Vision Edge Marketing

Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches.

How to Ensure You Keep Your Dashboard Development on Track

Vision Edge Marketing

If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. This is one of the primary reasons companies create dashboards.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Use your Passion for Data to Join the Data-vangelist Movement

Vision Edge Marketing

I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. There, I learned the value of data and why it was so important in my work.

Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines.

The Simple Measure That Can Assess the Health of Your Business

Vision Edge Marketing

In the B2B world one thing is for sure: the Sales team expects the Marketing team to generate qualified leads that will ideally convert quickly to sales.

Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.”

How to Use Change to Drive Innovation

Vision Edge Marketing

Change. Like many of our customers, you’re probably experiencing some degree of change. Whether it’s expected or unexpected, personal or business, change is uncomfortable. When we embrace it, change can force us to improvise and adapt, which for business can lead to innovation and new growth. .

Customer-Centric Message Maps Engage More Customers | One Good Idea

Vision Edge Marketing

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?”

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

4 Downsides of Quick and Easy Customer Growth | What’s Your Edge

Vision Edge Marketing

Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly closing new deals and acquiring easy wins? Fast-growing trees provide insight into 4 potential pitfalls of fast growth. And that’s the focus of this episode.

Why Moving to the Consideration Phase is Essential for Growth

Vision Edge Marketing

You’ve overcome one of the primary hurdles every company faces. Your company, products, and services have been discovered. Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. What do you need next to grow?

Did You Lose a B2B Deal Forecasted on the Pipeline? Maybe It Never Was a Deal

Vision Edge Marketing

We’ve all been there. We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. Then it fizzles out and vaporizes. In the pipeline review meeting, this opportunity originally in the sales forecast now becomes marked as lost.

10 Questions to Help Widen Your View to Overcome a Potential Customer-Centric Blind Spot

Vision Edge Marketing

A colleague and I were having a conversation about some of the growth challenges B2B companies face, particularly when it comes to bringing new products/services to market, and why they struggle to overcome some of the challenges. Blind spots. Often the blind spot is a lack of customer-centricity.

Spot 160

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

AI Tools Turn Analytics Data into Actionable Information

Vision Edge Marketing

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers.

How Much Time Do You Spend Thinking About the Future?

Vision Edge Marketing

You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create it.”.

How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion.

How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. .

Design 189

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Two Prerequisites for Successful Business Growth

Vision Edge Marketing

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. And that’s the focus of this episode of What’s Your Edge? Remember when you were picking courses in school and some courses listed prerequisites?

How to Make Sure Your Dashboard Passes the Test | One Good Idea

Vision Edge Marketing

Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing?

Test 198

How Technology Places CMOs at Risk of Losing Their Strategic Role

Vision Edge Marketing

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me.

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process.

Buy 242

Is Peer Engagement Part of Your Customer-Centric Approach?

Vision Edge Marketing

This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. You probably know that old adage, “Bird of a feather flock together.” Well, it’s true. That’s why peer groups are so successful.

Bring a New Product to Market Without Reinventing the Wheel

Vision Edge Marketing

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts.

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Vision Edge Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

7 Steps to Acquiring and Keep Right Fit Customers | What’s Your Edge?

Vision Edge Marketing

There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job. Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge.

Ensure Your Innovation Hits It Out of the Park

Vision Edge Marketing

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions.

To Improve Customer Experience You Need a Map

Vision Edge Marketing

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX).

Off in Pursuit of a New Market. What’s Makes a Good Segment?

Vision Edge Marketing

Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Unlock the Power and Value of Upstream and Downstream Marketing

Vision Edge Marketing

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing.

Productivity Measures Improve Performance and Operational Excellence

Vision Edge Marketing

Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. and operational excellence.

How to Lower Your Risk of Entering a New Market | One Good Idea

Vision Edge Marketing

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry.

Your Competitors are Gaining Market Share – How About You?

Vision Edge Marketing

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack.

B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!