Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi

Marketing Budget 106

Marketing Budget Advertising Agencies Paid Search Agency Terms and Conditions 106

New North

MARCH 10, 2025

You’re the underdog, armed with a razor-thin marketing budget, tasked with generating enterprise-level results with startup-level resources. If this sounds familiar as a B2B marketer at a tech company, you’re not alone. B2B sales cycles are complex on average, buyers consume 13 pieces of content before making a purchase decision. When your marketing team consists of you and maybe two others, delivering substantial results with minimal resources feels impossible.

Paid Content 52

Paid Content Marketing Budget Multi-Touch Attribution Ideal Customer Profiles 52

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Absolutely not. Webinars are not just populartheyre one of the most effective content formats in B2B marketing. With a single webinar, you can repurpose content into six different assets , making it a highly cost-effective strategy. And yes, webinars drive serious lead generation. 73% of B2B marketers and sales leaders say webinars help generate high-quality leads (Source: Content Marketing Institute ).

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

Lead Forensics

MARCH 11, 2025

What is Cold Calling Gamification? Cold calling gamification is an approach that turns routine calling tasks into energizing, game-like challenges. Instead of viewing each dial as a mundane checkpoint, your sales team competes to achieve mini-goals and unlock rewards, all while expanding their pipeline. By integrating elements such as points, badges, and leaderboards into everyday sales activities, managers can soon boost motivation and also spark healthy competition.

Cold Calling 66

Cold Calling Paid Search Agency Creativity Outreach 66

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Marketri

MARCH 12, 2025

Engineering firms have historically operated on a seller-doer model, with the most experienced staff responsible for both drumming up new business and getting the work done. Many still rely mostly on networking and referrals, with little interest in proactive, strategic marketing. That approach might have worked for years, but it doesnt anymore. Theres too much competition for lucrative clients and projects.

Lead Ranking 62

Lead Ranking Planning Budget Programs Digital Marketing Funnels 62

Oktopost

MARCH 9, 2025

Marketing intelligence platforms: the future of B2B content strategy B2B marketers have more data than everbut are they making the most of it? Marketing teams track website visits, email engagement, and social media performance, but these metrics only tell part of the story. What about c ompetitor moves, industry trends, and customer sentiment ? Without this intelligence, content strategies are often based on guesswork instead of facts.

Top of Funnel 62

Top of Funnel B2B Marketing Webinar Metrics Marketing Strategy 62

Martech

MARCH 12, 2025

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions. “Synthetic audience testing would allow me to create that audience using real data,” said Nina Pfister, a part

Marketing AI 73

Marketing AI Focus Group Advertising Agencies Lead Ranking 73

B2BMarketing.net

MARCH 12, 2025

B2B marketing is not corporate or dare I say it boring anymore. For buyers and marketers alike, the world of B2B has become a buzzing marketplace. Discovery is social first, and decision-making has turned digital. In fact, so much has changed from the profiles of B2B buyers to how they research and discover potential vendors that most B2B marketing playbooks need a rewrite.

B2B Thought Leadership 52

B2B Thought Leadership Branding Brand Identity B2B 52

Hubspot

MARCH 11, 2025

Confession setting up a partnership business with my friend and (now also a business partner) Kasia was the best decision in my professional life. Weve been working together as a content marketing duo for over five years now, and the growth opportunities weve seen would not have been possible if we worked solo. Not only are we each others emotional support or cover for each other during sick leave or vacation.

Advertising Agencies 36

Advertising Agencies Business Work Management Paid Search Agency 36

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention.

Enterprise Management 165

Enterprise Management Marketing Management CRM Service 165

Navigate the Channel

MARCH 10, 2025

Much of today’s advertising has shifted from print to the digital realm, occupying the top, bottom, and sides of the web pages we browse daily. To stand out, digital ads need to be more than visually appealing; they must grab attention and entice users to click through. Crafting such ads is a blend of art and strategy. But there are fundamental, time-tested stepsincluding some emerging trendsthat even a beginner digital marketer can master when creating display ads that drive results.

Display 118

Display Marketing AI Ads Banner Ads 118

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Work Management 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Webbiquity

MARCH 14, 2025

Guest post by David Kamjoo. Image credit: Google DeepMind on Pexels Artificial Intelligence (AI) is no longer a futuristic concept; its already become a transformative force across industries. For B2B businesses, which thrive on strong customer relationships and personalized experiences, AI is becoming a game-changer. Whether using AI to improve UX or automating your marketing strategies, AI is helping businesses become both more efficient and effective.

Marketing AI 152

Marketing AI Design B2B Marketing Lead Ranking 152

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.

Marketing AI 123

Marketing AI User-Generated Content SERP Correlation 123

Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.

Branding 113

Branding Brand Identity Social Media Youtube 113

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales. For organizations with a smaller pool of high-value customers, this loss can be particularly damaging.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Zoominfo 130

Martech

MARCH 10, 2025

AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.

Ideal Customer Profiles 113

Ideal Customer Profiles Lead Ranking Lead Scoring Ad Building 113

Sprout Social

MARCH 12, 2025

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.

Social Media 110

Social Media Media Bandwidth Peer-to-peer 110

Navigate the Channel

MARCH 13, 2025

You might think the age-old debate of digital marketing vs. traditional marketing was born with the arrival of TikTok influencers. Nope. Marketers have been duking it out long before ROI became a dinner table buzzword. Everyone has an opinion, and everyones convinced theyre right. But guess what? Before digital marketers started flexing their analytics dashboards, some audacious souls were already breaking free from the predictable patterns of traditional advertising.

Word of Mouth 105

Word of Mouth Examples Branding Brand Identity 105

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Salesforce Marketing Cloud

MARCH 11, 2025

Artificial intelligence is poised to shake up much of what we know about software development , but as it turns out, agent lifecycle management, also known as agent development lifecycle (ADL), is fairly similar to traditional application lifecycle management (ALM). From ideation and configuration, to testing and deployment, the path to taking your agent from the drawing board to production will be familiar.

Product 98

Product Enterprise Management Work Management Click Rate 98

Martech

MARCH 13, 2025

AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency to a new level, they require strong governance. As AI agents get smarter and more embedded in daily operations, ensuring they’re used responsibly, securely and ethically isn’t just a nice-to-haveit’s a must. “The question is the same, whether it is generative AI, traditional AI, machine learning or agentic,” said Kavitha Chennupati, senior

Marketing AI 112

Marketing AI Terms and Conditions Ethics Privacy 112

SmartBrief - Marketing

MARCH 10, 2025

If history has taught us anything, theres nothing quite like widespread buzz to inspire an influx of dupes, and AI dupes are no exception. As far back as the Second Century BCE, growing demand for Greek sculptures among wealthy Romans led to a proliferation of replicas. Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always

Ethics 87

Ethics Viral Marketing Emarketing Validation 87

Stevens & Tate

MARCH 13, 2025

In the rapidly evolving world of digital marketing, email marketing remains a cornerstone of effective customer engagement. With the advent of artificial intelligence (AI), email marketing has transcended traditional practices , leveraging AI to revolutionize how businesses interact with customers throughout their journey. From initial awareness to loyal advocacy, AI-driven tools are transforming the email marketing customer journey by enhancing efficiency, personalization, and predictive capabi

Marketing AI 76

Marketing AI Email Marketing Psychographics Marketing & Strategy 76

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Video Marketing

Salesforce Marketing Cloud

MARCH 12, 2025

Spoiler alert: The answer is, you need both agents. 90% of SMB owners are already using AI to automate customer interactions. Technology is becoming more innovative with every passing day. One of the most exciting developments in technology is the rise of autonomous and assistive agents. Agents are running business operations smoothly with limited human oversight where tasks are executed flawlessly without lifting a finger.

Small Business Marketing 98

Small Business Marketing Marketing AI Work Management SMB 98

Martech

MARCH 12, 2025

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value.

Automation 106

Automation Urgency Marketing Marketing Automation Services Click Rate 106

WordAgents

MARCH 13, 2025

Big brands don’t own your customer’s attention anymore. Industry giants invest millions in content marketing backed by massive teams and endless resources. Yet their corporate blog posts often miss the mark with readers. Your size is actually your secret weapon when it comes to blogging strategies for marketing. Size and budget don’t guarantee engagement.

Marketing & Strategy 195

Marketing & Strategy Marketing Strategy Work Management Planning 195