Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution. Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance.

Planning 228

Planning SWOT Marketing Strategy Marketing & Strategy 228

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers.

Lead Ranking 203

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 203

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. So, achieving sustainable growth requires more than just increasing revenue or market share. It requires creating customer value which in turn requires a customer-centric approach. Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exc

Work Management 178

Work Management Planning Marketing Strategy Marketing & Strategy 178

Vision Edge Marketing

MAY 23, 2023

“The economy is in a very unsettling, dicey situation,” said Joseph LaVorgna , chief economist at SMBC Nikko Securities America. “All forward-looking measures are pointing to significant slowing.” As a result, businesses face increased risk and volatility. One way business leaders can mitigate risk, support growth, and protect their business during times of uncertainty is to consider a diversification strategy.

Marketing & Strategy 185

Marketing & Strategy Work Management Marketing Management Planning 185

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds.

Planning 130

Planning Work Management Marketing Management Business 130

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. This includes every functional department within the organization from Human Resources/Talent Management to R&D, to Finance, to Production/Manufacturing, from Marketing, to Sales, to Implementation/Shipping, and Customer Service.

Work Management 187

Work Management Marketing Management Planning Paid Search Agency 187

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To do so, they need to be able to move from data to actionable insights. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Current challenges, and signs that improvement in this area is needed.

Business 157

Business Customer Satisfaction B2B Marketing Planning 157

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. As you might expect, the current economic climate has been at the heart of numerous One Good Idea conversations over the last few months, with one question being asked frequently, “What strategies can B2B companies employ to drive organic growth in tough economic times?

B2B 173

B2B Marketing & Strategy Work Management Marketing Management 173

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. You need a solid foundation, strong walls, and a roof that keeps everything inside safe and dry. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 193

Loyalty Brand Identity Branding Work Management 193

Vision Edge Marketing

APRIL 4, 2023

Decisions. Decisions. Decisions. It’s estimated that the average adult makes about 35,000 decisions every day. That’s about 2000 decisions per hour. In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. Data is a crucial asset that can help any business leader make informed decisions and gain a competitive advantage.

Lead Scoring 198

Lead Scoring Lead Ranking Analytics Allocation 198

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is the focus of this episode of What’s Your Edge? Scaling, regardless of the company stage, has been a recurring topic in many of our customer, partner, and prospect conversations of late. We too have been exploring how to scale which is why we launched our online store. Scaling a business is often compared to climbing a mountain, and for good reason.

Planning 157

Planning Work Management Marketing Management Paid Search Agency 157

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds.

Planning 188

Planning Work Management Marketing Management Business 188

Vision Edge Marketing

FEBRUARY 28, 2023

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. In this post we’ll explore what Operational Excellence means and its benefits, the connection between MarketingOps and OpEx, how they work together, and best practices to unleash the power of both, specifically: 2 Ways Operational Excellence Creates a Better Culture of

Planning 169

Planning Work Management Marketing Management Marketing & Strategy 169

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. Welcome to What’s Your Edge? – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers.

Work Management 231

Work Management Marketing Management Planning Customer Satisfaction 231

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. Optimized knowledge and skills transfer: Supports ongoing operational excellence (OpEx) improvements across all functional organizations in the business Provides inputs to problem-solving Improves agility and adaptation in today’s fast-paced business landscape.

Work Management 211

Work Management Marketing Management SME Lead Scoring 211

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. Growth is not an option if you want to stay ahead of the curve. What’s your growth strategy in light of the anticipated economic and geopolitical environment? And does having one make a difference? Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans.

Planning 216

Planning Business Marketing Strategy Marketing & Strategy 216

Vision Edge Marketing

JANUARY 17, 2023

Performance management serves essentially as your business GPS for navigating growth. By tracking, evaluating, and reviewing performance along the way, your business can: identify areas for growth and development, foster a culture of measurement and accountability , and f acilitate alignment between the organization’s customer-centric business outcomes and your various functions objectives. .

Work Management 178

Work Management Planning Paid Search Agency Marketing & Strategy 178

Vision Edge Marketing

DECEMBER 13, 2022

Budgets. We all have one. In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning.

Budget Programs 210

Budget Programs Allocation Planning Marketing Budget 210

Vision Edge Marketing

NOVEMBER 29, 2022

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data. You don’t need to be a sophisticated data scientist to derive solid insights from data and make data-driven decisions.

Planning 227

Planning Paid Search Agency Trends Segmentation 227

Vision Edge Marketing

NOVEMBER 1, 2022

There is currently a 98.1% chance of a global recession, according to a probability model run by Ned Davis Research. Many of us are familiar with the popular measure that is often used to determine whether the US is considered to be in a recession. If GDP, the value of all goods and services produced during a specific period, falls for two consecutive quarters.

Budget Programs 214

Budget Programs Planning Work Management Marketing Management 214

Vision Edge Marketing

OCTOBER 25, 2022

This episode of What’s Your Edge? explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. In each instance, a key challenge was having enough wood behind the arrow.

Marketing & Strategy 213

Marketing & Strategy Planning Marketing Prospects Marketing Strategy 213

Vision Edge Marketing

OCTOBER 14, 2022

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process.

Process 325

Process 325

Vision Edge Marketing

JULY 26, 2022

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.

Marketing 325

Marketing 325

Vision Edge Marketing

OCTOBER 16, 2022

This article address questions such as What is the ideal pricing strategy? What Factors are needed to create a pricing model?

Pricing 38

Pricing Price 38

Vision Edge Marketing

OCTOBER 11, 2022

Some of you may know that Mark and I adopted a new puppy, Riley, a toy Aussie. Nearly 5 months old and all of 7 pounds, he’s quickly become the center of our daily life. The advice we get from everyone is “take him everywhere.” And we do. Austin is an extremely dog-friendly town. People take their dogs nearly everywhere. Being dog-friendly has become a customer experience (CX) expectation.

Differentiation 46

Differentiation Touchpoints Work Management Marketing Management 46

Vision Edge Marketing

OCTOBER 4, 2022

It seems like there’s a downpour of gloomy economic news. That’s the only way to frame the most recent headlines such as “Stocks sink as investors wait for the Fed’s rate hike”; “Climbing Housing Costs Could Prop Up Inflation for a While”; “Surveys of households and business leaders point to a lukewarm U.S. economy.” Adverse market conditions call for being an instrument flight rule rated pilot and that’s the focus on this episode.

Planning 35

Planning Process Terms and Conditions Business 35

Vision Edge Marketing

SEPTEMBER 20, 2022

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

Process 244

Process Business Marketing & Strategy Marketing 244

Vision Edge Marketing

SEPTEMBER 13, 2022

It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. Being strategic means carefully seeking and selecting only those opportunities that support your business outcomes and vision. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies.

Verticals 226

Verticals Planning Marketing Strategy Marketing & Strategy 226

Vision Edge Marketing

AUGUST 30, 2022

Well-conducted primary research can yield valuable actionable insights to guide strategic growth decisions. The quality of your insights often depends on the quality of your research, especially the research questions. Rating scales, especially Likert Scales, are common in research instruments. Composing these properly is the focus of this episode of What’s Your Edge?

Customer Surveys 222

Customer Surveys Research Validation Customer Satisfaction 222

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. When it comes to data and analytics, many organizations know they need two primary areas of capability: performance management analytics and analytics to support key decision-making models.

Analytics 212

Analytics Lead Ranking Planning Marketing Analytics Tools 212

Vision Edge Marketing

JUNE 28, 2022

T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important. Let’s explore how to ensure stress due to the current economic situation doesn’t result in suboptimal decisions that may have long-term negative consequences. . Four Economic Indicators that C an Lead to Unsuccessful Business Decisi ons.

Planning 212

Planning Paid Search Agency Organic Leads Analysis 212

Vision Edge Marketing

JUNE 7, 2022

Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better. In the words of Patrick Kehoe, Chief Marketing and Strategy Officer at Coalfire, “the sea of data available daily can be daunting and distracting, so it’s critical to focus on the data that matters.

Analytics 188

Analytics Lead Ranking Lead Scoring Paid Search Agency 188

Vision Edge Marketing

MAY 24, 2022

Are you feeling like me, wondering “what’s next” at the start of each business day? Trying to be agile and grow in an environment that feels ever more unpredictable? “We have entered a pronounced Era of Uncertainty”, claims colleague Tony Zambito , a leading authority on buyer insights. Today’s business leaders who want to grow their, market share, customer value, global footprint and competitive advantage need to have a strategy and plan for how to tackle and prepare for a world with more hard-

Paid Search Agency 240

Paid Search Agency Planning Contingency Planning Business 240

Vision Edge Marketing

MAY 17, 2022

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions. Marketing leaders committed to improving effectiveness, efficiency, accountability, and ROI, need to invest in the development and use of both of these business decision tools.

Marketing Attribution 174

Marketing Attribution Multi-Touch Attribution Work Management Effectiveness 174

Vision Edge Marketing

MAY 3, 2022

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. Finding and targeting an accessible niche within your current market, that is large enough to serve, can be a competitive advantage and a successful way to achieve faster organic growth. By catering to the unique needs of a niche that might be overlooked, or underserved by the competitive field, you can gain faster traction, and potential

Planning 234

Planning Marketing Strategy Marketing & Strategy Work Management 234

Vision Edge Marketing

APRIL 26, 2022

If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. This is one of the primary reasons companies create dashboards. Dashboards are business performance reporting tools that illustrate information vital to achieving your business goals. Well-designed performance management dashboards serve as a performance measurement vehicle and provide insights into areas where improvements can be made and to dir

Planning 225

Planning Work Management Marketing Report Paid Search Agency 225

Vision Edge Marketing

APRIL 19, 2022

I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. There, I learned the value of data and why it was so important in my work. As a result, for years, I’ve positioned myself in LinkedIn as a data-vangelist (DV). .

Marketing AI 208

Marketing AI Work Management Marketing Management Planning 208