions make this an excellent time to take stock of your business software toolbox.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Webbiquity

NOVEMBER 15, 2022

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

Social Media 306

Social Media Work Management Marketing Management Media 306

Webbiquity

NOVEMBER 12, 2022

Contributed post. In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Image credit: Nattanan Kanchanaprat on Pixabay. Improving profitability by cutting expenses and ramping up production is just basic good business practice.

Efficiency 159

Efficiency Business Work Management Marketing Management 159

Webbiquity

NOVEMBER 8, 2022

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Webbiquity

SEPTEMBER 28, 2022

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Webbiquity

AUGUST 9, 2022

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend. Image credit: Jason Goodman on Unsplash.

B2B Marketing 264

B2B Marketing Tips B2B B2B Sales 264

Webbiquity

JUNE 30, 2022

Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay. Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making pu

Marketing Websites 292

Marketing Websites Ad Building Lock-In Case Study 292

Webbiquity

JUNE 21, 2022

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Webbiquity

JUNE 16, 2022

Guest post by Alexandra Datsenko. Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. Image credit: Sora Shimazaki on Pexels. Although web scraping is perfectly legal, this does not mean that absolutely any content can be collected and actively used. It has to stay within certain limits.

Privacy Policies 142

Privacy Policies Copyright Terms and Conditions Work Management 142

Webbiquity

MARCH 15, 2022

Guest post by Eleanor Hecks. Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Image credit: Amjith S on Unsplash. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Webbiquity

MARCH 10, 2022

Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Image credit: Patrik Michalicka on Unsplash. For any B2B company, it takes planning and a solid strategy to establish a successful brand.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Webbiquity

MARCH 8, 2022

Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Image credit: Possessed Photography on Unsplash. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Webbiquity

FEBRUARY 1, 2022

Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay. When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy.

Digital Asset Management 363

Digital Asset Management B2B Marketing Work Management B2B 363

Webbiquity

JANUARY 28, 2022

Contributed post. Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Image credit: George Morina from Pexels.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Webbiquity

DECEMBER 17, 2021

Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Image credit: Austin Distel on Unsplash. Here are six ways revenue marketing can positively impact your business. 1.

Customer Satisfaction 287

Customer Satisfaction Effectiveness Planning Work Management 287

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox.

Marketing Management 292

Marketing Management Software Business Salesforce.com 292

Webbiquity

DECEMBER 9, 2021

Contributed post. If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth. While this is great news, it’s important to ensure that your website can handle the traffic you are driving. Image credit: Monoar Rahman on Pexels.

Traffic 265

Traffic Marketing Websites Tips Outgrow 265

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Webbiquity

NOVEMBER 4, 2021

Guest post by Dylan Berger. Every brand strives to meet the ever-changing needs of their customers. Some companies do better than others, but the task comes with its fair share of challenges regardless. Image credit: Jon Tyson on Unsplash. How does this customer perceive my brand? In what ways can I improve my product to meet their needs? What types of strategies should I use to elevate the customer experience?

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Webbiquity

NOVEMBER 2, 2021

Guest post by Erik Bergman. It’s getting more unusual to see in-person events that are dedicated solely to “networking.” And that’s okay. Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Image credit: Adem AY on Unsplash.

Social Media 323

Social Media Tips Media Network Marketing 323

Webbiquity

SEPTEMBER 23, 2021

Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans ) are given a front-row seat to the even the most mundane goings-on in their lives. Image credit: Content Pixie on Unsplash. If you don’t particularly care about what actors or pop stars are doing, you might not get it , but just because you don’t get it doesn’t mean you can’t use this obsession with celebrity to your advantage.

Business 259

Business API Marketing & Strategy Paid Search Agency 259

Webbiquity

SEPTEMBER 21, 2021

While B2B marketers initially saw a surge in digital activity after the COVID outbreak in the spring of 2020, 73% of B2B tech marketers say they have seen “digital fatigue” set in since then. “In a world where every business has been investing in digital, it seems it’s harder to stand out from the crowd. Quality of content and uniqueness of digital experience are more important than ever.” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a

Research 334

Research Trends B2B Marketing Planning 334

Webbiquity

SEPTEMBER 20, 2021

Guest post by Eddie Segal. A lead is a potential client only one step away from purchasing your product. All you need to do is be responsive, earn their trust, demonstrate your value, and prove that your product or service will meet their needs. B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building).

Lead Generation 268

Lead Generation Tactics Sales Qualified Leads Generation 268

Webbiquity

AUGUST 20, 2021

Guest post by Natasha Lane. Because a picture paints a thousand words , the visuals you choose to use on your website are often more important than the words. Humans are highly visual creatures; we’re able to take a lot of information in at a glance just by looking at an image. If you’ve ever wondered whether it’s better to use photos (stock or custom) or illustrations (which should always be original), check out this guide.

Marketing Websites 217

Marketing Websites Business Paid Search Agency Touchpoints 217

Webbiquity

AUGUST 10, 2021

Guest post by Gaurav Sharma. With more than four million new blog posts published every day , it’s no longer enough to simply churn out 500 or even 3000 words and click “publish.” But interactive content can help your marketing campaigns and your brand stand out. Using interactive content for your marketing campaigns gets audiences involved rather than simply reading passively through your content.

Interactive Marketing 314

Interactive Marketing Campaigns Effectiveness Planning 314

Webbiquity

JUNE 10, 2021

Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.

Work Management 254

Work Management Marketing Management Paid Search Agency Marketing & Strategy 254

Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. It’s a fascinating story, and to even try to fully grasp it, one must do what the King advised the White Rabbit to do in Alice in Wonderland : “Begin at the beginning.” Prologue: The Reign of Print.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

MARCH 30, 2021

Guest post by Dhruv Mehta. Significantly edited from the original. In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” Image credit: Outfunnel. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Webbiquity

FEBRUARY 27, 2021

Contributed post. As an individual, choosing how to invest your money (jump in on GameStop? Hmm, maybe best not) can be stressful. But as a business owner , making investments on behalf of your company can be a make-or-break decision that, understandably, requires significant time and consideration. Although investing as a business is risky and difficult, it’s also vital to strengthen your company’s financial viability and to grow.

Business 201

Business Ethics Course Consulting 201

Webbiquity

FEBRUARY 18, 2021

Guest post by Ronita Mohan. The Internet of Things (IoT) has rapidly become part of daily life—it’s already crucial for monitoring health and wellbeing , and is playing a major role in global security. Image credit: Dan LeFebvre on Unsplash. IoT and it’s B2B incarnation, the Industrial Internet of Things (IIoT) are also changing facets of marketing, a trend that is set to grow in the next few years.

Marketing Automation Services 297

Marketing Automation Services Internet Marketing Trigger Marketing Marketing & Strategy 297

Webbiquity

FEBRUARY 16, 2021

Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Webbiquity

JANUARY 7, 2021

Guest post by Jane Crighton. 77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs. Blogs are especially popular among students who have access to fast Internet connectivity and a lot of ideas to share. And search engine optimization (SEO) plays a huge role in the processes of discovering and sharing ideas.

Blogger 235

Blogger SEO Tips Paid Search Agency 235

Webbiquity

JANUARY 5, 2021

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. First, this is a list—not “ the list”—of the top people, as there is no way to make a list like this definitive.

Twitter 259

Twitter Startups Work Management Marketing Management 259