Bad Weather Calls for Piloting Your Business with a Plan, Data, and Processes
Vision Edge Marketing
OCTOBER 4, 2022
It seems like there’s a downpour of gloomy economic news.
Vision Edge Marketing
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Why Business Transformation Must Start with Process, not Technology
Vision Edge Marketing
SEPTEMBER 20, 2022
The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.
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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy
Vision Edge Marketing
SEPTEMBER 13, 2022
It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. Being strategic means carefully seeking and selecting only those opportunities that support your business outcomes and vision.
How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?
Vision Edge Marketing
AUGUST 30, 2022
Well-conducted primary research can yield valuable actionable insights to guide strategic growth decisions. The quality of your insights often depends on the quality of your research, especially the research questions. Rating scales, especially Likert Scales, are common in research instruments.
Everything You Need to Know About BFCM
Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor
To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.
Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights
Vision Edge Marketing
AUGUST 16, 2022
In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth.
How to Avoid Suboptimal Decisions in Times of Economic Uncertainty
Vision Edge Marketing
JUNE 28, 2022
T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important.
Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?
Vision Edge Marketing
MAY 3, 2022
When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches.
How to Ensure You Keep Your Dashboard Development on Track
Vision Edge Marketing
APRIL 26, 2022
If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. This is one of the primary reasons companies create dashboards.
How to Use Content to Achieve Thought Leadership Results
Vision Edge Marketing
APRIL 5, 2022
The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines.
6 Proven B2B Marketing Strategies and How to Use Them
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Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!
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Use your Passion for Data to Join the Data-vangelist Movement
Vision Edge Marketing
APRIL 19, 2022
I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. There, I learned the value of data and why it was so important in my work.
Market Validation: The One Step You Can’t Afford to Skip
Vision Edge Marketing
OCTOBER 12, 2021
You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.”
AI Tools Turn Analytics Data into Actionable Information
Vision Edge Marketing
FEBRUARY 1, 2022
The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers.
If You Want to Emulate BIC Analytics Mastery, Where Should You Begin?
Vision Edge Marketing
JUNE 7, 2022
Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better.
New Ways to Reach, Influence, and Close More Deals with Intent Data
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
Customer-Centric Message Maps Engage More Customers | One Good Idea
Vision Edge Marketing
NOVEMBER 16, 2021
Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?”
4 Downsides of Quick and Easy Customer Growth | What’s Your Edge
Vision Edge Marketing
NOVEMBER 9, 2021
Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly closing new deals and acquiring easy wins? Fast-growing trees provide insight into 4 potential pitfalls of fast growth. And that’s the focus of this episode.
How Much Time Do You Spend Thinking About the Future?
Vision Edge Marketing
AUGUST 24, 2021
You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create it.”.
Be More Effective with Attribution Models AND Performance Management Dashboards
Vision Edge Marketing
MAY 17, 2022
Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions.
Your Ultimate Guide to the Trends Shaping Marketing Data
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!
The Simple Measure That Can Assess the Health of Your Business
Vision Edge Marketing
MARCH 29, 2022
In the B2B world one thing is for sure: the Sales team expects the Marketing team to generate qualified leads that will ideally convert quickly to sales.
How Technology Places CMOs at Risk of Losing Their Strategic Role
Vision Edge Marketing
MARCH 30, 2021
If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me.
The Benefits and Challenges of a Product-Led Growth Strategy
Vision Edge Marketing
APRIL 12, 2022
Hootsuite. Slack. Toggl. Dropbox. All of these Software as a Service (SaaS) solutions have one thing common. They are all examples of consumer-grade solutions.
How to Use Change to Drive Innovation
Vision Edge Marketing
MARCH 15, 2022
Change. Like many of our customers, you’re probably experiencing some degree of change. Whether it’s expected or unexpected, personal or business, change is uncomfortable. When we embrace it, change can force us to improvise and adapt, which for business can lead to innovation and new growth. .
The Essential Guide to the Buying Experience of the Future
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The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.
Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?
Vision Edge Marketing
AUGUST 17, 2021
All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode.
How to Make Sure Your Dashboard Passes the Test | One Good Idea
Vision Edge Marketing
OCTOBER 19, 2021
Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing?
How to Align Your Web Design with Your Marketing Mission
Vision Edge Marketing
DECEMBER 7, 2021
The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. .
The Impact of Peer Engagement on The Customer Buying Journey
Vision Edge Marketing
DECEMBER 15, 2020
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process.
Roadblocks to Delivering a Competitive Buying Experience
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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!
How Does Qualitative Research Support Captivating Story Creation?
Vision Edge Marketing
JANUARY 11, 2022
People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion.
Did You Lose a B2B Deal Forecasted on the Pipeline? Maybe It Never Was a Deal
Vision Edge Marketing
FEBRUARY 8, 2022
We’ve all been there. We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. Then it fizzles out and vaporizes. In the pipeline review meeting, this opportunity originally in the sales forecast now becomes marked as lost.
Two Prerequisites for Successful Business Growth
Vision Edge Marketing
JANUARY 25, 2022
There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. And that’s the focus of this episode of What’s Your Edge? Remember when you were picking courses in school and some courses listed prerequisites?
Why Moving to the Consideration Phase is Essential for Growth
Vision Edge Marketing
FEBRUARY 22, 2022
You’ve overcome one of the primary hurdles every company faces. Your company, products, and services have been discovered. Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. What do you need next to grow?
Putting the Buyer Back Into Your B2B Marketing Strategy
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
In this webinar, B2B Marketing expert Ardath Albee will teach you what it means to be buyer-first and buyer driven, and will share success stories of companies that have made the switch.
Is Peer Engagement Part of Your Customer-Centric Approach?
Vision Edge Marketing
MARCH 16, 2021
This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. You probably know that old adage, “Bird of a feather flock together.” Well, it’s true. That’s why peer groups are so successful.
10 Questions to Help Widen Your View to Overcome a Potential Customer-Centric Blind Spot
Vision Edge Marketing
MARCH 8, 2022
A colleague and I were having a conversation about some of the growth challenges B2B companies face, particularly when it comes to bringing new products/services to market, and why they struggle to overcome some of the challenges. Blind spots. Often the blind spot is a lack of customer-centricity.
Bring a New Product to Market Without Reinventing the Wheel
Vision Edge Marketing
MAY 25, 2021
Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts.
How Leaders Can Strengthen Business Performance Through Inside and Outside Focus
Vision Edge Marketing
MAY 11, 2021
Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management.
The 5 Stages of Account-Based Marketing — and How to Win Them All
Advertiser: ZoomInfo
Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.
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