Vision Edge Marketing

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This, in turn, results in both top and bottom-line benefits. A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth.

Training 246
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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value.

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Beyond Discovery: 8 Steps for Applying Business Insights

Vision Edge Marketing

By 2025, an amazing 463 exabytes of data will be created worldwide daily. Deriving significant, actionable, business insights from all of that data is challenging but crucial. Insights are essential for swift and confident decisions, innovation , and profitable growth. McKinsey’s research reveals that insight -driven B2B companies report above-market growth and EBITDA increases of 15 to 25 percent.

Business 197
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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Profitable growth is a fundamental goal for every company. Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

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4 Common Mistakes in the Customer-Centricity Quest | What’s Your Edge?

Vision Edge Marketing

In the realm of modern business, the quest for customer-centricity takes on the character of a strategic venture—fraught with challenges yet ripe with proven top and bottom-line rewards. However, like intrepid explorers who encounter obstacles along the way, business leaders often stumble upon common pitfalls that unknowingly jeopardize their path to competitive-level customer-centricity.

Forrester 233
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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. The data has found a higher customer-centricity maturity level is proven to deliver: 7 times higher, and 17% versus 3% faster, growth Increased profitability, 60% more Higher brand and customer equity and shareholder value Yet, some misconceptions have slipped into the conversation.