January, 2025

article thumbnail

7 proven strategies for effective B2B customer retention

Martech

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?

article thumbnail

Writing Web Content: 7 Tips Every Digital Content Writer Should Know

Acrolinx

Creating digital content is one of the most powerful marketing tools a company can leverage to build brand awareness, foster trust, and engage audiences effectively. Done well, it increases the chances of your content being shared and positions your brand as an authority in your industry.However, poorly executed web content can turn potential customers away, wasting valuable time and resources.

Tips 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 AI Prompts for Small Business Marketing

Salesforce Marketing Cloud

Artificial intelligence (AI) has left no stone unturned to help small and medium-sized businesses (SMBs) in marketing. From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. In fact, 67% of marketing leaders already believe that AI will help them better understand their customers and boost overall growth.

article thumbnail

How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

Planning 231
article thumbnail

Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

article thumbnail

How to Boost the Efficiency of Your Marketing Team

Valasys

An effective marketing team is vital for any successful organization. However, today’s hypercompetitive market puts additional pressure on these teams to create novel campaigns, achieve high conversion rates, and maintain brand visibility. Improving team efficiency is essential to meeting expectations without overburdening them. A systematic approach to task management, using appropriate tools, and nurturing professional growth are among some of the main contributors to team productivity.

More Trending

article thumbnail

15 Essential Elements for Google Business Profile Optimization Success

Go Beyond SEO

Optimizing your Google Business Profile is crucial for enhancing your online presence and attracting potential customers. But what does it take to truly stand out? In this guide, we’ll walk you through fifteen essential elements you must focus on for achieving success. Whether you’re new to the game or looking to refine your strategy, these tips are here to make your profile shine. 1.

article thumbnail

8 Strategies for Increasing B2B Lead Conversion Rates

Orange Owl Blog

B2B Marketing 8 Strategies for Increasing B2B Lead Conversion Rates Vivek Goel January 25, 2025 Share : Table of Contents Introduction Converting leads into paying customers is the ultimate goal for B2B businesses, yet its a task often fraught with challenges. In todays competitive landscape, where buyers are more informed and options are plentiful, having a clear strategy is paramount.

article thumbnail

B2B brand positioning – how to define your competitive edge

Sage Marketing

Brand positioning in tech marketing operates similarly to other types of branding. It tells the story of your company, product, or servicea narrative that firmly embeds itself in peoples minds through various elements. The way your audience perceives your brand plays a critical role in determining its value. Many mistakenly believe that a brand is just a logo or a catchy tagline.

article thumbnail

Welcome emails lift KPIs: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

article thumbnail

Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

article thumbnail

The Role of Blog Writing in Inbound Marketing

Marketing Insider Group

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

article thumbnail

AI Will Replace Marketing Professionals! Or…Wait…Maybe Not

Webbiquity

Theres no question marketing professionals are using artificial intelligence (AI) tools in lots of interesting ways, from creating social posts and short videos to generating blog post ideas and mining large data sets for insights. Image credit: Toa Heftiba on Unsplash Theres also no question that AI tools have advanced a lot in the past year. But a big question that is on the minds of marketing professionals, from B2B startups to consumer brands to agencies, is: what does the future hold for AI

article thumbnail

10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams

article thumbnail

Professional Communities of Influence are a Winning B2B Growth Strategy

Vision Edge Marketing

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. The ability to influence key decision-makers can often determine whether a company thrives or struggles. For businesses looking to establish credibility, enter new markets , or build meaningful, long-term relationships with high-value accounts , gaining support from your peers and other trusted members in your networks can be a game-changing stra

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

20 Great Save the Date Email Subject Lines

SendX

Save the Date emails act as a gentle nudge to remind the recipients to book their calendars for an upcoming event.

221
221
article thumbnail

Content atomization: Maximize ROI by repurposing your best ideas

Martech

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

ROI 133
article thumbnail

How to Target the Right Audience on Social Media

Marketing Insider Group

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. However, you’ll need to reach the right people to take full advantage of its impact. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.

article thumbnail

Measuring Success Beyond Attendance Numbers: A New Approach to Event Metrics

Webbiquity

Contributed post. When evaluating the success of an event, many businesses focus primarily on the number of attendees as a key performance indicator. While attendance is important, it doesnt tell the full story. True success lies in how well an event aligns with business objectives and delivers value to attendees. Image credit: Antonio Jamal Roberson To gain a deeper understanding of your event’s impact, its crucial to measure beyond just attendance figures.

article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Accessible social media posts: Engaging everyone in your B2B network

Oktopost

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos

article thumbnail

Master Customer-Centric Growth: 5 Best Practices for Sustainable Success

Vision Edge Marketing

Many of our customers operate in a competitive business landscape and are experiencing higher customer expectations than ever. Does that feel familiar to you? What they have learned is that a customer-centric strategy provides an excellent path for addressing both. A customer-centric growth strategy is more than just a buzzword ; it’s a proven approach that places the customer at the heart of every business decision.

Practices 164
article thumbnail

The Rise of GPT-Native Sales Teams: Redefining Talent and Collaboration in the Age of AI

Zoominfo

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows.

article thumbnail

Navigating the US TikTok ban: What brands need to know

Sprout Social

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

Branding 123
article thumbnail

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

article thumbnail

The Advantages of Outsourcing PPC Campaigns to Agencies

Marketing Insider Group

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Outsourcing can help drive meaningful results while allowing internal teams to focus on their strengths. Quick Takeaways PPC outsourcing offers access to specialized knowledge without hiring in-house experts.

article thumbnail

Five Steps to Build Content Partnerships with Large Websites for More Exposure and Growth

Webbiquity

Guest post by Jennifer Engevik. In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Strategic partnerships with larger websites can propel your business to new heights, helping you expand your reach, establish authority, and accelerate growth.

article thumbnail

Creating a social media policy for your company

Oktopost

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

article thumbnail

Strategies to Overcome Three Barriers to Revenue Growth | What’s Your Edge?

Vision Edge Marketing

For this episode of “What’s Your Edge?” Im thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing teams in the SaaS-based healthcare and life sciences technology sectors. Her career spans the entire innovation lifecycle, making her a perfect fit for our Barriers to Revenue Growt h discussion today and strategies to overcome these.

Barriers 179
article thumbnail

How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

article thumbnail

GTM Intelligence: the Next Big Thing in B2B Sales & Marketing

Zoominfo

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Companies spend billions of dollars annually on GTM efforts, yet many still fail to achieve their growth targets. Why?

article thumbnail

Stop defending your marketing budget — start proving its value

Martech

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.

article thumbnail

The Benefits of Native Advertising: Why It’s a Game Changer

Marketing Insider Group

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Unlike traditional ads, which can feel invasive or disruptive, native ads match the tone, style, and context of their surroundings.