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Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? MORE
Hootsuite. Slack. Toggl. Dropbox. All of these Software as a Service (SaaS) solutions have one thing common. They are all examples of consumer-grade solutions. MORE
Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly closing new deals and acquiring easy wins? Fast-growing trees provide insight into 4 potential pitfalls of fast growth. And that’s the focus of this episode. MORE
This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. You probably know that old adage, “Bird of a feather flock together.” Well, it’s true. That’s why peer groups are so successful. MORE
Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions. MORE
The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. MORE
If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. This is one of the primary reasons companies create dashboards. MORE
You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.” MORE
All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. MORE
You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create it.”. MORE
People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion. MORE
There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. And that’s the focus of this episode of What’s Your Edge? Remember when you were picking courses in school and some courses listed prerequisites? MORE
If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. MORE
In the B2B world one thing is for sure: the Sales team expects the Marketing team to generate qualified leads that will ideally convert quickly to sales. MORE
When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. MORE
I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. There, I learned the value of data and why it was so important in my work. MORE
Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. MORE
A colleague and I were having a conversation about some of the growth challenges B2B companies face, particularly when it comes to bringing new products/services to market, and why they struggle to overcome some of the challenges. Blind spots. Often the blind spot is a lack of customer-centricity. MORE
Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management. MORE
Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. MORE
The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. MORE
Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. MORE
There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job. Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge. MORE
Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode. MORE
Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing. MORE
The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. . MORE
Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?” MORE
We’ve all been there. We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. Then it fizzles out and vaporizes. In the pipeline review meeting, this opportunity originally in the sales forecast now becomes marked as lost. MORE
Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. and operational excellence. MORE
If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. MORE
In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX). MORE
You’ve overcome one of the primary hurdles every company faces. Your company, products, and services have been discovered. Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. What do you need next to grow? MORE
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. MORE
Change. Like many of our customers, you’re probably experiencing some degree of change. Whether it’s expected or unexpected, personal or business, change is uncomfortable. When we embrace it, change can force us to improvise and adapt, which for business can lead to innovation and new growth. . MORE
Vision Edge Marketing
MAY 3, 2022
When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches.
Vision Edge Marketing
APRIL 26, 2022
If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. This is one of the primary reasons companies create dashboards.
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Vision Edge Marketing
APRIL 19, 2022
I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. There, I learned the value of data and why it was so important in my work.
Vision Edge Marketing
MAY 17, 2022
Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions.
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
Vision Edge Marketing
APRIL 5, 2022
The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines.
Vision Edge Marketing
MARCH 29, 2022
In the B2B world one thing is for sure: the Sales team expects the Marketing team to generate qualified leads that will ideally convert quickly to sales.
Vision Edge Marketing
OCTOBER 12, 2021
You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.”
Vision Edge Marketing
MARCH 15, 2022
Change. Like many of our customers, you’re probably experiencing some degree of change. Whether it’s expected or unexpected, personal or business, change is uncomfortable. When we embrace it, change can force us to improvise and adapt, which for business can lead to innovation and new growth. .
Vision Edge Marketing
NOVEMBER 16, 2021
Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?”
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Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.
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Vision Edge Marketing
NOVEMBER 9, 2021
Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly closing new deals and acquiring easy wins? Fast-growing trees provide insight into 4 potential pitfalls of fast growth. And that’s the focus of this episode.
Vision Edge Marketing
FEBRUARY 22, 2022
You’ve overcome one of the primary hurdles every company faces. Your company, products, and services have been discovered. Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. What do you need next to grow?
Vision Edge Marketing
FEBRUARY 8, 2022
We’ve all been there. We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. Then it fizzles out and vaporizes. In the pipeline review meeting, this opportunity originally in the sales forecast now becomes marked as lost.
Vision Edge Marketing
MARCH 8, 2022
A colleague and I were having a conversation about some of the growth challenges B2B companies face, particularly when it comes to bringing new products/services to market, and why they struggle to overcome some of the challenges. Blind spots. Often the blind spot is a lack of customer-centricity.
Advertisement
Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Vision Edge Marketing
FEBRUARY 1, 2022
The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers.
Vision Edge Marketing
AUGUST 24, 2021
You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create it.”.
Vision Edge Marketing
JANUARY 11, 2022
People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion.
Vision Edge Marketing
DECEMBER 7, 2021
The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. .
Advertisement
With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Vision Edge Marketing
JANUARY 25, 2022
There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. And that’s the focus of this episode of What’s Your Edge? Remember when you were picking courses in school and some courses listed prerequisites?
Vision Edge Marketing
OCTOBER 19, 2021
Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing?
Vision Edge Marketing
MARCH 30, 2021
If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me.
Vision Edge Marketing
AUGUST 17, 2021
All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode.
Advertisement
When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Vision Edge Marketing
DECEMBER 15, 2020
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process.
Vision Edge Marketing
MARCH 16, 2021
This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. You probably know that old adage, “Bird of a feather flock together.” Well, it’s true. That’s why peer groups are so successful.
Vision Edge Marketing
MAY 25, 2021
Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts.
Vision Edge Marketing
MAY 11, 2021
Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management.
Advertiser: ZoomInfo
Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.
Vision Edge Marketing
OCTOBER 5, 2021
There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job. Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge.
Vision Edge Marketing
NOVEMBER 2, 2021
Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions.
Vision Edge Marketing
APRIL 27, 2021
In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX).
Vision Edge Marketing
APRIL 20, 2021
Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode.
Advertiser: ZoomInfo
Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.
Vision Edge Marketing
MAY 19, 2020
Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing.
Vision Edge Marketing
MARCH 23, 2021
Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. and operational excellence.
Vision Edge Marketing
SEPTEMBER 14, 2021
Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry.
Vision Edge Marketing
APRIL 13, 2021
If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!
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