Webbiquity

DECEMBER 20, 2022

Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.

Event Marketing 298

Event Marketing Planning Paid Search Agency Marketing & Strategy 298

Webbiquity

JULY 23, 2022

Guest post by Tony Ademi. Synthetic identity fraud occurs when one individual impersonates someone else online using fake ID credentials. It’s a common type of financial crime and is becoming even worse as digital transactions increase. Image credit: stevepb on Pixabay. One of the most common methods for developing a synthetic identity scheme starts with a Social Security Number (SSN).

Tips 147

Tips Multi-Channel Work Management Ideal Customer Profiles 147

Webbiquity

JULY 22, 2022

Guest post by Kristie Wright. In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Without a proper invoice, a client may not be able to pay the correct amount, or pay on time, or even pay at all. When a payment isn’t made or it’s late, your business will suffer the financial repercussions.

Terms and Conditions 147

Terms and Conditions Ad Exchange Paid Search Agency B2B Marketing 147

Webbiquity

APRIL 26, 2022

Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels. Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer.

Copywriting 309

Copywriting Content Budget Programs B2B Sales 309

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it.

Copywriting 296

Copywriting Marketing Budget B2B Marketing Planning 296

Webbiquity

MARCH 29, 2022

Guest post by Nikola Roza. The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Image credit: Camylla Battani on Unsplash. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Planning 261

Planning Marketing AI Work Management Marketing Management 261

Webbiquity

MARCH 24, 2022

Guest post by Ian Loew. Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles. Image credit: Ben Kolde on Unsplash. They also need to address the needs and concerns of multiple members of a buying team, rather than appealing to an individual.

B2B 243

B2B Marketing Websites Design Practices 243

Webbiquity

MARCH 22, 2022

Guest post by Natasha Lane. Repurposing content is a great way to leverage a resource that you’ve already invested in to reach new audiences and improve your organic visibility in search. When you consider the amount you need to spend to hire a content writer , it becomes clear that repurposing something you’ve already created can be the most cost-effective route to take.

Content 273

Content Examples Case Study Case Studies 273

Webbiquity

FEBRUARY 10, 2022

Guest post by Yulia Lapynina. Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Image credit: Sigmund on Unsplash. Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget a

Marketing Websites 232

Marketing Websites Conversion Work Management Marketing Management 232

Webbiquity

FEBRUARY 1, 2022

Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay. When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy.

B2B Marketing 342

B2B Marketing B2B Digital Asset Management Work Management 342

Webbiquity

JANUARY 11, 2022

Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

B2B 235

B2B Paid Search Agency Design B2B Marketing 235

Webbiquity

JANUARY 4, 2022

An “entrepreneur” (a.k.a, startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. There’s no question they are a special breed. What inspires them to solve certain problems? How do they generate business when they first launch their products? What did they learn from the experience that they can share with other aspiring entrepreneurs?

Enterprise Management 291

Enterprise Management Work Management B2B Marketing Marketing Management 291

Webbiquity

DECEMBER 21, 2021

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Here’s a look at the most popular topics, a few honorable mentions, and the most-read posts of the the year. January of this year marked the 10th anniversary of the launch of this blog. The post The Top 10 Posts from 10 Years of Webbiquity showcased the top posts of all time to that point.

B2B Marketing 260

B2B Marketing Planning B2B Paid Search Agency 260

Webbiquity

DECEMBER 17, 2021

Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Image credit: Austin Distel on Unsplash. Here are six ways revenue marketing can positively impact your business. 1.

Planning 299

Planning Work Management Marketing Management Marketing & Strategy 299

Webbiquity

DECEMBER 14, 2021

Guest post by Dylan Berger. Websites are the “storefront” of B2B organizations. Like a real-world storefront, a business website should be clean, attention-getting, and inviting, which makes effective B2B website design crucial. Image credit: Daniel Korpai on Unsplash. Your website is often what creates your first impression with prospects. It provides opportunities to build audiences, promote your brand, and position your business in the marketplace.

B2B 209

B2B Marketing Websites Effectiveness B2B Thought Leadership 209

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox.

Budget Programs 289

Budget Programs Marketing Management Software Webinar Metrics 289

Webbiquity

OCTOBER 22, 2021

Guest post by Samantha Waites. Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay. Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.

Social Media 252

Social Media Work Management Marketing Management Promotion 252

Webbiquity

OCTOBER 19, 2021

Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two. Statista took an in-depth look at B2B marketing spend this year. They noticed a 14% increase in digital formats and a decline for traditional channels.

B2B 318

B2B Trends Design B2B Marketing 318

Webbiquity

OCTOBER 15, 2021

Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures. Adopting eco-conscious business practices is one step toward success. Companies must also market their sustainability efforts to increase consumer awareness and loyalty.

Planning 263

Planning Paid Search Agency Marketing Management Marketing & Strategy 263

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

Social Networks 275

Social Networks Stats Mobile Advertising Paid Search Agency 275

Webbiquity

AUGUST 20, 2021

Guest post by Natasha Lane. Because a picture paints a thousand words , the visuals you choose to use on your website are often more important than the words. Humans are highly visual creatures; we’re able to take a lot of information in at a glance just by looking at an image. If you’ve ever wondered whether it’s better to use photos (stock or custom) or illustrations (which should always be original), check out this guide.

Marketing Websites 171

Marketing Websites Business Paid Search Agency B2B Marketing 171

Webbiquity

AUGUST 19, 2021

Guest post by Eleanor Hecks. For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Today’s market is highly competitive, so it’s essential to come out of the gates with something superior to and more enticing than the competition. The best way to overcome these obstacles (and any others you may encounter) is to put together a solid launch plan or a checklist that can help you achieve a successful launch.

B2B 235

B2B Paid Search Agency Product B2B Marketing 235

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% in 2021, their lowest point in the history of Gart

CMO 212

CMO Budget Programs Gartner Sales Management 212

Webbiquity

JULY 13, 2021

Two-thirds of all the people on earth own a mobile phone. 60% have Internet access. And 54% (4.2 billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends.

Internet Marketing 335

Internet Marketing Social Media Mobile Marketing Social Marketing 335

Webbiquity

JULY 6, 2021

Guest post by Alex Ratynski. Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Here are five expert tips for keeping your customer churn rate as low as possible, so you can build a loyal fan base of people who keep coming back to you for more.

Churn Rate 326

Churn Rate Work Management Marketing Management Custom Publishing 326

Webbiquity

JUNE 15, 2021

Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. To attract more email opt-ins, you need to offer an incentive that’s valuable and unique.

Paid Content 310

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 310

Webbiquity

JUNE 10, 2021

Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.

Work Management 212

Work Management Marketing Management Paid Search Agency Marketing & Strategy 212

Webbiquity

MAY 20, 2021

Contributed post. As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. You likely even spend additional time learning, reading, and evaluating new and upcoming trends. This is something that comes naturally when you’re doing it for someone else.

Social Media 241

Social Media Media Ad Building Business 241

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot? Image credit: Akshar Dave on Unsplash.

B2B Marketing 359

B2B Marketing Social Media Social Marketing B2B 359

Webbiquity

MARCH 29, 2021

Guest post by Anastasia Belyh. Your website’s design may actually be one of the major obstacles standing between your website traffic and the bottom of your sales funnel. It can make the difference in your conversion rates. Your web design can significantly impact your brand image and credibility among new sales prospects. Image credit: Social Media Today.

Conversion Rate 148

Conversion Rate Conversion Design Top of Funnel 148

Webbiquity

MARCH 26, 2021

Guest post by Apoorv Bhatnagar. B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers. Image credit: Arantxa Aniorte on Unsplash. Here are ten tips to help ensure a smooth transition from single or multichannel marketing to an unforgettable omnichannel marketing campaign.

B2B 321

B2B Personalization B2B Marketing Marketing Management 321

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. But there is one very large difference between them. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 353

B2B Marketing B2B Enterprise Management Work Management 353

Webbiquity

FEBRUARY 18, 2021

Guest post by Ronita Mohan. The Internet of Things (IoT) has rapidly become part of daily life—it’s already crucial for monitoring health and wellbeing , and is playing a major role in global security. Image credit: Dan LeFebvre on Unsplash. IoT and it’s B2B incarnation, the Industrial Internet of Things (IIoT) are also changing facets of marketing, a trend that is set to grow in the next few years.

Marketing Automation Services 302

Marketing Automation Services Marketing & Strategy Paid Search Agency Marketing 302

Webbiquity

FEBRUARY 9, 2021

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. Below is the video along with some answers to the questions posed (not a transcript). Watch the video to get expert insights from Maddy Osman , Lisa Sicard , and Casie Gillette.

Paid Content 321

Paid Content Traffic Content Lead Ranking 321

Webbiquity

NOVEMBER 17, 2020

Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm. No business has escaped feeling the economic impact in some form. Image credit: Carl Heyerdahl on Unsplash.

Top of Funnel 212

Top of Funnel ROI Marketing Automation Services Content 212

Webbiquity

OCTOBER 22, 2020

Contributed post. Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers. After all, in most cases, consumers don’t put their trust in products–they put their trust in people.

Work Management 160

Work Management Paid Search Agency Marketing Management Ideal Customer Profiles 160

Webbiquity

OCTOBER 13, 2020

2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. But now that companies have adjusted their processes and plans, what does the outlook for 2021 look like? How have plans changed since the third quarter ? Two recent research reports provide useful insights. Findings from Spiceworks Ziff Davis and Google generally indicate buyers have a cautious optimism about the year ahead, though the pandemic has clearly impacted both the level and type o

B2B 288

B2B Work Management Marketing Management Buy 288