Vision Edge Marketing

FEBRUARY 13, 2024

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Vision Edge Marketing

JANUARY 30, 2024

Profitable growth is a fundamental goal for every company. Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Vision Edge Marketing

JANUARY 23, 2024

In the realm of modern business, the quest for customer-centricity takes on the character of a strategic venture—fraught with challenges yet ripe with proven top and bottom-line rewards. However, like intrepid explorers who encounter obstacles along the way, business leaders often stumble upon common pitfalls that unknowingly jeopardize their path to competitive-level customer-centricity.

Forrester 230

Forrester Barriers Fulfillment Analytics 230

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. The data has found a higher customer-centricity maturity level is proven to deliver: 7 times higher, and 17% versus 3% faster, growth Increased profitability, 60% more Higher brand and customer equity and shareholder value Yet, some misconceptions have slipped into the conversation.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Just as solving a puzzle requires fitting the pieces together, businesses can strategically connect the dots of their ecosystem to create a comprehensive picture of growth and success.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Vision Edge Marketing

NOVEMBER 28, 2023

In a fiercely competitive landscape, the importance of a growth strategy cannot be overstated. It is the blueprint that paves the way to a successful future for any size business. A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage. Let’s explore five essential elements that are required to create an effective growth strategy.

Webinar Metrics 225

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 225

Vision Edge Marketing

NOVEMBER 7, 2023

Whether you call it the Age of the Customer or the Engagement Economy, where customer have more power and choices than ever before, one thing is abundantly clear, an organization must be customer-centric to succeed. Placing the customer at the heart of your strategy is essential for creating and improving customer value and delivering an exceptional customer experience (CX).

Design 232

Design Best Practices Lead Ranking Customer Satisfaction 232

Vision Edge Marketing

OCTOBER 31, 2023

[link] In the vast cosmos of business, growth shines like a distant star, beckoning companies toward success and prosperity. Amidst this celestial journey, businesses seek a guiding light to navigate the ever-expanding universe of opportunities. This guiding light is segmentation. Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study ,

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Vision Edge Marketing

OCTOBER 23, 2023

In today’s highly competitive business landscape, standing out from the crowd is essential for success. A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Without distinctive positioning, companies and products risk becoming mere commodities, blending into a sea of options, and losing customers because there is no co

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market.

Process 229

Process Optimization Work Management Marketing Management 229

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. The quest to discover new customers and retain the loyalty of existing ones is not without challenges.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution. Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. So, achieving sustainable growth requires more than just increasing revenue or market share. It requires creating customer value which in turn requires a customer-centric approach. Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exc

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Vision Edge Marketing

MAY 23, 2023

“The economy is in a very unsettling, dicey situation,” said Joseph LaVorgna , chief economist at SMBC Nikko Securities America. “All forward-looking measures are pointing to significant slowing.” As a result, businesses face increased risk and volatility. One way business leaders can mitigate risk, support growth, and protect their business during times of uncertainty is to consider a diversification strategy.

Work Management 189

Work Management Marketing Management Marketing & Strategy Lead Ranking 189

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. This includes every functional department within the organization from Human Resources/Talent Management to R&D, to Finance, to Production/Manufacturing, from Marketing, to Sales, to Implementation/Shipping, and Customer Service.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To do so, they need to be able to move from data to actionable insights. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Current challenges, and signs that improvement in this area is needed.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. As you might expect, the current economic climate has been at the heart of numerous One Good Idea conversations over the last few months, with one question being asked frequently, “What strategies can B2B companies employ to drive organic growth in tough economic times?

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. You need a solid foundation, strong walls, and a roof that keeps everything inside safe and dry. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Vision Edge Marketing

APRIL 4, 2023

Decisions. Decisions. Decisions. It’s estimated that the average adult makes about 35,000 decisions every day. That’s about 2000 decisions per hour. In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. Data is a crucial asset that can help any business leader make informed decisions and gain a competitive advantage.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is the focus of this episode of What’s Your Edge? Scaling, regardless of the company stage, has been a recurring topic in many of our customer, partner, and prospect conversations of late. We too have been exploring how to scale which is why we launched our online store. Scaling a business is often compared to climbing a mountain, and for good reason.

Contingency Planning 159

Contingency Planning Work Management Marketing Management Business 159

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Vision Edge Marketing

FEBRUARY 28, 2023

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. In this post we’ll explore what Operational Excellence means and its benefits, the connection between MarketingOps and OpEx, how they work together, and best practices to unleash the power of both, specifically: 2 Ways Operational Excellence Creates a Better Culture of

Work Management 172

Work Management Planning Marketing Management Customer Satisfaction 172

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. Welcome to What’s Your Edge? – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. Optimized knowledge and skills transfer: Supports ongoing operational excellence (OpEx) improvements across all functional organizations in the business Provides inputs to problem-solving Improves agility and adaptation in today’s fast-paced business landscape.

SME 209

SME Work Management Marketing Management Bandwidth 209

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. Growth is not an option if you want to stay ahead of the curve. What’s your growth strategy in light of the anticipated economic and geopolitical environment? And does having one make a difference? Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Vision Edge Marketing

JANUARY 17, 2023

Performance management serves essentially as your business GPS for navigating growth. By tracking, evaluating, and reviewing performance along the way, your business can: identify areas for growth and development, foster a culture of measurement and accountability , and f acilitate alignment between the organization’s customer-centric business outcomes and your various functions objectives. .

Work Management 175

Work Management Paid Search Agency Planning Course 175

Vision Edge Marketing

DECEMBER 13, 2022

Budgets. We all have one. In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Vision Edge Marketing

NOVEMBER 29, 2022

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data. You don’t need to be a sophisticated data scientist to derive solid insights from data and make data-driven decisions.

Planning 225

Planning Trends Paid Search Agency Segmentation 225

Vision Edge Marketing

NOVEMBER 1, 2022

There is currently a 98.1% chance of a global recession, according to a probability model run by Ned Davis Research. Many of us are familiar with the popular measure that is often used to determine whether the US is considered to be in a recession. If GDP, the value of all goods and services produced during a specific period, falls for two consecutive quarters.

Budget Programs 212

Budget Programs Terms and Conditions Work Management Analysis 212

Vision Edge Marketing

OCTOBER 25, 2022

This episode of What’s Your Edge? explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. In each instance, a key challenge was having enough wood behind the arrow.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Vision Edge Marketing

OCTOBER 14, 2022

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process.

Process 325

Process 325

Vision Edge Marketing

JULY 26, 2022

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.

Marketing 325

Marketing 325

Vision Edge Marketing

OCTOBER 16, 2022

This article address questions such as What is the ideal pricing strategy? What Factors are needed to create a pricing model?

Pricing 39

Pricing Price 39

Vision Edge Marketing

OCTOBER 11, 2022

Some of you may know that Mark and I adopted a new puppy, Riley, a toy Aussie. Nearly 5 months old and all of 7 pounds, he’s quickly become the center of our daily life. The advice we get from everyone is “take him everywhere.” And we do. Austin is an extremely dog-friendly town. People take their dogs nearly everywhere. Being dog-friendly has become a customer experience (CX) expectation.

Differentiation 45

Differentiation Touchpoints Loyalty Work Management 45