Strategic-IC
FEBRUARY 6, 2023
I definitely think intent holds water. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. It's really P2P, like it's people-to-people and the technology and all of the intent, it'll evolve and change and expand.
B2B Digital Marketer
JUNE 17, 2021
Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). ” “When you try to be for everyone, you are by definition for no one.” If you want to establish trust with your customer, you must show your true self and keep it real. ” Episode Links and Resources.
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ClearVoice
JANUARY 14, 2020
While it is often the case that they cover a “beat” i.e. a particular subject or section or vertical, and do often write similar pieces in the same vein, you shouldn’t assume that 1) they definitely do, 2) they are regularly assigned those pieces from the publication you saw, or 3) that covering it means they would automatically cover you.
LEADership
JUNE 26, 2014
’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.
LEADership
NOVEMBER 25, 2014
We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. The lines are definitely blurring between B2C and B2B with Brain to Brain being the marriage of the two disciplines. What’s common to all of these is the fact that marketing is done Brain to Brain.
TrustRadius Marketing
JANUARY 24, 2023
For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. You can see all the details on the pricing page here.
GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. Martin Shervington was most definitely the most engaging speaker of the day! Short Form Video with Zach King.
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